What Ask Kenna Inc. does

Ask Kenna Inc. is a Shopify-exclusive ecommerce agency headquartered in Kingston, Ontario, Canada, founded in 2023 by a team of former Shopify employees. The firm provides Shopify strategy, technical support, design and development, platform migrations, fractional ecommerce management, and fractional CTO services to online merchants operating on Shopify and Shopify Plus. Its service portfolio spans client sizes from SMB (Leather Better, Sprout Home, Marrow Fine Jewelry) through mid-market (Down Decor, Pacers Running, Vital Nutrients, Fairhaven Health) to enterprise (Steven Alan), with verticals including fashion, home goods, athletics, supplements, jewelry, and consumer packaged goods. The team is composed of five named professionals — Founder Kenna, Senior Frontend Developer Kriszta, Implementation Specialist Misha, Devin, and Alex — all described as previous Shopify employees with insider platform knowledge.

The company's core commercial product is Hour Blocks, a prepaid time package sold in 20, 40, 60, 80, or 100-hour blocks at $180 USD / $250 CAD per hour with volume discounts and a non-expiring balance model that intentionally avoids the traditional monthly agency retainer. Complementing this, Ask Kenna offers a productized set of flat-rate audits — Accessibility Audit ($900 USD, in partnership with UserWay), Metafield & Tag Audit, Tech Stack Audit, and Workflow Optimization Audit — plus branded merchandise (apparel, drinkware, accessories) produced on demand through Printful. The technology stack is built exclusively on Shopify, with deep specialization in Online Store 2.0, metafields and metaobjects, Sections Everywhere, Checkout Extensibility, Shopify Flow, and Shopify POS, and the firm holds Shopify Partner status.

Ask Kenna operates a sales-led, relationship-centric go-to-market that combines content marketing (a Shopify-focused blog), social channels (LinkedIn, Instagram, YouTube), partner referrals (Aplo Group, Octane AI, Finale Inventory, Oddit, UserWay, and others), and published case studies. Pricing is transparent and self-serve through the askkenna.com storefront, which ships services globally while billing in USD or CAD. The company is privately held, founder-owned, has not raised institutional capital, and discloses no revenue figures.

Name

Ask Kenna Inc.

Legal name

Ask Kenna

Website

https://askkenna.com/

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Ask Kenna Inc. is a Shopify-exclusive ecommerce agency, founded by former Shopify employees, that sells prepaid, non-expiring hour blocks and flat-rate audits to Shopify and Shopify Plus merchants for strategy, design, migration, and optimization work.

Ownership category

akta.pro rank

Headquarters

HQ city

Kingston

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Consulting Services (Billable Hours): Shopify strategy, technical support, and creative implementation services billed at $180 USD / $250 CAD per hour. Clients purchase prepaid hour blocks with volume discounts rather than monthly retainers.
2. Product Sales: Sale of branded merchandise including apparel (t-shirts, hoodies, sweatshirts, shorts, pants), drinkware (mugs, travel mugs, can glasses), and accessories (stickers, caps, scrunchies). Products are print-on-demand via Printful.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ask Kenna is a Shopify-exclusive ecommerce agency that sells prepaid, non-expiring hour blocks of consulting, technical support, and creative implementation services to Shopify merchants. The team also offers four flat-rate audit services (Accessibility, Metafield & Tag, Tech Stack, Workflow Optimization) and sells branded merchandise through its online storefront.

Product overview

Ask Kenna Inc. is a Shopify-focused ecommerce agency composed of former Shopify employees. The core offering is Hour Blocks — flexible prepaid time blocks (20, 40, 60, 80, or 100 hours) that never expire, giving merchants access to Shopify strategy, technical support, and creative implementation at $180 USD/$250 CAD per hour with volume discounts. The company also offers four flat-rate audit services: Accessibility Audit ($900.00 USD, ~5 hours, partnered with UserWay), Metafield & Tag Audit, Tech Stack Audit, and Workflow Optimization Audit. Service categories include Shopify feature releases/upgrades/legacy migrations, design and development, platform migration (from Magento, WordPress, or other platforms to Shopify/Shopify Plus), Fractional Ecommerce Management, Fractional CTO, and Storefront Audits & Optimization (in partnership with Oddit). The company also sells branded merchandise including apparel (t-shirts, hoodies, sweatshirts, shorts, pants, caps, tank tops, scrunchies), drinkware (mugs, can-shaped glasses, travel mugs), stickers, and gift cards — primarily made on demand via Printful.

