What JM Robotics INC. does

JM Robotics AS is a Norwegian designer and manufacturer of compact, robust subsea ROV systems and underwater drones, headquartered in Kristiansund and operating since 2016. Its core product line centers on the proprietary HD-series ROVs (HD1, HD3 — the latter featuring 8 thrusters, 6DOF maneuvering, 300 m depth rating, 1080p HD camera and 12,000-lumen lighting), complemented by a JM Custom engineering program for bespoke configurations such as the FiGS cathodic-protection inspection ROV developed with BeyonC and FORCE Technology. The company also operates as the official Nordic distributor for Blue Robotics components and selected surface/underwater platforms (BlueROV2, BlueBoat) through its shop.jmrobotics.no e-commerce store.

JM Robotics monetizes through a diversified stack: hardware sales of its own and distributed ROVs, per-ROV JM Connect cloud software subscriptions (four tiers from 890 to 3,790 NOK/month), JM Care service agreements (2,500-3,600 NOK/month), tiered hourly remote-support services, custom engineering projects, and ROV rental/leasing delivered through partners such as Ashtead Technology. Its customer base spans Norwegian aquaculture, offshore oil & gas (Chevron, BeyonC), maritime services (Vuvi), ports, research institutions, rescue services and power generation, with go-to-market combining direct enterprise field sales, channel partnerships, and presence at industry events such as AqKva and Oceanology.

Name

JM Robotics INC.

Legal name

JM Robotics AS

Website

https://jmrobotics.no

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

JM Robotics AS designs and manufactures compact subsea ROVs (HD1, HD3), custom underwater drones, and JM Connect cloud software for professional underwater inspections, serving aquaculture, offshore oil & gas, ports, research and rescue customers across Scandinavia and select international markets.

Ownership category

akta.pro rank

Product category

Underwater ROV Systems

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Marine & Underwater Robotics (USVs/UUVs) (HDAAAIAH)

akta.pro secondary industry

Unmanned Underwater Vehicles (UUV) & Autonomous Subsea Platforms (IMABAIAF)

Keywords

• Subsea ROV systems
• Underwater inspection drones
• ROV mission management software
• Offshore inspection services
• Underwater drone manufacturing

Headquarters

HQ city

Kristiansund

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. ROV System Sales: Sale of proprietary HD series ROV systems (HD1, HD3) and custom-built ROVs for specialized applications. Products are sold directly to end customers and through rental partners.
2. Blue Robotics Component Resale: JM Robotics serves as the Nordic distributor for Blue Robotics products, reselling ROV components, thrusters, enclosures, sensors, and accessories through their e-commerce store.
3. JM Connect Software Subscriptions: Cloud-based mission management software sold on subscription basis with four tiers: ROV-Pilot PRO (890 NOK/month), ROV-Pilot PRO+ (1,480 NOK/month), Corporate (3,460 NOK/month), and Enterprise (3,790 NOK/month). Pricing is per ROV with 30-day free trial available.
4. JM Care Service Agreements: Maintenance and support contracts including Annual Service (2,500 NOK/month, 1 service/year) and Biannual Service (3,600 NOK/month, 2 services/year). Includes remote support with first 30 minutes free during business hours.
5. Remote Support Services: Hourly technical support services: 1,450 NOK/hour during business hours (with service agreement: first 30 min free), 2,000 NOK/hour extended hours with service agreement, 3,000 NOK/hour extended hours without service agreement.
6. ROV Rental/Leasing: Flexible ROV rental options for customers who need equipment without large capital investment, distributed through partners like Ashtead Technology.
7. Custom Engineering Services: Specialized ROV customization and integration services for unique industrial applications such as pipeline inspection, propeller cleaning, and specialized sensor integration.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

JM Robotics designs, manufactures, and sells compact rugged ROV systems (HD1, HD3) and custom-built underwater drones for professional inspection, surveillance, and maintenance operations. The company provides the proprietary JM Connect cloud software for mission management and reporting, the JM Care service program for maintenance and remote support, and serves as the Nordic distributor for Blue Robotics components. Customers include aquaculture operators, offshore oil & gas firms, ports, research institutions, rescue services, and power plants.

Product overview

JM Robotics is a Scandinavian provider of small, robust ROV (Remotely Operated Vehicle) systems and underwater drones. The product portfolio centers on the HD series ROVs (HD1, HD3), complemented by JM Custom for tailored solutions and JM Connect software for mission management and reporting. The company also resells Blue Robotics products (BlueROV2, BlueBoat) as an authorized Nordic dealer, and provides JM Care service/maintenance programs. JM Connect enables cloud-based mission control, real-time observation, and automated reporting across the ROV fleet. Accessories include cameras (JM Cubecam, JM Dropcam), sonar, DVL, USBL positioning, and specialized tools.

Differentiator

Problem solved

Functional benefit

Brands

• JM Care: Service and maintenance brand offering regular maintenance, support outside business hours, and tailored support for ROV systems.
• JM Custom
• JM Connect

