INSINOVA LTD

What INSINOVA LTD does

Insinova Ltd is a UK-incorporated (Company No. 17069980), London-headquartered software engineering studio that delivers end-to-end software development and manages adjacent infrastructure products for clients globally. Its professional services portfolio spans six core lines: SaaS Development, Startup MVPs, Custom Software, Mobile Apps, AI Integration, and Cloud Architecture. Underlying technology is a modern full-stack build set — React/Next.js on the frontend, Node.js/Python/Go on the backend, PostgreSQL/MongoDB/Redis for data, Docker/Kubernetes for orchestration, and AWS/Azure/GCP with Terraform IaC for deployment — with AI/ML capabilities layered in via third-party LLMs (OpenAI GPT-4, Anthropic Claude, Google Gemini), open-source models (PyTorch, TensorFlow, Hugging Face), and vector databases for RAG implementations.

The studio's business model combines project-based professional services with recurring infrastructure subscriptions. Custom development engagements are priced per project — startup MVPs typically £15–50k, AI integration projects £5–80k depending on complexity — alongside multi-year enterprise contracts. Infrastructure products include VPS hosting (NVMe/KVM with 99.9% uptime SLA and 500 Gbps DDoS mitigation), domain registration across 400+ TLDs, DV/OV/EV SSL certificates, and Plesk/Virtuozzo server licences. Bundled subscription tiers (Basic $29, Pro $79, Unlimited $199 per month) introduce product-led growth mechanics with 30-day money-back guarantees, sold both directly via the website and through consultative enterprise sales for complex builds. Customer segments span startups needing MVPs, SaaS companies requiring multi-tenant platforms, enterprise and mid-market firms modernising legacy systems, and SMB/developer buyers of infrastructure add-ons.

Name

INSINOVA LTD

Legal name

Insinova Ltd

Website

https://insinova.com

Company type

Private

Operating status

Operating

Short description

Insinova Ltd is a London-based software engineering studio that builds SaaS platforms, startup MVPs, custom enterprise software, mobile apps, and AI integrations, and resells VPS hosting, domains, and SSL to startups, SaaS firms, and mid-market enterprises globally.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Systems Integration & Implementation Services (BPAEAAAB)

akta.pro secondary industries

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Enterprise Architecture & IT Operating Model (BPAHAEAB), iPaaS & Workflow Automation (BPAMAOAB)

Keywords

• Custom software development
• SaaS development services
• Startup MVP development
• AI integration services
• VPS hosting infrastructure

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Custom Software Development Services: Project-based software engineering services including SaaS development, startup MVPs, custom enterprise software, mobile apps, AI integration, and cloud architecture. Engagement models include fixed-scope projects, retainers, and team augmentation.
2. Infrastructure Subscription Products: Recurring subscription revenue from VPS hosting plans, domain registration, and SSL certificates. Infrastructure plans range from $29 to $199 per month with annual billing options. Domain registrations are annual with renewal pricing.
3. Software Licenses: Plesk and Virtuozzo server licenses sold at competitive prices for server management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Insinova is a UK-based software engineering studio providing end-to-end custom software development services — SaaS platform builds, startup MVPs, bespoke enterprise software, mobile apps, AI/LLM integration, and cloud architecture — alongside a managed infrastructure arm offering VPS hosting, domain registration, SSL certificates, and server software licenses. The studio combines professional services with subscription-based infrastructure products, delivering projects from initial concept through cloud deployment and ongoing operations.

Product overview

INSINOVA LTD is a UK-based software engineering studio offering a portfolio of professional services and infrastructure products. The core service offering includes SaaS Development, Startup MVPs, Custom Software, Mobile Apps, AI Integration, and Cloud Architecture — these six professional engineering services form the primary revenue streams. Supporting these services, the company offers infrastructure add-ons including VPS Hosting (high-performance NVMe servers with KVM), Domain Registration (400+ TLDs), SSL Certificates (DV/OV/EV), and Software Licenses (Plesk, Virtuozzo). A subscription-based Domain Pricing Plans tier (Basic/Pro/Unlimited at $29/$79/$199) provides bundled domain and SSL access. The products are structured as integrated professional services (engineering studio model) with infrastructure add-ons rather than a unified SaaS platform with modules.

