COTSWOLD MUSHROOMS LTD

What COTSWOLD MUSHROOMS LTD does

Cotswold Mushrooms Ltd is a UK private limited company, founded around 2019 and headquartered in Gloucester, that manufactures and sells functional mushroom supplements direct-to-consumer through its own e-commerce website (cotswoldmushrooms.com). The product range spans capsules, tinctures, powders, and a functional Lion's Mane Hot Chocolate built around Lion's Mane, Cordyceps, Reishi, Chaga, and Sun Agaric. The company's core technical differentiator is its processing IP: dual-extraction (water and alcohol) and triple-extraction protocols at defined ratios — 14:1 for Reishi, 1:5 for Cordyceps tinctures — with extended 60-90 day Lion's Mane mycelium grow cycles versus a 30-day industry standard, and independent contaminant and heavy-metal testing on finished product. Sourcing is UK-led where feasible, including a Somerset farm for Lion's Mane and Chaga and Bristol Fungarium for Reishi, with Chaga sourced internationally from a Siberian organic Birch-log grower because the species cannot reliably be UK-cultivated.

The company operates a DTC go-to-market model with pay-as-you-go unit pricing (capsules £13.50-£15.49, tinctures £35-£40, powders £13.99-£19.97, book £16.97) and free UK shipping over £60. Pricing and shipping are configured to drive small, single-SKU basket sizes from individual consumers, with customer segments horizontally defined around cognitive/focus (Lion's Mane), fitness and active lifestyle (Cordyceps), and immune support (Reishi/Chaga). Beyond supplements, the firm monetizes a 209-page Medicinal Mushroom Book and a 12-video 'How Medicinal Mushrooms Work' online course priced at £24.46 (discounted from £48.97), introducing a subscription/recurring access model. Distribution is restricted to single-country UK via its own storefront, supported by organic blog, Instagram, and Facebook channels and Google customer reviews (346 store reviews, 4.92/5 overall rating).

Operationally, Cotswold Mushrooms is a micro-enterprise with a disclosed headcount of 1-10 employees and no external funding, parent, or institutional investors identified. In late 2022 the company received a UK MHRA instruction requiring removal of blog articles describing mushroom health benefits, prohibition on linking to health research, no medicinal claims, and removal of testimonials implying medicinal benefits — a material constraint that has reshaped its content and claims posture since. The business is actively operating but remains constrained by single-channel UK distribution, a small team, and the regulatory ceiling on health-benefit claim language.

Name

COTSWOLD MUSHROOMS LTD

Legal name

COTSWOLD MUSHROOMS LTD

Website

https://cotswoldmushrooms.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Cotswold Mushrooms Ltd is a UK private company that manufactures and sells functional mushroom supplements (capsules, tinctures, powders, hot chocolate) and educational content direct-to-consumer via its own e-commerce site, serving health-conscious UK individual consumers across cognitive, fitness, and immune-support segments.

Ownership category

akta.pro rank

Product category

Herbal Supplements

NAICS

Food (Health) Supplement Retailers (456191), Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Mushroom supplements
• Functional mushrooms
• Herbal supplements
• Mushroom extracts
• Natural wellness products

Headquarters

HQ city

Gloucester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct Product Sales: E-commerce sales of medicinal mushroom supplements including capsules, tinctures, powders, and functional foods directly to consumers through their website.
2. Educational Products: Sales of the Medicinal Mushroom Book (hardback and paperback editions) and online courses about how medicinal mushrooms work in the body.
3. Online Course Subscriptions: Access to the 'How Medicinal Mushrooms Work' online course containing 12 digestible videos over 2h 38m, with password-protected access.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Cotswold Mushrooms manufactures and sells UK-cultivated medicinal mushroom supplements in capsule, tincture, and powder formats (Lion's Mane, Reishi, Cordyceps, Chaga, Sun Agaric), along with a Lion's Mane Hot Chocolate, a Capsule Filling Kit, a Medicinal Mushroom Book, and an online course explaining the science of functional mushrooms. Products are made using dual and triple extraction processes designed to maximize bioavailability of active compounds such as beta-glucans, cordycepin, polysaccharides, triterpenoids, and phenolic compounds, and are sold direct-to-consumer through the company's own website.

