BRAE EARTH LIMITED
BRAE Earth Limited is a London-based sustainability consultancy founded in 2021 that designs proprietary frameworks - including Wayfinder (procurement), Need2Know (AI sustainability intelligence), CO_LAB, and Threshold - for multinational corporations, philanthropic foundations, and industry bodies tackling climate and nature challenges.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What BRAE EARTH LIMITED does
BRAE Earth Limited is a London-based strategy, innovation and sustainability consultancy founded in 2021 by Lewis Howard, Suzy Glass, and James Macpherson. The firm works with multinational corporations, philanthropic foundations, NGOs, and industry bodies to design strategies, tools, and products that address climate and nature challenges, with a stated emphasis on 'designing and making rather than advising' and producing work that 'often starts with one client and ends up being useful to a whole sector.'
The company's portfolio comprises several proprietary frameworks. The Wayfinder family structures sustainability across the procurement lifecycle (Define, Discover, Negotiate, Consume, Innovate) and is offered via Advisory (bespoke), Training (immersive workshop), and Online (subscription). Need2Know is an AI-powered sustainability intelligence platform in beta that delivers supplier insight into Microsoft Copilot, Teams, and ChatGPT Enterprise. CO_LAB is a cross-sector public-private collaboration governance model co-developed with WBCSD. Threshold is a C-suite/board workshop for real estate transition strategy. Real Estate Transition Planning Guidance is a sector-specific framework developed with IIGCC, GFI, GREEN, and other coalition partners. Underpinning delivery is The Brae Collective - a network of specialists in finance, environmental science, governance, design, facilitation, and technology.
Commercially, BRAE generates revenue primarily through commissioned advisory projects (case-by-case pricing), training programmes, and the WAYFINDER Online subscription. Distribution is relationship-driven via direct enterprise engagement and amplified through coalition partnerships (WBCSD, ULI Europe, Chapter Zero, Climate Governance Initiative, The Climate Pledge) that give access to networks spanning hundreds of organizations. Marquee engagements include HSBC (sustainable supply chain strategy), WBCSD (CO_LAB), and a multi-body real estate coalition for transition planning guidance.
BRAE EARTH LIMITED firmographics
Firmographics- Name
- BRAE EARTH LIMITED
- Legal name
- BRAE Earth Limited
- Website
- https://brae.earth
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BRAE Earth Limited is a London-based sustainability consultancy founded in 2021 that designs proprietary frameworks - including Wayfinder (procurement), Need2Know (AI sustainability intelligence), CO_LAB, and Threshold - for multinational corporations, philanthropic foundations, and industry bodies tackling climate and nature challenges.
- Ownership category
- akta.pro rank
BRAE EARTH LIMITED industry classification
Industry- Product category
- Sustainability Consulting Services
- NAICS
- Other Management Consulting Services (541618), Environmental Consulting Services (54162)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Sustainability & ESG Consulting (BPAHACAK)
- akta.pro secondary industries
- Sustainability, ESG & Climate Risk Advisory (BPAHAJAH), ESG/Sustainable Investment Advisory (FSAEAAAJ)
Keywords
Where BRAE EARTH LIMITED is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
BRAE EARTH LIMITED business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Consulting and Advisory Services: BRAE generates revenue through commissioned consulting projects for corporations, foundations, and industry bodies on sustainability strategy, transition planning, and climate challenges. They offer advisory support priced on a case-by-case basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | WAYFINDER ADVISORY - Bespoke advisory services |
| Subscription | Annual | WAYFINDER ONLINE - Interactive resource hub subscription |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
BRAE EARTH LIMITED product offering
Product offeringCore offering
BRAE is a strategy, innovation and sustainability consultancy that designs proprietary frameworks, tools, and workshops for organisations navigating climate and nature transitions. Its portfolio includes the WAYFINDER family (Strategy Framework, Training, Advisory, Online subscription), the AI-powered Need2Know platform, the CO_LAB governance model for cross-sector collaboration, the THRESHOLD real estate workshop, and sector-specific Real Estate Transition Planning Guidance. Engagement is typically project-based commissioned consulting, with optional subscription access to self-serve resources.
Product overview
BRAE EARTH LIMITED is a strategic consultancy offering a portfolio of proprietary tools and methodologies for climate and sustainability transformation. The core commercial offering is the WAYFINDER family of products, which includes the WAYFINDER Strategy Framework (core), WAYFINDER Training, WAYFINDER Advisory, and WAYFINDER Online subscription. These are complemented by Need2Know, an AI-powered sustainability intelligence platform currently in beta that delivers actionable insight directly into procurement workflows. The WAYFINDER family was developed from root-cause methodology created for HSBC and enables procurement teams to integrate sustainability using commercial mechanisms they already understand. Separately, CO_LAB is a WBCSD co-developed governance framework for cross-sector public-private collaboration, and THRESHOLD is a facilitated workshop for real estate leadership. The Real Estate Transition Planning Guidance provides sector-specific transition planning support developed with IIGCC, Green Finance Institute, and other coalition partners.
