DAE HYEON INC.
DAE HYEON INC., operating as Daehyun Inside, is a South Korean direct-to-consumer e-commerce company selling women's fashion apparel and accessories through five owned sub-brands (MOJO, DEWL, ZOOC, CC collect., ARCHIVE 2253) on its integrated online platform daehyuninside.com.
- Company typePrivate
- Founded1977
- HeadquartersSeoul, South Korea
- Headcount251–500
- GTM typeB2C
- OfferingServices
What DAE HYEON INC. does
DAE HYEON INC. (주식회사 대현), doing business as Daehyun Inside (대현인사이드), is a South Korean direct-to-consumer women's fashion e-commerce company and a subsidiary of the Daehyun conglomerate (주식회사 대현). The company operates an owned online storefront at daehyuninside.com that consolidates five fashion sub-brands — MOJO, ZOOC, DEWL, CC collect., and ARCHIVE 2253 — plus an outlet section for discounted inventory, covering apparel and fashion accessories across outerwear, dresses, tops, skirts, pants, and accessories for women. The platform is the company's primary sales channel, supported by a membership system with mileage and coupon benefits, a Kakao official channel and Instagram account for engagement, and a phone-based customer service center operating weekdays.
The underlying technology is a standard e-commerce storefront: no proprietary platform features, no APIs, no SDKs, no AI/ML capabilities, no patents, and no developer-facing integrations are documented. Pricing is unit-based across two tiers — regular full-price merchandise and a discounted outlet section offering 15%–80% off — with individual item prices ranging from approximately 39,000 KRW to 959,000 KRW. Marketing relies on digital channels (Kakao, Instagram), seasonal lookbooks via a separate i-daehyuninside.com publication, email/CRM communications, and on-site promotional events. The company is privately held, headquartered in Gangnam-gu, Seoul, registered as a Korean corporation since 2017, and serves domestic South Korean consumers (with focus areas cited as Seoul and Gyeonggi-do). No external investors, funding rounds, partnerships, acquisitions, or leadership changes beyond the named representative director and privacy officer are disclosed.
DAE HYEON INC. firmographics
Firmographics- Name
- DAE HYEON INC.
- Legal name
- 주식회사 대현
- Website
- https://daehyuninside.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- DAE HYEON INC., operating as Daehyun Inside, is a South Korean direct-to-consumer e-commerce company selling women's fashion apparel and accessories through five owned sub-brands (MOJO, DEWL, ZOOC, CC collect., ARCHIVE 2253) on its integrated online platform daehyuninside.com.
- Ownership category
- akta.pro rank
DAE HYEON INC. industry classification
Industry- Product category
- Women's Apparel E-commerce
- NAICS
- Clothing and Clothing Accessories Retailers (4581), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Mid-Tier Department Stores (Apparel-Led) (CRAGACAB)
Keywords
Where DAE HYEON INC. is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
DAE HYEON INC. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Fashion Product Sales: Direct retail sales of apparel and fashion accessories through owned e-commerce platform, with prices ranging from approximately 39,000 KRW to 959,000 KRW per item. The company operates both regular and outlet sections, offering seasonal discounts and promotional pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Regular full-price products |
| Unit Pricing | Pay-as-you-go | Outlet discounted products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
DAE HYEON INC. product offering
Product offeringCore offering
DAE HYEON INC. operates Daehyun Inside (대현인사이드), an owned e-commerce platform that retails women's fashion apparel and accessories directly to consumers under five sub-brands (MOJO, ZOOC, DEWL, CC collect., ARCHIVE 2253) plus an outlet discount section. The site offers thousands of SKUs across categories such as outerwear, dresses, tops, skirts, pants, and fashion accessories, with prices ranging from approximately 39,000 KRW to 959,000 KRW per item and promotional discounts of 15–80%.
Product overview
DAE HYEON INC. (대현인사이드) is a South Korean fashion e-commerce platform operated by Daehyun Co., Ltd. The company offers a multi-brand portfolio consisting of five distinct women's fashion sub-brands: MOJO, ZOOC, DEWL, CC collect., and ARCHIVE 2253, along with an OUTLET section for discounted items. Each sub-brand targets different style preferences within the women's fashion market, offering apparel across categories including outerwear, dresses, tops, skirts, pants, and fashion accessories. The platform operates as a direct-to-consumer e-commerce website with integrated customer service, membership benefits, and order management capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- MOJO: Women's fashion brand under Daehyun Inside
- ZOOC
- DEWL
- CC collect.
- ARCHIVE 2253
Products and services
- MOJO Women's fashion sub-brand offering contemporary clothing including tops, bottoms, dresses, and outerwear, sold through the Daehyun Inside online storefront for Korean women consumers.
- ZOOC Women's fashion sub-brand under DAE HYEON INC. featuring casual and stylish clothing options sold through the Daehyun Inside e-commerce platform.
