osaühing Parem Käsi

What osaühing Parem Käsi does

Parem Käsi is an Estonian e-commerce retailer, founded in 1997 and headquartered in Tartu, that supplies workwear, safety footwear, personal protective equipment (PPE), welding materials, and industrial tools to both B2B (business customers) and B2C (individual consumers) segments across Estonia. The company operates exclusively through its online storefront parem.ee with SmartPost parcel locker fulfillment and a 14-day return policy, distributing a multi-brand catalog of premium third-party products (Sixton Peak and Giasco footwear, Footon welding masks, Elipse respiratory protection, Crescendo hearing protection, 3M, Helly Hansen, Blåkläder, Tyrolit, Elga, Alpenheat) plus its own custom-sewn workwear. Customer segments span construction, welding/metalworking, industrial manufacturing, food service/HoReCa, and healthcare-first-aid buyers, with product pricing ranging from €0.50 (utility knife blades) to €215 (premium safety footwear) and a 5+ pair bulk discount structure on Sixton Peak footwear.

The platform is a conventional e-commerce storefront with a customer ordering center featuring login authentication, order history, favorites list, shipping tracking, and product search alongside extensive technical content: size calculators, EN ISO 20345 footwear standards, DIN EN 379 welding-mask standards, EU 2016/425 PPE regulation compliance notes, and material comparisons (TPU vs PU soles, Sixton Peak proprietary technologies such as Fusstatic, OutDry, Vibram, CTC composite toe caps, L-Protection midsoles). Distribution is exclusively domestic Estonia via SmartPost parcel lockers; the company holds no patents and has no public awards.

The revenue model is split between e-commerce product sales (one-time unit-priced transactions) and a small custom-manufacturing services stream (sewing/cutting and logo printing/embroidery on work clothing). Go-to-market is direct-to-consumer via the website with SEO- and content-driven acquisition, supported by email and phone support. Ownership is undisclosed and the company operates as an independent private limited company (OÜ) with no parent, no subsidiaries, no funding rounds, no M&A, and no disclosed leadership team.

Name

osaühing Parem Käsi

Legal name

Parem Käsi OÜ

Website

https://parem.ee

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

osaühing Parem Käsi is an Estonian e-commerce retailer founded in 1997 that distributes workwear, safety footwear, PPE, welding consumables, and industrial tools to B2B and B2C customers across Estonia through its parem.ee storefront.

Ownership category

akta.pro rank

Product category

Personal Protective Equipment Retail

NAICS

Shoe Retailers (4582)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Work, Safety & Occupational Footwear Retail (CRAAADAD)

akta.pro secondary industry

Workwear, Uniforms & Safety Apparel Cut & Sew (IMAOAEAC)

Keywords

• Personal protective equipment
• Safety footwear retail
• Workwear distribution
• Welding supplies
• Industrial safety equipment

Headquarters

HQ city

Tartu

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct online retail sales of work safety equipment including gloves, footwear, clothing, hearing protection, respiratory protection, welding equipment, first aid supplies, and other PPE products to businesses and consumers in Estonia
2. Custom Manufacturing Services: Sewing and cutting services as well as custom logo printing on work clothing through professional services division

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

osaühing Parem Käsi is an Estonian e-commerce retailer and authorized multi-brand distributor of personal protective equipment, workwear, safety footwear, welding consumables, and industrial tools, operating primarily through its online storefront parem.ee. The company carries products from brands such as Sixton Peak, Giasco, Footon, 3M, Helly Hansen, Blåkläder, Tyrolit, Elga, Alpenheat, and Crescendo, and supplements product sales with in-house custom services including industrial sewing/cutting of workwear and logo printing/embroidery on garments. Sales are made to both business customers (with dedicated B2B ordering accounts) and individual consumers across Estonia, with delivery fulfilled through SmartPost parcel lockers.

