EMBEDDED DESIGN LTD
Shenzhen-based Boardcon Embedded Design designs and manufactures ARM-based single board computers, system-on-modules, and development kits, offering custom OEM/ODM design services and in-house SMT manufacturing for industrial, IoT, and edge AI customers worldwide.
- Company typePrivate
- Founded2010
- HeadquartersShenzhen, China
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What EMBEDDED DESIGN LTD does
Boardcon Embedded Design Ltd (EMBEDDED DESIGN LTD; also referenced in Chinese sources as 驰锐嵌入式设计 / Chi Rui Embedded Design) is a Shenzhen, China-based private company founded circa 2010 that designs and manufactures ARM-based embedded computing platforms. The company's product portfolio spans single board computers (SBCs), system-on-modules (SoMs), card-sized boards, ARM development kits, and microcontroller boards, supporting processor families from Rockchip, Allwinner, NXP, Samsung, Amlogic, Ingenic, GigaDevice, and Microchip. Boardcon operates an in-house SMT manufacturing facility enabling both prototype and mass-production volumes, and provides embedded software services including Linux porting to new ARM cores, BSP development, device driver development (frame buffer, USB, camera, touch screen, NAND flash, GPRS), and Windows CE/Android support.
The company runs a dual revenue model combining standardized hardware sales through a direct online ordering system (with PayPal integration; entry-level legacy units such as the Samsung S3C6410 SBC priced at USD 90-140 per unit) with custom OEM/ODM design services for customers requiring tailored carrier boards, processor card customization, and full embedded system development. Target customer segments include industrial automation, IoT and edge AI (smart home, handheld POS, vehicle tracking, AI vision), consumer electronics, infrastructure and traffic management systems, and data acquisition / laboratory test equipment. Distribution is direct-to-customer globally via boardcon.com and armdesigner.com, Microsoft Teams chat with sales contact Kevin, WeChat, and email; products carry UL, CE, EMC, and ROHS compliance.
Recent strategic emphasis has shifted toward edge AI vision and heterogeneous edge computing, evidenced by five product launches between May 2025 and June 2026 — most notably the Tiny1126B SOM (Rockchip RV1126B with 3.0 TOPS NPU and dual ISP), the EM3588 SBC (RK3588 with 6 TOPS AI acceleration), and the EMT536 heterogeneous edge computing board. The company operates without disclosed external funding or venture capital backing, appears founder/owner-operated from a single Shenzhen headquarters, and maintains no publicly disclosed revenue, headcount, or named enterprise customer accounts.
EMBEDDED DESIGN LTD firmographics
Firmographics- Name
- EMBEDDED DESIGN LTD
- Legal name
- Boardcon Embedded Design Ltd
- Website
- https://boardcon.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Short description
- Shenzhen-based Boardcon Embedded Design designs and manufactures ARM-based single board computers, system-on-modules, and development kits, offering custom OEM/ODM design services and in-house SMT manufacturing for industrial, IoT, and edge AI customers worldwide.
- Ownership category
- akta.pro rank
EMBEDDED DESIGN LTD industry classification
Industry- Product category
- Embedded Computing Hardware
- NAICS
- Electronic Computer Manufacturing (334111), Printed Circuit Assembly (Electronic Assembly) Manufacturing (334418)
- SIC
- Printed Circuit Boards (3672), Electronic Computers (3571)
- akta.pro primary industry
- Motherboards & Chipset Platforms (HDACAGAB)
- akta.pro secondary industry
- PCB Assembly (PCBA/EMS) (HDAHAOAI)
Keywords
Where EMBEDDED DESIGN LTD is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
EMBEDDED DESIGN LTD business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Hardware Product Sales: Sale of ARM-based single board computers, system-on-modules, card size boards, development kits, and microcontroller boards. Products support multiple operating systems including Linux, WinCE, Android, and Debian.
- Custom Design/OEM/ODM Services: Custom embedded hardware and software design services including processor card design, system prototype development, product-level solutions, and ODM services. Customers can choose from out-resource design packages and BSP function combinations.
- Embedded Software Services: Embedded Linux porting, device driver development, system-on-module services, power management solutions, and Linux application development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | SBC6410 Standard Content - Basic ARM11 single board computer |
| Unit Pricing | Pay-as-you-go | SBC6410 + 4.3 inch TFT LCD & Touch Screen |
| Unit Pricing | Pay-as-you-go | SBC6410 + 7 inch TFT LCD & Touch Screen |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
EMBEDDED DESIGN LTD product offering
Product offeringCore offering
Boardcon Embedded Design Ltd designs, manufactures, and sells ARM-based embedded computing platforms including single board computers (SBCs), system-on-modules (SoMs), card size boards, ARM development kits, and microcontroller boards spanning Rockchip, Allwinner, NXP, Samsung, Amlogic, Ingenic, and GigaDevice processor families. The company provides custom hardware and software design services covering processor card design, PCB layout, carrier board development, Linux porting, BSP development, and device driver development, supported by an in-house SMT manufacturing facility for prototyping and mass production.
