COUGHLIN CONSULTING LTD

What COUGHLIN CONSULTING LTD does

Andy Coughlin Consulting Ltd is a UK-based, founder-owned management and performance training consultancy founded in 2011 and headquartered in Sunningdale. The firm designs and delivers bespoke corporate training programmes to enterprise clients across sales, customer service, management, and performance under pressure. Its core methodology is the proprietary Gazing Performance Systems framework suite — including Red2Blue, the Decision Making Cycle, the Customer Perception Cycle, and the Performance Beam — delivered as facilitator-led workshops with accompanying one-page visual tools. The firm operates as a long-standing Gazing Partnership, meaning it delivers these proprietary methodologies exclusively to enterprise clients.

The customer base is exclusively enterprise and spans multiple sectors and geographies, including Xerox, AXA, CAT, Enterprise (and Enterprise Flex-E-Rent), Technicolor, Dubai World Central, Cellular Solutions, MPC Shanghai, BOMAG, ModSpace, Bredero Shaw, Unatrac, Working Knowledge, Leyton, Commusoft, Tom Dixon, Hay, Diebold Nidorf, Teknion, and UK SA. Delivery has occurred across more than 20 countries spanning Europe, Africa, the Americas, the Middle East, and East Asia. Engagement is direct enterprise sales, with programmes delivered on client sites globally and follow-up sessions used to embed the methodology. Pricing is bespoke and not publicly disclosed; programmes are quoted on enquiry via the firm's website.

The business is run by founder Andy Coughlin, supported by Ian Cochrane (a Gazing Partner of over 20 years) and Jonny Day (performance coach), giving a three-facilitator delivery team. The firm is privately held with no disclosed venture capital, private equity, or institutional funding, and operates as a bootstrapped private limited company under English law. Revenue, headcount growth, and pipeline metrics are not publicly disclosed, and the company's competitive positioning rests on its exclusive access to the Gazing methodology and the personal reputation of its named facilitators rather than on technology, data, or platform assets.

Name

COUGHLIN CONSULTING LTD

Legal name

Andy Coughlin Consulting Ltd

Website

https://andycoughlin.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Andy Coughlin Consulting Ltd is a UK-based, founder-owned performance training consultancy delivering proprietary Gazing Performance Systems programmes — covering sales, service, management, and performance under pressure — to enterprise clients across more than 20 countries.

Ownership category

akta.pro rank

Product category

Corporate Training and Performance Coaching

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430), Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Consultative Selling & Discovery (EDABABAC)

akta.pro secondary industries

Knowledge Management & Script/Playbook Development (EDABACAM), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Operations & Process Improvement Consulting (BPAHACAB)

Keywords

• Performance training
• Sales training
• Leadership development
• Management consulting
• Corporate coaching

Headquarters

HQ city

Sunningdale

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Training and Consultancy Services: Delivers performance training programmes in Sales, Customer Service, and Leadership to organisations. Revenue generated through programme delivery fees, consultancy engagements, and follow-up coaching sessions.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Andy Coughlin Consulting designs and delivers facilitated performance training programmes for enterprise sales, customer service, and leadership teams using the proprietary Gazing Performance Systems (Red2Blue) methodology. Programmes are custom-quoted, delivered in-person or virtually by a small team of certified Gazing Partners at client sites across Europe, Africa, the Americas, and the Middle East, with structured follow-up coaching to embed learning.

Product overview

Andy Coughlin Consulting is a performance coaching and training consultancy offering a portfolio of programmes built around the Red2Blue and Gazing methodologies. The core offering consists of four integrated training programmes: Sales and Influencing Programmes (using the Decision Making Cycle framework), Service Programmes (using the Customer Perception Cycle), Management Programmes (using the Performance Beam and Red2Blue tools), and the Performance Under Pressure / Red2Blue flagship programme. All programmes share the common Gazing Red2Blue methodology focused on mindset control, skillset development, and structured tools (one-page maps and models) to help teams perform under pressure. The programmes are delivered globally across multiple business sectors and scale across cultures and continents.

Differentiator

Problem solved

Functional benefit

Brands

• Red2Blue: A performance methodology that helps individuals and teams perform under pressure by mastering skillset, mindset, and structure, bringing clarity and control when it matters most.

Products and services

• Sales and Influencing Programmes Facilitated training programmes designed to drive sales performance and business development through a structured, controllable sales engagement model centred around the customer, incorporating the Decision Making Cycle framework to identify where customers sit in their decision process and deploy effective influencing strategies at each stage. Targeted at enterprise sales teams and business development functions across multiple geographies.
• Service Programmes Facilitated training programmes that elevate service performance in pressured situations through clear structures, strong skills, and a customer-first mindset, using the Customer Perception Cycle framework to help customer-facing teams see interactions through the customer's eyes and deliver consistent on-task service at each stage of the journey. Targeted at enterprise customer service and support teams.
• Management Programmes Facilitated programmes designed to build confident managers who plan clearly, lead under pressure, and create the conditions for high performance, using Red2Blue tools and the Performance Beam framework to give managers clarity on purpose and direction and enable them to set clear objectives and build environments for success. Targeted at middle and senior managers and cross-functional leadership teams.
• Performance Under Pressure / Red2Blue Programme Facilitated training and coaching programme built on the Red2Blue methodology that helps individuals and teams take ownership of their performance by mastering skillset, mindset, and structure, bringing clarity and control under pressure through one-page maps and tools applicable in workplace and non-workplace situations. Targeted at any team or organisation operating in high-pressure environments.

Quantifiable outcome

• One of the most highly successful programmes ever developed for delivery personnel - delivered 7 times across 3 continents (Xerox)
• +2 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Gazing / Gazing Performance SystemscoreStrategic or Co-development PartnerAndy Coughlin Consulting is a long-standing Gazing Partner delivering Gazing Performance Systems programmes worldwide. Andy has been delivering Gazing models since 2011. The partnership involves exclusive use of proprietary methodologies including Red2Blue, Decision Making Cycle, and Customer Perception Cycle frameworks. Ian Cochrane is also a leading Gazing Partner with 20+ years experience.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths8 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COUGHLIN CONSULTING LTD