Differentiator

Problem solved

Functional benefit

Products and services

• Lion's Mane Fruiting Body Capsules 60 veggie capsules of Lion's Mane fruiting body extract designed for individual consumers seeking cognitive, memory, and brain health support. Priced at £14.49 per unit with 169 customer reviews and a 4.88-4.92/5 rating.
• Cordyceps Capsules 60 x 400mg veggie capsules of Cordyceps fruiting body hot-water extract formulated for cordycepin and beta-glucan content; targeted at consumers seeking energy, endurance, and exercise performance support. Priced at £15.49 per unit.
• Reishi Mushroom Capsules 60 veggie capsules of Reishi dual-extract (water and alcohol) fruiting body powder at a 14:1 ratio (14kg fruiting body to 1kg powder), formulated to deliver polysaccharides, beta-glucans, phenols, terpenoids, and triterpenoids for immune and stress support. Priced at £14.49 per unit.
• Sun Agaric Capsules 400mg Sun Agaric hot-water extract capsules intended for individual consumers seeking the specific functional benefits of Sun Agaric. Priced at £14.49 per unit.
• Chaga Capsules Capsules combining 250mg Chaga fruiting body with 250mg hot-water extract, positioned for antioxidant and immune support for individual consumers.
• Cordyceps Tincture 50ml organic Cordyceps triple-extract tincture at a 1:5 ratio (128g dried Cordyceps per 50ml bottle) for individual consumers seeking concentrated, bioavailable Cordyceps supplementation. Priced at £40.00 per unit.
• Lion's Mane Tincture 50ml Lion's Mane triple-extract tincture at a 1:4 ratio, made from Lion's Mane cultivated by a local Somerset mushroom farm, intended for individual consumers preferring liquid supplementation. Priced at £35.00 per unit.
• Reishi Tincture 50ml Reishi tincture at a 4:1 extract ratio, with Reishi sourced from Bristol Fungarium, intended for individual consumers seeking liquid Reishi supplementation. Priced at £35.00 per unit.
• Chaga Tincture 50ml Chaga tincture for individual consumers seeking liquid Chaga supplementation for antioxidant and immune support.
• Lion's Mane Fruiting Body Powder 60g Lion's Mane fruiting body powder intended for individual consumers who prefer powder-format mushroom supplementation for use in drinks or recipes. Priced at £13.99 per unit.
• Cordyceps Powder 60g Cordyceps powder at an 8:1 extract ratio, formulated for individual consumers seeking powder-format Cordyceps supplementation. Priced at £17.99 per unit.
• Chaga Powder 60g dual-extract Chaga powder intended for individual consumers seeking powder-format Chaga supplementation. Priced at £19.97 per unit.
• Reishi Powder 80g dual-extract Reishi powder intended for individual consumers seeking powder-format Reishi supplementation. Priced at £16.97 per unit.
• Lion's Mane Hot Chocolate 12-serving Lion's Mane Hot Chocolate combining the company's organic Lion's Mane powder with hand-made organic chocolate from a Stroud chocolatier, targeted at individual consumers seeking a functional hot drink. Priced at £13.50 per unit.
• Capsule Filling Kit Kit containing a 100-capsule filling machine plus 250 empty capsules, sold to individual consumers who wish to fill their own mushroom powder capsules at home. Priced at £29.98 per unit.
• Medicinal Mushroom Book 209-page Medicinal Mushroom Book available in paperback and hardback, written by the company to educate individual consumers on the science behind functional mushrooms and how they work in the body. Priced at £16.97 per unit.
• How Medicinal Mushrooms Work Online Course Password-protected online course of 12 videos (2h 38m total) titled 'How Medicinal Mushrooms Work', teaching individual consumers the science of medicinal mushrooms and their effects in the body. Priced at £24.46 (discounted from £48.97).

Quantifiable outcome

• Products independently tested to be free from pesticides, heavy metals, and contaminants
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Bristol FungariumcoreStrategic or Co-development PartnerBristol Fungarium grows and processes the Reishi used in Cotswold Mushrooms' Reishi tincture products. This is a local UK partnership for mushroom cultivation and extraction, ensuring UK-sourced and made products.
• Local Somerset Mushroom FarmcoreStrategic or Co-development PartnerA local mushroom farm in Somerset cultivates the Lion's Mane used for Cotswold Mushrooms' Lion's Mane tincture. The Lion's Mane is cloned from a Beech tree in Somerset and was the first found in the South West of England in over 6 years.
• Somerset Mushroom Cultivation PartnercoreStrategic or Co-development PartnerSomerset-based partner cultivates the Chaga used in Chaga tincture products, grown locally in Somerset, UK. Ensures UK-grown product quality and reduced supply chain complexity.
• Independent Chocolatier in StroudminorStrategic or Co-development PartnerCotswold Mushrooms partnered with an independent chocolatier in Stroud, Gloucestershire to create the Lion's Mane Hot Chocolate product, combining their organic Lion's Mane powder with hand-made organic chocolate.
• Siberian Organic Birch Log GrowerminorStrategic or Co-development PartnerOrganic supplier in Siberia (Russia) who grows Chaga on Birch tree logs. Chaga cannot be wild harvested in the UK and is notoriously hard to cultivate outside its natural environment, necessitating this international sourcing partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Host Defense (Paul Stamets): Leading US medicinal mushroom supplement brand founded by mycologist Paul Stamets. Competes in the same Lion's Mane, Reishi, Cordyceps, and Chaga capsule/tincture categories with strong educational content.
• Real Mushrooms: Specialist medicinal mushroom supplement brand selling fruiting-body-only extracts across Lion's Mane, Reishi, Cordyceps, Chaga. Closely comparable on extraction methodology, fruiting-body focus, and transparency standards.
• Four Sigmatic: Global functional mushroom supplement brand offering capsules, tinctures, powders, and mushroom-based drinks/coffees. Direct competitor with similar product formats, adaptogen positioning, and content-led marketing strategy.

Others

• Om Mushrooms:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/cotswoldmushrooms
• Facebookfacebook.com/cotswoldmushrooms
• LinkedInlinkedin.com/company/cotswold-mushrooms-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COTSWOLD MUSHROOMS LTD