The Village Event Centre

What The Village Event Centre does

The Village Event Centre is a wedding and corporate event venue located in Calgary, Alberta, Canada. It operates out of a converted 70-year-old church situated within The Village: Brentwood's Lifestyle Centre at 4039 Brentwood Road NW, and is family-owned by the Smuszko and Popplestone families. The venue is designed to host indoor ceremonies of up to 304 guests and receptions of up to 200 guests, with a 5,000 sq/ft event hall, a 1,000 sq/ft backyard, a 1,000 sq/ft bridal suite, and a 250 sq/ft catering plating room. Included amenities comprise tables, chairs, A/V equipment, and a Yamaha Grand Piano, with BYO liquor permitted at no corkage fee. A dedicated venue manager (lead contact: Jordan Smuszko, Village Coordinator) is supplied with each rental.

The business runs a direct-to-consumer venue rental model. Wedding bookings are the primary revenue driver, supplemented by corporate and community events. Named corporate and organizational clients include Lululemon, Alberta Health Services, YYC Cycle, Great Journeys, the Bengali Students' Association, and the African-Caribbean Students' Association. Pricing is all-inclusive per-event rental. Bookings are open through 2027, signaling sustained operational capacity and steady forward demand within the Calgary market. The venue received a WeddingWire 2021 Runner-Up recognition in the Indoor Ceremony Venue category, providing third-party validation of its market positioning.

Name

The Village Event Centre

Legal name

The Village Event Centre

Website

https://thevillageeventcentre.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Village Event Centre is a Calgary-based wedding and event venue operating from a converted 70-year-old church within The Village: Brentwood's Lifestyle Centre, offering all-inclusive rental packages with dedicated venue management for weddings and corporate clients.

Ownership category

akta.pro rank

Product category

Wedding and Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)

akta.pro secondary industries

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL)

Keywords

• Wedding venue rentals
• Event venue hosting
• Ceremony reception space
• Corporate event venue
• Heritage event rentals

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Venue Rental Fees: One-time rental fees for hosting weddings, ceremonies, receptions, and corporate events at the venue. Rental includes access to the main event centre, backyard space, bridal suite, and catering prep room. The rental package also includes tables, chairs, sound system, wireless microphone, projector, podium, and Yamaha Grand Piano. The Day before your Wedding - The Village Event Centre from 10am - 8pm; Your Wedding Day - The Village Event Centre from 9am - 1am.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Village Event Centre rents out a converted 70-year-old church venue in Calgary, Alberta for weddings, ceremonies, receptions, corporate functions, and community events. The rental includes use of the main event hall, outdoor backyard space, bridal suite, and catering plating room, together with tables, chairs, A/V equipment, and a Yamaha Grand Piano. A dedicated venue manager coordinates vendor logistics before and during each event.

Product overview

The Village Event Centre is a single-site wedding and event venue offering a converted 70-year-old church facility with multiple interconnected spaces. The core product is The Village Event Centre (main hall with 4000 sq ft, stage, and vaulted ceilings), supplemented by the outdoor backyard (4000 sq ft), bridal suite (1000 sq ft mezzanine), and catering plating room (250 sq ft). The comprehensive wedding package bundles venue access with day-before setup, on-site manager support, and full setup/teardown services, plus bar service with BYO liquor at no extra cost.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Day Package An all-inclusive, single-day venue rental package for engaged couples hosting their ceremony and/or reception, bundling the main event hall, outdoor backyard, bridal suite, catering plating room, tables, chairs, A/V equipment, Yamaha Grand Piano, day-before vendor setup access, and a dedicated in-house venue manager who coordinates vendors before and during the event.
• Corporate and Community Event Venue Rental A venue rental service for corporate, non-profit, and community groups hosting functions of approximately 100–250 guests, providing the same all-inclusive amenities (tables, chairs, A/V, Yamaha Grand Piano, bridal/suite spaces) and the dedicated venue manager, with BYO catering and BYO liquor flexibility and no corkage fees.

Quantifiable outcome

• Ceremony seating capacity: 250-304 guests depending on configuration
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Village: Brentwood's Lifestyle CentrecoreStrategic or Co-development PartnerThe Village Event Centre operates as a component within The Village: Brentwood's Lifestyle Centre, a larger mixed-use development. This location provides the venue with built-in foot traffic and a established commercial destination context. The partnership offers mutual benefit by clustering complementary businesses and services in one location.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Lake House: Calgary-area event venue hosting weddings and corporate events. Comparable in providing Calgary-based wedding and event hosting services with bundled amenities and dedicated coordination.
• Hotel Arts: Calgary boutique hotel offering event and wedding venue spaces in a distinctive urban setting. Competes directly for Calgary wedding and corporate event bookings with comparable indoor capacity and full-service event hosting.
• Heritage Park Historical Village: Calgary heritage attraction that hosts weddings and corporate events in historical buildings. Shares the heritage venue positioning, Calgary market focus, and ability to market a vintage aesthetic to event buyers.
• The Fairmont Palliser: Historic Calgary luxury hotel with grand ballroom and event venues serving weddings, corporate events, and galas. Comparable scale and Calgary location as a heritage event venue with comparable full-service offerings.
• The Westin Calgary: Calgary hotel with ballroom and event venue spaces serving weddings and corporate events. Competes directly for Calgary wedding and corporate event bookings with full-service hospitality and event coordination.
• Teatro Restaurant: Calgary fine dining restaurant offering private event spaces for weddings and corporate gatherings. Comparable in providing premium Calgary event hosting with included service coordination and bundled amenities.
• Hyatt Regency Calgary: Calgary hotel with extensive event and wedding venue spaces. Comparable scale and Calgary location as a full-service event venue serving both weddings and corporate functions.
• Calgary Tower: Iconic Calgary landmark offering event venue rentals and hosting weddings and corporate functions. Comparable in Calgary-based event hosting with strong local brand recognition and distinctive venue positioning.

Broad incumbents

• Wedgewood Weddings: Multi-venue wedding venue operator with multiple locations across the United States. Comparable in providing all-inclusive wedding venue services with bundled amenities, dedicated coordination, and included setup/teardown — though at greater scale and geographic spread.

Regional players

• Fairmont Banff Springs: Iconic luxury mountain resort near Calgary hosting destination weddings and events. Serves Calgary-area and Alberta weddings as a regional alternative, though operating in a different geography (Banff vs Calgary) and at a much higher price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheVillageEventCentre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Village Event Centre