Loome Luup OÜ

What Loome Luup OÜ does

Loome Luup OÜ, operating under the trade name 'Art by Joanna Juhkam', is an Estonian sole proprietorship founded in 2023 that produces highly detailed miniature interior scale models, dioramas, and custom props. Its core products are handcrafted scale models at ratios such as 1:10 and 1:25 for museum exhibitions, alongside bespoke film and stop-motion animation props with specialized weathering and aging finishes. Production blends traditional handcrafting techniques — including carving, sculpting, and silicone molding — with 3D modeling and SLA/resin 3D printing, with printed components sourced from supplier 3D Koda and then hand-finished by the founder.

The customer base consists primarily of Estonian cultural-heritage institutions, including the Rehbinder House Museum (furniture-history miniatures), the Estonian Maritime Museum (props for 'The Beginning' exhibition at Seaplane Harbour), and the Architecture Museum (assistance on architect Pascal Bronner's 'Into The Droame' exhibition). An unnamed stop-motion film production has also commissioned custom miniature props, and the founder is developing an in-house stop-motion film project. Revenue is generated entirely through custom commissioned work and professional services, with no publicly disclosed pricing.

The firm has a headcount of one, operates as a bootstrapped private limited company (OÜ) with no external investors, and markets primarily through an Instagram presence (@joanna.juhkam.art) and a personal portfolio website. Distribution is direct-to-client via a website contact form, with all engagement handled personally by Joanna Juhkam.

Name

Loome Luup OÜ

Legal name

Loome Luup OÜ

Website

https://joannajuhkam.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Loome Luup OÜ is an Estonian sole proprietorship that creates highly detailed miniature interior scale models, dioramas, and weathered film and stop-motion props by blending traditional handcrafting with 3D modeling and resin printing, serving museums, cultural-heritage institutions, and film productions primarily in Estonia.

Ownership category

akta.pro rank

Product category

Custom Scale Model Crafting

NAICS

Industrial Design Services (541420)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Miniatures & Figurines (Display/Collectible) (CRALAKAB)

Keywords

• Miniature scale models
• Film prop making
• Stop-motion animation
• Museum exhibition models
• Weathering aging techniques

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Custom Commissioned Miniatures: Bespoke miniature creation services for museum exhibitions, private collectors, and architectural visualization projects. Projects include period-accurate historical furniture, architectural models, and spatial concept presentations.
2. Stop-Motion Animation Props: Custom-crafted props for stop-motion animation film productions, including miniature instruments, food, and set pieces
3. Film Production Props: Weathered and aged props for film productions using specialized aging techniques

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Loome Luup OÜ, operating under the brand "Art by Joanna Juhkam," is an Estonian artist studio that creates highly detailed miniature interior scale models and dioramas for museum exhibitions and stop-motion animation productions. The studio combines traditional handcrafting (hand-carving, sculpting) with modern 3D modeling and SLA/resin 3D printing to produce bespoke miniatures, custom props, and weathering/aging services for film productions.

Product overview

Loome Luup OÜ operates as an artistic enterprise under the brand 'Art by Joanna Juhkam', offering a portfolio of handcrafted miniature products and services. The core offering consists of miniature interior scale models and dioramas created through a blend of traditional handcrafting and 3D modeling techniques. Additional offerings include custom props for film productions with weathering and aging techniques, as well as stop-motion animation services. The products serve museum exhibitions, the film industry, and creative projects requiring detailed miniature work.

Differentiator

Problem solved

Functional benefit

Products and services

• Miniature Interior Scale Models

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Aardman Animations: UK stop-motion animation studio (Wallace & Gromit, Shaun the Sheep) with internal model-making workshops producing characters, sets, and props. Overlaps on stop-motion prop and miniature production but operates as a full studio rather than a specialist fabricator.
• Weta Workshop: New Zealand-based design and effects studio producing miniatures, props, and weapons for major film and TV productions (Lord of the Rings, Avatar). Overlaps on film/miniature prop craft but operates at significantly larger scale and broader IP portfolio.
• Laika: US stop-motion animation studio (Coraline, Kubo, Missing Link) with substantial in-house miniature and prop fabrication capacity. Comparable as a buyer and creator of bespoke stop-motion miniatures, though vertically integrated into feature film production.

Others

• 3D Koda: Estonian SLA resin 3D printing service referenced in the company's Instagram feed as a supplier of printed components (e.g., fish models). Directly connected via an ongoing supplier partnership rather than competitive overlap.

Direct peers

• Mackinnon & Saunders: UK-based puppet and miniature fabrication studio specializing in stop-motion animation props and puppets (e.g., work on Coraline, Fantastic Mr. Fox, Corpse Bride). Directly comparable as a specialist miniature/prop maker serving the stop-motion film industry.
• Miniatur Wunderland: German operator of the world's largest miniature model exhibition and an in-house model-building operation producing highly detailed dioramas. Comparable as a creator of museum-quality miniature interiors and dioramas, though at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/joanna.juhkam.art

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loome Luup OÜ