GOZ LIVING INC.

What GOZ LIVING INC. does

GOZ LIVING INC., doing business as Sanctum Shrouds, is a privately held Canadian corporation founded by Virginia Marcolin and headquartered in Hudson, Quebec. The company designs and sells handcrafted biodegradable burial shrouds for human and pet end-of-life use, intended as eco-friendly alternatives to traditional caskets for green burial, cremation, aquamation, and home funeral ceremonies. Core products are organized into four collections (Sanctum, Botanica, Lino, Origine) plus a pet-specific sub-brand (Moonbeam Pet), spanning cotton muslin, linen, and silk fabrics. Individual shroud prices range from approximately $287 USD (Cotton Muslin) to $598 USD (Harvest Shroud), with each unit including a biodegradable absorbent liner, a storage bag, and a botanical fabric freshening spray.

The underlying technology is craft-based rather than software-driven: fabrics are hand-dyed using natural tannins derived from fruits, vegetables, nuts, and flowers (including butterfly pea, avocado, hibiscus, pomegranate, madder, and cochineal), and each shroud is treated with a proprietary plant-based fabric solution that imparts a natural scent. The company is an approved member of the Green Burial Council, the most recognized industry association in the natural funeral sector, and produces in small batches at its Hudson, Quebec facility. No patents, no proprietary software, and no AI/ML capabilities are disclosed.

The business model is direct-to-consumer e-commerce, operated through a Shopify storefront at sanctumshrouds.com with global shipping (free standard worldwide, $30 express, $75 overnight rush). Revenue is generated primarily through one-time unit sales of individual shrouds, with a wholesale and affiliate inquiry channel available via email. Marketing relies on content (Sanctum Stories blog), organic social (Facebook, Pinterest, Instagram), email newsletter, and a free lead magnet guide titled 'Rest in Beauty.' The company is bootstrapped with no disclosed funding rounds and no external investors.

Name

GOZ LIVING INC.

Legal name

Goz Living Inc.

Website

https://sanctumshrouds.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

GOZ LIVING INC. (DBA: Sanctum Shrouds) is a Quebec-based, founder-led DTC craft brand that designs and sells handcrafted biodegradable burial shrouds and pet shrouds made from organic fabrics colored with botanical dyes, targeting eco-conscious individuals and families seeking natural end-of-life alternatives.

Ownership category

akta.pro rank

Headquarters

HQ city

Hudson

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Direct E-commerce Product Sales: One-time purchase model for handcrafted burial shrouds sold directly through the Sanctum website. Products are priced individually ($287-$598 USD range) with optional shipping upgrades. All sales are final due to the sensitive nature of the product.
2. Wholesale and Affiliate: Wholesale and affiliate inquiries are accepted through the contact form and email, indicating B2B wholesale channel.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

GOZ LIVING INC. (operating as Sanctum Shrouds) designs and handcrafts biodegradable burial shrouds and pet shrouds made from renewable organic fabrics (linen, cotton, hemp, silk) colored with natural botanical plant dyes derived from fruits, vegetables, nuts, and flowers. Each shroud is treated with a proprietary plant-based fabric solution that leaves a fresh natural scent. Products are intended for green burial, cremation, aquamation, and home funeral ceremonies and are sold direct-to-consumer via the Sanctum website with global shipping.

Product overview

Sanctum Shrouds (operated by GOZ LIVING INC.) offers handcrafted eco-friendly burial shrouds made from biodegradable organic fabrics colored with natural plant dyes. The product portfolio is organized into four main collections: the Sanctum Shrouds complete collection featuring handcrafted burial shrouds; the Botanica Collection with creatively handcrafted shrouds in natural botanical colors; the Lino Collection featuring naturally bleached linen shrouds with hand-tied ribbons and silk accents; and the Origine Collection with soft fabrics in neutral shades. Individual products include specific shroud designs like The Blossom Shroud (avocado-dyed cotton muslin), The Bluebell Shroud (butterfly pea flower dyed), and The Briar Shroud (hibiscus and pomegranate dyed), all made from renewable plant resources with natural botanical scents. The company also offers Moonbeam Pet for pet end-of-life solutions. Products are designed for green burial, cremation, aquamation, and home funeral ceremonies. The company was founded in 2024 by Virginia Marcolin using fashion and textile expertise.

