ASSECURE LIMITED

What ASSECURE LIMITED does

ASSECURE LIMITED operates the ZedLabz e-commerce storefront (Company Reg No 7533164), a UK-based online retailer and manufacturer of video gaming accessories, spare parts, and console modding components founded in 2011 and headquartered in Maldon, United Kingdom. The catalog comprises 6,851 SKUs spanning modern consoles (Nintendo Switch, PlayStation 5, Xbox One/Series X|S), handheld systems (3DS, PS Vita, PSP), and a deep retro assortment (Game Boy Original/Pocket/Color/Advance/SP/Micro, GameCube, SNES, N64, Sega Dreamcast/Mega Drive/Saturn/Master System/Game Gear, Atari Lynx, PS1/PS2, Original Xbox). Specialist offerings include GameCube HDMI mods (Eon GCHD MK-II, KNJN Pluto 2 ii), Picoboot ODE kits using Raspberry Pi Pico, FunnyPlaying and Hispeedido IPS LCD screen upgrades for Game Boy lines, GBxCart RW cartridge readers, Retro Fighters wireless controllers (BattlerGC Pro, Brawler64), and the in-house Maker Labz range of repair tools and 3D printer filament.

The business runs a product-led, direct-to-consumer model on Shopify infrastructure, distributing exclusively through ZedLabz.com with worldwide tracked shipping, a 100-day return policy, and a multi-currency, multi-payment stack that includes Visa, Mastercard, Amex, PayPal, Shop Pay, Apple Pay, Google Pay, Klarna BNPL, USDC cryptocurrency, and regional rails (iDEAL, Bancontact, UnionPay, Maestro, Diners, Discover). Revenue is generated from unit-priced product sales, digital eGift vouchers (£10-£100, no expiry), and the Zed Labz Rewards loyalty program. Marketing is executed via SEO, technical blog content, email newsletter, social channels (Facebook, Twitter, Instagram, YouTube), and Judge.me verified reviews (4.5/5 from 1,419 reviews). The company is privately held under the Assecure Ltd. legal entity, has no disclosed external funding, operates with a 1-10 person team, and has shipped over 1 million orders since 2011 across its network of 20+ specialist modding and accessory brand partnerships.

Name

ASSECURE LIMITED

Legal name

Assecure Ltd.

Website

http://zedlabz.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

ASSECURE LIMITED operates ZedLabz.com, a UK e-commerce retailer founded in 2011 that sells video gaming accessories, spare parts, and console modification components across modern and retro platforms to individual gaming enthusiasts, modders, and gift recipients worldwide.

Ownership category

akta.pro rank

Product category

Video Gaming Accessories & Console Modding Supplies

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Console/Handheld Accessories (Docks, Cases, Stands, Skins) (CRACAOAJ)

akta.pro secondary industry

Gaming Collectibles, Merchandise & Toys Retail (CRACAFAI)

Keywords

• Video game accessories
• Retro gaming mods
• Console spare parts
• Gaming merchandise
• DIY repair tools

Headquarters

HQ city

Maldon

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct sales of video gaming accessories, spare parts, mods, and repair tools through ZedLabz.com. Products include console spare parts, controllers, cables, screen protectors, replacement shells, modding kits, and tools.
2. Digital Gift Cards: Digital eGift vouchers sold in denominations of £10, £20, £30, £50, and £100. Never expire, delivered digitally. Available with multi-currency pricing.
3. Loyalty Program: Zed Labz Rewards program offering points for purchases, with rewards redeemed for discounts on future orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

ZedLabz (trading as Assecure Ltd) operates a direct-to-consumer e-commerce store selling video gaming accessories, spare parts, console modding components, DIY repair tools, and gaming merchandise for both modern consoles (Nintendo Switch, PlayStation, Xbox) and retro gaming hardware (Game Boy, GameCube, SNES, N64, Sega, Atari Lynx). The catalog spans 6,851+ products from over 24 partner brands, with specialist expertise in retro console modifications including HDMI mods, IPS LCD screen upgrades, and optical drive emulator (ODE) kits. The company also manufactures and sells its own branded merchandise, display stands, and replacement components.

