Santa Barbara Trapeze Co.

What Santa Barbara Trapeze Co. does

Santa Barbara Trapeze Co. (SBTC) is a privately held flying trapeze and movement training facility founded in 2019 by Randy Kohn and Shane Weaver in Santa Barbara, California. The company operates from a single site at Plaza Vera Cruz, 131 E Haley St., under a partnership with Santa Barbara Parks & Recreation in place since 2020, and delivers instruction in flying trapeze, parkour, trampoline, and acrobatics to participants ranging from age 3 (Tiny Flyers) through adult. The technical platform is professional-grade outdoor rigging with a safety harness-and-net system; the coaching team reports 50+ years of combined experience and includes Dr. Judy Osterhage (Ed.D. in Early Childhood Development) as Curriculum Advisor. The company has trained 2,000+ students and 5,000+ children in Tiny Flyers, maintains 500+ five-star Google reviews at a 4.9 average, and has donated $127K+ in community value through 38 camp scholarships and 8 free community events.

The business operates eight distinct revenue streams: per-session classes ($50-$100), six auto-renewing memberships ($200-$500/month) with a point-redemption system, full-week summer camps ($110-$550), private birthday parties ($650-$1,200), corporate team-building events, K-12 SEL/STEAM field trips, branded merchandise, and digital gift cards ($25-$1,000). Distribution is direct-to-consumer via a Shopify e-commerce storefront and on-site bookings, with corporate and educational sales handled by direct contact. Pricing is split between one-time/recurring consumer transactions and institutional B2B contracts, but the consumer base dominates. A related nonprofit, AdventureMinds (founded 2020 by Kohn), extends the brand into Santa Barbara, Ventura, San Luis Obispo, and Kern counties through grants, scholarships, and school district partnerships.

The company is founder-led, privately held, has not disclosed any external funding rounds, and remains a single-location operator. Its commercialization strategy emphasizes direct-to-consumer acquisition, community-building (Tiny Flyers, scholarships, free events), and diversification of revenue streams to reduce seasonality risk, with the K-12 and corporate verticals representing the most identifiable growth vectors beyond the Santa Barbara core.

Name

Santa Barbara Trapeze Co.

Legal name

Santa Barbara Trapeze Co.

Website

https://sbtrapeze.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Santa Barbara Trapeze Co. is a Santa Barbara-based flying trapeze and movement training facility that has delivered classes, camps, memberships, birthday parties, corporate events, and K-12 field trips to families, adults, and schools since 2019, operating from a single Plaza Vera Cruz site under a partnership with Santa Barbara Parks & Recreation.

Ownership category

akta.pro rank

Product category

Aerial Arts & Movement Training

NAICS

Fitness and Recreational Sports Centers (71394), Amusement Parks and Arcades (7131), All Other Amusement and Recreation Industries (713990)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYTHAAAKAA

Aerial Adventure & Flight Schools (Paragliding, Hang Gliding, Paramotoring)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Adventure Sports & Activity Centers (Paragliding, Skydiving, Surf Schools)

SECONDARYTHAAAMAJ

Extreme Sports Training, Certification & Coaching (Skydiving/Bungee Safety Courses)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Extreme Sports Experiences (Skydiving, Bungee Jumping)

Keywords

• Flying trapeze classes
• Aerial arts training
• Parkour movement classes
• Youth movement programs
• Corporate team building events

Headquarters

HQ city

Santa Barbara

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Class Fees: Per-session fees for flying trapeze, parkour, trampoline, and Tiny Flyers classes. Drop-in classes available for individual sessions.
2. Membership Subscriptions: Monthly auto-renewing memberships with redemption point systems. Six tiers from Starter Parkour ($200/mo) to Unlimited ($500/mo). Longer contract terms offer lower monthly rates.
3. Summer Camps: Full-week and drop-in day camps for Flying Trapeze, Parkour, and Tiny Flyers. Pricing varies by program and session length.
4. Birthday Parties: Private flying trapeze parties in two packages: Package A (up to 6 guests, 1 hour, $650) and Package B (up to 10 guests, 2 hours, $1200). Add-ons available for Tiny Flyer, Trampoline, and Parkour.
5. Corporate Events: Team building and corporate wellness events. High-impact experiences designed to strengthen leadership, improve communication, and build trust.
6. Field Trips and Educational Programs: Social and Emotional Learning (SEL) and STEM/STEAM field trip programs for schools. Three-hour experiences for K-12 students focusing on aerial arts and personal growth.
7. Merchandise: Apparel and accessories including t-shirts, hoodies, leggings, water bottles, tumblers, trucker caps, and dad hats sold through their Shopify store.
8. Gift Cards: Digital gift cards available in denominations from $25 to $1,000. Redeemable for any offering including classes, camps, merchandise, and events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Santa Barbara Trapeze Co. operates a flying trapeze and movement training facility at Plaza Vera Cruz in downtown Santa Barbara, delivering aerial arts instruction across flying trapeze, parkour, trampoline/acrobatics, and an early-childhood Tiny Flyers program for ages 3-5. Core offerings include drop-in classes, multi-week master class series, summer and seasonal camps, private birthday parties, corporate team-building events, K-12 field trips, and recurring tiered memberships. The business sells digital gift cards and branded merchandise through its Shopify storefront, supported by a 50+ year combined-experience coaching team operating on professional-grade safety-first equipment.