Product overview

osaühing Parem Käsi operates a B2C/B2B e-commerce platform (parem.ee) selling a broad portfolio of occupational safety and work equipment, predominantly sourced from third-party manufacturers and distributed in Estonia. The offering is organized into product categories: work gloves (leather, welding, synthetic, knitted, coated, disposable, rubber, lined, specialty); own-production/custom workwear (work jackets/vests, work trousers); work clothing (Björnkläder, Blåkläder, thermal base layers, shirts, sweatshirts/fleece, jackets/vests, softshell, work trousers, shorts, women's clothing, high-visibility, spark-resistant, disposable, winter, rainwear, socks, hats); work footwear (Sixton Peak — their flagship premium brand — Giasco, Bennon, Exena, Sabo, Demar, and others, covering safety shoes, half-boots, boots, sandals, rubber boots, and food-industry footwear); hearing protection (Crescendo sound-filter earplugs, Sordin, Peltor, Howard Leight); respiratory protection (Elipse half-masks, 3M respirators); auto-darkening welding masks (Footon brand); face shields and safety glasses (Pyramex, Uvex); helmets and accessories; first aid supplies; welding consumables (Elga electrodes, welding wires); cutting and grinding discs (Tyrolit); safety and anti-fatigue mats; load covers; measuring instruments; knives; staple guns; hand care products; boot dryers (Alpenheat); warmers (Thermopad); gift cards; and clearance/sale items. The company also offers sewing and logo printing services for custom workwear.

Differentiator

Problem solved

Functional benefit

Products and services

• Sixton Peak safety and work footwear Work, safety, and welder footwear (boots, safety shoes, EVA rubber boots) from the Sixton Peak brand, offered across S1/S2/S3 classes with features such as TPU/PU soles, anti-static, HRO heat-resistant outsole, and water resistance. Targeted at construction, welding, and industrial workers in Estonia.
• Giasco food industry safety footwear Specialized S2/SR-rated safety footwear for food processing, kitchens, and HoReCa environments, delivering slip resistance and water-repellent properties for hygienic work floors. Targeted at food industry, restaurant, and hospitality operators.
• Work boots and safety shoes (general) General-purpose work boots and safety shoes covering casual and professional use, including lightweight and warm-lined options for outdoor work. Targeted at Estonian construction and industrial workers.
• EVA rubber boots Lightweight EVA rubber boots for outdoor and wet work environments. Targeted at agricultural, outdoor, and construction workers.
• Footon auto-darkening welding masks Professional auto-darkening welding masks with replaceable filters and an external grind button for switching between welding and grinding modes. Targeted at welders and metalworkers in Estonia.
• Safety helmets Head protection helmets for construction and industrial work environments. Targeted at construction and industrial workers.
• Crescendo hearing protection Hearing protection products from the Crescendo brand for noisy industrial workplaces. Targeted at factory and industrial workers.
• First aid kits and supplies Workplace first aid kits and supplies for office, industrial, and healthcare facility compliance. Targeted at general workplaces and healthcare facilities.
• Welding consumables (wires and electrodes) Welding wires and electrodes for metal joining and fabrication work. Targeted at welding shops and metalworking businesses.
• Cutting and grinding discs / Tyrolit abrasives Cutting and grinding discs (Tyrolit and other brands) for metalworking and fabrication. Targeted at metalworking and industrial operators.
• Alpenheat boot dryers and accessories Heated boot dryers and related accessories for drying and warming work footwear. Targeted at outdoor workers and individual consumers in Estonia.
• Thermopad warmers Disposable body and foot warmers for cold-weather work. Targeted at outdoor workers and individual consumers.
• Hand care products Hand care products (creams, cleansers, protection) for workers exposed to skin hazards. Targeted at industrial workers and individual consumers.
• Industrial tools and supplies (knives, measuring, staple guns, load covers, rubbish bags) Utility knives, measuring instruments, staple guns, load covers, and rubbish bags sold as industrial and worksite consumables. Targeted at construction and industrial workers and B2B offices.
• Safety and anti-fatigue mats Workplace safety and anti-fatigue floor mats for industrial and commercial environments. Targeted at industrial workplaces and facility managers.
• Gift cards Stored-value gift cards for purchasing products from the parem.ee catalog. Targeted at individual consumers and corporate gifting.
• Industrial sewing and cutting service In-house industrial sewing and cutting service for workwear customization and alteration. Targeted at B2B corporate customers requiring custom-fitted uniforms.
• Logo printing and embroidery service In-house logo printing and embroidery service applied to purchased workwear garments. Targeted at B2B customers ordering branded corporate uniforms.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and secondary.

