Nyama Nyama Sound Inc.

Name

Nyama Nyama Sound Inc.

Legal name

NYAMA NYAMA SOUND INC.

Website

https://nyamanyamasound.ca

Company type

Private

Founded year

2014

Operating status

Operating

Ownership category

akta.pro rank

Product category

Music Production Services

NAICS

Sound Recording Studios (51224), Record Production and Distribution (512250), Other Sound Recording Industries (512290), Other Performing Arts Companies (711190)

SIC

Phonograph Records & Prerecorded Audio Tapes & Disks (3652)

akta.pro primary industry

Immersive/Spatial Audio Production (Dolby Atmos, 5.1/7.1, Binaural) (MPAHAEAJ)

Keywords

• Music production services
• Audio mixing mastering
• Live music events
• Artist development
• Independent music label

Headquarters

HQ city

Sudbury

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Studio Services: Recording sessions, mixing, mastering, production, and consulting services offered at the company's Sudbury studio. Services booked directly through the website at various price points.
2. Merchandise Sales: Sale of branded merchandise including hoodies, t-shirts, mugs, pins, socks, crew neck sweaters, and vinyl/CD/cassette releases. Physical products shipped to customers with optional subscription for sock drops.
3. Event Tickets and Sponsorship: Revenue generated from ticket sales for Nyama Nyama Experience events and sponsorship packages at various tiers (Gold $5000+, Lead $3000, Copper $1000, Honorary $500).
4. Digital Music Collections: Sale of digital music collections under the ILLAH: Eviction Notice project in tiered packages (Collection 1: $9, Collection 2: $59, Collection 3: $99) including streaming, downloads, merch, and film access.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Nyama Nyama Sound is a music, media, and design collective that operates Studio Nyama, a recording facility in Sudbury, Ontario offering recording, mixing, mastering, production, and consulting services to independent artists. The company also releases music through its artist PA.II's ILLAH series (available as digital collections and physical formats), produces cultural events (Nyama Nyama Experience), runs a community soccer tournament (Nyama Nyama Cup), and sells branded merchandise.

Product overview

Nyama Nyama Sound Inc. is a music company founded in 2014, housing artists, producers, and creatives. The company operates as a unified platform offering music production and releases through Studio Nyama (recording, mixing, mastering, production, and consulting services), artist projects including PA.II's ILLAH series (available as digital collections in three tiers and physical formats including vinyl, CD, and cassette), live events (Nyama Nyama Experience and Nyama Nyama Cup soccer tournament), and branded merchandise. The offerings work together to provide an authentic audio experience and unique sound from a modern African perspective, culminating in annual cultural events that showcase the company's creative projects and community initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• PA.II: Primary artist under Nyama Nyama Sound, Canadian-Nigerian musician known for genre-bending Afrobeats, R&B, dancehall, and pop elements. PA.II released the EP project 'ILLAH: Eviction Notice' with featured singles 'Long Time' and 'Jukebox' in 2025.

Products and services

• ILLAH: Eviction Notice Collection 1 Digital music collection tier including streaming access, 1 piece of merch, and film access. Priced at $9 CAD.
• ILLAH: Eviction Notice Collection 2 Mid-tier digital music collection with streaming plus download access, 1 piece of merch, and film access. Priced at $59 CAD.
• ILLAH: Eviction Notice Collection 3 Premium tier digital music collection including streaming plus download access, 2 pieces of merch, and film access. Priced at $99 CAD.
• Recording Session 1-hour in-studio recording session with an engineer at Nyama Nyama Sound's Sudbury location. Priced at $100 CAD. Targeted at independent artists and musicians.
• Mixing Professional mixing service with mix delivered 96 hours after confirmation. Includes 2 free mix revisions; additional revisions at $30/track. Starting at $50 CAD with a 4-day turnaround.
• Mastering Hybrid mixing and mastering service in a state-of-the-art facility with latest audio gear and plugins. Priced at $50 CAD per track.
• Music Production Music production service creating fresh sounds, exceptional melodies, and intense rhythm. Priced at $200 CAD per track.
• Consulting Session 1-hour online session to review tracks, make improvements, and offer professional advice. Priced at $30 CAD.
• Nyama Nyama Experience Annual African-inspired live music event held in Sudbury, Ontario. Features live music, African food, cocktails, and art auction. Third edition scheduled for November 1, 2025.
• Nyama Nyama Cup Soccer tournament created to foster community development, promote healthy minds and bodies, and integrate immigrants into the Sudbury community. Youth-led initiative emphasizing POC participation.