- DEWL Women's fashion sub-brand offering trendy apparel with modern designs, sold via the Daehyun Inside online storefront.
- CC collect. Women's fashion collection sub-brand offering exclusive and curated clothing pieces through the Daehyun Inside e-commerce platform.
- ARCHIVE 2253 Fashion sub-brand offering archive-style and vintage-inspired clothing for women, sold via the Daehyun Inside online storefront.
- OUTLET Discounted and sale items aggregated from all DAE HYEON INC. sub-brands (MOJO, ZOOC, DEWL, CC collect., ARCHIVE 2253), offered at 15–80% off original prices on the Daehyun Inside e-commerce platform.
Companies that use DAE HYEON INC.
Customer profileSegments1 record
Ideal customer profiles1 record
DAE HYEON INC. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DAE HYEON INC. partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
DAE HYEON INC. competitors and assessment
Company assessmentDirect peers
- Mixxmix: Korean online fashion retailer specializing in trendy women's apparel and accessories at accessible price points; directly comparable as a women's fashion e-commerce competitor targeting a similar demographic and price tier.
- Stylenanda: Korean multi-brand fashion and beauty e-commerce platform; directly comparable as a women's fashion-focused online retailer offering contemporary apparel and accessories at similar accessible price points.
- 29CM: Korean curated fashion and lifestyle e-commerce platform focused on contemporary and premium brands; directly comparable as a multi-brand women's fashion DTC platform with similar target customer and price tiers.
- W Concept: Korean multi-brand online fashion retailer offering domestic and international contemporary labels; directly comparable as a curated multi-brand women's apparel platform serving the same Korean consumer segment.
- Musinsa: Korea's leading multi-brand fashion e-commerce platform selling apparel and accessories from hundreds of brands; directly comparable as a DTC multi-brand fashion marketplace serving similar Korean style-conscious consumers.
Emerging players
- Kakao Style: Kakao-affiliated fashion platform combining content, social commerce, and shopping; comparable as an emerging player that merges social discovery with fashion DTC, intersecting the same consumer acquisition funnel.
Broad incumbents
- SSF Shop: Online arm of Shinsegae department store offering multi-brand apparel and accessories; comparable as a department-store-led incumbent overlapping in women's fashion and accessories at mid-to-premium price tiers.
- Handsome Corporation: Korean apparel company operating contemporary and premium brands such as SYSTEM and TIME; comparable as a multi-brand fashion group managing distinct sub-labels — a structure analogous to Daehyun Inside's five-brand portfolio.
- LF Corporation: Korean fashion conglomerate owning multiple apparel brands (e.g., DAKS, MOGG) and operating Hazzys, HA:NEUL wholesale/retail; comparable as a multi-brand Korean fashion group with similar brand portfolio and channel strategy.
- Coupang: Korea's largest e-commerce platform with a significant fashion category; comparable as a broad incumbent whose fashion vertical competes with specialized apparel platforms and pressures pricing and shipping expectations.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
DAE HYEON INC. social profiles
Digital presenceDAE HYEON INC. financial estimates
Financial estimateRevenue estimate
Valuation estimate
DAE HYEON INC. leadership team
Management profileNumber of profiles
Profiles2 records
DAE HYEON INC. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DAE HYEON INC. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DAE HYEON INC.
What does DAE HYEON INC. do?
DAE HYEON INC. operates Daehyun Inside (대현인사이드), an owned e-commerce platform that retails women's fashion apparel and accessories directly to consumers under five sub-brands (MOJO, ZOOC, DEWL, CC collect., ARCHIVE 2253) plus an outlet discount section. The site offers thousands of SKUs across categories such as outerwear, dresses, tops, skirts, pants, and fashion accessories, with prices ranging from approximately 39,000 KRW to 959,000 KRW per item and promotional discounts of 15–80%.
Is DAE HYEON INC. a public or private company?
DAE HYEON INC. is a private company. It is classified as corporate owned and is currently operating.
When was DAE HYEON INC. founded?
DAE HYEON INC. was founded in 1977. It employs 251 to 500 people.
Where is DAE HYEON INC. based?
DAE HYEON INC. is headquartered in Seoul, South Korea, in the Asia region.
How does DAE HYEON INC. make money?
One revenue line is on record: fashion Product Sales.
Who are DAE HYEON INC.'s main competitors?
Direct peers on record are Mixxmix, Stylenanda, 29CM, W Concept and Musinsa. Kakao Style is listed as an emerging player. Broad incumbents are SSF Shop, Handsome Corporation, LF Corporation and Coupang.
Does DAE HYEON INC. have an API?
No public API is recorded for DAE HYEON INC..
What industry is DAE HYEON INC. in?
DAE HYEON INC.'s product category is Women's Apparel E-commerce. Its primary akta.pro industry code is CRAGACAB, Mid-Tier Department Stores (Apparel-Led). Its NAICS code is 4581 and its SIC code is 5600.