What 8:18 PROPERTIES LTD does

8:18 Properties Ltd is a privately held, family-run UK limited company registered in England and Wales (company number 14811820) with its registered office at 11 Bowling Terrace, Skipton, North Yorkshire. Operating under the trading name 'Above Rubies', the company runs a serviced accommodation business in the Yorkshire Dales across three managed properties — Cross Cottage in Haworth (3-bed), Bowling Terrace in Skipton (3-bed) and Sawley Cottage in Skipton (2-bed) — finished to a premium standard with hotel-quality linen, Nespresso machines, smart TVs (Netflix/Virgin TV/Sky), Alexa speakers, fibre broadband and pet-friendly options. Bookings are accepted via the direct website (aboverubies.co.uk), phone/email, and four OTA channels (Booking.com, Airbnb, VRBO, Expedia), with payments processed through Stripe.

Beyond accommodation, 8:18 Properties operates a B2B property management service for landlords and property investors, providing OTA listing management, guest communications, cleaning coordination, maintenance and financial reporting on a managed-services fee basis. It also runs a wholly-owned subsidiary called 'Stage It' offering property staging packages for serviced accommodation, HMOs and student lets, plus three-tier interior styling consultations (online from £250/room, on-site from £450, and full design/installation from £500/room). The company additionally engages in property sourcing, purchasing and renovation for its own portfolio and for investor clients.

The business is founder/family-owned with no disclosed institutional investors or funding rounds. Its proprietary technology is modest: a bespoke property management system with photo-documented cleaning checklists, online per-property guest guides, Stripe-powered PCI-DSS compliant payments, Groovemail for newsletters, and Google Analytics for traffic. As of the data provided, the business has processed 300+ bookings, served 475+ guests and accumulated 150+ five-star reviews, all within the UK domestic Yorkshire Dales market.

Name

8:18 PROPERTIES LTD

Legal name

8:18 Properties Ltd

Website

https://aboverubies.co.uk

Company type

Private

Founded year

2023

Operating status

Operating

Short description

8:18 Properties Ltd, trading as Above Rubies, is a family-run UK serviced accommodation provider operating three premium properties in Skipton and Haworth, Yorkshire Dales. It also offers B2B property management and staging services through its Stage It subsidiary.

Ownership category

akta.pro rank

Product category

Serviced Accommodation and Short-Term Rental Property Management

NAICS

Lessors of Real Estate (5311), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Full-Service Vacation Rental Property Management (BPAJAIAA)

akta.pro secondary industries

Corporate & Executive Short-Term Housing Management (BPAJAIAH), New-Listing Onboarding, Setup & Launch Services (THAMAKAO)

Keywords

• Serviced accommodation
• Property management
• Holiday rentals
• Property staging
• Interior styling

Headquarters

HQ city

Stoke-on-trent

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Short-term Accommodation Bookings: Revenue from renting out serviced accommodation properties to leisure and business guests for stays ranging from 2 nights to 6+ months. Bookings are processed directly through the website, by phone/email, or through OTA platforms.
2. Property Management Services: Management fees charged to property owners/suppliers for managing their serviced accommodation properties. Services include listing management, guest communications, cleaning, maintenance, and financial reporting.
3. Property Staging Services: Stage It brand provides furniture installation, styling, and professional photography for landlords of serviced accommodation, HMO properties, and student lets. Packages are priced per room or per property.
4. Interior Styling Consultation: Three-tier styling consultation packages: Online Styling Consultation (from £250/room), Styling & Staging Consultation (from £450), and Styling & Design with full installation (from £500/room).
5. Property Investment Services: Sourcing, purchasing, and renovating properties for their own portfolio and for investor clients seeking property investment opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

8:18 Properties Ltd (trading as Above Rubies) provides serviced accommodation through three managed short-let properties in the Yorkshire Dales (Skipton and Haworth), offering stays from 2 nights to 6+ months for leisure and business guests. Beyond accommodation, the company delivers full-service property management for landlords (OTA listings, guest comms, cleaning, maintenance, financial reporting) and a property staging and interior styling service (Stage It) for serviced accommodation, HMO, and student-let properties.

