What Glorious Gloria Foundation does

Gloria's Foundation (legal entity Gloria's Foundation Inc., EIN 81-0867572) is a 501(c)(3) private operating foundation formally incorporated in 2024 to preserve and maintain feminist icon Gloria Steinem's three-story Manhattan brownstone, which has functioned as a hub of feminist activism since 1968. The foundation is headquartered in New York and operates with a 1–10 person staff, supported primarily by individual donors through online donations, stock transfers, and Donor Advised Fund gifts. Its mission centers on advancing the feminist movement by safeguarding both the physical space and the archival record of more than 50 years of organizing history.

The foundation's programmatic portfolio comprises six core offerings. Toledo is a digital archive platform and database (named for Steinem's hometown) housing over 30,000 cataloged items, including 19,000+ digitized records and 8,000+ physically preserved artifacts, with a stated long-term goal of a free, digitally-accessible archive; portions are housed at Smith College. Talking Circles, a community dialogue practice adapted for movement-building, has hosted 50+ sessions since 2022, welcoming 200+ participants in the past three years. The Fellowship Program, launched in June 2024, provides financial support and physical site access to changemakers working on justice and social change, with inaugural fellows Defne Egbo and Keely Cat-Wells. The one-year Residency Program, also launched in 2024, offers institutional and physical resource access to allies, with the inaugural cohort focused on artificial intelligence. Educational Partnerships integrate archival materials into curricula at schools in the U.S. and abroad, and Exhibits are developed collaboratively with cultural institutions including Google Arts & Culture.

The foundation's go-to-market is non-commercial: there are no products or services sold, no priced tiers, and no contractual customer relationships. Distribution occurs entirely through programmatic offerings (fellowships, residencies, Talking Circles, educational partnerships, archive access) and through donation channels. Marketing relies on organic social (Instagram), email newsletter, website storytelling, and partner referrals, supplemented by earned media through Gloria Steinem's public profile. Revenue mechanics are purely donation-based and tax-deductible, with suggested contribution tiers of $25, $100, $250, $500, or custom amounts.

Name

Glorious Gloria Foundation

Legal name

Gloria's Foundation Inc.

Website

https://gloriasfoundation.org

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Gloria's Foundation is a 501(c)(3) private operating foundation that preserves feminist icon Gloria Steinem's Manhattan brownstone and runs programs including a digital archive (Toledo), Talking Circles, fellowships, residencies, and educational partnerships to advance the feminist movement.

Ownership category

akta.pro rank

Product category

Nonprofit Feminist Movement Preservation

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321)

akta.pro primary industry

Private Foundations (BPAGAKAA)

akta.pro secondary industry

Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN)

Keywords

• Feminist advocacy
• Archival preservation
• Community organizing
• Fellowship programs
• Digital archives

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Contributions: Gloria's Foundation is a 501(c)(3) private operating foundation supported mostly by individual donors. Accepts online donations, stock transfers, and gifts via Donor Advised Funds. All donations are tax-deductible.

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Gloria's Foundation is a 501(c)(3) private operating foundation that preserves and maintains Gloria Steinem's historic three-story Manhattan brownstone apartment and operates programs dedicated to advancing the feminist movement. Its core offerings include the Gloria's Foundation Fellowship (launched June 2024), one-year Residencies, Talking Circles for movement-building, the Toledo digital archive platform with over 30,000 cataloged items, Educational Partnerships with schools, and Exhibits co-developed with cultural institutions such as Google Arts & Culture.

Product overview

Gloria's Foundation is a 501(c)(3) private operating foundation dedicated to preserving the legacy of feminist icon Gloria Steinem and advancing the feminist movement. The Foundation's primary offering is the preservation of Gloria's iconic three-story Manhattan brownstone apartment as a historic hub of activism. The organization operates several interconnected programs: Talking Circles, an ancient practice adapted for modern movement-building that has hosted over fifty circles since 2022; the Fellowship Program (launched June 2024) providing financial support and resources for changemakers in justice work; a Residency Program offering one-year residencies for allies; Toledo, a digital archive platform for accessing over 30,000 cataloged items with over 19,000 digitized; Educational Partnerships integrating archives into curricula; and Exhibits collaborating with institutions like Google Arts & Culture. The Foundation also accepts donations and stock transfers for its operations.

Differentiator

Problem solved

Functional benefit

Brands

• Toledo: A platform and database named in honor of Gloria's hometown that provides search tools enabling access, curation, and storytelling of digitized archives. Over 19,000 items have been digitized and over 8,000 items preserved physically, totaling over 30,000 cataloged items.

