JustAutomate Inc.

Name

JustAutomate Inc.

Legal name

Just Automate B.V.

Website

https://justautomate.nl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Industrial Robotics and Automation

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Other General Purpose Machinery Manufacturing (3339)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), Industrial Trucks, Tractors, Trailors & Stackers (3537), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Collaborative Robots (Cobots) (IMAHAHAB)

akta.pro secondary industries

Industrial Robotics & Cobots (IMAIAMAB), Industrial Robots (Articulated, SCARA, Delta, Cartesian) (IMAHAHAA), Industrial & Warehouse Robotics (HDAAAIAA), Robot Hardware, Actuators & Components (sensors, grippers, motors) (HDAAAIAL)

Keywords

• Industrial robotics
• Collaborative robots
• End-of-arm tooling
• Palletizing automation
• Machine tending solutions

Headquarters

HQ city

Drunen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales - Robots & Cobots: Sale of industrial robots (NACHI MZ, SRA, MC, LP, EC, EZ series) and collaborative robots (JAKA Zu, PRO, S, Mini series) as core revenue driver.
2. End-of-Arm Tooling & Components: Sale of EOAT products including grippers (OnRobot, DH Robotics), quick-change systems, feeding systems (Anyfeeder, Flexfeeder, Flexibowl), and accessories.
3. Integrated Solutions: Sale of Movecomponents® branded turnkey solutions including palletizers, box erectors, and machine tending systems combining robots with accessories and software.
4. Accessories & Spare Parts: Cobot accessories, cable management systems, robot bases, adapters, and consumable parts for robot systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

JustAutomate distributes and integrates industrial robots and collaborative robots (cobots) from leading brands including JAKA, NACHI Robotics, and OnRobot, while selling its own Movecomponents® branded turnkey solutions for palletizing, box erecting, and machine tending. The company provides end-of-arm tooling (grippers, quick-change systems), flexible feeding systems (Anyfeeder, Flexfeeder, FlexiBowl), and accessories to enable manufacturing customers in the Benelux region to implement automation themselves.

Product overview

JustAutomate is a robotics integration company offering a portfolio of collaborative robots (cobots), industrial robots, and automation solutions. Their product offering consists of: (1) Own-brand Movecomponents® solutions including palletizers (CPT series), box setters (CBF series), and machine tending systems (CMT series), operated via DPLOY software; (2) Distributed robot brands JAKA Cobots (Zu, PRO, S, Mini, Education series) and NACHI Robotics (MZ, SRA, MC, LP, EC, EZ series); (3) End-of-arm tooling from OnRobot (grippers, quick changers, Lift100), DH Robotics, Impaqt Robotics, and CasemaqiQ; (4) Feeding systems including Anyfeeder, Flexfeeder, and FlexiBowl; (5) Accessories including SR quick-change systems, cable management, transport systems, robot bases, and MiniTec profile systems. The company operates as a value-added distributor and integrator, not a software platform company.

Differentiator

Problem solved

Functional benefit

Brands

• Movecomponents®: Own brand for standard robot/cobot solutions including palletizers, box formers, and machine tending equipment

Products and services

• Movecomponents® Palletizer (CPT series) Cobot and robot palletizing systems for stacking boxes, crates, and packages on pallets. Available in standard CPT12, CPT16, CPT20 versions (€37,800-€46,690) and DPLOY versions with integrated lift (€51,450-€71,280). Designed for manufacturing companies seeking to automate end-of-line palletizing without extensive custom development.
• Movecomponents® Doosopzetter - Box Setter (CBF series) Automated cardboard box forming systems using cobots or robots, including the CBF12 model with pneumatic components. Designed for packaging lines needing automated case erecting.
• Movecomponents® CMT Machine Tending Cobot-based machine loading and unloading solutions (CMT12 and CMT20) for CNC machines, injection molding machines, and assembly lines, available in PLC and DPLOY configurations. Automates machine tending to address skilled operator shortages and machine downtime.
• DPLOY Software Proprietary software platform for configuring and operating Movecomponents® palletizers (CPT) and machine tending (CMT) solutions. Used by customers to set up and control their automation systems.
• JAKA Cobots Distributed collaborative robot series including Zu series (general purpose, 3kg to 20kg payload, €16,802-€32,200), PRO series (IP68 protection, €22,940-€30,420), S series (force control, €25,770-€30,645), Mini series (compact, €8,400-€9,900), and Education line. Features plug-and-play installation, drag programming, and wireless connectivity.
• NACHI MZ Series Industrial Robots Lightweight compact industrial robots with dustproof and drip-proof specifications, featuring hollow wrist construction. MZ series priced from €19,360 (MZ04D) to €42,750 (MZ50LF). Achieves 12% cycle time improvement.
• NACHI SRA Series High-Speed Robots High-speed industrial robots with minimal cycle times, lightweight and high-rigidity design for high acceleration and minimal vibrations. Designed for applications requiring maximum speed.
• NACHI MC Series Heavy-Payload Robots Heavy-duty industrial robots with payload capacities from 280kg to 700kg (MC280L at €59,800, MC400L at €80,400, MC600 at €78,000, MC700 at €79,200). Features IP54 body rating, IP67 arm/wrist rating, and hollow arm cable routing.
• NACHI LP Series Palletizing Robots 4-axis palletizing robots capable of lifting various shapes and sizes at high speeds with a compact design. Ideal for palletizing applications requiring flexibility and agility.
• NACHI EC Series SCARA Robots Compact, fast, and highly accurate SCARA robots ideal for assembly, inspection, and small parts handling applications in tight spaces.
• NACHI EZ Series Inverted SCARA Robots Inverted mount SCARA robots that save floor space compared to floor-mounted types, with slim arm design enabling high-speed operation.
• OnRobot End-of-Arm Tooling Complete range of end-of-arm tooling including quick changers (single and dual), vacuum grippers (VG10, VGP20, VGP30, VGC10), parallel grippers (RG2 €4,410, RG6, 2FG7 €3,942, 2FG14), centrical grippers (3FG15, 3FG25), soft grippers, magnetic grippers (MG10), Sander (from €7,650), Screwdriver, and LIFT100 robot lift.
• DH Robotics Grippers Adaptive grippers (DH-3), collaborative parallel grippers (PGC series), centrical grippers (CGC, CGE, CGI series), and rotation grippers (RGI series) for various industrial applications.
• Impaqt Robotics End-of-Arm Tooling Impaqt Robotics end-of-arm tooling solutions for industrial robotic automation applications.
• SR Quick Change Systems Quick change systems for robot and EOAT sides including GEN III pneumatic and electric versions enabling rapid tool changes within 5 seconds. Smartshift Robotics SR quick-change systems available in EOAT and cobot versions.
• Anyfeeder Flexible Feeding Systems Flexible parts feeding systems (SX and SXM series) for introducing components into assembly, inspection, packaging, counting, and machine loading processes. Designed for high-mix production.
• Flexfeeder Systems Flexible feeding systems with integrated camera and touchscreen control system based on Feedware X software. Ideal for collaborative robot applications.
• FlexiBowl Flexible Feeding Systems Parts feeding systems available in various sizes (200cc to 1200cc) with clockwise, counter-clockwise, and special edge configurations for high-speed parts feeding.
• MC Cable Drag Chains Cable management systems and cable drag chains for cobots, including sets for various JAKA models.
• Transport Systems (Transportbanden and Rollenbanen) Transport belt systems and roller conveyors (straight, angled, slanted modules) for material handling applications in automation setups.
• MiniTec Profile Systems Profile systems for building custom machine frames, workstations, and safety enclosures used in robot installations.
• JAKA Robotics Vision Package Integrated plug-and-play development tool for visual character recognition, color assessment, distance measurement, and QR code recognition in industrial scenes. Used with JAKA cobots for education and vision-based applications.
• JAKA Teach Pendant Touch II 12.1 inch LCD teach pendant with joystick teaching capability, IP65 rating, and 6 meter cable length for programming and operating JAKA cobots.

