Nojomi Gold & Jewelry Inc.

Name

Nojomi Gold & Jewelry Inc.

Legal name

Nojomi Gold & Jewelry Inc.

Website

https://nojoumi.ca

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Gold and Jewelry Buying / Pawn-Style Services

NAICS

Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940)

SIC

Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Luxury Pawn & Collateral Lending (Watches/Jewelry) (CRAKAKAG)

akta.pro secondary industries

Precious Metals & Jewelry Collateral Loans (FSAKALAC), Pre-owned Fine Jewelry Dealers (CRAKAKAC)

Keywords

• Gold buying services
• Jewelry repair services
• Luxury watch buying
• Gold-backed loans
• Custom jewelry design

Headquarters

HQ city

Thornhill

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Gold and Jewelry Purchasing: The company purchases gold items (jewelry, coins, bars, scrap, dental gold) and luxury watches from individuals at prices based on current market gold spot rates. Revenue generated from the spread between purchase price and resale value.
2. Gold-Backed Loans: Provides loans against gold collateral with no credit checks. Customers receive cash while their gold is held securely. Revenue generated from interest on loans. Offers loans up to $300,000 CAD based on gold asset value.
3. Jewelry Repair and Custom Design Services: Professional repair services for gold and luxury watches, plus custom gold jewelry design using customer-provided or newly sourced materials. Revenue from service fees and material costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Nojomi Gold & Jewelry Inc. purchases gold items (jewelry, coins, bars, scrap, dental gold across 10k-24k) and pre-owned luxury watches (Rolex, Omega, Cartier, Tudor, Breitling, Patek Philippe, Tag Heuer) from individuals at live market rates. The company also designs and repairs gold jewelry and luxury watches, offers an Ontario-wide mail-in selling service with same-day e-transfer payouts, and provides gold-backed (collateral) loans of up to $300,000 CAD with no credit checks.

Product overview

Nojomi Gold & Jewelry Inc. is a Toronto-based gold and luxury watch services company offering a portfolio of interconnected services centered on gold buying, selling, repair, and financing. The core offerings include Cash for Gold (purchasing all karat levels of gold items and scrap), Luxury Watch Buying (pre-owned Rolex, Omega, Cartier, and other luxury brands), Custom Gold & Jewelry Design (in-house design and handcrafting), Gold & Jewelry Repairs, Watch Repairs & Restoration, Estate Jewelry Appraisal & Liquidation, a Mail-In Gold Selling Service for Ontario-wide coverage, Gold Cleaning & Polishing, and a Gold-Backed Loans product enabling customers to access cash using gold as collateral without permanently selling their items. The company operates primarily from a North York showroom with secure mail-in options across Ontario.

Differentiator

Problem solved

Functional benefit

Products and services

• Cash for Gold Purchase of gold items including jewelry, coins, bars, scrap, and dental gold from individuals at market rates based on live gold prices, purity (10k, 14k, 18k, 22k, 24k), and weight. For individuals seeking to liquidate personal gold holdings.
• Luxury Watch Buying Purchase of pre-owned luxury watches from brands including Rolex, Omega, Cartier, Tudor, Breitling, Patek Philippe, and Tag Heuer, evaluated by in-house horologists based on condition, model, rarity, and market demand. For individual watch owners.
• Custom Gold & Jewelry Design Full-service custom jewelry design from the North York studio including concept sketching, CAD rendering, gemstone selection, and handcrafting using 10k to 24k gold, diamonds, and precious stones. For individuals seeking bespoke jewelry.
• Gold & Jewelry Repairs Repair services for gold and jewelry items including chain soldering, clasp replacement, stone resetting, ring resizing, polishing, and restoration for 10k-24k gold, platinum, and silver. For jewelry owners.
• Watch Repairs & Restoration Comprehensive watch repair and restoration for luxury brands including Rolex, Omega, Cartier, Breitling, and Tag Heuer, covering battery replacement, mechanical movement adjustments, crystal and dial restoration, and polishing. For individual luxury watch owners.
• Estate Jewelry Appraisal & Liquidation Discreet estate appraisal and liquidation services for inherited gold, antique jewelry, gold coins, bullion, luxury watches, and diamond heirlooms, with clear documentation and competitive offers. For estate executors and families.
• Mail-In Gold Selling Service Ontario-wide mail-in program allowing customers to sell gold remotely using a free, fully insured mail-in kit, with same-day offers and e-transfer payment upon acceptance. For Ontario residents unable to visit the showroom.
• Gold Cleaning & Polishing Service Professional gold cleaning using ultrasonic cleaning and expert polishing tools to remove tarnish, smooth scratches, and restore the original glow and finish of jewelry pieces. For jewelry owners.
• Gold-Backed Loans (Quick Loan) Collateral-based loan service allowing customers to borrow money using gold, jewelry, or watches as collateral without selling. Loans up to $300,000 CAD with no credit checks, same-day approval, and items securely stored until repayment. For individuals needing short-term liquidity.

Quantifiable outcome

• Same-day cash payouts and same-day loan approvals
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Gold Traders: Canada-wide mail-in gold and jewelry buyer offering payouts based on weight and purity. Directly comparable mail-in gold buying service and pricing model, serving the same Ontario remote-customer segment.
• GoldMart: Canadian gold and precious-metals buyer operating in the GTA and across Canada with mail-in and walk-in services. Directly comparable in core service (cash for gold, jewelry buying) and target customer (individual sellers), with a similar mail-in model.
• Bob's Watches: US-based pre-owned luxury watch dealer and buyer (Rolex, Omega, Cartier, etc.). Directly comparable luxury watch buying service, valuation methodology, and same-day payout model.
• A-1 Gold & Diamond: Toronto-area gold and diamond buyer offering cash-for-gold, jewelry buying, and collateral lending. Closely matches Nojomi's GTA footprint, product mix, and individual seller target customer.

Broad incumbents

• Watchfinder & Co. Established global pre-owned luxury watch retailer/buyer with authenticated buying and trade-in services. Comparable luxury watch acquisition model, though much broader scale and geography.
• FirstCash Holdings: Large US/Mexico pawn operator (First Cash Pawn) offering collateral lending and merchandise resale including jewelry and gold. Comparable pawn-and-collateral model with much larger geographic footprint.
• EZCORP: US-listed pawnbroking company (Pawn America, EZPAWN) providing collateralized loans and pre-owned jewelry/gold purchasing. Directly comparable pawn loan + gold-buying business model at scale.
• Cash Converters (Canada): Multi-category pawn/buy/sell chain in Canada offering collateral loans and pre-owned goods purchases. Comparable collateral-lending model and gold/jewelry buying, but operates as a broader secondhand retailer rather than a gold specialist.

Emerging players

• Mejuri: Toronto-born fine jewelry brand with custom design, repair, and pre-owned/resale offerings. Comparable jewelry services stack (custom design, repairs, gold work) and Canadian origin, though positioned as a retail brand rather than a buyer.
• GoldSilver (by Monetary Metals): US precious-metals dealer buying gold and silver from consumers and offering storage/lending-adjacent services. Comparable precious-metals buying and pricing transparency model with national online reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NojomoGold
• YouTubeyoutube.com/channel/UCkSXHJLtI6yWwXCOOD3mTdA
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/nojomi-gold-jewelry-inc
• Instagraminstagram.com/nojomigoldjewelry
• Pinterestca.pinterest.com/nojomigold

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nojomi Gold & Jewelry Inc.