• Sixton PeakcoreChannel Partner/ Reseller/ DistributorItalian manufacturer of premium work and safety footwear. Parem Käsi is the authorized distributor in Estonia. Sixton Peak products are manufactured in Italy using high-tech materials including Vibram soles, OutDry membrane technology, and composite toe caps.
• GiascocoreChannel Partner/ Reseller/ DistributorItalian manufacturer of work safety footwear. Authorized distributor for Giasco products in Estonia. Products include safety shoes, boots, and sandals meeting EN ISO 20345 standards.
• FootoncoreChannel Partner/ Reseller/ DistributorManufacturer of auto-darkening welding masks. Parem Käsi is the authorized EU representative for Footon products. Masks comply with EU 2016/425 and DIN EN 379:2003 + A1:2009 standards.
• ElipsecoreChannel Partner/ Reseller/ DistributorManufacturer of respiratory protection equipment including half-mask respirators. Distributed through Parem Käsi in Estonia.
• CrescendocoreChannel Partner/ Reseller/ DistributorManufacturer of hearing protection with sound filters. Parem Käsi distributes Crescendo products including hearing protection with audio input capabilities and various noise reduction levels (SNR 15-25dB).
• BlåklädersecondaryChannel Partner/ Reseller/ DistributorSwedish workwear manufacturer. Parem Käsi distributes Blåkläder work clothing for construction, industry, transport, and painting/finishing trades. Products include high-visibility and flame-resistant designs.
• TyrolitsecondaryChannel Partner/ Reseller/ DistributorManufacturer of grinding and cutting discs for metal work. Parem Käsi distributes Tyrolit products including cutting discs, grinding discs, and specialized discs for stainless steel and aluminum.
• ElgasecondaryChannel Partner/ Reseller/ DistributorSwedish manufacturer of welding electrodes and welding wires. Europe's largest producer of welding materials. Parem Käsi distributes Elga products including P45S, P48M, P48P, and P48S electrode series.
• AlpenheatsecondaryChannel Partner/ Reseller/ DistributorAustrian manufacturer of shoe dryers and ice grips. Parem Käsi distributes Alpenheat products including circulation dryers, compact dryers with ionizer, and universal dry systems.
• 3MsecondaryChannel Partner/ Reseller/ DistributorGlobal manufacturer of personal protective equipment. Parem Käsi distributes 3M products including Peltor hearing protection, safety glasses, helmets, and respirators.
• Helly HansensecondaryChannel Partner/ Reseller/ DistributorNorwegian manufacturer of work clothing and protective gear. Parem Käsi distributes Helly Hansen products. Demo days were held for product demonstrations.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Uvex: German manufacturer of safety eyewear, helmets, gloves, and PPE — represented in Parem Käsi's catalog (Uvex safety glasses). Comparable as a branded PPE specialist whose products and certifications compete for the same Estonian industrial and construction safety spend.

Direct peers

• Würth: German-headquartered global leader in B2B industrial supplies, fasteners, and PPE, with a well-established Estonian subsidiary (Würth Eesti). Directly comparable as a multi-category B2B PPE/workwear distributor serving the same Estonian professional customer base.
• Herock Workwear: Belgian-European workwear and safety footwear brand with multi-channel European distribution. Comparable for product-mix breadth (workwear + safety footwear) and target customers in trades and industrial sectors.
• Mascot Workwear: Danish workwear manufacturer and brand with broad European distribution in workwear, safety footwear, and PPE. Comparable as a premium-segment workwear/footwear brand competing for the same Estonian B2B procurement budgets.
• Snickers Workwear (LBP): Swedish-origin workwear brand serving tradespeople across Europe. Comparable as a premium workwear specialist whose products and segments (construction, industrial, services) overlap with Parem Käsi's core customer verticals.
• Engelbert Strauss: European workwear and PPE specialist with strong B2B and D2C channels across Europe. Comparable for breadth of workwear/footwear assortment, custom logo/branding services, and target customer overlap in trades, industrial, and construction.

Regional players

• K-Rauta: Estonian/Baltic home-improvement and hardware chain carrying workwear, safety footwear, and PPE. Comparable as a regional omnichannel retailer competing for the same Estonian DIY/semi-professional and small-contractor buyer segment.
• Bauhof: Estonian hardware and building-materials retailer with workwear and PPE assortments. Comparable as a domestic Estonian chain addressing overlapping professional and trade-customer demand.

Broad incumbents

• Helly Hansen Workwear: Norwegian workwear and protective-gear brand with global presence, distributed in Estonia by Parem Käsi. Comparable as a premium incumbent brand in the workwear/PPE category targeting similar industrial and outdoor-trades customers.
• Blåkläder: Swedish workwear manufacturer whose products Parem Käsi distributes in Estonia. Comparable as an established premium workwear brand competing for the same construction, transport, and finishing-trade customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about osaühing Parem Käsi