Differentiator

Problem solved

Functional benefit

Products and services

• SaaS Development Full-cycle SaaS Development service for startups and growth-stage companies needing multi-tenant architecture, subscription billing integrations (Stripe, Paddle, Lemon Squeezy), user management, analytics, SOC 2-ready design, and cloud-native deployment on AWS, Azure, or GCP.
• Startup MVP Development Fixed-scope Startup MVP Development service that validates ideas and produces investor-ready demos in 6–10 weeks, built on scalable, modular architecture with fixed pricing typically in the £15–50k range.
• Custom Software Development Bespoke Custom Software Development including workflow automation, ERP/CRM systems, data platforms, ETL pipelines, legacy modernisation, and integration with Salesforce, SAP, Oracle, NetSuite, and Microsoft 365 for mid-market and enterprise clients.
• Mobile App Development Mobile App Development for iOS and Android using Swift/Kotlin native or cross-platform React Native/Flutter, including push notifications (Firebase, OneSignal), analytics (Mixpanel, Amplitude, Sentry), and secure backend development.
• AI Integration Services AI Integration services including LLM implementation (GPT-4, Claude, Gemini), conversational AI, computer vision, ML pipelines, predictive analytics, and intelligent automation with RAG pipelines on Pinecone, Weaviate, Qdrant, and pgvector.
• Cloud Architecture Services Cloud Architecture services for high-availability infrastructure, cloud migration, DevOps automation, and Kubernetes orchestration on AWS, Azure, GCP, DigitalOcean, and Hetzner using Terraform/Pulumi IaC, with a 99.95% uptime SLA.
• VPS Hosting High-performance NVMe VPS Hosting with KVM virtualisation, full root access, weekly backups, network-level DDoS protection up to 500 Gbps, and global network presence across Europe, North America, and Asia.
• Domain Registration Domain Registration across 400+ TLDs including free WHOIS privacy, DNS management, email forwarding (up to 100 addresses), SSL certificates, two-factor authentication, and auto-renewal.
• SSL Certificates SSL Certificates offering Domain Validation (DV), Organisation Validation (OV), and Extended Validation (EV) options, including wildcard and multi-domain certificates with 256-bit encryption and 99.9% browser compatibility.
• Software Licenses (Plesk & Virtuozzo) Server Software Licenses for Plesk and Virtuozzo sold at competitive prices for managing customer servers.

Quantifiable outcome

• 85% of startup MVP clients secured funding after launch
• +7 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability12 records

Feature6 records

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Itransition: Custom software development company delivering web, mobile, SaaS, AI/ML and cloud solutions to mid-market and enterprise clients — directly comparable to Insinova's professional services stack.
• Netguru: Poland-based software engineering studio offering custom software, SaaS development, AI/ML integration and product design for startups and enterprises — a near-identical service portfolio to Insinova across SaaS, MVP and AI integration.
• BairesDev: Latin America-based software outsourcing company offering custom development, SaaS engineering, AI integration and team augmentation — competing in the same services categories as Insinova.
• Geniusee: Ukraine-rooted software engineering studio providing SaaS development, MVP building, AI/ML integration and cloud services to startups and SMBs — closely comparable in size, services and target customer to Insinova.
• Andersen Inc. Global IT consulting and custom software development firm delivering web, mobile, SaaS, AI and cloud engineering — a comparable end-to-end engineering studio targeting enterprise and mid-market clients.

Broad incumbents

• Thoughtworks: Global technology consultancy providing custom software, platform engineering, AI/ML and cloud transformation — a much larger incumbent that overlaps with Insinova's enterprise custom software and AI integration practices.
• EPAM Systems: Global digital engineering services company providing custom software, cloud, AI and platform engineering — broadly comparable to Insinova's enterprise engineering services but at significantly greater scale.
• Globant: Large IT and digital services firm offering SaaS engineering, AI integration, cloud architecture and mobile development — competes with Insinova for enterprise digital transformation deals at a much larger scale.
• DigitalOcean: Cloud infrastructure provider offering VPS, managed hosting and related services — a direct competitor to Insinova's VPS hosting product with substantially larger scale, brand and unit economics.

Emerging players

• Cloudways: Managed cloud hosting provider offering VPS-style services on top of hyperscalers — an adjacent competitor to Insinova's hosting infrastructure line with overlapping developer/SMB customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/insinova

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INSINOVA LTD