Quantifiable outcome

• Featured on CBC and Exclaim! media
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• Ontario Arts Council (OAC)coreGTM or Marketing PartnerOntario Arts Council is listed as a sponsor for Nyama Nyama Experience events, providing funding and support for cultural programming.
• Canada Council for the ArtscoreGTM or Marketing PartnerListed as a sponsor bringing Nyama Nyama Experience 3.0 to audiences, supporting arts and culture programming.
• Ontario CreatescoreGTM or Marketing PartnerOntario Creates supports Nyama Nyama Experience as a sponsor, contributing to the cultural event ecosystem.
• City of Greater SudburycoreGTM or Marketing PartnerCity of Greater Sudbury supports Nyama Nyama Sound through sponsorship of cultural events and arts programming.
• Discover SudburysupportingGTM or Marketing PartnerDiscover Sudbury tourism organization supports Nyama Nyama Experience as part of promoting local events and culture.
• CION (Cultural Industries Ontario North)coreStrategic or Co-development PartnerCION provided songwriting mentorship through their NOSE (Northern Ontario Songwriting Experience) program, connecting PA.II with July Talk artists for collaboration on the Jukebox single.
• July TalkcoreStrategic or Co-development PartnerJuno Award-winning band July Talk collaborated with PA.II through CION's NOSE songwriting program. Lead singers Peter Dreimanis and Leah Fay Goldstein co-wrote and performed on the Jukebox single.
• Northern Lights Festival BorealsupportingGTM or Marketing PartnerAnnual festival venue for Nyama Nyama Sound performances, part of summer festival circuit.
• Up Here FestivalsupportingGTM or Marketing PartnerFestival venue for Nyama Nyama Sound performances as part of Northern Ontario festival appearances.
• River & Sky FestsupportingGTM or Marketing PartnerFestival venue for Nyama Nyama Sound performances during summer festival season.
• Northern Water Sports CentresupportingOthersVenue host for Nyama Nyama Experience 3.0 event located at 206 Ramsey Lake Rd, Greater Sudbury, ON P3E 5S9.
• Science NorthsupportingOthersScience North venue hosted Nyama Nyama Experience 2.0 event in Sudbury.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mavin Records: Nigerian record label founded by Don Jazzy, specializing in Afrobeats artist development, recording, and release. Directly comparable as an artist-development hub that produces, releases, and markets African-rooted music across streaming and physical channels.
• Starboy Entertainment: Nigerian label founded by Wizkid focused on Afrobeats and Afro-pop artist development. Comparable as an artist-driven label releasing music, physical product, and live event content tied to a single marquee African artist.
• Empire Distribution: Leading African and Afrobeats-focused music distribution and label services company. Directly comparable as both entities operate in the Afrobeats ecosystem, developing and distributing African-diaspora artists across multiple formats.
• Chocolate City Music: Nigerian independent label focused on Afrobeats and hip-hop artist development, recording, and global distribution. Comparable as a boutique label/studio hybrid developing African-diaspora artists and producing both digital and physical releases.
• Metalworks Studios: Canadian professional recording studio in Mississauga offering recording, mixing, mastering, and production services. Comparable as a Canadian hybrid mixing/mastering studio with both project-based artist development and commercial recording services.
• Revolution Recording: Toronto-based commercial recording and music production facility. Comparable as a Canadian hybrid recording/mixing studio offering professional services to independent artists, labels, and brand clients with similar per-track and per-session pricing structures.
• DMW (Davido Music Worldwide): Nigerian record label founded by Davido focused on Afrobeats artist development, recording, and global release. Comparable as a label/services hybrid producing, releasing, and promoting African-rooted artists with both digital and physical product lines.

Broad incumbents

• Live Nation Canada: Dominant Canadian live event promoter and venue operator. Comparable as an operator of large-scale music events with tiered sponsorship structures, though vastly larger in scale and focused on mainstream touring.
• Universal Music Africa: Major-label division covering the African continent and diaspora. Comparable as an incumbent operating broadly across recording, distribution, and artist services in Afrobeats and African-rooted music, though at vastly larger scale.

Regional players

• Pulse.ng: Nigerian music and entertainment media platform covering Afrobeats releases, artist profiles, and event culture. Comparable as an adjacent ecosystem participant amplifying African-diaspora artists, though focused on editorial content rather than recording.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/PA_IIofficial
• Facebookfacebook.com/patrick.pillah
• Instagraminstagram.com/wix

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nyama Nyama Sound Inc.