Products and services

• HD1 ROV Standard ROV product from the JM Robotics HD series for underwater inspections, part of the core ROV system lineup alongside the HD3 for aquaculture, offshore, ports, research, rescue, and power plant customers.
• HD3 ROV Robust and lightweight ROV platform designed for operations in demanding conditions, featuring 8 thrusters with 6DOF movement, 1080p HD camera with tilt and liquid focus lens, 12,000-lumen lighting, standard gripper, 300m depth rating, and 3kW topside power supply with ground fault monitoring. Targets enterprise customers requiring reliable underwater inspection capability.
• JM Custom ROV Solutions Customized ROV solutions tailored to specific enterprise customer needs, including specialized configurations such as propeller cleaning systems with brush technology, FiGS fiber-optic-gyro pipeline inspection integration, and USBL/DVL positioning systems for survey-grade accuracy. Offers modular frame design with payload skid compatibility and extra equipment integration.
• JM Connect Cloud-based mission management and reporting software connecting ROV piloting with reporting workflows. Enables mission creation and assignment, real-time observation with external guest invitations, automatic video/image storage, report generation with direct video linking, remote ROV control, and fleet management for Enterprise tier. Integrates with BlueROV2, BlueOS, and JM Dropcam. Sold in four subscription tiers priced per ROV with a 30-day free trial.
• JM Care Service Program Service and maintenance program for JM Robotics ROV systems, including regular maintenance, remote support, and service agreements (Annual at 2,500 NOK/month or Biannual at 3,600 NOK/month per ROV). Remote support is offered hourly at 1,450–3,000 NOK depending on service agreement status and time of day, with the first 30 minutes free during business hours for service agreement holders.
• BlueROV2 (Nordic Resale) Blue Robotics' high-performance ROV sold and supported by JM Robotics as an authorized Nordic dealer. Features 6-thruster vectored configuration and open-source electronics. Available in Acrylic 100m and Aluminum 300m configurations, including partially assembled kits and add-on options such as the Newton grabber.
• BlueBoat (Nordic Resale) Blue Robotics uncrewed surface vessel sold and supported by JM Robotics as an authorized Nordic dealer, including a BaseStation with 2.4 GHz Mikrotik radio for autonomous surface operations.

Quantifiable outcome

• FiGS inspection reduces offshore jacket inspection costs from ~$300,000 to ~$25,000 per structure, a 92% cost reduction
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Five partnerships are on record, tiered major, core and minor.

• BeyonCmajorStrategic or Co-development Partner · 10 June 2021BeyonC collaborated with JM Robotics and FORCE Technology to develop custom mini-ROV systems equipped with FiGS sensors for cathodic protection inspection of offshore jacket structures. This partnership resulted in significant cost reductions and productivity improvements for offshore inspection operations.
• FORCE TechnologymajorStrategic or Co-development Partner · 10 June 2021FORCE Technology partnered with JM Robotics and BeyonC to develop FiGS pipeline inspection technology using custom mini-ROV platforms. The collaboration enabled survey-grade cathodic protection inspection at a fraction of conventional costs.
• Blue RoboticscoreChannel Partner/ Reseller/ DistributorJM Robotics is the official Blue Robotics partner and distributor in the Nordic region (Norway, Sweden, Denmark, Finland). They stock a comprehensive range of Blue Robotics products including thrusters, enclosures, sensors, and accessories, making them the primary source for Blue Robotics products in Scandinavia.
• Ashtead TechnologymajorChannel Partner/ Reseller/ DistributorAshtead Technology is a world-leading provider of rental and solution services for subsea equipment serving the global offshore energy sector. They offer JM HD3 ROV systems for flexible rental to customers worldwide, providing an alternative to capital purchase for companies with variable inspection needs.
• AqKvaminorGTM or Marketing PartnerJM Robotics participates in the AqKva conference in Bergen, Norway, which is a key industry event for the Norwegian aquaculture sector. This provides networking and marketing opportunities with potential aquaculture customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Chasing Innovation: Chinese manufacturer of consumer and prosumer underwater drones (M2, M2 PRO, Gladius Mini). Comparable in selling compact, modular underwater drones with swappable payloads and cloud/app software overlays — overlapping the small-ROV prosumer/inspection segment.
• Blue Robotics: US-based manufacturer of low-cost, open-source ROVs and underwater components (including the T500 thrusters used in JM Robotics' HD3). JM Robotics is Blue Robotics' Nordic distributor and product-line competitor for compact inspection ROVs, making this the closest direct peer on both technology and product mix.
• Deep Trekker: Canadian manufacturer of portable, battery-powered inspection ROVs (DTG3, PIVOT, REVOLUTION) used across aquaculture, search & rescue, and infrastructure inspection. Directly comparable in form factor, target verticals (aquaculture, ports, inspection), and ruggedized design philosophy.
• VideoRay: US-based designer and manufacturer of mission-critical inspection-class ROVs widely used in defense, ports, and offshore inspection. Comparable in providing modular, customizable ROV platforms with software stacks for mission management to similar enterprise/government buyers.
• Sublue: Chinese manufacturer of underwater drones and smart swimming equipment with both consumer and professional/inspection product lines. Comparable as a compact underwater drone vendor targeting inspection and prosumer use cases adjacent to JM Robotics' HD series.

Broad incumbents

• Saab (parent of Saab Seaeye): Swedish aerospace and defense conglomerate that owns Saab Seaeye, the work-class ROV business. Relevant as a large incumbent with subsea robotics as part of a broader defense and aerospace portfolio, potentially competing on Nordic defense and offshore contracts.
• Kongsberg Maritime: Norwegian-headquartered subsea technology and marine robotics provider offering HUGIN AUVs and subsea instrumentation. Same Norwegian maritime ecosystem as JM Robotics and overlapping customer base in offshore and aquaculture, but with vastly larger scale and broader portfolio.
• Saab Seaeye: Sweden/UK-based manufacturer of work-class and observation ROVs (Falcon, Tiger, Sabertooth) under Saab. Operates in the same subsea robotics category but at a larger scale and higher price point, serving defense and offshore energy customers with broader portfolios.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@jmrobotics_as
• Facebookfacebook.com/jmrobotics
• LinkedInlinkedin.com/company/jm-robotics
• Instagraminstagram.com/jmrobotics

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JM Robotics INC.