Differentiator

Problem solved

Functional benefit

Products and services

• Hour Blocks Prepaid time blocks giving merchants flexible access to the Ask Kenna expert team for Shopify strategy, technical support, or creative implementation. Hours never expire, with volume discounts on larger blocks. Hourly rate is $180 USD / $250 CAD.
• Accessibility Audit Flat-rate (~5 hours) audit of Shopify storefront accessibility covering alt text, headings, button labeling, navigation clarity, keyboard access, contrast, color use, and readability. Includes actionable audit report and priority fix list. Conducted in partnership with UserWay. $900 USD.
• Metafield & Tag Audit Full review of store tags and metafields across products, variants, collections, and customers to identify outdated, redundant, or risky data. Includes cleanup recommendations and migration plans to native Shopify metafields.
• Tech Stack Audit Audit of Shopify admin covering installed apps and integrations, key settings (shipping, taxes, markets, sales channels), opportunities to reduce costs and complexity, with prioritized recommendations. Unused audit time rolls forward to next project.
• Workflow Optimization Audit Audit of Shopify Flow setup to identify missed automation opportunities, inefficient or overlapping flows, redundant manual processes, and areas for condition/tag logic improvement.
• Platform Migration Migration services from Magento, WordPress, or other ecommerce platforms to Shopify or Shopify Plus, including data migration, front-end development, SEO preservation, and staff training.
• Shopify Design and Development Bespoke ecommerce store design and development services for new builds or existing store revamps, creating responsive and user-friendly designs optimized for conversions.
• Shopify Feature Upgrades and Legacy Migrations Strategic implementation of Shopify feature releases and upgrades including migrating from Scripts to Functions, upgrading to Online Store 2.0, and upgrading Thank You & Order Status pages with Checkout Extensibility.
• Fractional Ecommerce Management Flexible, tailored support for merchants needing help managing their ecommerce business, with customizable scope of work and hours purchased as needed without long-term commitment.
• Fractional CTO Technical leadership service providing full tech stack audit, identifying opportunities to streamline and optimize processes, evaluate current architecture, and solution for the right integrations to maximize growth and operations.
• Storefront Audits & Optimization Ecommerce audit service delivered in partnership with Oddit to identify and redesign sections critical to conversion, or audit the entire customer journey from navigation to cart.
• Unisex t-shirt 100% combed and ring-spun cotton t-shirt, pre-shrunk, side-seamed construction. Made on demand via Printful. $28.00 USD.
• Unisex hoodie Heather navy pullover hoodie. $39.00 USD.
• Unisex Champion tie-dye hoodie Champion brand tie-dye hoodie available in Black, Navy, and Mulled Berry colors. $65.00 USD.
• Unisex heavy blend zip hoodie Heavy blend zip hoodie available in Black, Dark Heather, Sport Grey, and White. Made on demand via Printful.
• Crew neck sweatshirt Classic unisex crew neck sweatshirt available in Black, Navy, White, and Grey. $29.00 USD.
• Fleece Shorts Men's fleece shorts available in Black, Heather Grey, and White. $33.00 USD.
• Wide-leg joggers All-over-print unisex wide-leg joggers in white. $57.00 USD.
• Comfy Pants All-over-print unisex wide-leg pants in white. 93% polyester, 7% spandex with side pockets and elastic waistband. $49.00 USD.
• Recycled Scrunchie All-over-print recycled scrunchie. $12.00 USD.
• Structured Twill Cap Closed-back structured cap available in White, Black, and Dark Grey. $24.00 USD.
• Black Glossy Mug Ceramic 15 oz mug with glossy finish, lead and BPA-free, dishwasher and microwave safe. $14.00 USD.
• Can-shaped glass 16 oz (473 ml) glass with lid and straw. Not dishwasher or microwave safe. $18.00 USD.
• Travel mug with a handle Travel mug with handle available in 25 oz and 40 oz sizes. $27.00 USD.
• Dopey Stickers Kiss-cut stickers. $8.00 USD.
• Gift Card Shopify gift card. $50.00 USD.