Differentiator

Problem solved

Functional benefit

Brands

• Moonbeam Pet: Pet products collection under Sanctum Shrouds brand
• The Botanica Collection
• The Lino Collection
• The Origine Collection

Products and services

• Sanctum Burial Shrouds (Human Shrouds Collection) Handcrafted burial shrouds for adults made from biodegradable organic fabrics, naturally dyed with plant-based dyes and finished with a proprietary botanical fabric freshening spray. Designed for green burial, cremation, aquamation, traditional funerals, and home funeral rituals. Each shroud includes a biodegradable absorbent liner (cotton and hemp), cloth storage bag, and botanical fabric freshening spray.
• Botanica Collection Shrouds Handcrafted burial shrouds in natural colors derived from botanical sources such as butterfly pea flowers, hibiscus, pomegranate, and avocado. Made from organically dyed fabrics with plant-based pigments, suitable for green burial, cremation, and home funerals.
• Lino Collection Linen Shrouds 100% flax linen burial shrouds that are naturally bleached or dyed, soft, and breathable. Each shroud drapes with hand-tied ribbons and may include subtle floral eco-prints or raw silk accents. Includes botanical aromas and fabric spray.
• Origine Collection Shrouds Rich, soft fabrics in neutral shades representing simplicity at its finest. Undyed or minimally processed cotton muslin burial shrouds made in small batches in Hudson, Quebec, as a nod to ancestral burial traditions.
• Moonbeam Pet Shrouds Pet shrouds for eco-friendly pet end-of-life solutions, made with the same botanical dyeing and natural fabric approach as the human burial shrouds. Provides biodegradable alternatives to traditional pet caskets or burial wrapping.

Quantifiable outcome

• Fully biodegradable materials - won't take up space in landfills for centuries
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

One partnership is on record.

• Green Burial CouncilcoreOthersSanctum passed a rigorous vetting process to be approved by the most recognized association of the natural funeral industry. Membership promotes environmentally conscious burial practices throughout North America and the world.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Passages International: Passages International designs and distributes eco-friendly caskets, urns, and shrouds made from biodegradable materials including willow, bamboo, and organic cotton. Direct competitor to Sanctum in the natural-burial shroud category, with similar Green Burial Council orientation and B2B/B2C distribution.

Emerging players

• Recompose: Recompose pioneered human composting (natural organic reduction) as an eco-friendly alternative to burial and cremation. Operates in the same broader eco-disposition category as Sanctum, sharing the Green Burial Council-aligned customer base seeking non-traditional end-of-life options.
• Better Place Forests: Better Place Forests offers memorial-tree placement in conserved forests as a green alternative to traditional burial. Targets the same eco-conscious end-of-life consumer as Sanctum, with shared values around biodegradability, ritual, and environmental impact.
• Coeio (Mushroom Death Suit): Coeio developed the Infinity Burial Suit infused with mushroom mycelium to accelerate decomposition and deliver nutrients to soil. Competes for the same eco-conscious death-care customer Sanctum serves, with a more biotech-oriented approach to the same environmental problem.
• Tulip Cremation: Tulip Cremation is a tech-enabled direct cremation provider offering affordable, simplified end-of-life services. Operates in the adjacent alternative-disposition space and serves a similar digital-first, modern family customer segment that Sanctum targets.
• Eterneva: Eterneva turns cremation ashes into memorial diamonds and other keepsakes, serving modern families seeking meaningful, non-traditional end-of-life commemoration. Adjacent to Sanctum through shared digital-first, design-led, eco-conscious positioning in the modern death-care category.

Broad incumbents

• Mrs. Meyer's Clean Day: Mrs. Meyer's is an established household and fabric care brand using plant-derived ingredients and essential-oil scents. Adjacent to Sanctum's botanical fabric freshening spray through shared plant-based positioning and fabric-care category, though focused on conventional home use rather than end-of-life ritual.
• Seventh Generation: Seventh Generation is a major CPG brand of plant-based and eco-certified household products including laundry and fabric care. Adjacent to Sanctum through plant-derived formulation expertise and shared eco-conscious consumer base, though operating at mass-market scale rather than artisanal burial niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sanctumshrouds
• Instagraminstagram.com/sanctumshrouds
• Pinterestpinterest.com/sanctumshrouds

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOZ LIVING INC.