Product overview
Boardcon Embedded Design is an ARM-based embedded systems company offering a comprehensive portfolio of single board computers (SBC), system-on-modules (SoM), card-sized boards, ARM development kits, and microcontroller boards. The product lineup spans multiple processor architectures including Rockchip (RK3588, RK3576, RK3566, RK3288), Allwinner (T527, T536, T507), NXP (i.MX8M, i.MX6), Samsung (S3C6410, Exynos4412), Amlogic, and Ingenic. The portfolio also includes custom design services and embedded software services for Linux, Windows CE, and Android platforms. Recent launches include the Tiny1126B edge AI vision SOM with 3 TOPS NPU, EM3588 SBC with 6 TOPS AI acceleration, and Compact3576 multimedia SBC. The company provides complete embedded solutions from hardware modules to BSP and driver development.
Differentiator
Problem solved
Functional benefit
Products and services
- Single Board Computer (SBC)
Companies that use EMBEDDED DESIGN LTD
Customer profileSegments5 records
Ideal customer profiles5 records
EMBEDDED DESIGN LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
EMBEDDED DESIGN LTD partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
EMBEDDED DESIGN LTD competitors and assessment
Company assessmentDirect peers
- BeagleBoard.org Foundation: Produces ARM-based open-source SBCs (BeagleBone, BeaglePlay) for developers and embedded applications, competing in the same niche ARM developer ecosystem as Boardcon.
- FriendlyElec (FriendlyARM): China-based maker of ARM SBCs and NanoPi/NanoPC boards using Rockchip, Allwinner, and other SoCs — a direct Chinese competitor targeting the same low-cost embedded developer and IoT customer base.
- Seeed Studio: Shenzhen-based maker of ARM-based SBCs (ODROID line), SoMs, and edge AI platforms, with ODM services — competes head-to-head in Rockchip/Allwinner boards and embedded design services.
- Toradex: Swiss-headquartered maker of ARM-based system-on-modules and carrier boards for industrial and embedded applications, with custom design and ODM services — closely mirrors Boardcon's SoM plus ODM business model.
- Raspberry Pi Foundation: Designs and sells ARM-based single board computers (Raspberry Pi, Pico, Compute Module) directly to developers, OEMs, and industrial customers — the dominant low-cost SBC platform against which Boardcon's catalog SBCs directly compete.
- PHYTEC: Germany-headquartered embedded module maker (phyCORE, phyBOARD) with ARM SoMs and long-lifecycle industrial support — competes for the same ODM/embedded design engagements.
Emerging players
- Khadas: Hong Kong-based SBC maker focused on Rockchip-based boards (VIM, Edge) with strong developer mindshare in the ARM SBC community — overlaps with Boardcon's Rockchip product family.
Broad incumbents
- Advantech: Taiwan-headquartered industrial embedded and IoT platform incumbent offering ARM SBCs/SoMs plus a much broader industrial PC portfolio — competes in the same industrial ODM segment but at larger scale and longer lifecycle support.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
EMBEDDED DESIGN LTD compliance and trust
Trust signalCompliance4 records
EMBEDDED DESIGN LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
EMBEDDED DESIGN LTD leadership team
Management profileNumber of profiles
EMBEDDED DESIGN LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EMBEDDED DESIGN LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EMBEDDED DESIGN LTD
What does EMBEDDED DESIGN LTD do?
Boardcon Embedded Design Ltd designs, manufactures, and sells ARM-based embedded computing platforms including single board computers (SBCs), system-on-modules (SoMs), card size boards, ARM development kits, and microcontroller boards spanning Rockchip, Allwinner, NXP, Samsung, Amlogic, Ingenic, and GigaDevice processor families. The company provides custom hardware and software design services covering processor card design, PCB layout, carrier board development, Linux porting, BSP development, and device driver development, supported by an in-house SMT manufacturing facility for prototyping and mass production.
Is EMBEDDED DESIGN LTD a public or private company?
EMBEDDED DESIGN LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EMBEDDED DESIGN LTD founded?
EMBEDDED DESIGN LTD was founded in 2010.
Where is EMBEDDED DESIGN LTD based?
EMBEDDED DESIGN LTD is headquartered in Shenzhen, China, in the Asia region.
How does EMBEDDED DESIGN LTD make money?
Three revenue lines are on record. Hardware Product Sales are the primary driver. The others are custom Design/OEM/ODM Services and embedded Software Services.
Who are EMBEDDED DESIGN LTD's main competitors?
Direct peers on record are BeagleBoard.org Foundation, FriendlyElec (FriendlyARM), Seeed Studio, Toradex, Raspberry Pi Foundation and PHYTEC. Khadas is listed as an emerging player. Advantech is listed as a broad incumbent.
Does EMBEDDED DESIGN LTD have an API?
No public API is recorded for EMBEDDED DESIGN LTD.
What industry is EMBEDDED DESIGN LTD in?
EMBEDDED DESIGN LTD's product category is Embedded Computing Hardware. Its primary akta.pro industry code is HDACAGAB, Motherboards & Chipset Platforms, with a secondary code of HDAHAOAI, PCB Assembly (PCBA/EMS). Its NAICS code is 334111 and its SIC code is 3672.