PoolQ OÜ

What PoolQ OÜ does

PoolQ OÜ is a privately held Estonian automotive service company operating under the trade name "Autoasi Pärnu" from a single workshop at Savi 3/2 in Pärnu, Estonia. Founded in 2006 and structured as an Estonian private limited company (OÜ), the firm employs 1-10 staff and operates standard Mon-Fri 8:00-17:00 service hours. The business is led by Managing Director Arvi Aunis (responsible for trailer sales and spare parts), Workshop Master Ando Kruusmaa (vehicle maintenance and repair), and Assistant Maire Alev. The company serves individual vehicle owners and small businesses in the Pärnu region, with no disclosed enterprise or fleet customers.

The core offering is a one-stop vehicle repair and maintenance service portfolio covering engine and transmission work, suspension and 3D wheel alignment, diagnostics and electrical work, R134a climate control service, tire replacement and balancing, and accessory installation. Technology consists of conventional workshop equipment: a 3D alignment frame machine, vehicle diagnostic systems, and climate service tools. A complementary revenue stream is trailer sales and repair, where PoolQ OÜ acts as the official authorized dealer and representative for both Tiki and Respo trailer brands in Pärnu, maintaining an on-site inventory of approximately 20 different trailer models plus spare parts. Pricing is published and hourly-based at €53-58/hour depending on vehicle category, with a 10% discount on parts ordered with installation and a 15% discount for contract clients.

The go-to-market is entirely direct-to-consumer through walk-in workshop service, phone (+372 447 7244), and email ([email protected]) inquiries. There are no digital marketing campaigns, no active social media presence, no API or app offerings, no contact form on the website, and no user accounts or analytics tracking. Distribution is exclusively single-site domestic within Estonia. The firm has no subsidiaries, no funding rounds, no disclosed investors, no patents or trademarks, no certifications, and no regulatory actions on record. Revenue model types are professional services (hourly labor) and hardware sales (trailers and parts), with customer acquisition driven by local visibility, word-of-mouth, and direct contact rather than structured marketing.

Name

PoolQ OÜ

Legal name

PoolQ OÜ

Website

https://poolq.ee

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

PoolQ OÜ (Autoasi Pärnu) is a small Estonian automotive repair, maintenance, diagnostics, and trailer dealership serving individual vehicle owners and small businesses in Pärnu, with authorized representation for Tiki and Respo trailers.

Ownership category

akta.pro rank

Product category

Automotive Repair and Maintenance Services

NAICS

General Automotive Repair (811111), Automotive Repair and Maintenance (8111), Automotive Parts and Accessories Retailers (44133), Tire Dealers (441340)

SIC

Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

akta.pro secondary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Automotive repair services
• Vehicle maintenance
• Trailer sales
• Automotive spare parts
• Wheel alignment services

Headquarters

HQ city

Pärnu

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure

Revenue model

1. Vehicle Repair and Maintenance Services: Hourly labor-based professional services for vehicle repair and maintenance including engine, transmission, suspension, diagnostics, electrical work, and climate control services. Revenue is generated through labor hours billed at 53-58€/hour depending on vehicle type, plus parts sales.
2. Trailer Sales and Repair: Sales and repair of Tiki and Respo trailers. As official representative in Pärnu, the company sells trailers from inventory (~20 different models in stock) and provides repair services and spare parts.
3. Parts Sales with Installation: Sale of spare parts and accessories with professional installation. Discounts of 10% for parts+installation orders and 15% for contract clients incentivize bundled purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

PoolQ OÜ (operating as Autoasi Pärnu) provides automotive repair, maintenance, and diagnostics services for cars, SUVs, and vans, including engine, transmission, suspension, electrical, and climate control (R134a) work, plus 3D wheel alignment, tire services, and accessory installation. The company is the official Tiki and Respo trailer representative in Pärnu, selling approximately 20 different trailers from on-site inventory and providing trailer repair and spare parts. Services are billed at hourly rates with discounts for bundled parts-and-installation orders and contract clients.

Product overview

PoolQ OÜ operates Autoasi Pärnu, a traditional automotive repair and maintenance service provider. The company offers a single integrated service portfolio centered on vehicle repair (cars, SUVs, vans), trailer sales and repair (as official Tiki and Respo representative), and related services including tire work and climate control. The core product is the vehicle repair and maintenance service, with trailer sales serving as a complementary secondary offering. Services are priced on an hourly basis with discounts available for parts ordered through the company.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Repair and Maintenance

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• TikicoreChannel Partner/ Reseller/ DistributorOfficial authorized dealer and representative for Tiki trailers in Pärnu, Estonia. PoolQ OÜ sells Tiki trailers from on-site inventory of ~20 different models, provides repair services, and stocks spare parts for Tiki trailers.
• RespocoreChannel Partner/ Reseller/ DistributorOfficial authorized dealer and representative for Respo trailers in Pärnu, Estonia. PoolQ OÜ sells Respo trailers from on-site inventory, provides repair services, and stocks spare parts for Respo trailers.

Scale indicators1 record

Recent moves4 records

Broad incumbents

• Alexela: Alexela is one of Estonia's largest fuel retail and vehicle service operators, offering car maintenance, tire service, and parts across its station network. As a broad incumbent in Estonian automotive services, it competes with PoolQ's general repair and tire offerings at scale.
• Circle K Estonia: Circle K operates an extensive network of fuel and convenience locations in Estonia, many with attached car wash, tire, and basic maintenance services. Its scale and nationwide footprint make it a broad incumbent competitor for light automotive service work.

Regional players

• Euroopa Autohooldus: Estonian auto service chain focused on scheduled maintenance and mechanical repairs for passenger vehicles. Comparable in service portfolio (maintenance, diagnostics, repair) and target customer base (private vehicle owners) to PoolQ.

Others

• Tiki Treilerid (manufacturer network): Tiki is the trailer manufacturer whose products PoolQ sells and services under authorized dealer status. Other authorized Tiki dealers across Estonia represent a peer set for the trailer sales and repair revenue stream specifically.
• Respo (manufacturer network): Respo is the second trailer brand PoolQ represents officially in Pärnu. Other Respo dealers across Estonia compete with PoolQ for trailer sales and warranty service in their respective territories.

Direct peers

• Vianor: Vianor is a Nordic/Baltic tire retail and service chain with Estonian locations offering tire sales, mounting, balancing, and related services. Direct overlap with PoolQ's Rehvitööd tire replacement and wheel balancing services makes it a focused direct peer in that service line.
• Autoasi (other Estonian locations): PoolQ OÜ operates as 'Autoasi Pärnu', a branded location within the Autoasi network in Estonia. Other Autoasi locations (e.g., in Tallinn, Tartu) provide the same general automotive repair, maintenance, and tire services under the same brand identity, making them directly comparable peer shops.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PoolQ OÜ