SQT
SQT is an Estonian skincare company founded in 2024 that develops bio-microneedling procedures and skincare products based on Spongilla Spicules technology, serving certified Estonian salon partners and individual consumers.
- Company typePrivate
- Founded2024
- HeadquartersTallinn, Estonia
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What SQT does
SQT is an Estonian skincare company founded in 2024 that develops and distributes bio-microneedling procedures and consumer skincare products built around Spongilla Spicules technology. Its offering spans professional in-salon bio-microneedling treatments administered by certified beauticians and a portfolio of at-home skincare SKUs covering acne, pigmentation, and body-treatment indications, with consumer pricing roughly in the €35-€180 range and professional kits sold to trained practitioners.
The company's technology centers on Spongilla Spicules, a bioactive natural material delivered through bio-microneedling protocols, with upstream supply secured via an exclusive partnership with Hunan Sunshine Bio-Tech. SQT controls access to its professional protocol through a beautician certification program, which gates which operators can offer the treatment and ensures consistent administration standards across the partner network.
SQT operates a dual-channel go-to-market model: a B2B professional network of 40+ certified salons across Estonia that purchases kits and delivers treatments, and a direct-to-consumer e-commerce channel selling branded at-home skincare SKUs. Revenue mechanics combine consumable replenishment from salons with retail and online sales to end consumers, supplemented by tactical commercial infrastructure such as the Montonio Finance payment-processing integration. The company is single-country (Estonia), early-stage (founded 2024), and positioned in a niche indication (including active acne inflammation) within the broader microneedling market.
SQT firmographics
Firmographics- Name
- SQT
- Legal name
- SQT OÜ
- Website
- https://sqt.ee/
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Short description
- SQT is an Estonian skincare company founded in 2024 that develops bio-microneedling procedures and skincare products based on Spongilla Spicules technology, serving certified Estonian salon partners and individual consumers.
- Ownership category
- akta.pro rank
SQT industry classification
Industry- Product category
- Professional Skincare and Bio-microneedling Treatments
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF)
Keywords
Where SQT is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
SQT business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Professional skincare products (B2B): SQT sells professional-grade treatment products (Acne/Scar Treatment, Pigment Treatment, Anti-Ageing, Nourishing sets) exclusively to certified cosmetologists who have completed SQT training. Products are sold as treatment boxes (e.g., 4 or 6 treatments per box) with bulk discount structures.
- Consumer/homecare products (B2C e-commerce): Direct-to-consumer sales of homecare products including repair masks (50€), cleansing foam (35€), intensive restore cream (42€), body clarifying set (180€), and Anti-Aging Homecare Set (159€) via the sqt.ee e-commerce store.
- Professional training: SQT provides practical training for beauticians on the Bio-microneedling procedure. Training costs 30€ per participant, covering theory and hands-on practice including experiencing the procedure on one's own skin.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | Professional training for beauticians |
| Unit Pricing | One time | Consumer/homecare retail products |
| Unit Pricing | One time | Body Clarifying professional procedure kit |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
SQT product offering
Product offeringCore offering
SQT develops and distributes the SQT Bio-microneedling procedure system, a professional skincare treatment based on natural freshwater sponge spicules (Spongilla Spicules) extracted from Spongilla Lacustris. The company sells two distinct product lines: professional-grade treatment kits (Acne/Scar, Pigment, Anti-Ageing, Nourishing, and Body Clarifying sets) restricted to certified cosmetologists who complete SQT's €30 training program, and consumer-facing homecare products (repair masks, cleansing mousse/cream, intensive restore cream, anti-aging homecare sets) sold directly through the sqt.ee e-commerce store.
Product overview
SQT is an Estonian skincare company (SQT OÜ, registry code 16924226) offering SQT Bio-Microneedling — a revolutionary skin treatment using Spongilla Spicules (freshwater sponge spicules) for non-invasive skin rejuvenation. The product portfolio is organized into two main categories: (1) Professional Treatment Sets — four types of spicule-based treatments (SQT AKNE/ARMI RAVIHOOLDUS, SQT PIGMENDIRAVI, SQT VANANEMISVASTANE, SQT TOITEV JA NIISUTAV HOOLDUS) plus body treatments, with 2.0 versions offering enhanced formulations with higher purity spicules and added active ingredients; and (2) At-Home Care Products — including SQT Anti-Aging Homecare Set, SQT INTENSIIVNE TAASTAV KREEM, SQT ADVANCED REPAIR MASK, SQT ÕRN PUHASTUSVAHT, SQT ÕRN PUHASTUSKREEM, and SQT KODUNE TAASTAV KOMPLEKT. All professional products are restricted to SQT-trained cosmeticians, while consumer products are available through the e-commerce store. The company also offers training programs (30€) for professionals.
Differentiator
Problem solved
Functional benefit
Brands
- SQT Bio-mikronõelumine: The main procedure brand using Spongilla Spicules (freshwater sponge spicules) for bio-microneedling treatments. Includes acne treatment, scar treatment, pigmentation treatment, and anti-aging treatments.
