What PLAY IT GREEN LTD does

Play It Green Ltd is a UK-based, privately held sustainability platform founded in 2020 and headquartered in Manchester, operating with 1-10 employees. The company delivers subscription-based climate-positive programmes that combine sustainability education, carbon rebalancing projects (agroforestry, mangrove restoration, sea kelp planting), and charitable giving through a three-step framework — #Reduce, #Repair, #Regive. Its core technology is the Forest Garden Platform, a members-only digital product providing sustainability education, Net Zero tools, and monthly environmental impact tracking.

The company sells to two customer segments. For organizations, it offers a workforce engagement subscription priced at £5 per employee per month, which requires all full-time staff to be covered in exchange for Climate Positive Workforce (CPW) accreditation, a CPW badge, ESG credentials, and access to carbon reporting. Government-standard Scope 1, 2, and 3 Carbon Footprint Reports and PPN06/21 compliance are delivered through a partnership with Catalyst Digital Energy. For individuals and families, the company offers Adult, Family, and Pet subscription tiers with tree planting, weekly education, and personal emissions rebalancing. Additional service lines include Hospitality, Events, Bookings, and an Add Trees to Sales transaction-attached offering.

Go-to-market is direct and self-service via the website (playitgreen.com) and member app (app.playitgreen.com), supplemented by WhatsApp for inquiries. The company has disclosed enterprise customers including G4S, Manchester Central Convention Complex, Dains, Sports Pro, Mack, Leaders, The Growth Company, and Newbury Racecourse. No funding rounds, revenue figures, ownership details, or management team information are publicly disclosed in the available data.

Name

PLAY IT GREEN LTD

Legal name

Play It Green Ltd

Website

https://playitgreen.com/

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Play It Green is a UK-based sustainability platform offering subscription programmes that combine education, carbon rebalancing, and charitable giving to organizations (workforce engagement with CPW accreditation) and individuals/families via the Forest Garden Platform.

Ownership category

akta.pro rank

Product category

Climate-Tech Sustainability Software

NAICS

Environmental Consulting Services (541620), Support Activities for Forestry (1153)

SIC

Services-Membership Organizations (8600), Services-Computer Programming Services (7371)

akta.pro primary industry

Sustainability Engagement, Training & Behavior Change Programs (On-site) (BPABALAK)

akta.pro secondary industries

Regulatory & Disclosure Strategy (CSRD/ESRS, ISSB/IFRS S2, SEC, TCFD) (EUABAKAH), Carbon Neutrality/Claims Strategy & Communications (claims substantiation, greenwashing risk) (EUABAKAK)

Keywords

• Sustainability platform
• Climate positive programs
• Carbon footprint reporting
• ESG workforce accreditation
• Net zero subscription

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Workforce Engagement Subscription: Monthly subscription at £5 per employee per month. Organizations must cover all full-time staff to qualify for Climate Positive Workforce accreditation.
2. Tree Sales: Tree purchases with 10% of every purchase going to a good cause chosen by the customer.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Play It Green operates a subscription-based sustainability platform (the Forest Garden Platform) that delivers weekly environmental education, Net Zero planning tools, and monthly impact tracking to members. Organizations subscribe on a per-employee basis (£5 per employee per month, covering all full-time staff) to receive Climate Positive Workforce accreditation, ESG credentials for tenders, and government-standard carbon footprint reports. Consumers can subscribe through Adult, Family, and Pet tiers, and additional offerings include tree purchases (Add Trees to Sales), carbon reporting aligned with PPN06/21, bookings, hospitality, and events services.

Product overview

Play It Green operates as a climate-tech sustainability platform offering subscription-based environmental services. The product portfolio centers on a Members Platform/Forest Garden Platform that delivers education, Net Zero tools, and impact measurement. For individuals and families, the company offers Adult, Family, and Pet subscription tiers, each providing sustainability education, tree planting, and personal emissions tracking. For organizations, services include Workforce Engagement with Climate Positive Workforce accreditation, Carbon Reporting PPN06/21 compliance services, Bookings, Hospitality, Events, and Add Trees to Sales functionality. The platform's core value proposition is built on a three-step approach: #Reduce (helping reduce carbon footprints through education and tools), #Repair (restoring ecosystems through agroforestry and mangrove restoration), and #Regive (donating 10% of subscriptions to customer-chosen causes).

