Eesti Messid
Eesti Messid is a Tallinn-based event organizer that produces trade fairs (food, automotive, health, energy), festivals (Grillfest), awards (Kuldne Plaat), and TV/vodcast content for the Estonian market, serving up to 700 exhibitors and 100,000 visitors per cluster fair.
- Company typePrivate
- Founded2014
- HeadquartersTallinn, Estonia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Eesti Messid does
Eesti Messid (Estonian Fairs), operating under the legal name Eesti messid ja festivalid OÜ, is a Tallinn-based private event organizer that produces trade fairs, festivals, conferences, and TV/vodcast content for the Estonian market. The company's core product portfolio is built around a cluster fair concept anchored at the Tallinn Song Festival Grounds (150,000 m²), which combines multiple themed fairs — including Toidumess (food), Automess (automotive), Peomess (party/lifestyle), Tervisemess (health), and Energiamess (energy) — into a single multi-vertical event capable of hosting up to 700 exhibitors and 100,000 visitors. Beyond fairs, the company operates festival properties such as Grillfest (a grilling festival held since 1999, with visitor counts scaling from 25,000 in 1999 to 50,000 in 2012) and the Kuldne Plaat awards (since 1998), as well as adjacent media and conference services under the Pro Vodcast and Pro Koosolekud brands and TV productions including Sööma! TV and Sõidame! TV.
The company's business model is based on multi-stream revenue generation: exhibitor booth fees and sponsorship across its fair portfolio, ticket and hospitality revenue from festivals and consumer events, awards-gala programming, TV/vodcast production and distribution, and corporate conference organization. Its customer base spans B2B enterprise exhibitors and brand sponsors — including named relationships with Unilever, A. Le Coq, Saku, Premia, Viking Motors, Inchcape, Skoda Tallinn, and KalevSpa — alongside industry associations such as Toiduliit, reflecting a go-to-market approach that combines anchor-brand sponsorship with long-tail SMB exhibitor recruitment across verticals.
The company traces its operational history to 1993 through the Aidem Pot Records entity, with the Eesti Messid brand established in its current form in 2014. It holds founding membership in the Estonian Union of Organizers of Public Events and the Estonian Grilling Union, and operates two non-profit subsidiaries (MTÜ Terve Eesti eest and MTÜ Tallinna kobarmess). A major forward initiative is the planned July 2026 combined launch of the Eesti Tervisemess, the KALEV 125 anniversary celebration, and the VII Eestimaa Võimlemispidu at Kalevi Keskstaadion, representing a strategic extension into health/wellness verticals and a new flagship venue beyond the Song Festival Grounds.
Eesti Messid firmographics
Firmographics- Name
- Eesti Messid
- Legal name
- Eesti messid ja festivalid OÜ
- Website
- https://eestimessid.ee
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Eesti Messid is a Tallinn-based event organizer that produces trade fairs (food, automotive, health, energy), festivals (Grillfest), awards (Kuldne Plaat), and TV/vodcast content for the Estonian market, serving up to 700 exhibitors and 100,000 visitors per cluster fair.
- Ownership category
- akta.pro rank
Eesti Messid industry classification
Industry- Product category
- Event Management Services
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ)
- akta.pro secondary industries
- Food, Wine & Beverage Festivals/Expos (MPAGAFAE), General Consumer Expos & Trade Shows (MPAGAFAA), Wedding & Bridal Shows (MPAGAFAK)
Keywords
Where Eesti Messid is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices2 records
Markets served
Eesti Messid business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Others
Revenue model
- Exhibitor Fees: Exhibitors pay to participate in trade fairs and events organized by Eesti Messid. Fees cover booth space, electrical services, parking, and advertising on fair screens.
- Sponsorship Revenue: Companies sponsor various fairs and receive branding, advertising, and promotional benefits. Major sponsors listed include Toiduliit, Unilever, Mixpack, Premia, Saku, A. Le Coq, Aquaphor, and many others.
- TV Production: Production of television programs and vodcasts including Sööma! TV, Sõidame! TV, and professional vodcasts through PRO Vodcast brand.
- Ticket Sales: Some events have paid admission (e.g., KALEV 125 celebration day ticket 5€, VII Eestimaa Võimlemispidu tickets), while most cluster fair events offer free entrance for visitors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Exhibitor booth space rental at trade fairs |
| Other | One time/ perpetual license | Visitor admission to fairs |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Eesti Messid product offering
Product offeringCore offering
Eesti Messid organizes a portfolio of specialized trade fairs across multiple industry verticals (food, automotive, health, gardening, party/events, energy, construction, weddings) and combines them into the Tallinn Cluster Fair at the Tallinn Song Festival Grounds. The company also produces festivals (Grillfest), professional conferences (Pro Koosolekud), vodcasts (Pro Vodcast), and television programs (Uudised TV, Sööma! TV, Sõidame! TV), and operates the Kuldne Plaat Estonian pop music awards gala.
