B2B Growth

What B2B Growth does

B2B Growth is a Tallinn, Estonia-based B2B marketing agency focused exclusively on LinkedIn. Founded in 2019 by Indrek Põldvee, the firm helps B2B companies build reputation, attract talent, and generate demand through strategic LinkedIn presence rather than through paid advertising or software. Its service portfolio comprises LinkedIn Strategy (target audience, messaging, competitor analysis, 12-month roadmap), Demand Generation (organic content creation for thought leadership), Demand Capturing (identifying prospect readiness signals and converting them into leads), Employee Thought-Leadership Programme (training employees as brand advocates), and LinkedIn Training. Add-on services include a packaged LinkedIn Profile Makeover and the Deal Diaries podcast covering European M&A topics.

The underlying technology is human expertise and proprietary methodology rather than a software platform: 30+ years of combined B2B marketing experience across a small core team, supported by playbooks refined across 1,000+ trainings, 1,000+ profile optimizations, and 150+ clients. There is no proprietary AI, no API or SDK, and no data flywheel described in source materials. The firm explicitly markets the contrast with one-off training by positioning itself as a full-programme partner.

B2B Growth operates a sales-led, consultative GTM targeting mid-market and enterprise B2B companies in the Baltics, Nordics, and broader Europe (7 countries: Estonia, Finland, Latvia, Lithuania, Sweden, Norway, Germany). Revenue mixes project-based professional services (strategy, training) with monthly recurring retainers (demand generation from €1,000/month, demand capturing from €700/month). The company is bootstrapped, founder-owned, privately held, and operates with 1-10 employees (4 named core members).

Name

B2B Growth

Legal name

B2B Growth OÜ

Website

http://www.b2bgrowth.eu

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

B2B Growth is an Estonia-based B2B marketing agency that helps mid-market and enterprise companies build reputation, attract talent, and generate demand through strategic LinkedIn presence, serving 150+ clients across 7 European countries via strategy, retainer, and training engagements.

Ownership category

akta.pro rank

Product category

LinkedIn Marketing Services for B2B Companies

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAKAA

B2B Demand Generation & Lead Nurture Agencies

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

SECONDARYMPAAAAAI

B2B/ABM Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• LinkedIn marketing services
• B2B lead generation
• Thought leadership enablement
• Demand generation consulting
• LinkedIn strategy consulting

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Professional Services - LinkedIn Strategy & Consulting: Project-based LinkedIn strategy engagements including research, planning, and strategic roadmap development. One-time professional services revenue.
2. Monthly Retainer Services: Ongoing demand generation and demand capturing services billed monthly. Recurring revenue model with retainer agreements.
3. Training & Enablement Services: Internal LinkedIn training and employee thought-leadership programme training, typically project-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

B2B Growth is a professional services agency that helps B2B companies build reputation, attract talent, and win clients through LinkedIn. It sells a portfolio of LinkedIn-focused services: a tailored LinkedIn Strategy engagement (audience, messaging, competitor analysis, 12-month roadmap), ongoing Demand Generation via organic content and thought leadership, Demand Capturing that turns readiness signals into qualified leads, an Employee Thought-Leadership Programme, and internal LinkedIn Training. Engagements are delivered as consulting and execution work by the agency's own team, with both project-based and monthly retainer pricing.

Product overview

B2B Growth is a LinkedIn-focused agency offering a portfolio of services built around strategic LinkedIn presence for B2B companies. The core offering consists of LinkedIn Strategy (the foundational planning engagement), Demand Generation (organic content creation), Demand Capturing (turning prospects into leads), Employee Thought-Leadership Programme (enabling employees as brand advocates), and LinkedIn Training (internal capability building). Add-on services include LinkedIn Profile Makeovers and a companion content asset called the Deal Diaries Podcast covering M&A topics. All services are delivered as consulting and execution engagements rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• LinkedIn Strategy Tailor-made LinkedIn strategy engagement for B2B companies covering target audience clarity, messaging definition, competitor analysis, and a 12-month roadmap for achieving LinkedIn goals. Delivered as a one-time project starting from €1,800.
• Demand Generation
• Demand Capturing
• Employee Thought-Leadership Programme
• LinkedIn Training
• LinkedIn Profile Makeover

Quantifiable outcome

• Lidl Eesti achieved 6.1x growth in impressions, 4.5x growth in new followers, and 3.7x growth in engagement over 6 months
• +2 more outcomes

Named customers12 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cleverly: Cleverly is a B2B agency specializing in LinkedIn lead generation, outreach, and profile optimization for sales teams — directly comparable to B2B Growth's LinkedIn strategy, demand generation, and demand capturing services for similar mid-market B2B buyers.
• Mavlers: Mavlers offers LinkedIn marketing services including profile optimization, content creation, and lead generation for B2B brands — closely matching B2B Growth's service portfolio and target buyer.
• Lyfe Marketing: Lyfe Marketing is a digital marketing agency with strong social media and LinkedIn content offerings for B2B and B2C clients — overlapping with B2B Growth's organic content and thought-leadership enablement services.
• DemandLab: DemandLab is a B2B marketing agency focused on demand generation, content strategy, and account-based marketing for complex B2B sales — comparable in its demand-gen and full-funnel B2B marketing focus to B2B Growth.
• NewBreed Marketing: NewBreed Marketing is a B2B revenue marketing agency specializing in demand generation and marketing operations — directly comparable to B2B Growth's demand generation and demand capturing offerings for B2B clients.
• Directive: Directive is a B2B marketing agency focused on SEO, content, and demand generation for SaaS and tech clients — overlapping with B2B Growth's demand generation, thought-leadership content, and strategy services.
• Single Grain: Single Grain is a digital marketing agency delivering SEO, content, and paid media services for B2B and SaaS companies — comparable to B2B Growth in its full-funnel B2B marketing approach and content-led strategy.
• Foundation Inc: Foundation Inc is a B2B marketing agency specializing in content strategy, branding, and demand generation — directly comparable to B2B Growth's content-led demand generation and thought-leadership enablement services.
• Webstacks: Webstacks is a B2B marketing agency offering web, content, and demand generation services for SaaS and tech firms — comparable in its integrated B2B marketing and pipeline focus to B2B Growth.

Regional players

• SoMe Agency: SoMe Agency is a regional social media and content marketing agency serving the Baltic/Nordic B2B market — a geographic peer to B2B Growth operating with similar social-first B2B services in overlapping territory.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/20482098

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B2B Growth