Differentiator

Problem solved

Functional benefit

Products and services

• Add Trees to Sales Service enabling organizations to add tree planting to their sales transactions for environmental impact and marketing purposes.
• Tree Purchases One-time tree purchases where 10% of every purchase goes to a customer-chosen good cause.
• Forest Garden Platform (Members Platform) Proprietary digital platform providing sustainability education, Net Zero tools, and monthly environmental impact tracking for individual and organizational members.
• Adult Subscription Monthly subscription for individuals supporting reduction of personal emissions, with 10 trees planted per month, rebalanced personal emissions, weekly education, and 50p to a good cause.
• Family Subscription Family-oriented sustainability subscription covering all family members with tree planting, personal emissions rebalancing, and environmental education.
• Pet Subscription Subscription service for pet owners focused on reducing pet-related environmental impact, with tree planting and sustainability guidance.
• Workforce Engagement Organizational subscription service (£5/employee/month) providing staff sustainability education, Net Zero planning tools, Company Forest Garden, marketing content, and Carbon Footprint Report option.
• Carbon Reporting PPN06/21 Government-standard carbon footprint reporting service covering Scope 1, 2, and 3 emissions, including PPN06/21 compliance and Carbon Reduction Plans to GHG standards (delivered with Catalyst Digital Energy).
• Climate Positive Workforce Accreditation Accreditation program awarded to organizations that subscribe to the Workforce Engagement program covering all full-time staff, providing a CPW badge and ESG credentials for tender applications.

Quantifiable outcome

• 10 trees planted per employee per month through subscription
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Catalyst Digital EnergycoreTechnology or IntegrationPartnership for providing government-standard carbon footprint reports, PPN06/21 compliance, and Carbon Reduction Plans to GHG standards. Through this partnership, Play It Green offers Scope 1, 2, or 3 Carbon Footprint Reports to organizations.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ecologi: UK-based climate action platform offering individual and business subscriptions that fund tree planting and carbon reduction projects. Ecologi is the closest direct competitor to Play It Green given the shared subscription model, tree-planting focus, and dual B2B/B2C positioning targeting UK SMEs and enterprises.
• ClimatePartner: Global carbon offsetting and climate action platform helping businesses calculate, reduce, and offset emissions. ClimatePartner overlaps directly with Play It Green in corporate carbon management, climate-neutral labelling, and employee engagement offerings aimed at mid-market and enterprise customers.
• Patch (patch.io): Carbon credit API platform enabling businesses to embed high-quality carbon offsets into products and operations. Patch competes with Play It Green's 'Add Trees to Sales' and B2B carbon offerings through a more developer/API-led integration model.
• Cloverly: Carbon offsetting API and platform for businesses to calculate and offset emissions at checkout or within operations. Cloverly shares Play It Green's tree-planting and offset distribution capability but targets integration-led enterprise buyers rather than subscription engagement.
• Lune Climate: Carbon offsetting API and platform enabling businesses to embed offsets into customer journeys and operations. Lune overlaps with Play It Green's B2B offsetting and engagement proposition via a more transactional, API-first delivery model.
• Earthly: Nature-based carbon removal and climate solutions platform offering subscriptions that fund reforestation, mangroves, and biochar projects. Earthly overlaps with Play It Green on tree-planting and nature-based carbon programs targeting purpose-driven consumers and businesses.
• Treeapp: Subscription-based tree planting platform for individuals and businesses with similar 'tree-per-month' framing. Treeapp is comparable on the consumer subscription product and the B2B employee-engagement theme but primarily operates in Southern Europe rather than the UK.
• Klima (klima.com): Consumer carbon offsetting app and B2B platform that helps individuals and businesses track and reduce carbon footprints. Klima overlaps with Play It Green on individual carbon offset subscriptions and SME climate engagement, though with a stronger consumer-app orientation.

Broad incumbents

• Watershed: Enterprise climate platform offering carbon accounting, reporting, and reduction strategy for large corporates. Watershed serves the same compliance and disclosure needs Play It Green addresses via Catalyst, but at a larger enterprise tier with deeper functionality.

Emerging players

• Trace (formerly CO2OK): Carbon footprint infrastructure for e-commerce and travel brands, embedding carbon calculations at checkout. Trace overlaps with Play It Green's 'Add Trees to Sales' capability but focuses specifically on commerce and travel rather than broad workforce engagement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/PlayItGreen2

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLAY IT GREEN LTD