4Wheelies Inc.

What 4Wheelies Inc. does

Skate & Play, operated by 4Wheelies Inc. (legal entity Skate & Play Inc., incorporated in Ontario, Canada), runs a single indoor roller skating and family entertainment center at 1101 Baxter Rd in Ottawa. The venue combines a quad-skate-only rink (inline skates prohibited), arcade and VR gaming, pool tables, sports TV viewing, private karaoke-equipped party rooms, and the on-site EXIT Lounge full-service restaurant and licensed bar. The facility is open Tuesday through Sunday with extended hours on weekends, and operates a multi-revenue-stream model that includes pay-as-you-go admission ($18.99 + $5 rental), three tiers of month-to-month memberships ($49.99-$149.99/mo), all-inclusive birthday parties at $34.99 per guest, six-week skating classes, summer camp for ages 5-12, skate-and-dine bundles, corporate team-building packages, school field trips, themed recurring events (Wings Wednesday, Toonie Tuesday, Brunch on the Mic), and digital gift cards.

The business serves a diversified customer base spanning families with children (primary segment), Ottawa-area schools and educational institutions (20+ named relationships across English and French boards), corporate clients seeking team-building venues, and adults/teenagers pursuing skating as recreation or skill development. GTM is direct-to-consumer and predominantly digital: a self-serve online booking system (powered by NexxKai) handles tickets, memberships, parties, classes, camp, packages, and gift cards, while a 15,000+ email newsletter subscriber list and social media drive top-of-funnel demand. Stripe processes payments; Eventbrite handles ticketing for themed events; Firebase and Cloudflare Stream host media. Corporate and school bookings are initiated via dedicated email inboxes.

The technology footprint is conventional and entirely operational rather than differentiated: no proprietary software, no AI/ML components, and no disclosed integrations beyond standard SaaS tooling. The underlying business is a real-asset entertainment venue whose competitive positioning rests on the integrated skating-plus-F&B-plus-events format, location scarcity in the Ottawa market, and a 15,000-subscriber community ecosystem rather than on technology. The company is privately held with no disclosed funding rounds, parent company, or institutional investors.

Name

4Wheelies Inc.

Legal name

Skate & Play Inc.

Website

https://skate-play.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Skate & Play operates a single indoor roller skating and family entertainment center in Ottawa combining quad-skating, arcade/VR, private party rooms, and the on-site EXIT Lounge restaurant and bar. It serves families, schools, corporate clients, and adults via memberships, parties, classes, summer camp, and event packages.

Ownership category

akta.pro rank

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers) (THAJAEAC)

akta.pro secondary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Indoor roller skating
• Family entertainment center
• Birthday party venue
• Skating lessons
• Corporate event venue

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. General Admission & Skate Rentals: Pay-as-you-go daily access at $18.99 per person plus $5.00 skate rental. Revenue generated per visit with no recurring commitment from customers.
2. Monthly Membership Subscriptions: Month-to-month memberships (Teen Pass $49.99/mo, Individual $70/mo, Family $149.99/mo) with unlimited skating, 50% off classes, monthly guest passes, and 10% off at EXIT Lounge. Auto-billed monthly with no long-term contract.
3. Birthday Party Packages: All-inclusive party packages at $34.99 per guest (minimum 10 guests) including 1.5-hour private room, skating, rentals, pizza, drinks, and karaoke. Optional add-ons for fruit and veggie platters.
4. Roller Skating Classes: 6-week structured courses: Beginner Family class $219.99 ($110 membership price), Kids Only $149.99 ($75 membership), Intermediate/Advanced $149.99 ($75 membership). Also offers single-session evening socials.
5. Summer Camp Registration: Weekly summer camp for ages 5-12 at $279.99/week (early bird special until May 20th). Includes roller skating lessons, games, crafts, and outdoor activities. Optional lunch program at $25/week extra.
6. Skate & Dine Packages: Bundled skating and dining experiences: Couple Package $89.99/couple, Family Package $129.99/family (4 people), Skate & Dine $49.99/person. Includes skating, rentals, food, and beverages.
7. EXIT Lounge Food & Beverage: Full restaurant menu (pizza, burgers, shareables) and fully licensed bar with cocktails, beer, and wine. Private bar service available for corporate events.
8. eGift Cards: Digital gift cards sold in preset amounts ($25, $50, $100, $200) or custom amounts. Also available as specific experience bundles (general entry, skate rental, food credit).
9. Corporate Event Packages: Customized team building and holiday party packages with private rink access, live DJ, gourmet buffet or plated dinner, premium skate rentals, private bar service, and arcade/VR credits.
10. School Field Trips & Graduations: School group bookings with roller skating, rentals, optional pizza lunch and soft drinks, and dedicated seating. Used for field trips, graduation parties, end-of-year events, and fundraisers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

