What DEPO DIY EE OÜ does

DEPO DIY EE OÜ is a private DIY and home improvement retailer headquartered in Tallinn, Estonia. The company operates as part of a broader Baltic retail network branded under the DEPO name, with the related entity SIA DEPO DIY referenced in corporate copyright materials, indicating a multi-country group structure spanning Estonia, Latvia, and Lithuania. The company opened its first Estonian store in Tallinn in October 2020 and has since built a multi-store retail footprint across the Baltic states, serving individual consumers, households, and small-to-medium contractors seeking home improvement, construction, and renovation supplies.

The business model centers on large-format physical retail stores offering an assortment spanning core DIY categories (tools, hardware, building materials, paints, plumbing, electrical, garden) complemented by food and household goods obtained under permits from the Veterinary and Food Agency and the Ministry of Economic Affairs. Revenue is generated through direct product sales across both in-store and online channels, with the DEPO Online e-commerce platform extending reach beyond physical catchment areas. The company pursues community-oriented positioning through charitable partnerships with the Tallinn Food Bank and the Estonian Large Families Association, embedding the brand in local welfare initiatives.

Organizationally, DEPO DIY EE OÜ reports a headcount in the 251-500 range for the Estonian entity, while broader group references indicate 3,500+ employees across the integrated Baltic network. No revenue, funding, or financial performance figures are publicly disclosed. The company has navigated regulatory engagement, including a 2021 dispute with the Estonian Health Board, and continues to pursue operational scaling across multiple Baltic jurisdictions.

Name

DEPO DIY EE OÜ

Legal name

DEPO DIY EE OÜ

Website

https://depo.ee

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Short description

DEPO DIY EE OÜ is a Tallinn-based DIY and home improvement retailer operating multi-store physical locations and an e-commerce platform across Estonia, Latvia, and Lithuania, serving Baltic households and contractors with tools, building materials, and household goods.

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Hardware Retailers (44414), Building Material and Supplies Dealers (4441), Automotive Parts and Accessories Retailers (44133)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Craft, DIY & Value Variety Stores (CRAEAGAC)

akta.pro secondary industries

Off-Price DIY, Hardware & Home Improvement General Merchandise Retail (CRAEACAI), Storage, Ladders & Material Handling Retail (Ladders, Carts, Shop Storage) (CRAIADAM)

Keywords

• DIY retail
• Home improvement supplies
• Construction materials
• Garden and pet supplies
• Household goods

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Merchandise Sales: Traditional retail model selling wide range of DIY products (construction materials, home goods, garden supplies, pet supplies, food, electronics, automotive) at markup. Products sourced from various suppliers and sold to end consumers.
2. Service Fees: Additional revenue from various services including material cutting, tile edge banding, curtain sewing, key making, glass cutting, engraving, carpet binding, trailer rental, paint tinting, delivery, and warranty repair services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

DEPO DIY EE OÜ operates a DIY and home improvement retail chain in the Baltic states, selling construction materials, gardening supplies, tools, household goods, food, pet care items, automotive supplies, and electronics across physical stores and an e-commerce platform. The company complements its merchandise sales with a suite of in-store services including material cutting, curtain sewing, key making, glass cutting, engraving, carpet edging, trailer rental, paint tinting, delivery, and warranty repair.

Product overview

DEPO DIY EE OÜ operates a DIY (Do It Yourself) retail chain offering a comprehensive range of products for home, garden, construction, pets, and recreation. The product portfolio includes physical retail categories such as home goods (Kodule), food products (Toidukaubad), flowers (Lilled), garden supplies (Aiale), pet supplies (Zoo), repair supplies (Remondiks), construction materials (Ehituseks), recreation items (Puhkuseks), auto and bicycle supplies (Autole ja jalgrattale), and technology/electronics (Tehnika). The company complements its retail offerings with an e-commerce platform (DEPO online) enabling online shopping with delivery or in-store pickup. Additionally, DEPO provides an extensive suite of value-added services including material cutting, tile edging, door and sliding door preparation, roller blind cutting, curtain sewing, key making, glass cutting, framing, engraving, carpet edging, trailer rental, paint tinting, goods delivery, and warranty/post-warranty repair services. This integrated retail-plus-services model positions DEPO as a one-stop-shop for DIY enthusiasts, builders, gardeners, and pet owners across the Baltic region.

Differentiator

Problem solved

Functional benefit

Brands

• DEPO Online: E-commerce platform operated by DEPO for online shopping and home delivery.

Products and services

• DEPO Online E-commerce Platform

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Eesti Lasterikaste Perede Liit (Estonian Large Families Association)minorOthers · 16 April 2021Charitable donation partnership where DEPO donates food products to families with many children, supporting large families in need.
• Tallinna Toidupank (Tallinn Food Bank)minorOthers · 31 March 2021Charitable partnership where DEPO donated food products that remained after mandatory store closures ordered by Health Board. Food bank coordinated rapid response to accept and distribute food to those in need.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• OBI: European DIY retailer operating large-format stores with assortment spanning construction, garden, and home categories. Comparable to DEPO on store format, omnichannel offering, and DIY/gardening focus.
• Kesko: Finnish retail conglomerate that owns the Bauhof DIY chain in the Baltics. Comparable as the parent of DEPO's closest direct peer, and representative of well-capitalized incumbent competition with integrated grocery and DIY operations.
• Leroy Merlin: Global DIY and home improvement giant operating large-format stores across Europe. Comparable on category breadth and project-driven DIY positioning; represents a structural threat if it expands into the Baltic region where DEPO currently operates.
• Hornbach: European DIY hypermarket chain specializing in construction and renovation products for professionals and serious DIYers. Comparable to DEPO on project-driven assortment and large-store format, with strong trade customer orientation.
• Praktiker: European DIY chain offering construction materials, tools, garden, and household goods through large-format stores. Comparable to DEPO on assortment breadth and DIY/trade customer mix, though geographically dispersed across other European markets.
• Bauhaus: Large European DIY chain with warehouse-style stores covering construction, tools, garden, and home categories. Comparable to DEPO on store format and assortment breadth, particularly for trade and prosumer customers.

Regional players

• Maxima Group: Major Baltic grocery and general merchandise retailer with extensive store network across Estonia, Latvia, and Lithuania. Comparable on Baltic multi-country footprint and food retail scale relevant to DEPO's embedded food department.
• JYSK: Nordic-headquartered retail chain with strong Baltic presence selling home furnishings, bedding, and DIY-adjacent household goods. Overlaps with DEPO on home goods assortment and Baltic geographic footprint, though JYSK is narrower on construction materials.

Direct peers

• Bauhof: Baltic DIY and home improvement retailer operating in Estonia, Latvia, and Lithuania, offering construction materials, tools, garden, and household goods. Now part of Kesko, Bauhof is the most directly comparable regional DIY chain to DEPO across overlapping categories, customer base, and store formats.
• K-Rauta: DIY and home improvement chain with historical presence in the Baltic states, offering building materials, tools, and renovation products to both consumers and trade customers. K-Rauta competes directly with DEPO on assortment, store format, and target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEPO DIY EE OÜ