Product overview

8:18 Properties Ltd operates under the trading name 'Above Rubies' as a family-run serviced accommodation provider in the United Kingdom. The company offers three managed properties for short-term stays: Cross Cottage in Haworth (3 bedrooms), Bowling Terrace in Skipton (3 bedrooms), and Sawley Cottage in Skipton (2 bedrooms). Properties feature amenities including smart TVs with streaming services, Nespresso machines, and free fibre broadband. Beyond accommodation, the company provides property management services for other landlords (including OTA listing management, guest communications, and maintenance) and staging/styling services through its affiliated brand 'Stage It' with three service tiers covering serviced accommodation, HMOs, and student lets, plus styling consultations for homeowners and businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Cross Cottage (Haworth)

Quantifiable outcome

• 300+ bookings completed
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Booking.comcoreChannel Partner/ Reseller/ DistributorMajor online travel agency platform where 8:18 Properties lists its accommodation properties. Facilitates booking discovery and payment processing for the company's serviced accommodation in Skipton and Haworth areas.
• AirbnbcoreChannel Partner/ Reseller/ DistributorPeer-to-peer accommodation marketplace where 8:18 Properties lists its short-term rental properties. Provides access to Airbnb's global traveler base seeking unique stays in the Yorkshire Dales region.
• VRBOminorChannel Partner/ Reseller/ DistributorHomeAway/Vrbo vacation rental platform where 8:18 Properties maintains property listings alongside other global accommodation providers.
• ExpediaminorChannel Partner/ Reseller/ DistributorOnline travel company providing booking platform for 8:18 Properties accommodation, extending reach to Expedia's established traveler customer base.
• StripecoreTechnology or IntegrationSecure third-party payment processing service used by 8:18 Properties for all card payments. PCI-DSS compliant system allowing the company to make charges to guest credit/debit cards for bookings and incidentals.
• Stage ItcoreStrategic or Co-development PartnerRelated property staging company from which 8:18 Properties was founded. Provides furniture staging, interior design, and styling services for serviced accommodation, HMOs, and student properties. The Stage It brand continues to provide staging packages as part of 8:18 Properties' service offering.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pass the Keys: UK-based full-service short-term rental management company handling listings, guest communication, cleaning, and pricing for landlords across multiple UK cities — directly comparable to 8:18 Properties' third-party management offering.
• Plum Guide: Premium short-term rental brand with curated, hotel-quality properties and a quality vetting process — comparable to Above Rubies' focus on hotel-grade amenities and 5-star guest experience.
• Quality Unearthed: UK agency specialising in luxury and boutique self-catering holiday properties — directly comparable to Above Rubies' premium Yorkshire Dales boutique positioning.
• Houst (formerly UnderTheDoormat): UK short-term rental management operator providing end-to-end Airbnb/Booking.com management for landowners — a direct peer in the property management for landlords segment where 8:18 Properties operates.
• Sykes Cottages: One of the largest UK holiday cottage letting agencies, managing thousands of properties across the UK including northern England — a competitor in the same target market (UK holidaymaker short-term rentals) as Above Rubies.
• Boutique Retreats: UK-focused agency curating high-end holiday homes with full property management — directly comparable to Above Rubies' premium-styled Yorkshire Dales positioning and target demographic.

Broad incumbents

• Vrbo: Expedia-owned vacation rental OTA focused on whole-home stays — a broad incumbent platform that competes for the same leisure family/group traveller demand as Above Rubies.
• Booking.com: Major global OTA where 8:18 Properties lists its properties — a broad incumbent in the same accommodation distribution ecosystem and a key partner channel.
• Airbnb: The dominant global OTA and short-term rental marketplace — not a direct competitor in property management but a core distribution channel and ecosystem benchmark for 8:18 Properties.
• Vacasa: Largest US-based vacation rental management company with operations across multiple countries — a broad incumbent in the same full-service short-term rental management space that 8:18 Properties addresses regionally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 8:18 PROPERTIES LTD