4Wheelies Inc. (doing business as Skate & Play) operates a single indoor roller-skating and family entertainment venue in Ottawa, Ontario, selling general admission skating sessions with quad skate rentals, arcade and VR games, an on-site restaurant and bar called EXIT Lounge, birthday party packages in dedicated private rooms, structured roller-skating classes, a multi-week summer camp, themed special events, school field trips, and corporate team-building event packages. The venue also offers month-to-month memberships across Teen, Individual, and Family tiers, plus eGift Cards redeemable across the facility.

Product overview

Skate & Play operates as a single-location indoor roller skating and family entertainment center offering a unified experience combining roller skating, dining, gaming, and event hosting. The core offering is indoor roller skating on quad skates, supported by three membership tiers (Teen Pass, Individual, and Family), private birthday party packages, and skating lessons. Ancillary offerings include the EXIT Lounge restaurant and bar, arcade and VR games, summer camp, corporate team building events, and school field trip packages. The business model integrates skating admission with food & beverage (Skate & Dine packages) and special events, creating a multi-revenue-stream entertainment venue rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Brands

• EXIT Lounge: On-site restaurant and lounge featuring full dining menu, fully licensed bar with cocktails, beer, and wine. Part of the Skate & Play entertainment complex offering skate and dine packages.

Quantifiable outcome

• Membership pays for itself at 3 visits per month
• +1 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Dave & Buster's: National eat-and-play entertainment chain combining arcade gaming with full-service food and bar. Overlaps with Skate & Play's arcade/VR + EXIT Lounge bundle at a much larger scale and broader demographic reach.
• Sky Zone: Large trampoline-park and indoor active-entertainment chain. Competes with Skate & Play for the same family, birthday, and group-event spend but with a different core activity and much greater scale.
• Bowlero / Lucky Strike: Largest bowling-and-entertainment chain in North America, combining bowling, arcade, F&B, and event hosting. Competes for the same corporate-event and adult-social dollars that Skate & Play targets.
• The Rec Room (Cineplex): Cineplex-owned eat-and-play entertainment venues in Canada featuring arcade, VR, dining, and live events. Direct Canadian incumbent competitor with overlapping party, corporate, and family offerings.

Emerging players

• Scene75 Entertainment: Indoor entertainment chain bundling go-karts, laser tag, arcade, mini-golf, and dining. Adjacent format demonstrating the multi-attraction family entertainment center model that Skate & Play is operating in Ottawa.
• Launch Family Entertainment (Launch Trampoline Park): Multi-location trampoline and FEC chain hosting birthday parties, group events, and family sessions. Comparable indoor active-entertainment positioning for the same family and institutional segments.

Direct peers

• FunHaven: Ottawa-based indoor family entertainment center offering rides, arcade, laser tag, and party rooms. Most direct local competitor to Skate & Play, serving the same family and birthday-party segment in the same metro.
• United Skates of America: US roller-skating chain operating multiple rink locations with party packages, lessons, and themed nights. Closest multi-unit analog illustrating both the replication potential and the chain-level competitive threat.
• Rollerama: Ottawa-area roller skating rink offering public sessions, parties, and lessons. Direct head-to-head competitor in the same niche with overlapping family, birthday, and adult skating audiences.
• Stardust Roller Rink: Long-running US-based roller skating rink with a similar mix of public sessions, birthday parties, lessons, and special-event programming. Closest US analog of the Skate & Play format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/skate-play

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 4Wheelies Inc.