Product overview

ZedLabz is a UK-based online retail store (trading as Assecure Ltd, Company Reg No: 7533164) specializing in video gaming accessories, spare parts, and modification components for both modern and retro gaming consoles. The store operates a single unified e-commerce platform with an extensive product portfolio organized into distinct categories: gaming accessories for Nintendo Switch, PlayStation, and Xbox consoles; Game Boy spare parts and modding components; GameCube parts including HDMI mods (GCHD MK-II, KNJN Pluto 2 ii) and Picoboot ODE kits; retro gaming accessories for classic consoles; gaming display stands and collector items; Maker Labz DIY repair tools and components; gaming merchandise; and digital gift cards. The store features products from over 24 partner brands including Funnyplaying, Hispeedido, Retro Fighters, InsideGadgets, BennVenn, and Hyperkin. With over 1 million orders shipped since 2011, ZedLabz serves both individual gamers and modding enthusiasts worldwide with worldwide shipping and a 100-day return policy.

Differentiator

Problem solved

Functional benefit

Products and services

• ZedLabz Digital eGift Voucher Digital gift cards available in fixed denominations of £10, £20, £30, £50, and £100, with all import duties and taxes included. Delivered instantly via email, never expire, and available with multi-currency pricing.
• ZedLabz Gaming Merchandise Branded and licensed gaming merchandise including stickers, badges, keyrings, mugs, drinkware, gift boxes, art prints, posters, lights, desk decor, and stationery featuring Super Mario, Mario Kart, Sonic the Hedgehog, Zelda, Jurassic Park, and PlayStation themes.
• Maker Labz DIY Tools & Components DIY repair and maker tools including consumables, cutting tools, gripping tools, prying and opening tools, screwdrivers (including Tri-wing sets), tool kits, general electronic components, and 3D printer filament for console repairs and modifications.
• Gaming Display Stands & Cases Console display stands, controller display stands, game cartridge display stands, special edition display stands, Koffins game display cases, Rizers elevated display lifts, and veneer kits designed for collectors and display enthusiasts.
• GameCube HDMI Mods Curated selection of HDMI output upgrade solutions for Nintendo GameCube including the Eon GCHD MK-II external 480p HDMI adapter (no soldering required) and KNJN Pluto 2 ii internal HDMI mod board (pre-programmed with GCVideo 3.1 firmware, USB-C powered) for DOL-001 and DOL-101 models.
• Picoboot ODE Kit for GameCube Optical drive emulator replacement kit using Raspberry Pi Pico flashed with Picoboot firmware, enabling SD-card game loading on Nintendo GameCube consoles.
• Game Boy IPS LCD Screen Upgrades IPS LCD upgrade screens for Game Boy Color and Game Boy Advance including Q5 V2 laminated screens with color-changing logos and backlight kits from FunnyPlaying, plus 3.0 laminated displays, drop-in kits, and no-solder options from Hispeedido.
• GBxCart RW Cartridge Reader USB-C powered game cartridge backup device from InsideGadgets for Game Boy, Game Boy Color, and Game Boy Advance enabling cartridge reading, writing, and flashing.
• Retro Fighters Wireless Controllers Next-generation wireless controllers for retro and modern consoles including Brawler64 series for N64 (wired, wireless, Bluetooth NSO edition, Pro models) and BattlerGC Pro for GameCube/Wii/Switch/PC with Bluetooth and 2.4G connectivity.
• Console Spare Parts & Accessories Replacement parts, cables, batteries, adaptors, cases, covers, chargers, docks, stands, screen protectors, skins, thumb grips, and controllers for Nintendo Switch, PlayStation 4/5, Xbox One/Series X/S, and 3DS/2DS consoles.

Quantifiable outcome

• Over 1 million orders shipped since 2011
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core.