Products and services

• Talking Circles A movement-building program that convenes feminist organizers, activists, and scholars in facilitated group dialogue modeled on an ancient circle practice, adapted by Gloria Steinem for feminist organizing. Since 2022, the Foundation has hosted more than 50 Talking Circles and welcomed over 200 participants in the past three years.
• Gloria's Foundation Fellowship A fellowship program for changemakers and "hope-a- holics" whose work centers around justice and social change, offering financial support and access to Gloria's Foundation as a site of respite, inspiration, work, and organizing, including the ability to host their own Talking Circles to advance their activism.
• Gloria's Foundation Residency Program A one-year residency offering allies and partners access to the Foundation's institutional and physical resources to undertake work that advances its role as a center for feminist programming. The inaugural resident cohort focuses on artificial intelligence.
• Toledo A digital platform and database providing search, curation, and storytelling tools for accessing the Foundation's feminist movement archives. Houses over 30,000 cataloged items, including more than 19,000 digitized items and over 8,000 physically preserved items, with a long-term goal of providing free digitally-accessible archive access.
• Educational Partnerships Partnerships with K-12 schools, higher-education institutions, and educational programs in the United States and abroad that integrate the Foundation's feminist archives as primary sources in curricula, support educators in classroom use, and facilitate student learning exchanges.
• Exhibits Interactive exhibits and digital experiences developed in collaboration with cultural institutions (including Google Arts & Culture and Smith College) that showcase feminist movement history and the work of contemporary organizers working for a feminist future.
• Archive Preservation Ongoing preservation and digitization of Gloria Steinem's feminist movement archives, including handwritten letters, conference notes, and movement artifacts, with portions physically housed at Smith College for long-term preservation and broader accessibility.

Quantifiable outcome

• Over 200 people welcomed to Talking Circles in past 3 years; 50+ Talking Circles since 2022; 30,000+ items cataloged

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Google Arts & CulturecoreTechnology or Integration · 1 June 2024Gloria's Foundation is working closely with Google Arts & Culture to fill out their existing work on digital exhibits. The Foundation looks forward to bringing to fruition its own interactive experiences and engaging on social media to showcase feminist movement history.
• Smith CollegecoreStrategic or Co-development PartnerA portion of Gloria's archives are housed at Smith College, with ongoing collaboration for archive preservation and access. The Foundation collaborates with Smith College on ensuring the long-term preservation and accessibility of feminist historical materials.
• Defne Egbo (Inaugural Fellow)coreStrategic or Co-development PartnerInaugural Gloria's Foundation Fellow whose lifelong work centers on nurturing communities and social change movements. Works on projects related to disability justice and community building.
• Keely Cat-Wells (Inaugural Fellow)coreStrategic or Co-development PartnerInaugural Gloria's Foundation Fellow focused on social change activism. Part of the inaugural cohort of changemakers receiving support to deepen their justice-centered work.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Equality Now: International human rights organization that began in Gloria Steinem's apartment. Direct peer given shared origin in the Steinem circle, overlapping feminist advocacy mission, and comparable nonprofit/grantmaking operating model.
• Third Wave Foundation: Foundation that originated in Gloria Steinem's apartment and supports young feminists, particularly women of color and transgender people. Direct peer sharing origin, feminist grantmaking mission, and focus on movement-building and intergenerational leadership.
• Ms. Foundation for Women: National grantmaking foundation funding women's movements and feminist organizing. Highly comparable to Gloria's Foundation in mission (feminist grantmaking and movement-building), donor base (individual and institutional funders), and programmatic emphasis on supporting changemakers and grassroots organizing.
• National Women's Political Caucus: Bipartisan political organization founded partly out of gatherings in Gloria Steinem's apartment. Direct peer sharing origin, feminist-advocacy mission, and small-team nonprofit operating model, though more politically focused than Gloria's Foundation.
• Women's Media Center: Media-focused nonprofit co-founded by Gloria Steinem, Jane Fonda, and Robin Morgan. Direct peer sharing origin, founder network, and feminist-mission framing, with comparable small-team, donation-supported operating model and programmatic focus on representation.

Broad incumbents

• NoVo Foundation: Private foundation with a dedicated focus on feminist movements and girls of color. Comparable mission emphasis on feminist grantmaking and movement-building, but operates at substantially larger scale and broader geographic scope than Gloria's Foundation.
• Ford Foundation: Large global grantmaking foundation with a long-standing gender, racial, and ethnic justice portfolio. Broad incumbent in the philanthropic space; overlapping mandate area but vastly larger scale, institutional funders, and program breadth than Gloria's Foundation.
• Smith College Sophia Smith Collection: Major women's history archival collection at Smith College, where a portion of Gloria's archives are housed. Directly comparable in archival-preservation activity and in serving feminist-research scholars, though structured as a university collection rather than an independent operating foundation.
• Susan G. Komen: Large 501(c)(3) operating foundation supporting women's health through grants, advocacy, and education. Comparable in 501(c)(3) operating-foundation structure, individual-donor reliance, and fellowship/research-style grantmaking, but with a narrowly disease-focused mission versus Gloria's Foundation's organizing focus.

Emerging players

• International Women's Media Foundation: Global nonprofit supporting women journalists and women's media. Comparable in feminist-mission framing, small-team operations, and program mix of fellowships and grantee support, though focused on media rather than organizing and archives.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/p/C_i-MAFhvvg
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/glorias-foundation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Glorious Gloria Foundation