The Rydell Company

What The Rydell Company does

The Rydell Company is a privately held, family-owned automotive dealership group headquartered at 2700 South Washington Street in Grand Forks, North Dakota. Founded in 1954 by Leonard Rydell and currently led by dealer Brian Rydell, the company operates a franchised new-vehicle dealership for General Motors' Chevrolet, GMC, Cadillac, and Buick brands. It sells new vehicles from GM's full lineup — trucks (Silverado 1500/2500HD/3500HD, Colorado), SUVs (Tahoe, Suburban, Traverse, Equinox, Blazer, Trailblazer), EVs (Bolt EV, Equinox EV, Blazer EV, Silverado EV, BrightDrop), sedans (Malibu, Trax), and performance vehicles (Corvette Stingray/E-Ray/Z06) — alongside an inventory of over 300 pre-owned vehicles spanning Chevrolet, GMC, Cadillac, Buick, Honda, Toyota, Ford, Nissan, Jeep, and others. The company serves retail consumers, commercial work-truck buyers, military personnel, students, and seniors in the Grand Forks region and surrounding markets in North Dakota and western Minnesota, including Fargo, Grafton, Devils Lake, Hillsboro, and Thief River Falls.

The business extends well beyond new-vehicle sales into an integrated retail automotive operation. Service and parts revenue is generated through a maintenance and repair department with certified GM technicians, a Quick Lube (PDQ) operation, a Mobile Service+ offering, a collision and body shop, a parts department stocking genuine GM and ACDelco components, a vehicle detailing center, and a car wash facility with a FastPass membership. Financing is arranged in-house through GM Financial and a panel of local and national lenders, with the F&I team earning transaction fees on financing and on extended protection plans including GM Protection, EV Protection, pre-paid maintenance, GAP coverage, and tire & wheel protection. Customer-facing channels include a physical showroom, the buy.rydellchev.com Buy Online platform, and the Rydell Delivers home-delivery program covering up to a six-hour travel radius. The customer value proposition is anchored on no-haggle pricing, a seven-day money-back guarantee, a 30-day exchange window, and a 3,000-mile/three-month drivetrain warranty on most pre-owned vehicles, with separate discount programs for military, students, and seniors.

The business operates under a traditional franchised-dealership model with no proprietary technology platform, no public or partner-facing APIs, and no disclosed AI capabilities. Technology integrations are limited to Kelley Blue Book for trade-in valuation, Google Analytics/Ads/DoubleClick for digital marketing, and GM's gmparts.com online parts portal. Revenue is not publicly disclosed and the company carries no external private equity or venture capital ownership. Current strategic posture reflects incremental modernization of a legacy dealership: broadening the EV product offering, digitizing the purchase funnel via Buy Online and Rydell Delivers, and reinforcing community brand position through the annual Rydell Car and Bike Show charity event, which Rydell Auto Group matches up to $40,000.

Name

The Rydell Company

Legal name

Rydell Chevrolet

Website

https://rydellchev.com

Company type

Private

Founded year

1954

Operating status

Operating

Short description

The Rydell Company is a family-owned, multi-brand General Motors franchised automotive dealership in Grand Forks, North Dakota, selling new Chevrolet/GMC/Buick/Cadillac vehicles and over 300 used units, plus in-house financing, service, parts, collision repair, detailing, and car wash to retail consumers across the Grand Forks region and surrounding markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Grand Forks

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Chevrolet, GMC, Buick, and Cadillac vehicles. Primary revenue driver with volume from retail customers and commercial buyers.
2. Used Vehicle Sales: Sale of pre-owned vehicles across multiple brands. Over 300+ vehicles in inventory, selling more used vehicles than anyone else in the region.
3. Service and Parts: Full-service maintenance and repair including oil changes, tires, brakes, batteries, collision repair, and GM certified parts. PDQ (Quick Lube) service for regular maintenance.
4. Auto Financing: Arranges financing through GM Financial, local and national lenders. Earns commission on financing arranged for vehicle purchases.
5. Body Shop and Collision: Full collision repair services, paint, dent repair, and glass replacement. Includes military, senior, and student discounts.
6. Car Wash and Detail: Full-service car wash and vehicle detailing services. Includes FastPass membership program.
7. Extended Warranties and Protection Plans: Offers GM Protection plans, EV Protection, pre-paid maintenance, GAP coverage, and tire & wheel protection.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Rydell Company operates a franchised multi-brand automotive dealership (Rydell Chevrolet) selling new Chevrolet, GMC, Cadillac, and Buick vehicles along with 300+ pre-owned vehicles from various manufacturers. Core offerings include vehicle sales, in-house and partner-lender financing, certified GM service and maintenance, collision/body repair, GM and ACDelco parts retail, the Rydell Delivers home delivery program, and the RydellBuys trade-in/vehicle purchase program.