• BennVenn (Benn Venn)coreTechnology or IntegrationAustralian-based modding brand specializing in Game Boy flash carts (Joey Junior), Atari Lynx IPS kits, and custom 3D printed enclosures. ZedLabz stocks their full product line including flash cartridge writers and LCD upgrade kits.
• FunnyPlayingcoreTechnology or IntegrationLeading brand for Game Boy IPS LCD screen kits, replacement shells, and button sets. ZedLabz stocks their complete range including Q5 V2 laminated screens for Game Boy Color and GBA.
• Helder Game TechcoreTechnology or IntegrationSupplier of Game Boy Advance modding components including batteries, flex ribbon cables, power cleaners, and thermal pads. Also provides GameCube flex cables for Picoboot and Pluto 2 HDMI installations.
• Retro FighterscoreTechnology or IntegrationSpecializes in next-generation wireless controllers for retro and modern consoles including Brawler64 for N64, BattlerGC Pro for GameCube/Wii/Switch/PC, and Hunter for Xbox 360 and Original Xbox.
• insideGadgetscoreTechnology or IntegrationCreator of the GBxCart RW cartridge backup device for Game Boy, Game Boy Color, and Game Boy Advance. USB-C powered game cartridge reader/writer/flasher.
• HispeedidocoreTechnology or IntegrationSupplier of drop-in IPS LCD screen kits for Game Boy Advance with no-solder, no-cut installation. Laminated 3.0 IPS displays for GBA SP.
• Retro-bitcoreTechnology or IntegrationRetro gaming controllers, cables, and Prism HDMI adapter for GameCube. Also publishes collector's edition re-releases for retro consoles.
• Eon GamingcoreTechnology or IntegrationCreator of GCHD MK-II, the most popular GameCube HDMI solution. External 480p HDMI adapter for DOL-001 GameCube units.
• KNJNcoreTechnology or IntegrationDeveloper of Pluto 2 ii internal HDMI mod board for GameCube. Pre-programmed with GCVideo 3.1 firmware, USB-C powered for true digital output.
• Robot RetrocoreTechnology or IntegrationDeveloper of USB-C power supply replacement boards for GameCube. Eliminates the original power brick for a cleaner setup.
• Raspberry PicoreTechnology or IntegrationRaspberry Pi Pico RP2040 microcontroller used for Picoboot GameCube ODE installations. Stocked alongside Picoboot accessories.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 8BitDo: 8BitDo designs and sells retro-style wireless controllers and accessories for classic and modern consoles. Directly comparable as a retro gaming accessories specialist that ZedLabz also stocks, competing for the same enthusiast customer base.
• Hyperkin: Hyperkin manufactures retro gaming hardware, officially licensed controllers, and accessories for legacy consoles. Comparable as a retro gaming hardware and accessories seller operating in overlapping product categories.
• Retro-Bit: Retro-Bit produces retro gaming controllers, cables, and the Prism HDMI adapter for GameCube, plus collector's edition re-releases. Direct peer in retro console accessories and HDMI mods where ZedLabz also distributes their products.
• Retro Fighters: Retro Fighters designs next-generation wireless controllers for retro consoles (Brawler64, BattlerGC Pro). Direct peer in retro controller category with overlapping products stocked at ZedLabz.
• FunnyPlaying: FunnyPlaying is a leading brand for Game Boy IPS LCD screens, replacement shells, and button sets. Direct peer in Game Boy modding components, both as a supplier and a competing seller in the same niche.
• BennVenn: BennVenn designs Game Boy flash carts and Atari Lynx IPS kits, plus custom 3D-printed enclosures. Direct peer in retro console modding components with significant overlap in customer base.
• Hispeedido: Hispeedido supplies drop-in IPS LCD kits for Game Boy Advance. Direct peer in Game Boy modding where ZedLabz both stocks and competes with their retail presence.
• Eon Gaming: Eon Gaming created the GCHD MK-II, the leading GameCube HDMI adapter. Direct peer in GameCube HDMI mods where ZedLabz acts as both retailer and indirect competitor.
• Helder Game Tech: Helder Game Tech supplies Game Boy Advance modding components and GameCube flex cables for Picoboot and HDMI installations. Direct peer in retro console modding parts.

Broad incumbents

• Analogue: Analogue manufactures premium FPGA-based retro gaming hardware (Pocket, Mega Sg, 3D). Comparable as a higher-end retro gaming hardware brand targeting overlapping enthusiast customers, though at a different price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/zedlabz
• YouTubeyoutube.com/channel/UCUQokkNBo6vDiJ0FH73ADXQ
• Facebookfacebook.com/ZedLabz-1368937876546041
• Instagraminstagram.com/zedlabz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASSECURE LIMITED