Product overview
Eesti Messid (Estonian Fairs) is an event organization company operating as a family of brands including Estonian Fairs, Estonian Festivals, PRO Vodcast, and Uudised TV. The company creates and organizes trade fairs (platsimesse), festivals, and professional conferences, and produces professional vodcasts and television programs. The core product portfolio includes multiple specialized trade fairs: Eesti Toidumess (food), Eesti Automess (automotive), Eesti Tervisemess (health), Eesti Peomess (party events), Eesti Aiandusmess (gardening), Eesti Grillimess (grilling), Energiamess (energy), Eesti Showmess (performers), Eesti Pulmamess (weddings), and the combined Tallinna kobarmess (cluster fair). The company also operates the Grillfest food festival, organizes the Kuldne Plaat music awards, and provides conference and media production services. All names and logos are registered trademarks with the Estonian Patent Office. The company was established in 2014, with roots tracing back to 1993 through predecessor Aidem Pot Records and Secret Service.
Differentiator
Problem solved
Functional benefit
Brands
- Grillfest: Food festival brand - Good Food Festival - Grillfest
- Kuldne Plaat
- Eesti Festivalid
- Pro Vodcast
- Pro Koosolekud
- Eesti Toidumess - Sööma!
- Eesti Automess - Sõidame!
- Eesti Tervisemess - Liikuma!
- Energiamess - Kütame!
- Eesti Peomess - Peole!
- Eesti Showmess - Lavale!
- Eesti Grillimess - Grillima!
- Eesti Aiandusmess - Aeda!
- Tallinna Kobarmess
Products and services
- Eesti Toidumess - Sööma! (Estonian Food Fair) Nationwide food fair held at Tallinn Song Festival Grounds, showcasing Estonian food products, producers, and culinary developments. Targets food producers, manufacturers, retailers, and consumers.
- Eesti Automess - Sõidame! (Estonian Car Fair) Nationwide automobile fair providing information about the automotive sector, vehicles, and transportation services for car dealers, manufacturers, and consumers.
- Eesti Tervisemess - Liikuma! (Estonian Health Fair) Health sector fair showcasing health products, services, and organizations for healthcare providers, fitness centers, sports organizations, and wellness product manufacturers.
- Eesti Peomess - Peole! (Estonian Party Fair) Event organization fair showcasing products and services for party and event planning, targeting event organizers, entertainers, party supply providers, and venues.
- Eesti Aiandusmess - Aeda! (Estonian Gardening Fair) Gardening fair for horticulture and garden-related products and services, targeting gardening industry companies and enthusiasts.
- Eesti Grillimess - Grillima! (Estonian Grilling Fair) Grilling fair showcasing grilling products, equipment, and services in the food sector, held from 2017-2019.
- Energiamess - Kütame! (Energy Fair) Energy sector fair focused on heating solutions, energy efficiency, and sustainable energy products, targeting energy companies, heating system providers, and construction companies.
- Eesti Pulmamess (Estonian Wedding Fair) Wedding planning fair showcasing products and services for wedding organization, targeting wedding industry vendors and couples.
- Tallinna kobarmess (Tallinn Cluster Fair) Large combined fair combining multiple theme fairs (Food, Health, Party, Gardening, Auto) at Tallinn Song Festival Grounds with 150,000 m² area, accommodating up to 700 exhibitors and up to 100,000 visitors over multiple days.
- Grillfest (Good Food Festival) Popular food festival with grilling focus, part of the Estonian Fairs family since 2014, targeting food industry exhibitors, sponsors, and festival attendees.
- Kuldne Plaat (Golden Disc) Estonian pop music awards gala established in 1998, recognizing successful authors and artists in Estonian music, targeting the Estonian music industry and audiences.
- Pro Koosolekud (Professional Conferences) Professional conference organization services within the Estonian Fairs family, targeting businesses and organizations needing event and conference management.
- Pro Vodcast
Quantifiable outcome
- Up to 700 exhibitors participate in combined cluster fair events
- +2 more outcomes
Companies that use Eesti Messid
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
Eesti Messid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Eesti Messid partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Estonian Union of Organizers of Public Events (Avalike ürituste korraldajate liit)coreEesti Messid is a founding member of this professional association for public event organizers in Estonia. The union represents and supports event organizers in the country.
- Estonian Grilling Union (Eesti Grilliliit)coreEesti Messid is a founding member of the Estonian Grilling Union, which organizes Grillfest food festival and promotes grilling culture.
- Destination PärnuminorMember organization promoting tourism and events in Pärnu region where Energiamess takes place.
- Eesti Toiduliit (Estonian Food Industry Association)corePresents Estonian Food Fair - Sööma! and supports food industry events and awards.
- Tallinna Lauluväljak (Tallinn Song Festival Grounds)coreKey venue partner for Tallinn Cluster Fair events. Provides 150,000 m² outdoor area for combined theme fairs.
- FunrentminorExhibitor execution partner providing tents, flooring, furniture and other event infrastructure.
- AdGorillaminorProvides innovative exhibition boxes and interior design for exhibitor booths.
