DISCOUNT FENCING SUPPLIES LTD

What DISCOUNT FENCING SUPPLIES LTD does

Discount Fencing Supplies Ltd is a privately held UK e-commerce retailer of fencing systems and related building materials, headquartered at Birchill Road in the Knowsley Industrial Estate, Liverpool (Company No. 04116888, VAT No. 768054604). The company operates the website discountfencingsupplies.co.uk and trades under the brand "Discount Fencing Supplies," a DBA of Discount Building Supplies Ltd. Its product catalogue covers concrete posts and timber panels (gravel boards, fence posts, feather-edge boards, panels, rails, gates), security fencing systems (358 Prison Mesh, Multi Mesh, Profile V Mesh, Roll Top Mesh, Twin Wire), temporary fencing (anti-climb panels, water-filled barriers, temporary gates), school and sports railings (Ball Top, Bow Top, pedestrian guardrails), timber, cement and post mix, and tools and workwear. The platform supports product variant configuration and a VAT-inclusive/exclusive price toggle to accommodate both consumer and trade pricing.

The business model is direct-to-consumer e-commerce with nationwide UK delivery starting from £15+VAT. Pricing is unit-based pay-as-you-go across the catalogue, with bulk discount tiers on selected items (e.g. temporary fencing) and a dedicated trade account program offering "bigger savings" to professional fencing contractors. The company sells to five primary segments: residential homeowners (primary), trade and professional fencing contractors (primary), industrial and commercial properties, schools and public spaces, and construction and event organisers. Marketing is conducted through the e-commerce site, an email newsletter (eFlyer), four social media channels (Facebook, Instagram, LinkedIn, Pinterest), and SEO-oriented blog content targeting fencing-related search queries. No external funding, acquisitions, partnerships, or formal management team disclosures are present in the available data.

Name

DISCOUNT FENCING SUPPLIES LTD

Legal name

Discount Fencing Supplies Ltd

Website

https://discountfencingsupplies.co.uk/

Company type

Private

Operating status

Operating

Short description

Discount Fencing Supplies Ltd is a UK-based e-commerce retailer selling domestic, security, temporary, and sports fencing systems plus timber, gates, cement, and workwear directly to homeowners and trade contractors, with nationwide delivery from a single Liverpool warehouse.

Ownership category

akta.pro rank

Product category

Fencing Materials Retail

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Building Material and Supplies Dealers (4441)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF)

Keywords

• Fencing supplies
• Concrete fence posts
• Security fencing
• Temporary fencing
• Timber fence panels

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Revenue generated from direct sales of fencing products and building materials through their e-commerce website. Products include concrete posts, timber panels, security fencing, temporary fencing, sports/school fencing, cement, and tools/workwear. Both retail consumers and trade professionals are targeted.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Discount Fencing Supplies Ltd sells fencing products, timber, gates, and related building materials online through its UK e-commerce store. The company stocks concrete posts, timber panels, security fencing, temporary fencing, school and sports fencing, cement, post mix, tools, and workwear. It serves both residential homeowners and trade contractors via a dedicated trade account program with nationwide delivery from £15+VAT.

Product overview

DISCOUNT FENCING SUPPLIES LTD is a UK-based fencing materials supplier offering a comprehensive portfolio of fencing products across multiple categories. The offering is organized as a unified e-commerce platform with product categories including Concrete Posts & Timber Panels (concrete posts, gravel boards, timber boards, fence panels, rails, caps, gates, and posts), Security Fencing (358 Prison Mesh, Multi Mesh, Profile V Mesh, Roll Top Mesh, and Twin Wire Mesh systems with associated panels, posts, gates, and accessories), Temporary Fencing (Anti-Climb panels, barriers, gates, water-filled barriers, and accessories), School & Sports Fencing & Railings (Ball Top, Bow Top, Pedestrian Guardrails, Roll Top Mesh, Twin Wire Mesh), plus related categories for Timber, Cement & Post Mix, and Tools & Workwear. The company operates primarily as a business-to-consumer and trade e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Concrete Posts & Timber Panels Concrete fence posts and timber fence panels available in multiple dimensions, including 5' to 10' concrete posts for various installation heights and 6'×6' and 6'×5' timber panels for above-ground fencing and boundary applications. Targeted at residential homeowners and trade fencing contractors.
• High Security Fencing High-security fencing products designed for industrial, commercial, and high-security perimeter protection. Targeted at facilities and security managers responsible for site protection.
• Temporary Fencing Short-term fencing solutions for construction sites, events, and crowd control. Targeted at construction companies and event organizers with short-term perimeter needs.
• School & Sports Fencing Fencing products designed for school grounds, playgrounds, and sports facilities. Targeted at schools, local councils, and sports clubs requiring compliant, purpose-built fencing.
• Timber Timber products supplied for fencing and construction projects. Targeted at trade contractors and residential customers carrying out fencing or building work.
• Cement & Post Mix Cement and post mix products used to secure fence posts in the ground. Targeted at DIY homeowners and trade contractors installing fences.
• Tools & Workwear Tools and workwear products supporting fence installation and construction work. Targeted at trade professionals and DIY consumers.
• Trade Account Program Trade account service offering exclusive savings, dedicated trade pricing, and quote-based ordering for fencing contractors and trade professionals. Targeted at trade buyers seeking bulk pricing.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• First Fence: UK-based specialist supplier of fencing, gates, and hoarding — competing head-to-head with Discount Fencing in the same product categories (security mesh, temporary fencing, timber panels) and serving overlapping trade and contractor customers nationwide.
• Fortress Fencing: UK fencing supplier specializing in security mesh systems, temporary fencing, and permanent perimeter solutions — a direct competitor in the high-security and trade-fencing segments where Discount Fencing also sells.
• One Stop Fencing: UK online fencing retailer carrying concrete posts, timber panels, and security fencing — a pure-play e-commerce competitor targeting the same residential and trade segments with similar value-based positioning.
• Champion Timber: UK timber and fencing merchant offering timber boards, fence panels, and gates through multiple branches plus online — directly comparable on product range and on serving both trade and DIY customers.

Broad incumbents

• Travis Perkins: UK's largest builders' merchant operating hundreds of branches plus Click & Collect; sells fencing alongside broader building materials, with greater scale, broader assortment, and trade-account depth than Discount Fencing.
• Wickes: UK home-improvement retailer with nationwide stores and online ordering; offers fencing and garden products as part of a much wider DIY range, competing directly on price and convenience with Discount Fencing's DIY consumer base.
• B&Q: UK's largest home-improvement chain offering fencing, timber, and garden products across nationwide superstores; the most aggressive price competitor for homeowners in the same product categories as Discount Fencing.
• Jewson: UK builders' merchant with national branch network supplying fencing and building materials to trade customers; overlaps heavily with Discount Fencing's trade-contractor segment and offers similar bulk-pricing programs.
• Selco Builders Warehouse: UK trade-only builders' merchant operating nationwide branches; targets professional buyers with multi-product assortments that include fencing materials, directly competing for Discount Fencing's trade-account base.

Regional players

• Ridgeons: East Anglian timber and builders' merchant with regional branch coverage; comparable in product mix (timber, fencing, building materials) but geographically concentrated rather than nationwide like Discount Fencing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DiscountFencingSuppliesUK
• LinkedInlinkedin.com/company/discountfencingsupplies
• Instagraminstagram.com/discountfencingsupplies
• Pinterestpinterest.com/DISCOUNTFENCINGSUPPLIES

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DISCOUNT FENCING SUPPLIES LTD