Product overview

Rydell Chevrolet operates as a multi-brand automotive dealership offering new Chevrolet, GMC, Cadillac, and Buick vehicles alongside an extensive pre-owned inventory of over 300 vehicles spanning multiple manufacturers. The core offering consists of vehicle sales complemented by integrated services including in-house financing through GM Financial, full-service maintenance and collision repair, genuine GM parts retail, vehicle trade-in valuation, and the Rydell Delivers home delivery program. The dealership serves the Grand Forks, ND region and surrounding areas including Fargo, Grafton, Devils Lake, Hillsboro, and Thief River Falls.

Differentiator

Problem solved

Functional benefit

Brands

• Rydell Delivers: Home delivery program for vehicles allowing customers to browse, apply for credit, get lender decisions, and schedule car delivery without leaving home.
• Rydell Buys
• CarBravo

Products and services

• New Vehicle Sales (Chevrolet, GMC, Cadillac, Buick)
• Pre-Owned Vehicles
• Vehicle Financing

Quantifiable outcome

• Seven-day money-back guarantee on all new and pre-owned vehicles
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• General Motors (GM)coreStrategic or Co-development PartnerFranchised new vehicle dealer for Chevrolet, GMC, Buick, and Cadillac brands. Receives vehicles, marketing support, and financing programs through GM. Also participates in GM Rewards, OnStar, and GM Energy programs.
• CarBravocoreChannel Partner/ Reseller/ DistributorGM's certified pre-owned vehicle program. Rydell sells eligible used vehicles through CarBravo marketplace, gaining access to GM's certification process and extended warranties.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• AutoNation: Largest US auto retailer with hundreds of franchised dealerships across multiple OEMs. Comparable to Rydell as a multi-brand franchised dealer serving individual consumers with new/used vehicle sales, F&I, service, and parts, but operates at vastly greater scale and with public-company discipline.
• CarMax: National used-vehicle retailer with owned superstores and a finance arm. Comparable to Rydell's high-volume used-vehicle focus (300+ units, CarBravo CPO), but CarMax operates at vastly larger scale with proprietary reconditioning and fixed-price no-haggle model that mirrors Rydell's customer experience.
• Group 1 Automotive: Public multi-brand franchised dealer group with US and UK operations. Comparable to Rydell in the franchised-dealer business model (new/used vehicle sales, F&I via manufacturer captive, service, parts), but operates at much larger scale and is highly acquisitive.
• Sonic Automotive: Public auto retailer operating franchised dealerships and the EchoPark used-vehicle standalone brand. Comparable to Rydell due to parallel franchise + used vehicle + F&I focus, but with a public-company structure and EchoPark representing a more scaled digital used-car strategy.
• Lithia Motors: Public, acquisition-driven dealership group operating hundreds of US stores across many franchises. Comparable to Rydell in core activities (new/used vehicle sales, service, parts, F&I) and in mid-market regional positioning, but with a national footprint and active M&A strategy.
• Asbury Automotive Group: Large US franchised dealer group with strong fixed-ops and F&I focus. Comparable to Rydell in product mix and target customer (individual consumers across multiple brands), but with publicly-disclosed financial performance and a Southern/Sunbelt footprint.

Emerging players

• Carvana: Pure-play online used-vehicle retailer with home delivery and vending-machine pickup. Comparable to Rydell on the no-haggle, home-delivery used-car value proposition (Rydell Delivers), but Carvana is a direct digital competitor attracting the same online-first used-vehicle buyer in any region it serves.

Regional players

• Ryan Auto Group: Family-owned multi-brand auto dealer serving Minnesota and North Dakota. Comparable to Rydell as a regional Upper Midwest family-owned franchised dealer with parallel F&I, service, and parts capabilities, and overlapping trade-area presence in the Fargo/Grand Forks corridor.
• Corwin Automotive Group: Family-owned multi-brand franchised dealer group headquartered in North Dakota with multiple rooftops across the state. Comparable to Rydell on franchise mix (GM vehicles), Upper Midwest footprint, and family-owned operating model; directly competes for the same regional GM customers.
• Luther Auto Group: Family-owned, multi-brand franchised dealer group based in the Twin Cities/Minnesota market. Comparable to Rydell as a Midwestern family-owned franchised dealer serving similar customers (single-store communities, farm/work-truck buyers), but operating multiple rooftops across a larger metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rydell-auto-group---rydellcars-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rydell Company