Differentiator
Problem solved
Functional benefit
Products and services
- WAYFINDER Strategy Framework A strategy framework that structures sustainability across five stages of the procurement lifecycle (Define, Discover, Negotiate, Consume, Innovate), giving category teams a translation layer to act on sustainability in commercial language they already use.
- WAYFINDER Advisory Implementation support service in which BRAE co-designs the implementation roadmap with the client, stress-tests it against operational reality, and supports delivery. Priced on a case-by-case basis.
- WAYFINDER Online Interactive resource hub featuring training materials, tools and intelligence to support day-to-day delivery of sustainability in procurement. Available as a standalone annual subscription.
- CO_LAB A lightweight governance framework for high-trust, mission-aligned cross-sector collaboration across public, private and third sectors. Co-authored with WBCSD following research with 50+ experts across six continents and developed to address systemic sustainability challenges with diverse stakeholders.
- Need2Know AI-powered sustainability intelligence platform in beta that delivers trustworthy, structured answers to category managers' sustainability questions directly inside Microsoft Copilot, Microsoft Teams and ChatGPT Enterprise, translating verified supplier data into procurement-language insight on cost, risk and commercial opportunity.
- THRESHOLD A focused, facilitated leadership workshop for C-suite and board-level real estate teams that uses scenario planning to stress-test transition thinking, surface strategic options and build alignment. Designed and delivered by the authors of Europe's first sector-specific real estate transition planning guidance.
- Real Estate Transition Planning Guidance Practical sector-specific guidance for real estate transition planning built on the Transition Planning Taskforce Disclosure Framework, providing CEOs and boards with guidance on governance, strategy, risk management, metrics and targets alongside a draft accountability framework for assessors.
Quantifiable outcome
- Need2Know is currently in beta, working with clients across IT and telecoms, real estate, marketing and professional services categories
- +3 more outcomes
Companies that use BRAE EARTH LIMITED
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles5 records
BRAE EARTH LIMITED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature5 records
BRAE EARTH LIMITED partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- IIGCC (Institutional Investors Group on Climate Change)coreBRAE led development of Transition Planning Real Estate Sector Guidance, supported by IIGCC as a key partner. IIGCC is part of the coalition including GFI, GREEN, ShareAction, and IHRB that developed sector-specific guidance for real estate transition planning.
- Green Finance Institute (GFI)coreGFI supported development of the Real Estate Transition Planning Guidance as part of the multi-stakeholder coalition convened by BRAE.
- GREEN (Global Real Estate Engagement Network)coreGREEN was part of the industry coalition that developed the Real Estate Transition Planning Guidance with BRAE.
- ShareActioncoreShareAction participated in the BRAE-led coalition developing Real Estate Transition Planning Guidance, contributing to the accountability framework for assessors.
- Institute for Human Rights and Business (IHRB)coreIHRB provided additional development input for the Real Estate Transition Planning Guidance, creating coherence between ambition, disclosure, and scrutiny.
- ULI EuropecoreULI Europe partnered with BRAE for C Change for Housing programme, commissioning BRAE to develop an interdisciplinary, systems approach to the low-carbon affordable housing business case problem.
- AREF, Better Buildings Partnership, EPRA, INREVcoreIndustry bodies that participated in the BRAE-led coalition to develop Real Estate Transition Planning Guidance, representing real estate investors, managers, and sector professionals.
- WBCSD (World Business Council for Sustainable Development)coreBRAE partnered with WBCSD to build the evidence base for CO_LAB, a new model for cross-sector collaboration. Through interviews with 50+ experts across six continents, they explored what makes cross-sector collaboration actually work. The research identified five design imperatives and led to the CO_LAB model. Co-authored by Suzy Glass and Lewis Howard of BRAE, published March 2025.
- Chapter ZerocoreBRAE partnered with Chapter Zero and Climate Governance Initiative to develop strategic narrative-building tools for financial sector boards. Workshop first delivered during London Climate Action Week 2025.
- Climate Governance Initiative (CGI)corePartnership with CGI to develop tools helping financial sector NEDs navigate ESG and climate headwinds when political pressure lands.
- The Climate PledgecoreThe Climate Pledge (co-founded by Global Optimism and Amazon, powered by 647 companies in 49 countries) commissioned BRAE to design the Procurement Accelerator programme to help sustainability professionals become effective partners to procurement.
