Elama Kindlustus AS

What Elama Kindlustus AS does

Elama Kindlustus AS is an Estonian non-life insurance company founded in 1996 and headquartered at Liivalaia 45, Tallinn. The firm is licensed and regulated by the Estonian Financial Supervision Authority (Finantsinspektsioon) and operates under Estonian insurance law. Its shareholder structure is not publicly disclosed, and no parent company, subsidiaries, or funding rounds appear in the available data.

Elama distributes a broad portfolio of insurance products across two segments. For private individuals (Eraklient), the company offers comprehensive motor (Kaskokindlustus), mandatory third-party liability motor (Liikluskindlustus), home (Kodukindlustus), travel (Reisikindlustus), and health insurance for foreign residents (Tervisekindlustus). For business clients (Äriklient), it provides transport (Transpordikindlustus), cargo (Veosekindlustus), carrier liability (Autovedaja vastutuskindlustus), freight forwarder liability (Ekspedeerija vastutuskindlustus), and crop insurance (Saagikindlustus). Pricing is individualized and quote-based rather than published, with policies billed on an annual subscription basis.

The company operates with a lean 1-10 employee team and runs a hybrid digital go-to-market model: direct consumer sales through elama.ee and the e.elama.ee e-commerce portal, self-service retention via iseteenindus.elama.ee, and a B2B2C channel through partner.elama.ee for insurance intermediaries. The website is multilingual (Estonian, English, Russian), suggesting an intent to serve Estonia's non-Estonian-speaking residents. Revenue is generated through recurring insurance premiums across personal and commercial lines, with no disclosed AI/ML capabilities, proprietary technology platform, or external funding.

Name

Elama Kindlustus AS

Legal name

Elama Kindlustus AS

Website

https://elama.ee

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Elama Kindlustus AS is an Estonian licensed non-life insurer offering motor, home, travel, health, cargo, transport, and crop insurance to Estonian consumers and businesses via direct digital and intermediary channels since 1996.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Insurance Premium Revenue: Elama Kindlustus AS generates revenue by collecting insurance premiums from policyholders across multiple personal and commercial insurance lines. Policyholders pay premiums (single or recurring) in exchange for coverage against specified risks. The company is regulated by the Estonian Financial Supervision Authority (Finantsinspektsioon) and operates under Estonian insurance law.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Elama Kindlustus AS is an Estonian non-life insurance company that sells motor (comprehensive kasko and mandatory MTPL), home, travel, health, cargo, transport, carrier liability, freight forwarder liability, and crop insurance to private individuals and businesses in Estonia. Policies are distributed through direct digital channels (elama.ee, e.elama.ee), a self-service portal (iseteenindus.elama.ee), and an intermediary partner portal (partner.elama.ee). The company is regulated by the Estonian Financial Supervision Authority (Finantsinspektsioon).