Product overview

Santa Barbara Trapeze Co. is a physical service business offering aerial arts and movement training programs, not a unified software platform. Their product portfolio centers on flying trapeze instruction as the core offering, supplemented by parkour, trampoline, and acrobatics programs. The company operates multiple program types: drop-in classes (Flying Trapeze, Parkour, Trampoline), the Tiny Flyers early childhood program (ages 3-5), multi-week Master Class series, seasonal Summer Camps (Trapeze, Parkour, Tiny Flyers), and event services (Birthday Parties, Corporate Events, Field Trips). Membership programs provide ongoing access using a redemption point system. The company also sells branded merchandise. All programs emphasize safety-first training, professional-grade equipment, and world-class coaching for ages 4 to 104.

Differentiator

Problem solved

Functional benefit

Brands

• AdventureMinds: Nonprofit arm that brings flying trapeze, parkour, and acrobatics into schools for social-emotional learning (SEL) programs, field trips, after-school enrichment, and school-day activations
• Tiny Flyers

Products and services

• Flying Trapeze Classes Real flying trapeze instruction on state-of-the-art equipment with world-class coaching, covering flying, catching, safety training, and multiple swings. First-timers catch their first swing within minutes; offered for ages 6+ at all skill levels from beginner to advanced.
• Parkour Classes Urban movement training teaching vaulting, precision jumps, climbing, wall runs, and obstacle navigation. Builds strength, agility, balance, and spatial awareness through progressive skill development. Suitable for ages 4-16+ with no prior experience required.
• Trampoline & Acrobatics Classes

Quantifiable outcome

• First-timers catch their swing within minutes of first class
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Santa Barbara Parks & RecreationcoreStrategic or Co-development Partner · 1 January 2020Official partner of Santa Barbara Parks & Recreation at Plaza Vera Cruz since 2020. SBTC operates their flying trapeze facility at this historic downtown park. Partnership revitalized the park as a community hub, addressing previous misuse behaviors. City has saved $53,458.32 in expenses to date due to partnership.
• AdventureMinds Inc.coreStrategic or Co-development PartnerNonprofit arm founded by Randy Kohn to bring movement programs into schools. Uses flying trapeze, parkour, and acrobatics for social-emotional learning. Partners with schools for field trips, after-school enrichment, and school-day activations. Reaches thousands of K-12 students annually in Santa Barbara, Ventura, SLO, and Kern counties.
• Kingdom CausesminorOthersNonprofit partner hosting free community events at the rig. Organization fighting human trafficking.
• LEAPminorOthersYouth leadership program partner hosting free community events with flying trapeze, food, and family fun.
• Goodwill VenturaminorOthersWorkforce development nonprofit partner for community events.
• SAFEminorOthersOrganization fighting human trafficking partnering for free community events.
• Unity ShoppeminorOthersAnnual food drive collaboration and community event partner. 2nd Annual SBTC & Unity Shoppe Free Community Event hosted.
• American Cancer SocietyminorGTM or Marketing PartnerPartnership to raise awareness during Breast Cancer Awareness Month.
• AHA! (Assembly for Humanities in Education)minorStrategic or Co-development PartnerCollaboration to give teens and staff an incredible day of trapeze while raising SEL awareness. Building community cohesiveness programs.
• Santa Barbara Unified School DistrictminorOthersDistrict served through AdventureMinds field trips and school-day SEL programs.
• Teddy Bear Cancer FoundationminorOthersPartnership bringing trapeze experiences to pediatric cancer warriors. Soaring High program inspiring resilience and grit.
• Visit Santa BarbaraminorGTM or Marketing PartnerTourism marketing partnership promoting Santa Barbara as a destination for unique experiences.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Esh Circus Arts: Seattle-based circus and aerial arts school offering flying trapeze, silks, and youth programs to families and adults. Directly comparable on product mix (aerial + youth programs), age segmentation, and class-based D2C model.
• Urban Evolution: Parkour and freerunning academy offering classes, camps, and youth programs. Directly comparable to SBTC's parkour classes, kids camps, and family-focused movement programming.
• Circus Center (San Francisco): San Francisco circus arts school combining recreational trapeze, aerial, and youth classes with a youth performance troupe. Comparable to SBTC across class offerings, youth development focus, and ticketed experience events.
• AntiGravity Aerial Arts: Multi-discipline aerial arts studio offering trapeze, silks, and aerial fitness with both drop-in classes and memberships. Closely comparable to SBTC's membership model and adult-class positioning.
• Tempest Freerunning Academy: Multi-location parkour/freerunning academy with youth and adult programs, camps, and parties. Comparable to SBTC on parkour instruction, camps, and birthday-party revenue lines.
• Trapeze School New York: The flagship U.S. flying-trapeze school with multiple locations, offering the same core product (recreational flying trapeze classes, parties, corporate events) to consumers and tourists. Closest direct comparison for SBTC's core offering, GTM, and pricing model.
• The Circus Place: Regional circus arts school serving families and youth with aerial, trapeze, and acrobatics programs. Comparable product breadth and family/child orientation to SBTC.

Broad incumbents

• Sky Zone Trampoline Parks: Largest U.S. indoor trampoline and active-play park chain. Comparable on trampoline programming for families and kids, and is a meaningful substitute for SBTC's parkour/trampoline offerings.
• iFly Indoor Skydiving: National indoor-skydiving franchise delivering aerial/adventure experiences to families, tourists, and corporate groups. Comparable on experience-based aerial adventure positioning and corporate-events GTM.

Regional players

• House of Air (and similar aerial/adventure parks): Indoor aerial adventure and trampoline park serving the family and youth market in a single metro area. Comparable as a regional, experience-driven aerial/active-play venue competing for the same family discretionary spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCydtMBThpO4CjeBdInR1YFw
• Facebookfacebook.com/sbtrapezeco
• Instagraminstagram.com/santabarbaratrapezeco
• TikToktiktok.com/@santabarbaratrapezeco
• LinkedInlinkedin.com/company/santa-barbara-trapeze-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santa Barbara Trapeze Co.