Quantifiable outcome

• Cyclustime reduction through fast, compact robot design (NACHI MZ series achieves 12% cycle time improvement)
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• JAKA RoboticscoreTechnology or IntegrationAuthorized distributor of JAKA collaborative robots including Zu series, PRO series, S series, and Mini series cobots. JAKA offers plug-and-play installation, drag programming, and wireless connectivity. Products range from 1kg to 20kg payload capacity.
• NACHI RoboticscoreTechnology or IntegrationAuthorized distributor of NACHI industrial robots including MZ series (lightweight compact), SRA series (high speed), MC series (heavy payload), LP series (palletizing), EC series (SCARA), and EZ series (inverted SCARA).
• OnRobotcoreTechnology or IntegrationPreferred partner for end-of-arm tooling including grippers (RG2, VG10, 2FG7), quick changers, sanders, screwdrivers, and LIFT100 robot lifts. OnRobot products enable easy EOAT integration.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Pilz: European automation and safety specialist with a growing robotics and integration arm. Addresses the same SME manufacturing buyer concerned with safe human-robot collaboration and modular automation cells.
• ABB Robotics: Global industrial robotics and automation incumbent offering articulated robots, cobots (GoFa, SWIFTI), and pre-engineered application cells for palletizing and machine tending. Competes with JustAutomate across both product and integration layers.
• KUKA: Major German industrial robot and automation OEM with a full portfolio spanning articulated robots, cobots, and ready-to-deploy application packages (e.g., ready2_use) that compete directly with JustAutomate's Movecomponents® palletizing and machine tending solutions.
• Yaskawa: Japanese robot and motion control OEM with a strong European presence; competes with NACHI arms distributed by JustAutomate and offers its own cobot and palletizing solutions into Benelux manufacturing accounts.
• Omron: Industrial automation incumbent offering robots, motion control, vision, and end-to-end automation solutions. Competes with JustAutomate in SCARA, parallel-jaw, and palletizing applications for European manufacturing customers.
• FANUC: Largest global industrial robot OEM with broad payload coverage and large-scale European integrator network. Competes on machine tending, palletizing, and high-volume assembly lines similar to JustAutomate's core segments.
• Stäubli Robotics: European-headquartered robot OEM with strong SCARA, 6-axis, and cobot lines plus a portfolio of pre-engineered automation cells. Direct competitor to NACHI's industrial range and to Movecomponents® palletizing solutions.

Direct peers

• Universal Robots: World's leading collaborative robot OEM with a dominant cobot portfolio that competes head-to-head with the JAKA cobots JustAutomate distributes. Targets the same SME manufacturing, machine tending, and palletizing use cases through a global partner network.
• Techman Robot: Taiwan-based cobot OEM with integrated vision and a strong partner channel in Europe. Directly competes with JAKA and Universal Robots in the SME cobot segment JustAutomate serves.

Emerging players

• Robotiq: Canadian-origin end-of-arm tooling and cobot application specialist with a European footprint. Sells grippers, FT sensors, and pre-engineered cobot cells that overlap with the OnRobot/Impaqt tooling and Movecomponents® solution offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/just-automate

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JustAutomate Inc.