Product overview

Elama Kindlustus AS is an Estonian insurance company offering a comprehensive portfolio of insurance products for both private individuals (eraklient) and business clients (äriklient). The product portfolio includes motor insurance (Kaskokindlustus for own damage and Liikluskindlustus for third-party liability), home insurance (Kodukindlustus), travel insurance (Reisikindlustus), health insurance for foreigners (Tervisekindlustus), crop insurance (Saagikindlustus), transport insurance (Transpordikindlustus), and cargo insurance (Veosekindlustus). For business clients, additional liability products include carrier liability insurance (Autovedaja vastutuskindlustus) and freight forwarder liability insurance (Ekspedeerija vastutuskindlustus). The company also provides a self-service portal for customers and a partner portal for insurance protection verification. The offering operates as a platform with multiple insurance products accessible through unified digital channels, emphasizing flexible coverage options and quick digital processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Kaskokindlustus (Motor Own Damage Insurance) Comprehensive motor vehicle insurance covering damage to the policyholder's own vehicle from accidents, theft, vandalism, and natural disasters, with flexible coverage options. Targeted at private vehicle owners in Estonia.
• Liikluskindlustus (Motor Third Party Liability Insurance / MTPL) Mandatory third-party liability insurance for motor vehicle owners in Estonia, covering bodily injury and property damage caused to third parties in traffic accidents.
• Kodukindlustus (Home Insurance) Home insurance covering buildings, apartments, and household property against fire, water damage, theft, natural disasters, and vandalism. Optional coverage includes liability, card fraud, housing costs, and rent guarantee. Targeted at Estonian homeowners and tenants.
• Reisikindlustus (Travel Insurance) Travel insurance covering medical expenses, trip cancellations, emergency evacuation, and travel-related emergencies for Estonian residents traveling abroad for up to one year.
• Tervisekindlustus (Health Insurance) Health insurance for foreigners residing in Estonia, covering sudden illness, chronic disease exacerbations, accidents, and medical emergencies within Estonian territory, with policy-defined waiting periods and coverage limits.
• Saagikindlustus (Crop Insurance) Crop insurance protecting agricultural producers against financial losses from natural disasters affecting field crops, including storm, hail, flood damage, winter damage, and lodging. Coverage is based on field area (hectares) and yield value. Targeted at Estonian agricultural producers.
• Transpordikindlustus (Transport Insurance) Transport insurance covering carriers' civil liability for goods damage or loss during road transport, including coverage per SDR per kilogram and compliance with CMR conventions. Targeted at Estonian road carriers and transport operators.
• Veosekindlustus (Cargo Insurance) Cargo insurance covering movable property being transported against all risks, specific risks, or total loss, including general average losses and salvage costs, with terms compatible with ICC (A), ICC (B), and ICC (C) standards. Targeted at Estonian companies shipping or transporting goods.
• Autovedaja vastutuskindlustus (Carrier Liability Insurance) Carrier liability insurance covering freight forwarders' civil liability when acting as carrier (ELEA § 3.B) or intermediary (ELEA § 3.C) in cargo transportation, including financial losses from delayed delivery. Targeted at Estonian freight forwarders and carriers.
• Ekspedeerija vastutuskindlustus (Freight Forwarder Liability Insurance) Freight forwarder liability insurance covering liability for cargo damage during forwarding operations, including goods destruction/damage, financial losses, third-party claims, and reasonable expense coverage. Targeted at Estonian freight forwarding companies.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Eesti Kindlustusseltside Liit (Estonian Insurance Association)coreOthersElama is a member of the Estonian Insurance Association, which operates a conciliation body for dispute resolution between insurers and policyholders. Elama's insurance terms reference the Association's conciliation body as the first step for dispute resolution before court proceedings.

Recent moves1 record

Expansion highlights4 records

Direct peers

• Swedbank Kindlustus (Estonia): Estonian bank-affiliated insurer distributing motor, home and travel cover primarily through Swedbank channels. Comparable personal-lines focus and Estonian-market customer base.
• BTA Baltic Insurance Company: Baltic-wide non-life insurer offering motor, property, transport and travel cover with operations in Estonia. Comparable multi-line, multi-country presence and product set.
• LHV Kindlustus: Estonian bank-affiliated non-life insurer offering motor, home, travel and small-business cover to a similar Estonian customer base. Competes directly with Elama in private and SME segments.
• Seesam Kindlustus: Baltic insurance company with Estonian operations focused on motor, home and commercial lines, with strong direct/digital sales presence. Directly comparable product mix and distribution philosophy.
• Compensa Vienna Life Group (Estonia): Vienna Insurance Group subsidiary active in Estonia with life and non-life offerings targeting private and small-business customers. Overlaps with Elama's health, travel and personal-lines portfolios.
• If P&C Insurance (Baltics): Leading Nordic-Baltic non-life insurer with full Estonian presence offering motor, home, transport and commercial liability cover. Direct head-to-head competitor across Elama's product set, scaled by a much larger group balance sheet.
• ERGO Kindlustus (Estonia): One of Estonia's largest multi-line non-life insurers, offering motor, home, travel, health and commercial covers via similar direct and partner channels. Closely comparable product breadth, customer base (Estonian consumers and SMEs), and regulatory environment to Elama.

Broad incumbents

• Gjensidige (Baltic/Nordic): Large Norwegian mutual insurer with Estonian operations offering a broad portfolio of personal and commercial non-life products. Much larger incumbent competing with Elama across most of its product lines.
• Tryg (Nordic/Baltic): Major Nordic non-life insurer with cross-border P&C and commercial offerings. A broad incumbent representing the kind of well-capitalised regional competitor Elama faces in motor and commercial lines.

Regional players

• Balcia Insurance: Baltic-headquartered non-life insurer offering motor, property and commercial cover primarily in Latvia and Lithuania with selective Estonian distribution. Comparable multi-line P&C model and Baltic geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/elama-kindlustus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elama Kindlustus AS