Place apartments
Place apartments is an Estonian family-owned short-term rental operator that curates more than 50 unique historic apartments in Tallinn's UNESCO Old Town, hosting leisure travellers, families, and groups while also providing long-term property management services to third-party owners.
- Company typePrivate
- Founded2017
- HeadquartersTallinn, Estonia
- Headcount—
- GTM typeB2C
- OfferingServices
What Place apartments does
Place apartments (legal entity DK Flats OÜ) is an Estonian family-owned short-term rental operator founded in 2017 and headquartered in Tallinn. The company curates a portfolio of more than 50 unique apartments located exclusively in Tallinn's UNESCO World Heritage Old Town, with buildings dating from the 15th to 19th centuries and unit sizes ranging from one-bedroom flats to 250 m² five-bedroom medieval townhouses. Amenities across the portfolio include saunas, fireplaces, jacuzzis, private terraces, balconies, and parking, with capacity to host groups of 4 to 15 guests per unit. Place also provides long-term property management services to more than a dozen third-party property owners, allowing owners to outsource operations to generate passive rental income.
The company's commercial operations are built on a thin technology layer rather than a proprietary platform: a website (placeapartments.ee) that lists the apartment collection with photos, amenity icons, location maps, and a request form, supported by email, telephone/WhatsApp, an Instagram account (@place.apartments), and an opt-in newsletter. No OTA or channel-manager integration is referenced, and no mobile application, API, or AI features are disclosed, so bookings are confirmed manually after inquiry. Internationally, Place hosted more than 23,000 guests from 81 countries in 2023 and accumulated 1,651 guest reviews, while operating more than 33,600 kg of annual linen throughput, indicating a meaningful but labour-intensive hospitality operation.
The revenue model combines transaction-based short-term rental income from guests with managed-services fees from third-party property owners. Pricing is quote-based and varies by unit size, location, season, and amenities (with add-ons such as €15/day baby beds/chairs on some units and complimentary weekly cleaning for longer stays). The customer base is highly fragmented: leisure travellers, families, large groups, couples, and business travellers book individual stays, while property owners form a smaller, recurring B2B counterparty set. The company is wholly Estonian-owned with no institutional investors, parent company, or external funding disclosed in the source data.
Place apartments firmographics
Firmographics- Name
- Place apartments
- Legal name
- DK Flats OÜ
- Website
- https://placeapartments.ee
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- Place apartments is an Estonian family-owned short-term rental operator that curates more than 50 unique historic apartments in Tallinn's UNESCO Old Town, hosting leisure travellers, families, and groups while also providing long-term property management services to third-party owners.
- Ownership category
- akta.pro rank
Place apartments industry classification
Industry- Product category
- Short-term vacation rentals
- NAICS
- Other Traveler Accommodation (72119), Traveler Accommodation (7211), All Other Traveler Accommodation (721199)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Serviced Vacation Rentals (Managed Apartments/Aparthotel-Style STRs) (THAGANAE)
- akta.pro secondary industries
- Large Group & Event-Friendly Homes (THAMAAAM), Luxury Serviced Residences (THAGAEAJ)
Keywords
Where Place apartments is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Place apartments business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Short-term rental income from guests: Place apartments generates revenue by renting out their collection of apartments to tourists and travelers visiting Tallinn's Old Town. Guests pay for nightly stays in fully furnished apartments ranging from 1-bedroom to multi-bedroom units with amenities like saunas, parking, and fireplaces.
- Property management services: The company offers property owners long-term management of their properties. More than a dozen partners have entrusted Place with managing their properties. Property owners generate passive income while Place handles operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for short-term rentals |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Place apartments product offering
Product offeringCore offering
Place apartments manages a collection of more than 50 furnished short-term guest apartments exclusively in Tallinn's UNESCO-listed Old Town, renting 1-bedroom through 5-bedroom units on a nightly basis to leisure and group travelers. The company also offers long-term managed-services contracts to property owners who entrust their apartments to Place for short-term rental operations.
Product overview
Place Apartments operates as a short-term rental property management company offering a portfolio of over 50 unique apartments in Tallinn's Old Town. The collection includes various apartment types ranging from studios to 5-bedroom townhouses, with features such as saunas, fireplaces, jacuzzis, parking, and terraces. Properties are located across historic buildings (15th-20th century) in prime Old Town locations. The company also offers property management services for owners seeking passive income through long-term management of their properties.
Differentiator
Problem solved
Functional benefit
Products and services
- Place Apartments Old Town Short-Term Rental Collection A collection of more than 50 furnished, individually designed short-term apartments located exclusively in Tallinn's UNESCO-listed Old Town, available for nightly rental to leisure travelers, families, and groups of up to 15 persons. Units range from 1-bedroom apartments to multi-bedroom townhouses and include amenities such as saunas, fireplaces, jacuzzis, parking, terraces, and full kitchens.
- Property Management Services for Old Town Owners Long-term managed-service contracts under which Place apartments takes operational responsibility for owners' apartments in Tallinn's Old Town and runs them as short-term rentals under the Place brand, enabling property owners to generate stable passive income without handling guest communications, cleaning, or maintenance themselves. More than a dozen property partners have entrusted their properties to Place under this arrangement.
Quantifiable outcome
- Expanded from 20 to 31 apartments in 2023, demonstrating growth and market acceptance
- +2 more outcomes
Companies that use Place apartments
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles2 records
Place apartments technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Place apartments partnerships and signals
Strategic signalScale indicators7 records
Recent moves4 records
Expansion highlights3 records
Place apartments competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Place apartments social profiles
Digital presencePlace apartments financial estimates
Financial estimateRevenue estimate
Valuation estimate
Place apartments leadership team
Management profileNumber of profiles
Place apartments funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Place apartments M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Place apartments
What does Place apartments do?
Place apartments manages a collection of more than 50 furnished short-term guest apartments exclusively in Tallinn's UNESCO-listed Old Town, renting 1-bedroom through 5-bedroom units on a nightly basis to leisure and group travelers. The company also offers long-term managed-services contracts to property owners who entrust their apartments to Place for short-term rental operations.
Is Place apartments a public or private company?
Place apartments is a private company. It is classified as family owned and is currently operating.
When was Place apartments founded?
Place apartments was founded in 2017.
Where is Place apartments based?
Place apartments is headquartered in Tallinn, Estonia, in the Europe region.
How does Place apartments make money?
Two revenue lines are on record. Short-term rental income from guests are the primary driver. The others are property management services.
Does Place apartments have an API?
No public API is recorded for Place apartments.
What industry is Place apartments in?
Place apartments's product category is Short-term vacation rentals. Its primary akta.pro industry code is THAGANAE, Serviced Vacation Rentals (Managed Apartments/Aparthotel-Style STRs), with a secondary code of THAMAAAM, Large Group & Event-Friendly Homes. Its NAICS code is 72119 and its SIC code is 7011.