Balti Rehv

What Balti Rehv does

Balti Rehv OÜ is an Estonian tire retailer and tire-fitting service operator founded in 2015 and headquartered in Tallinn. The company sells passenger car, van, truck, and agricultural/industrial tires through its own e-commerce storefront, baltirehv.ee, alongside physical tire-change services delivered at warehouses in Tallinn (Suur-Sõjamäe 29a) and Tartu (Jalaka 77). Its catalog spans 25+ manufacturers — including premium brands such as Michelin, Continental, Pirelli, Bridgestone, Goodyear, Nokian, and Yokohama — over 170 SKUs, and an inventory of more than 10,000 tires, with unit prices ranging from €2.75 for budget options to €674 for heavy-duty truck tires, all VAT-inclusive.

The underlying platform is a standard e-commerce tire retail system with inventory management, a tire-size–based parametric search (width, aspect ratio, diameter), and third-party integrations for payments and logistics. Payments are processed through Estonian bank links (Swedbank, SEB, LHV, Luminor, Coop Pank), card and Revolut rails, and ESTO, which offers 0% interest installment financing for up to five years plus an ESTO 3 three-way split-pay option. Order fulfillment is handled by third-party couriers OSC, DPD, and Schenker, with tiered shipping across mainland Estonia and island territories and free pickup at the company's own warehouses.

Balti Rehv's business model is direct-to-consumer transactional retail: one-time unit sales of tires plus professional tire-fitting services at its two physical locations. Customer segments are horizontal — individual consumer vehicle owners are primary, with secondary segments in van/light commercial fleets, truck/heavy transport operators, and agricultural/industrial buyers. The company is privately held, undisclosed on revenue, has no parent or subsidiaries, no funding rounds, and operates exclusively in the Estonian domestic market.

Name

Balti Rehv

Legal name

Balti Rehv OÜ

Website

https://baltirehv.ee

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Balti Rehv OÜ is an Estonian privately held online tire retailer and fitting-service operator, selling passenger, van, truck, and agricultural tires from 25+ brands through baltirehv.ee and warehouses in Tallinn and Tartu.

Ownership category

akta.pro rank

Product category

Tire Retail

NAICS

Tire Dealers (441340), Tire and Tube Merchant Wholesalers (42313)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ)

Keywords

• Tire retail
• Tire fitting services
• Passenger car tires
• Commercial truck tires
• Agricultural tires

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tire Sales: One-time product sales of tires for passenger cars, vans, trucks, and agricultural/industrial vehicles. Revenue generated from unit-based transactions.
2. Tire Change Services: On-site tire mounting and changing services at physical locations in Tallinn and Tartu.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Balti Rehv sells and distributes vehicle tires for passenger cars, vans, trucks, and agricultural/industrial equipment through its e-commerce platform baltirehv.ee, offering an assortment of over 25 manufacturers and more than 10,000 tire variants. The company also provides professional tire fitting and replacement services at its physical locations in Tallinn and Tartu, with home delivery across Estonia via third-party couriers (OSC, DPD, Schenker) and installment payment options through ESTO.

Product overview

Balti Rehv is an Estonian tire retailer and fitting service operating through an e-commerce platform (baltirehv.ee) with physical locations in Tallinn and Tartu. The company offers a comprehensive tire portfolio across four main categories: passenger car tires (sõiduauto rehvid), truck tires (veoauto rehvid), van tires (kaubiku rehvid), and agricultural/industrial tires (agro ja industriaal rehvid). The product assortment includes over 25 manufacturers and over 10,000 tire variants. The company also provides tire fitting services at its two branches and offers installment payment options through ESTO. Delivery is handled via courier services (OSC, DPD, Schenker) with free delivery to Balti Rehv warehouses in Tallinn and Tartu.

Differentiator

Problem solved

Functional benefit

Products and services

• Sõiduauto rehvid (Passenger Car Tires)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered minor.

• SchenkerminorOthersThird-party logistics provider for freight delivery within Estonia.
• OSCminorOthersCourier service partner for tire delivery to customers.
• DPDminorOthersCourier service partner for tire delivery to customers.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Regional players

• Black's Tire Service: US tire retailer and service chain offering passenger, commercial, and agricultural tires with online and physical channels. Comparable multi-category breadth and DTC-plus-fitting model, though operating in a different geography.

Broad incumbents

• Point S: One of the world's largest independent tire retailer networks with over 6,500 points of sale globally. Directly comparable to Balti Rehv in retail tire sales and fitting services, though at franchise-network scale.
• Tirendo: A European online tire retailer owned by Delticom, operating across several European countries. Same DTC e-commerce tire retail model as Balti Rehv but in larger markets (Germany, etc.).
• Euromaster: European tire retail and service franchise network with hundreds of locations across multiple countries. Overlaps with Balti Rehv in tire sales and fitting services but at broader European scale and with deeper B2B fleet focus.
• Delticom: A leading European online tire retailer operating multiple DTC brands (tire-easy, mytyres.co, giga-reifen.de) across many European countries. Same DTC tire e-commerce model but at much greater scale and geographic breadth.

Others

• Bandag: Major global tire retreading brand whose logo Balti Rehv displays on its homepage as a partner. Represents an adjacent enabling technology/vendor in the commercial tire lifecycle rather than a competitor.
• Mitas (Trelleborg Wheel Systems): Manufacturer of agricultural and industrial/OTR tires. Upstream counterpart rather than direct competitor, supplying a product category Balti Rehv distributes through its Baltic and industrial lines.

Direct peers

• 1001rehvi: An Estonian online tire retailer based in Tallinn, offering a wide assortment of passenger, truck, and commercial tires with delivery across Estonia. Directly competes with Balti Rehv in the same product categories and DTC e-commerce channel.
• Vianor: A major Nordic/Baltic tire retailer chain owned by Nokian Tyres. Operates physical retail and B2B tire service locations across the Nordics and Baltics, including Estonia. Direct competitor in Estonian market with overlapping passenger and commercial tire categories.
• Rehvid.ee: An Estonian online tire retailer offering passenger, commercial, and specialty tires. Direct competitor to Balti Rehv in the same Estonian DTC tire retail segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balti Rehv