Quantifiable outcome

• Conversion rate increase of 80% and sales increase of 100% for Steven Alan within months of redesign
• +3 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Aplo GroupcoreGTM or Marketing PartnerE-commerce growth firm specializing in scaling DTC brands. Focuses on driving positive business outcomes through holistic growth combining financial modeling/forecasting with marketing expertise. Experience spans startups to businesses exceeding $75 million, managing ad spend of $180,000+ per day. Areas include Paid Ads, Email & SMS Marketing, Financial Modeling, Creative Strategy, Growth Strategy.
• Octane AIcoreTechnology or IntegrationZero-party data platform helping Shopify brands get to know customers through quizzes. Enables personalized marketing and customer insights.
• Finale InventorycoreTechnology or IntegrationInventory management system recommended and implemented for clients like Pacers Running. Manages complex retail, ecommerce, and Amazon warehouse needs.
• UserWaycoreTechnology or IntegrationWebsite accessibility Widget and Preferred accessibility partner for Ask Kenna. Provides WCAG compliance solutions and accessibility scanning.
• OdditcoreStrategic or Co-development PartnerEcommerce audit partner for conversion optimization. Oddit audits sites and identifies redesign opportunities, then Ask Kenna implements changes. Partnership featured in Sprout Home case study.
• PrintfulminorOEM/ Whitelabel/ Licensing PartnerPrint-on-demand partner for Ask Kenna's branded merchandise (t-shirts, hoodies, mugs, etc.). Products are made to order to reduce overproduction.
• ShopifycoreTechnology or IntegrationPlatform partner - Ask Kenna is a Shopify Partner. Services are built on and exclusively focused on the Shopify platform. Powered by Shopify infrastructure.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Eastside Co: A Shopify Plus-focused ecommerce agency offering design, development, migration, and CRO services to merchants of all sizes. Closely comparable in service mix (Shopify-exclusive, full-stack design/dev, migrations) and in serving SMB through enterprise merchants.
• BlueSwitch: A US-based Shopify Plus Partner agency specializing in design, development, and replatforming for Shopify merchants. Comparable in exclusive Shopify focus, service breadth (theme work, integrations, migrations), and target customer (mid-market and enterprise brands).
• Swell: A Shopify Plus agency offering strategy, design, and development services, with a heavy emphasis on CRO and replatforming. Closely matches Ask Kenna's positioning around theme upgrades, B2B functionality, and Shopify Plus migrations.
• Fuel Made: A Shopify-exclusive agency providing design, development, and conversion-rate optimization for direct-to-consumer brands. Comparable in Shopify specialization, mid-market focus, and content-driven thought leadership in the Shopify ecosystem.
• Liquid (We Are Liquid): A Shopify Plus Partner agency delivering design, development, and CRO for premium Shopify brands. Comparable in serving enterprise Shopify Plus clients, providing replatforming and theme work, and in the B2B/headless migration space.
• Makefast: A Shopify-focused agency offering custom theme development, migration, and ongoing support for Shopify merchants. Comparable as a smaller Shopify-exclusive agency with similar service categories (design, migration, ongoing support).

Regional players

• WeMakeWebsites: An Australia-based Shopify Plus Partner agency serving enterprise merchants with design, development, and CRO. Comparable in Shopify-exclusive positioning and Plus focus, but competes primarily in APAC rather than Ask Kenna's North American base.

Emerging players

• StoreTasker: A Shopify-focused freelancer marketplace connecting merchants with vetted Shopify developers for theme work, migrations, and Liquid customization. Overlaps with Ask Kenna on the fractional/hourly Shopify development niche, particularly for SMB merchants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzGDhavUWL0lr3fKOuvHaeg
• LinkedInlinkedin.com/company/ask-kenna
• Instagraminstagram.com/ask_kenna

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ask Kenna Inc.