LAKE SOLUTIONS LTD.

What LAKE SOLUTIONS LTD. does

Lake Solutions Ltd. is a privately held, boutique digital agency headquartered in Hever, Kent, United Kingdom, specialising in CMS development, personalisation, and digital consultancy on two complementary platforms: Sitecore (an enterprise Customer Experience Management suite) and Umbraco (an open-source composable DXP). The company holds Umbraco Silver Partner status and operates with a small team (1-10 employees) serving primarily UK membership organisations and professional bodies, including the British Medical Association, Royal College of Physicians, Chartered Institute of Marketing, BCS, and Youth Sport Trust. Service lines span CMS selection, custom development, system integrations (CRM, PIM, payment, email), explicit and implicit personalisation, consultancy, hosting and infrastructure planning, SLA-backed support, build/deployment automation via an Octopus Deploy partnership, and white label technical delivery for other marketing agencies.

The agency's underlying technology practice rests on the Microsoft .NET framework, Umbraco Cloud (Microsoft Azure with Cloudflare protection), and Sitecore's enterprise CXM stack, augmented by third-party AI integrations (OpenAI LLMs for SEO metadata generation; DALL-E for image variants in Sitecore Content Cloud). Differentiated capabilities include AI-assisted bulk SEO metadata creation, LLM-optimized content delivery (llms.txt, structured data), and Umbraco Automate workflow implementation, positioning the firm as a practitioner-level AI implementer rather than an AI research entity.

Lake Solutions generates revenue through a mix of professional services (project-based CMS implementation and consultancy), managed services (SLA-backed support contracts and hosting/infrastructure planning), and channel/reseller revenue from white label agency engagements. Pricing is quote-based and not publicly disclosed; engagements are scoped per project and acquired via direct sales, content marketing, organic search, LinkedIn/Facebook presence, email newsletters, and events including Codegarden and The Business Growth Show. The go-to-market is sales-led and consultancy-driven, with the white label channel supplementing direct enterprise work.

Name

LAKE SOLUTIONS LTD.

Legal name

Lake Solutions Ltd.

Website

https://lakesolutions.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Lake Solutions is a UK boutique digital agency specialising in Sitecore and Umbraco CMS development, personalisation, and integrations for membership organisations and professional bodies. It supplements project work with SLA support and white label delivery for other marketing agencies.

Ownership category

akta.pro rank

Headquarters

HQ city

Kent

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services — Web Development & CMS Implementation: Lake Solutions generates revenue by delivering bespoke web development projects on Sitecore and Umbraco platforms. Engagements range from single deliverable projects to full platform builds for enterprise clients. Revenue is project-based, scoped and priced according to complexity, scope, and timeline.
2. Consultancy Services: Consulting services covering technology review, project review, performance review, project oversight, systems review, delivery support, build and deployment support, and tender support. These are charged as discrete consulting engagements or retained advisory arrangements.
3. Ongoing Support Contracts: Lake Solutions offers reactive and proactive support packages backed by Service Level Agreements (SLAs). Support includes issue resolution, continuous monitoring, performance tracking, error recording and reaction, and solution scaling. These generate recurring revenue from existing clients.
4. Hosting and Infrastructure Planning: Lake Solutions works with leading hosting providers to recommend and implement the correct hosting environment and infrastructure for client projects. While they are not a hosting provider themselves, they facilitate and manage hosting arrangements as part of their service offering.
5. White Label Agency Services: Technical agency support services sold to other marketing agencies that need to deliver Sitecore or Umbraco technical solutions to their own clients. This includes sales support during pitching, certified developer resource, information architecture, and build and deployment automation services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Lake Solutions is a boutique digital agency that designs, builds, integrates and supports websites and digital platforms on the Sitecore and Umbraco CMS platforms. Its core offerings span CMS selection consultancy, custom Sitecore and Umbraco development, personalisation (explicit and implicit), integrations with CRM/PIM/e-commerce/email systems, hosting and infrastructure planning, SLA-backed reactive and proactive support, and white-label technical delivery for other marketing agencies. Projects are scoped per engagement and delivered using agile methodology by a small specialist team based in Kent, UK.

Product overview

Lake Solutions is a boutique digital agency offering a portfolio of services built around industry-leading CMS platforms. Their core service offering comprises Sitecore CMS Development and Umbraco Services as the two primary technology specialisations, supported by consulting services for CMS selection, personalisation, web development, and consultancy. Additional services include White Label Services for agency partners, Support Services with SLA-backed reactive and proactive maintenance, Hosting and Infrastructure planning, and Build and Deployment Automation using Octopus Deploy. The company positions itself as specialists in a curated selection of complementary technologies rather than offering broad, generalist services.

