BLUEPRINT CDM LTD

What BLUEPRINT CDM LTD does

Blueprint CDM Ltd is a UK-based full-service marketing agency operating from Bromsgrove, founded in 2023/2024 by Jon Whitehead and Amz Paneser. The company provides outsourced marketing department services to small and medium enterprises (SME) in the £750k–£2m turnover range, primarily in the Midlands region of the United Kingdom. Its core offering bundles strategy, execution, AI and automation, paid media, content production, branding, and bespoke CRM implementation into a unified recurring engagement, supplemented by CEO-level board advisory as a differentiator. The company deliberately caps active clients at 15 to ensure dedicated senior attention per account.

The commercial model is built around three publicly priced monthly subscription tiers — Blueprint Boost (£1,495), Blueprint Momentum (£2,750), and Blueprint Accelerator (£4,950) — generating recurring retainer revenue. Underpinning the service is the proprietary Blueprint Portal, a client-facing dashboard providing KPI tracking, asset access, strategy documents, and task visibility, alongside a bespoke CRM and Growth Engine built per client. The agency's technology stack combines this portal, custom CRM, and AI/automation workflows (lead handling, marketing/sales automation, AI-assisted content) to deliver measurable outcomes such as reported client revenue increases and improved cost-per-lead metrics. The go-to-market motion is consultative, driving prospects through free Growth Sessions into tiered subscriptions, with case studies and testimonials serving as primary bottom-of-funnel conversion assets.

Operationally, Blueprint runs with a 5-person specialist team covering strategy, content, design, paid media, and AI automation, supported by an operations coordinator. Customer concentration sits within the founder's professional network — several displayed logos (Arden Estate Agents, HLC Mortgages, House of Arden) are associated businesses of co-founder Jon Whitehead. The company has no disclosed institutional funding, no parent company, and operates as an independent private limited entity with geographic focus on UK SMEs. Customer logos span real estate, financial services, energy, events, environmental, and sports sectors, indicating horizontal segmentation across local UK SMBs rather than vertical specialization.

Name

BLUEPRINT CDM LTD

Legal name

Blueprint CDM Ltd

Website

https://blueprintcdm.co.uk

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Blueprint CDM Ltd is a UK-based full-service marketing agency in Bromsgrove that provides outsourced marketing department services — strategy, execution, AI automation, paid media, and bespoke CRM — to SMEs on tiered monthly subscriptions, capped at 15 clients.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Management Consulting Services (54161)

SIC

Services-Advertising (7310), Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Consent, Preference & Privacy Management (CMP) (BPAFAFAL)

akta.pro secondary industries

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Workflow & Case Management (Human-Centric BPM) (HDAEAHAA)

Keywords

• Outsourced marketing department
• Digital marketing services
• Marketing strategy consulting
• AI marketing automation
• Paid advertising management

Headquarters

HQ city

Bromsgrove

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Monthly Marketing Retainers: Three-tier subscription model offering comprehensive marketing department services. Clients receive strategy, execution, AI automation, and KPI tracking. Revenue is recurring and predictable, tiered by service depth and marketing activity level.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Blueprint CDM Ltd operates as an outsourced marketing department for UK SMEs, delivering strategy, digital execution, AI-powered automation, paid advertising, content creation, branding, websites, and bespoke CRM implementation through monthly subscription retainers. The service bundles five specialist roles (accounts, strategy, content, design, paid ads, and CEO-level advisory) into a single engagement supported by the proprietary Blueprint Portal dashboard and AI-driven workflows. Clients receive structured KPI tracking, weekly campaigns, and the option for the CEO to attend board or leadership meetings.

Product overview

Blueprint CDM LTD is a full-service marketing agency offering a three-tiered package structure (Blueprint Boost, Momentum, and Accelerator) that bundles multiple marketing services into unified growth solutions. The core offering combines strategy, execution, and AI automation under one roof, supported by the proprietary Blueprint Portal dashboard. Individual service modules include Websites (design and build), Graphic Design & Branding, Content Creation (video and visual), Paid Ads & Performance (Google, Meta, LinkedIn), AI & Automation, CRM Build & Growth Engine (bespoke platform), and Board-Level Business Strategy. Clients can access individual services or bundled packages, with all packages including KPI tracking, transparency, and portal access.

Differentiator

Problem solved

Functional benefit

Products and services

• Graphic Design & Branding

Quantifiable outcome

• 320% revenue increase in 6 months
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/blueprint-cdm

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLUEPRINT CDM LTD