- Sound GroupminorProvides video screens, sound and lighting technology for fair events.
- Eesti Spordiselts KALEV 125coreCo-organizer of health fair combined with KALEV 125 celebration and VII Eestimaa Võimlemispidu at Kalevi Keskstaadion.
- Oru Hub HotelminorOfficial accommodation partner for cluster fair exhibitors with discounted rates (68€ single, 78€ double including breakfast and parking).
Scale indicators7 records
Recent moves8 records
Expansion highlights4 records
Eesti Messid competitors and assessment
Company assessmentRegional players
- Litexpo (Lithuanian Exhibition and Congress Centre): Lithuania's largest exhibition venue and organizer of consumer and B2B fairs across food, construction, education and lifestyle. Direct Baltic regional peer to Eesti Messid's Estonia-centric multi-vertical fair model.
- Messukeskus (Helsinki Expo and Convention Centre): Finland's main exhibition centre, organizing consumer and professional fairs including food, lifestyle and travel events. Comparable regional peer operating a multi-vertical fair portfolio in a neighboring Nordic market.
- BT 1 (International Exhibition Company of Riga): Latvia's leading exhibition organizer, hosting food, travel, construction and lifestyle fairs. Comparable Baltic peer with a similar mix of consumer-facing and B2B fairs across multiple verticals.
Direct peers
- GL Events: France-listed international event organizer operating exhibitions, conventions and venue services across food, automotive, energy and lifestyle verticals. Closely comparable in multi-vertical fair orchestration and venue-driven event model.
- Comexposium: France-based private-equity-owned trade fair organizer running food, retail, security and lifestyle exhibitions globally. Comparable in multi-vertical consumer/B2B fair portfolio and reliance on sponsor and exhibitor monetization.
- Easyfairs: Belgium-headquartered multi-vertical European trade fair organizer focused on accessible, mid-sized B2B community events. Closely comparable to Eesti Messid in operating a portfolio of themed fairs across consumer and industrial verticals in regional markets.
- Hyve Group: UK-listed international trade fair organizer with a portfolio of consumer and B2B shows across food, technology and lifestyle. Comparable in running a multi-vertical fair portfolio and pursuing portfolio optimization.
Broad incumbents
- Informa Markets: World's largest trade show organizer, hosting events across food, hospitality, health, construction and lifestyle verticals. Broad incumbent peer that competes for the same sponsor and exhibitor budgets as Eesti Messid at a much larger scale.
- Reed Exhibitions (RELX): Global trade fair and events arm of RELX, operating hundreds of B2B and consumer exhibitions including food and lifestyle events. Broad incumbent peer with overlapping verticals but vastly larger scale and geographic reach.
- Messe Frankfurt: One of the world's largest trade fair organizers, running consumer goods, food, automotive and lifestyle shows across multiple geographies. Broad incumbent peer illustrating the larger-scale version of Eesti Messid's model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Eesti Messid social profiles
Digital presenceEesti Messid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eesti Messid leadership team
Management profileNumber of profiles
Profiles9 records
Eesti Messid subsidiaries and ownership
Company hierarchySubsidiaries2 records
Eesti Messid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eesti Messid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eesti Messid
What does Eesti Messid do?
Eesti Messid organizes a portfolio of specialized trade fairs across multiple industry verticals (food, automotive, health, gardening, party/events, energy, construction, weddings) and combines them into the Tallinn Cluster Fair at the Tallinn Song Festival Grounds. The company also produces festivals (Grillfest), professional conferences (Pro Koosolekud), vodcasts (Pro Vodcast), and television programs (Uudised TV, Sööma! TV, Sõidame! TV), and operates the Kuldne Plaat Estonian pop music awards gala.
Is Eesti Messid a public or private company?
Eesti Messid is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eesti Messid founded?
Eesti Messid was founded in 2014. It employs 1 to 10 people.
Where is Eesti Messid based?
Eesti Messid is headquartered in Tallinn, Estonia, in the Europe region.
How does Eesti Messid make money?
Four revenue lines are on record. Exhibitor Fees are the primary driver. The others are sponsorship Revenue, TV Production and ticket Sales.
Who are Eesti Messid's main competitors?
Regional players on record are Litexpo (Lithuanian Exhibition and Congress Centre), Messukeskus (Helsinki Expo and Convention Centre) and BT 1 (International Exhibition Company of Riga). Direct peers are GL Events, Comexposium, Easyfairs and Hyve Group. Broad incumbents are Informa Markets, Reed Exhibitions (RELX) and Messe Frankfurt.
Does Eesti Messid have an API?
No public API is recorded for Eesti Messid.
What industry is Eesti Messid in?
Eesti Messid's product category is Event Management Services. Its primary akta.pro industry code is THAHABAJ, Retail, Consumer Goods & Lifestyle Shows Organizers, with a secondary code of MPAGAFAE, Food, Wine & Beverage Festivals/Expos. Its NAICS code is 56192 and its SIC code is 7900.