Differentiator

Problem solved

Functional benefit

Products and services

• CMS Selection Service Consulting service to evaluate and select the most appropriate content management system for an organisation, considering functionality, scalability, performance, security and future needs across Sitecore, Umbraco and Kentico.
• Sitecore CMS Development Full-service Sitecore development including implementation, customisation, integration, personalisation and ongoing support for enterprises seeking a Customer Experience Management platform that combines CMS, marketing automation, analytics and personalisation.
• Umbraco Services Umbraco CMS implementation, development and support as an Umbraco Silver Partner, including custom integrations with CRM systems, email marketing platforms, PIMs, e-commerce, payment gateways and AI tools via APIs.
• Personalisation Services Website personalisation using Sitecore and modern CMS/WCM systems, delivering explicit personalisation (profile-connected) and implicit personalisation (behavioural) based on campaign, location, device, time and referrer data to tailor content to individual visitors.
• Web Development Full-range software development services including Sitecore development, Umbraco development, integrations, bespoke functionality and custom applications built to industry best practices.
• Consultancy Services Consulting services covering technology review, project review, performance review, project oversight, systems review, delivery support, build and deployment support, and tender support for new digital projects.
• White Label Services Agency support services for marketing agencies delivering technical solutions on Sitecore and Umbraco, including sales support during pitching, certified developer resource, information architecture, and build/deployment automation.
• Support Services Reactive and proactive support with Service Level Agreements, including monitoring, performance tracking, error recording and solution scaling to keep sites performing optimally.
• Hosting and Infrastructure Services Hosting planning and infrastructure services that match environment and support levels to technology, traffic, security and resilience requirements through partnerships with leading hosting providers.
• Build and Deployment Automation Continuous integration, automated testing, continuous delivery and automated deployment services using the Octopus Deploy partnership for release management and routine/emergency operations tasks.

Quantifiable outcome

• Smart publish times reduced by up to 4000% using Sitecore Publishing Service
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability11 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Umbraco (as Umbraco Silver Partner)coreTechnology or IntegrationLake Solutions is an Umbraco Silver Partner — a designation that signifies a high level of proficiency and competence in the Umbraco platform. This partnership is a core element of Lake Solutions' business, as the agency specialises in Umbraco CMS development, integrations, personalisation, and cloud deployment. Being a Silver Partner means the team holds certified Umbraco qualifications and has demonstrated expertise through completed projects. The partnership enables Lake Solutions to access Umbraco resources, support, and early information on platform developments including Umbraco Compose and Umbraco Automate.
• Octopus DeploycoreTechnology or IntegrationLake Solutions is a partner of Octopus Deploy — a trusted automated deployment and release management tool. The agency utilises Octopus Deploy as part of its continuous integration and continuous deployment (CI/CD) approach, managing releases, automating complex application deployments, and automating routine and emergency operations tasks for client projects. Lake Solutions helps clients introduce Octopus Deploy for build and deployment automation, particularly those transitioning to deployment process as code.
• Microsoft Azure (via Umbraco Cloud)supportingTechnology or IntegrationUmbraco Cloud — which Lake Solutions implements for clients — runs on Microsoft Azure infrastructure. This provides enterprise-grade compute, storage, and security capabilities. Lake Solutions leverages this partnership indirectly through Umbraco Cloud to deliver secure, scalable hosting solutions to their clients without directly managing Azure infrastructure.
• Cloudflare (via Umbraco Cloud)supportingTechnology or IntegrationUmbraco Cloud uses Cloudflare for network-level protection including TLS encryption, firewalls, and DDoS mitigation. Lake Solutions leverages this as part of their Umbraco Cloud security offering, providing clients with enterprise-grade safeguards without manual configuration or maintenance overhead.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ClearPeople: UK Umbraco-focused agency delivering CMS and intranet solutions, particularly for membership organisations and professional bodies. Closely overlaps Lake Solutions' primary Umbraco membership vertical.
• Kagool: UK-based digital agency specialising in Sitecore implementations and CMS-led transformation for enterprise clients. Comparable to Lake Solutions in both target CMS platform and UK enterprise membership-organisation client base.
• GrowCreate: UK Umbraco Gold Partner and digital agency specialising in Umbraco CMS, e-commerce, and integrations. Directly comparable Umbraco specialism and overlapping UK membership/association client base.
• Codehouse: London-based Sitecore Platinum Partner delivering enterprise CMS, personalisation, and commerce projects. Closest head-to-head competitor in the UK enterprise Sitecore services market where Lake Solutions also operates.
• Cortex (UK): UK-based Umbraco and Kentico partner offering CMS development, design, and support services. Comparable boutique positioning across overlapping CMS stacks that Lake Solutions also supports.
• True Clarity: Boutique UK Sitecore partner focused on enterprise CMS, personalisation, and digital experience delivery. Direct competitor for Sitecore-led engagements with a comparable niche, specialised positioning.

Regional players

• Brimit: Estonia-headquartered digital agency with .NET, Umbraco, and Sitecore practices serving European clients. Comparable technology stack and CMS specialism but primarily serves Nordic/Baltic markets rather than the UK.
• Luminary: Australia-based digital agency with strong Sitecore and Kentico practices. Comparable CMS-implementation focus but serves APAC markets, providing a regional-peer reference point rather than direct UK competition.

Broad incumbents

• Distinction: Established UK digital agency with deep .NET and Umbraco expertise serving enterprise clients. Overlaps with Lake Solutions in CMS delivery but operates a broader service portfolio at greater scale.
• MMT Digital: Larger UK digital agency with broader capabilities spanning CMS, custom development, and cloud. Competes with Lake Solutions on enterprise digital projects but at meaningfully greater scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lakesolutionsltd
• LinkedInlinkedin.com/company/lake-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LAKE SOLUTIONS LTD.