- Global OptimismcoreCo-founder of The Climate Pledge. Partnered with BRAE to design the Procurement Accelerator that helps sustainability professionals integrate requirements into commercial negotiations.
- Laudes FoundationminorFoundation partner whose logo appears on BRAE's clients and partners section, supporting BRAE's work in sustainable built environment and finance transformation.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
BRAE EARTH LIMITED competitors and assessment
Company assessmentDirect peers
- South Pole Group: Climate consultancy and project developer. Comparable mission and client base (corporates, financial institutions, foundations) working on climate strategy, supply chain, and transition planning — direct overlap with BRAE's value proposition.
- Anthesis Group: Boutique-to-mid-size sustainability advisory and services firm. Comparable as a specialist consultancy serving corporates on sustainability strategy, supply chain decarbonization, and sector-level transition work — a similar niche to BRAE but with deeper operational delivery.
- Baringa Partners: Independent consultancy with strong energy and sustainability practice serving financial institutions and corporates. Comparable in serving financial sector clients on climate risk, transition planning, and sustainability strategy.
- SystemIQ: Systems-change consultancy focused on circular economy, climate, and nature. Highly comparable as a boutique firm designing new institutional architectures and cross-sector collaborations — overlapping directly with BRAE's CO_LAB and coalition-building work.
- Carbon Trust: Climate and sustainability consultancy working with corporates, governments, and financial institutions on decarbonization strategy. Comparable scale and mission to BRAE with longer track record.
- ERM (Environmental Resources Management): Largest pure-play sustainability and environmental consultancy globally. Highly comparable as a strategy/advisory firm focused on climate, nature, and transition challenges serving multinational corporates and financial institutions, though at vastly greater scale.
Broad incumbents
- WSP: Global professional services firm with substantial sustainability, climate, and built environment advisory. Particularly comparable on real estate transition planning where BRAE is building sector guidance.
- McKinsey (Sustainability Practice): Global management consultancy with a large sustainability and climate transition practice. Competes for the same enterprise sustainability strategy mandates as BRAE but with vastly deeper bench, brand, and cross-sector capability.
- BCG (Climate & Sustainability Practice): Global strategy consultancy with dedicated climate and sustainability practice serving multinationals and financial institutions. Overlaps with BRAE on net zero strategy, transition planning, and procurement sustainability work.
Others
- Transition Planning Taskforce (TPT): Framework developer whose Disclosure Framework underpins BRAE's Real Estate Transition Planning Guidance. Not a direct competitor — TPT builds the standards, while BRAE productizes sector-specific applications of them.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
BRAE EARTH LIMITED social profiles
Digital presenceBRAE EARTH LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
BRAE EARTH LIMITED leadership team
Management profileNumber of profiles
Profiles3 records
BRAE EARTH LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BRAE EARTH LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BRAE EARTH LIMITED
What does BRAE EARTH LIMITED do?
BRAE is a strategy, innovation and sustainability consultancy that designs proprietary frameworks, tools, and workshops for organisations navigating climate and nature transitions. Its portfolio includes the WAYFINDER family (Strategy Framework, Training, Advisory, Online subscription), the AI-powered Need2Know platform, the CO_LAB governance model for cross-sector collaboration, the THRESHOLD real estate workshop, and sector-specific Real Estate Transition Planning Guidance. Engagement is typically project-based commissioned consulting, with optional subscription access to self-serve resources.
Is BRAE EARTH LIMITED a public or private company?
BRAE EARTH LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BRAE EARTH LIMITED founded?
BRAE EARTH LIMITED was founded in 2021. It employs 1 to 10 people.
Where is BRAE EARTH LIMITED based?
BRAE EARTH LIMITED is headquartered in London, United Kingdom, in the Europe region.
How does BRAE EARTH LIMITED make money?
One revenue line is on record: consulting and Advisory Services.
Who are BRAE EARTH LIMITED's main competitors?
Direct peers on record are South Pole Group, Anthesis Group, Baringa Partners, SystemIQ, Carbon Trust and ERM (Environmental Resources Management). Broad incumbents are WSP, McKinsey (Sustainability Practice) and BCG (Climate & Sustainability Practice). Transition Planning Taskforce (TPT) is listed as an others.
Does BRAE EARTH LIMITED have an API?
No public API is recorded for BRAE EARTH LIMITED.
What industry is BRAE EARTH LIMITED in?
BRAE EARTH LIMITED's product category is Sustainability Consulting Services. Its primary akta.pro industry code is BPAHACAK, Sustainability & ESG Consulting, with a secondary code of BPAHAJAH, Sustainability, ESG & Climate Risk Advisory. Its NAICS code is 541618 and its SIC code is 8742.