BERIC SPORT INC.
- Company typePrivate
- Founded1960
- HeadquartersVal-d'or, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
BERIC SPORT INC. firmographics
Firmographics- Name
- BERIC SPORT INC.
- Legal name
- Béric Sport Inc.
- Website
- https://bericsport.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
BERIC SPORT INC. industry classification
Industry- Product category
- Powersports Vehicle Dealership
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)
- akta.pro primary industry
- Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)
- akta.pro secondary industries
- Motorcycle & Powersports Finance (FSAKADAG), Recreation Vehicles & Powersports Accessories Distribution (ATV/UTV, Moto, Snowmobile) (CRAOAJAJ)
Keywords
Where BERIC SPORT INC. is headquartered
LocationHeadquarters
- HQ city
- Val-d'or
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
BERIC SPORT INC. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- New Vehicle Sales: Sale of new powersports vehicles including ATVs, snowmobiles, watercraft, side-by-sides, and pontoons from Can-Am, Ski-Doo, Lynx, Sea-Doo, and Widescape brands.
- Used Vehicle Sales: Sale of pre-owned powersports vehicles inspected and certified by the company's expert technicians.
- Financing Services: Provides vehicle financing through partnerships with third-party lenders, facilitating installment payments for customers.
- Maintenance and Repair Services: Professional mechanical services performed by trained technicians for vehicle maintenance and repairs.
- Parts and Accessories: Sale of replacement parts and accessories for powersports vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level ATVs starting at $6,599 |
| Unit Pricing | Pay-as-you-go | Snowmobiles starting at $13,694 |
| Transaction based/ take rate | Monthly | Financing from $130/month |
| Unit Pricing | Pay-as-you-go | Used vehicles priced competitively |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
BERIC SPORT INC. product offering
Product offeringCore offering
Béric Sport is a PLATINUM-certified BRP powersports dealership selling new ATVs, side-by-sides, snowmobiles, personal watercraft, snow bikes, and pontoons from Can-Am, Ski-Doo, Lynx, Sea-Doo, and Widescape across two locations in Quebec (Val-d'Or and Senneterre). The company complements vehicle sales with financing facilitation through BRP Financial Partners, certified maintenance and repair services, a genuine parts and accessories department, and an online trade-in valuation service. It also retails inspected pre-owned powersports vehicles.
Product overview
Béric Sport is a PLATINUM-certified BRP dealership operating as a powersports dealership with two locations in Val d'Or and Senneterre, Quebec. The company offers a comprehensive portfolio of new and pre-owned powersports vehicles across five major brands: Can-Am (ATVs and side-by-sides), Ski-Doo and Lynx (snowmobiles), Sea-Doo (personal watercraft), and Widescape (snow bikes). The product lineup spans ATVs (Can-Am DS, Outlander series), side-by-side vehicles (Maverick X3), snowmobiles (Expedition, Backcountry, Freeride series), watercraft (GTX, SPARK, RXT-X, Explorer Pro), and pontoon boats. Complementing vehicle sales, Béric Sport provides financing services, professional maintenance and repair, genuine parts and accessories, and an online trade-in valuation tool. The dealership serves both novice and experienced riders throughout the Abitibi-Témiscamingue region.
Differentiator
Problem solved
Functional benefit
Brands
- A.B. Sports: Secondary location operated in Senneterre, Quebec, specializing in powersports vehicles.
Products and services
- New Powersports Vehicles New BRP-branded powersports vehicles including Can-Am ATVs (DS, Outlander series), Can-Am side-by-sides (Maverick X3), Ski-Doo snowmobiles (Expedition, Backcountry, Freeride), Lynx snowmobiles, Sea-Doo personal watercraft (GTX, SPARK, RXT-X, Explorer Pro), Widescape snow bikes, and pontoons. Targeted at individual recreational and utility consumers in Quebec.
- Pre-Owned Powersports Vehicles Certified pre-owned and used powersports vehicles including ATVs, snowmobiles, and personal watercraft inspected end-to-end by the dealership's expert technicians. Targeted at value-oriented individual buyers seeking quality used recreational vehicles.
- Vehicle Financing Services Vehicle financing facilitated through partnerships with third-party lenders and BRP Financial Partners, offering installment payment plans for both new and pre-owned vehicle purchases. Targeted at individual consumers needing financing for big-ticket recreational vehicles.
- Maintenance and Repair Services Professional mechanical maintenance and repair services performed by trained, certified technicians covering all brands of powersports vehicles sold at the dealership. Targeted at vehicle owners needing scheduled maintenance, warranty repairs, or post-purchase service.
- Parts and Accessories Genuine OEM and aftermarket parts, accessories, and customization products for the powersports brands sold at the dealership. Targeted at vehicle owners performing repairs, maintenance, or customization of their ATVs, snowmobiles, watercraft, and side-by-sides.