Products and services
- SQT Bio-microneedling (Bio-mikronõelumine) procedure system A professional skin treatment using natural freshwater sponge spicules massaged into the skin for 5 minutes to deliver 3–5 million silicon-containing microneedles into the dermis. Performed exclusively by certified cosmetologists at partner salons. Shortens the skin renewal cycle from 28 days to 7 days with no bleeding, anesthesia, or skin perforation.
- SQT Professional Training and Certification Program A €30 practical training course for beauticians covering theory and hands-on practice of the SQT Bio-microneedling procedure, including experiencing the procedure on one's own skin. Certification is required to access the professional B2B portal and purchase professional-grade SQT products.
- SQT AKNE/ARMI RAVIHOOLDUS (Acne/Scar Resurfacing Repair Set) Professional-grade spongilla-spicule treatment set for acne, acne scars, rosacea, pimples, blackheads, whiteheads, enlarged pores, stretch marks, and dull/tired skin. Available only to SQT-certified cosmetologists via the B2B portal, with bulk-buy promotions such as buy 10 boxes get 1 free.
- SQT AKNE/ARMI RAVIHOOLDUS 2.0 (Acne/Scar Resurfacing Repair Set II) Enhanced acid-free acne and scar treatment with 99% spicule purity and added Acne-Clearing Serum combining acne-fighting ingredients with soothing agents, designed to be absorbed deeper via spicule channels.
- SQT PIGMENDIRAVI (Revitalizing Beauty Set — Pigment Treatment) Professional spongilla-spicule treatment designed for pigmentation issues, lightening skin melanin, and treating melasma. Sold only to SQT-certified cosmetologists.
- SQT PIGMENDIRAVI 2.0 (Revitalizing Beauty Set II — Pigment Treatment v2) Enhanced pigment treatment with improved spot-dispersion efficacy, increased fibronectin, brightening agents, and soothing ingredients to reduce post-procedure redness.
- SQT VANANEMISVASTANE (Anti-Ageing Rejuvenation Set) Professional spongilla-spicule anti-aging treatment with firming and lifting effects, addressing fine lines and lifting the eyebrow area. Sold only to SQT-certified cosmetologists.
- SQT TOITEV JA NIISUTAV HOOLDUS (Nourishing Hydrating Set) Professional nourishing and hydrating treatment that complements the skin's collagen matrix, restores collagen fibers, regulates sebum, restores the lipid membrane, and softens keratotic skin. Available to certified cosmetologists only.
- SQT Body Clarifying (Deep Cleansing & Restorative Body Treatment) Deep cleansing and restorative body treatment for acne and scars, with recommended retail price of €70–100 per session to clients. Each procedure kit contains 6 treatments + 6 gels (€180).
- SQT Anti-Aging Homecare Set Consumer-facing anti-aging homecare set (€159) with collagen-peptide matrix (Matrixyl 3000, Dipeptide Diaminobutyroyl Benzylamide Diacetate), bioferments (Bifida Ferment Lysate, Lactobacillus/Rice Ferment), antioxidants (Carnosine, Ginseng), and natural lipids (Shea butter, Jojoba oil, Sunflower seed wax). Sold via sqt.ee e-commerce.
- SQT INTENSIIVNE TAASTAV KREEM (Intensive Restore Cream) Fragrance-free, alcohol-free, non-comedogenic restorative cream (50ml, €42) with 4D Hyaluronic acid, Ectoine, SymCalmin, SymRelief, Ceramide CPW1.0, Squalane, and Panthenol. Suitable for post-procedure, UV damage, or sensitive/red/compromised skin. Volume discounts: 15% off for 10–19 units, 30% off for 20+ units.
- SQT ADVANCED REPAIR MASK (Parandav mask) Deep hydrating and restorative face mask (5 × 30ml, €50) with Centella Asiatica extract for healing, Beta-glucan for strengthening and protection, Ceramide NP for barrier restoration, and Sodium Hyaluronate for deep hydration.
- SQT ÕRN PUHASTUSVAHT (Gentle Cleansing Mousse) Gentle amino acid-rich cleansing mousse (100ml, €35) with Decyl Glucoside, Sodium Cocoyl Alaninate, Panthenol, Camellia Japonica Flower Extract, Gentiana Scabra Root Extract, and Maltitol/Maltooligosyl Glucoside. Maintains natural pH balance and strengthens protective barrier.
- SQT ÕRN PUHASTUSKREEM (Gentle Cleansing Cream) Gentle, moisturizing, non-irritating cleansing cream (100g) with 40% amino acid-based surfactants (Sodium Lauroyl Glutamate, Sodium Myristoyl Glutamate, Sodium Methyl Cocoyl Taurate), Aquaxyl & Hydration Magnet for moisture locking, and Dipotassium Glycyrrhizinate for soothing. Maintains pH 5.5; suitable for sensitive and acne-prone skin.
- SQT KODUNE TAASTAV KOMPLEKT (Spongilla Recovery Set) At-home recovery set with soothing and nourishing effects. Improves sensitive skin, activates skin regeneration, enhances weak skin protection, and prevents melanin formation after treatment. Designed for use between professional SQT treatments.
Quantifiable outcome
- Skin renewal cycle reduced from 28 days to 7 days
- +4 more outcomes
Companies that use SQT
Customer profileSegments2 records
Ideal customer profiles2 records
SQT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
SQT partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Hunan Sunshine Bio-Tech Co.Ltd.coreHunan Sunshine Bio-Tech is the exclusive supplier of SQT® Spongilla Spicules — the core biomicroneedle ingredient used in all SQT procedures. With 9 years of dedicated R&D and manufacturing in hydrolyzed sponge purification, they have refined each biomicroneedle to provide the highest quality spicules for the cosmetics industry. Hunan Sunshine Bio-Tech holds ISO certifications (ISO9001, ISO14001, ISO45001) and sources raw material from Dongjiang freshwater sponges in China.
- Montonio Finance OÜminorMontonio Finance OÜ provides secure payment infrastructure for the sqt.ee e-commerce store, handling card payments including MasterCard SecureCode and Verified by Visa. Card data is entered directly into Montonio's secure server environment and not stored by SQT.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
SQT competitors and assessment
Company assessmentDirect peers
- Dermaroller GmbH: Dermaroller is the original German microneedling device brand (Home Care Dermaroller, eDermaStamp) sold both to professionals and consumers. Directly comparable to SQT as a microneedling category player using a similar professional-plus-homecare distribution model.
- DermapenWorld (Dermapen 4): Global microneedling pen system used by skincare professionals in clinics and salons. Directly comparable to SQT as a professional microneedling brand delivering controlled skin-injury treatments through trained practitioners.
- Bellus Medical (SkinPen): SkinPen by Crown Aesthetics/Bellus Medical is the first FDA-cleared microneedling device, widely used by dermatologists and estheticians. Directly comparable to SQT as a regulated, professional-only microneedling brand.
- Environ Skin Care: South African professional skincare brand distributed exclusively through trained skin care therapists (the "Environ Face Mapping" and Vitamin A step-up system). Closely comparable to SQT's certification-gated beautician distribution model and professional-plus-homecare product structure.
- AlumierMD: Canadian professional skincare brand sold exclusively through licensed estheticians and skin professionals. Directly comparable to SQT in channel model — gated professional distribution plus complementary homecare product lines.
- Image Skincare: US professional skincare brand with a portfolio of in-salon treatments plus homecare products, distributed through licensed estheticians and spas. Directly comparable to SQT's professional treatment + homecare dual structure.
Broad incumbents
- Dermalogica: Global professional skincare brand owned by Unilever, distributed through skin therapists and skin centers worldwide. Comparable to SQT as a professional-channel skincare leader with broad homecare support, but at much greater scale.
- SkinCeuticals (L'Oréal): L'Oréal-owned professional skincare brand with dermatologist-backed active-ingredient formulations. Comparable to SQT as a professional-channel skincare brand, but operating at incumbent scale with broader R&D and global distribution.
- Obagi Medical: Physician-dispensed skincare brand focused on hyperpigmentation, anti-aging, and skin health — directly overlapping with SQT's pigment, melasma, and rejuvenation indications. Operates as a broader incumbent with much larger footprint.
- The Ordinary (Deciem): Deciem-owned skincare brand sold direct-to-consumer online with active-ingredient formulations (similar actives to SQT 2.0 such as niacinamide and peptides). Comparable to SQT's B2C e-commerce motion and ingredient-led positioning, but as a far larger incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SQT financial estimates
Financial estimateRevenue estimate
Valuation estimate
SQT leadership team
Management profileNumber of profiles
Profiles1 record
SQT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SQT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SQT
What does SQT do?
SQT develops and distributes the SQT Bio-microneedling procedure system, a professional skincare treatment based on natural freshwater sponge spicules (Spongilla Spicules) extracted from Spongilla Lacustris. The company sells two distinct product lines: professional-grade treatment kits (Acne/Scar, Pigment, Anti-Ageing, Nourishing, and Body Clarifying sets) restricted to certified cosmetologists who complete SQT's €30 training program, and consumer-facing homecare products (repair masks, cleansing mousse/cream, intensive restore cream, anti-aging homecare sets) sold directly through the sqt.ee e-commerce store.
Is SQT a public or private company?
SQT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SQT founded?
SQT was founded in 2024.
Where is SQT based?
SQT is headquartered in Tallinn, Estonia, in the Europe region.
How does SQT make money?
Three revenue lines are on record. Professional skincare products (B2B) is the primary driver. The others are consumer/homecare products (B2C e-commerce) and professional training.
Who are SQT's main competitors?
Direct peers on record are Dermaroller GmbH, DermapenWorld (Dermapen 4), Bellus Medical (SkinPen), Environ Skin Care, AlumierMD and Image Skincare. Broad incumbents are Dermalogica, SkinCeuticals (L'Oréal), Obagi Medical and The Ordinary (Deciem).
Does SQT have an API?
No public API is recorded for SQT.
What industry is SQT in?
SQT's product category is Professional Skincare and Bio-microneedling Treatments. Its primary akta.pro industry code is CRADAMAF, Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal). Its NAICS code is 456120 and its SIC code is 2844.