- Trade-In Valuation Online tool that lets customers estimate the value of their current powersports vehicle as credit toward a new or pre-owned purchase. Targeted at existing vehicle owners looking to upgrade or switch vehicles at the dealership.
Companies that use BERIC SPORT INC.
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
BERIC SPORT INC. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BERIC SPORT INC. partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- BRP (Bombardier Recreational Products)corePLATINUM-certified BRP dealership authorized to sell and service Can-Am, Ski-Doo, Lynx, and Sea-Doo products. This partnership provides access to the full lineup of BRP powersports vehicles and enables the dealership to offer manufacturer warranties and promotions.
- Power GominorWebsite development and management company that created and manages the Béric Sport website. Power Go provides the digital platform infrastructure for the dealership's online presence.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
BERIC SPORT INC. competitors and assessment
Company assessmentOthers
- BRP (Bombardier Recreational Products): Manufacturer of Can-Am, Ski-Doo, Lynx, Sea-Doo, and Widescape — the exact brands Béric Sport carries. Functions as the dealership's primary OEM and franchise partner; not a direct retail competitor but the central enabler of Béric Sport's inventory and service economics.
Broad incumbents
- Polaris Inc. U.S.-listed manufacturer of Polaris ATVs, side-by-sides (Ranger, RZR), snowmobiles (Indy, Switchback), and personal watercraft. Competes head-to-head with BRP brands carried by Béric Sport via Polaris's own Canadian dealer network, making it the most direct rival OEM.
- Honda Motor Co. Manufacturer of Honda ATVs, side-by-sides (Pioneer, Talon), and powersports products sold through its own Canadian Honda Powersports dealer network. Overlaps directly with the ATV and side-by-side categories Béric Sport sells.
- John Deere (C&CE segment): Sells utility Gator side-by-sides and turf/utility vehicles through its Canadian dealer network, competing for the same hunting, utility, and outdoor-work customer that Béric Sport addresses with its utility-positioned Can-Am models.
- Kubota Canada: Sells utility-focused side-by-sides (RTV series) and compact tractors through its Canadian dealer network. Overlaps with the work/utility use case that Béric Sport's Can-Am Outlander and Maverick lineups serve.
- Yamaha Motor Co. Japanese manufacturer of Yamaha ATVs, side-by-sides (Wolverine, Viking), snowmobiles, and WaveRunner personal watercraft. Competes with Béric Sport's BRP lineup through its independent Canadian Yamaha dealer network.
- Textron Off Road (Arctic Cat): Textron subsidiary producing Arctic Cat snowmobiles and side-by-sides, distributed through an authorized Arctic Cat dealer network in Canada. Competes with Béric Sport's Ski-Doo/Lynx and Can-Am Maverick lineups.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BERIC SPORT INC. social profiles
Digital presenceBERIC SPORT INC. financial estimates
Financial estimateRevenue estimate
Valuation estimate
BERIC SPORT INC. leadership team
Management profileNumber of profiles
BERIC SPORT INC. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BERIC SPORT INC. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BERIC SPORT INC.
What does BERIC SPORT INC. do?
Béric Sport is a PLATINUM-certified BRP powersports dealership selling new ATVs, side-by-sides, snowmobiles, personal watercraft, snow bikes, and pontoons from Can-Am, Ski-Doo, Lynx, Sea-Doo, and Widescape across two locations in Quebec (Val-d'Or and Senneterre). The company complements vehicle sales with financing facilitation through BRP Financial Partners, certified maintenance and repair services, a genuine parts and accessories department, and an online trade-in valuation service. It also retails inspected pre-owned powersports vehicles.
Is BERIC SPORT INC. a public or private company?
BERIC SPORT INC. is a private company. It is classified as family owned and is currently operating.
When was BERIC SPORT INC. founded?
BERIC SPORT INC. was founded in 1960. It employs 11 to 50 people.
Where is BERIC SPORT INC. based?
BERIC SPORT INC. is headquartered in Val-d'or, Canada, in the North America region.
How does BERIC SPORT INC. make money?
Five revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, financing Services, maintenance and Repair Services and parts and Accessories.
Who are BERIC SPORT INC.'s main competitors?
BRP (Bombardier Recreational Products) is listed as an others. Broad incumbents are Polaris Inc., Honda Motor Co., John Deere (C&CE segment), Kubota Canada, Yamaha Motor Co. and Textron Off Road (Arctic Cat).
Does BERIC SPORT INC. have an API?
No public API is recorded for BERIC SPORT INC..
What industry is BERIC SPORT INC. in?
BERIC SPORT INC.'s product category is Powersports Vehicle Dealership. Its primary akta.pro industry code is CRAMABAN, Motorsports & Powersports Gear & Accessories Retail, with a secondary code of FSAKADAG, Motorcycle & Powersports Finance. Its NAICS code is 441227.