Live88
Live88 is a B2B live casino software provider, launched in 2024 by Yolo Group, that supplies customizable live dealer and RNG table games to licensed online casino operators worldwide through API integration.
- Company typePrivate
- Founded2024
- HeadquartersTallinn, Estonia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Live88 does
Live88 is a B2B live casino software provider launched in 2024 by Yolo Group, operating under OT Malta Ltd. The company develops and supplies customizable live dealer table games and RNG-based minigames to licensed online casino operators worldwide. Its product portfolio includes Triton Multiplier Roulette, Royal Riches Roulette (an industry-first collection-style bonus roulette with up to 1,000x multipliers), multiple Roulette variants (Classic, Auto, Speed, Motion), Blackjack (American, European plus the Blackjack88 RNG title), Baccarat variants (Classic, Speed, Squeeze, Hyper Speed, Baruto), Dragon Tiger, Teen Patti, and Andar Bahar. The platform is built around 4K UHD video streaming, proprietary green screen technology enabling reactive animated backgrounds, fully customizable branded tables and lobbies, bespoke side bets (Mystic5 up to 888x, Triple Treat up to 1,000x), and gamification features including Leaderboard and Mystery Bounty tournaments plus Loot Boxes. Integration with operators occurs through a live casino API typically deployed in 1-2 weeks, with the game interface supporting 18 languages.
Live88 operates three physical locations: its headquarters in Sliema, Malta (legal entity OT Malta Ltd, MGA B2B Critical Supply License MGA/B2B/641/2018); a Buenos Aires studio with 450+ dealers and 20 tables supporting IPLyC-licensed operations in Argentina; and R&D offices in Tallinn, Estonia. The company holds first-mover licensed positions in newly regulated markets, including being the first licensed online live casino studio in Buenos Aires (IPLyC) and in the UAE (GCGRA), with multi-year enterprise contracts structured as quote-based commercial arrangements negotiated directly with operators.
The business model is B2B software licensing: Live88 generates revenue by licensing its live dealer content portfolio and platform technology to online casino operators who integrate the games via API. Distribution occurs through three layers — direct enterprise partnerships (e.g., BetWarrior, Winz.io), regional distribution partners (e.g., Vibra Solutions in Latin America reaching Betsul, JKBet, Arena Brasil), and the Hub88 aggregation platform (a sister brand within Yolo Group) for global reach. Customer segments span traditional online casino operators, regional LatAm operators, crypto casino platforms, and VIP/high-roller-focused operators seeking customizable premium live dealer experiences.
Live88 firmographics
Firmographics- Name
- Live88
- Legal name
- OT Malta Ltd
- Website
- https://live88.io
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Live88 is a B2B live casino software provider, launched in 2024 by Yolo Group, that supplies customizable live dealer and RNG table games to licensed online casino operators worldwide through API integration.
- Ownership category
- akta.pro rank
Live88 industry classification
Industry- Product category
- Live Casino Software
- NAICS
- Software Publishers (5132), Gambling Industries (7132)
- akta.pro primary industry
- Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)
- akta.pro secondary industries
- Live Dealer Online Casinos (MPAEABAB), Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)
Keywords
Where Live88 is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices3 records
Markets served
Live88 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- B2B Software Licensing to Operators: Live88 operates as a B2B live casino content provider, licensing its games and technology to online casino operators. Operators gain access to a portfolio of live dealer table games (Roulette, Blackjack, Baccarat, Dragon Tiger) with customizable branding, tables, and lobbies. Revenue is generated through licensing arrangements with operator partners who integrate the content via API.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B licensing arrangements for casino operators |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Live88 product offering
Product offeringCore offering
Live88 is a B2B live casino software provider that develops and licenses customizable live dealer and RNG table games to online casino operators. Its portfolio spans Roulette, Blackjack, Baccarat, Dragon Tiger, Teen Patti, Andar Bahar, and RNG minigames, all delivered through a single API with 4K UHD streaming, green-screen themed environments, bespoke side bets, and configurable branded tables and lobbies. Revenue is generated through licensing arrangements and commercial partnerships with operators globally, including distribution via the Hub88 aggregation platform.
Product overview
Live88 is a B2B live casino software provider and part of Yolo Group's B2B ecosystem (alongside Hub88 aggregation platform, OneTouch, and Odds88). The company delivers a fully customizable live dealer table game portfolio including Triton Multiplier Roulette, Royal Riches Roulette, Roulette (Classic, Auto, Speed, Motion), Blackjack (American, European, Blackjack88), Baccarat (Classic, Speed, Squeeze, Hyper Speed, Baruto), Dragon Tiger, Teen Patti, and Andar Bahar, complemented by RNG Minigames. The platform differentiates through proprietary multiplier mechanics (up to 1,000x), collection-style bonus games, and gamification features including Tournaments (Leaderboard & Mystery Bounty formats) and Loot Boxes. All offerings are accessible via a live casino API and white-label customization capabilities using green screen technology for branded operator experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Triton Multiplier Roulette Underwater-themed multiplier roulette game for online casino operators, offering up to four win multipliers per round (50x to 1,000x on straight-up wins) with Olympian-themed green screen visuals.
- Royal Riches Roulette Collection-style multiplier roulette with up to 4 multipliers (up to 1,000x) and a Relic Hunt Bonus Game with multipliers up to 500x, designed for online casino operators seeking differentiated game show content.
- Roulette (Classic, Auto, Speed, Motion) Live dealer roulette suite for operators including Classic Roulette (immersive 4K with chat and statistics), Auto Roulette (automated mechanized wheel), Speed Roulette (35-second rounds), and Motion Roulette (slower-paced with enhanced visual effects).
- Blackjack (American, European, Blackjack88) Live and RNG blackjack portfolio for operators, including American and European live dealer variants plus the Blackjack88 RNG title with unlimited scalability, multi-hand play, and side bets (Perfect Pairs, 21+3, Triple Threat up to 1,000x).
- Baccarat (Classic, Speed, Squeeze, Hyper Speed, Baruto) Live dealer baccarat suite for operators, including Classic, Speed (30-second rounds), Squeeze, Hyper Speed (continuous dealing with zero delay), and Baruto (sumo-themed with animations), plus the Mystic5 side bet (up to 888x).
- Dragon Tiger (Standard, Speed) Fast-paced Asian baccarat variant for operators, with eight-deck live dealer tables streamed in 4K. Speed variant offers lightning-quick betting rounds and side bets including Lucky Paws & Lucky Claws (up to 1,000x) and Mystic5 (up to 888x).
- Minigames (RNG) RNG-based miniature casino games for operators, including modern titles and classic favorites revamped for fiat and crypto players, with outcomes guaranteed by Live88's random number generation algorithm.
- Blackjack Tournaments (Leaderboard & Mystery Bounty) Configurable competitive tournament formats for live blackjack, including Leaderboard Tournament (most points) and Mystery Bounty Tournament (in-game milestone rewards), with operator-configurable scoring, minimum bets, and eligibility windows.
- Loot Boxes In-game purchase feature for players to acquire Loot Boxes containing monetary or physical rewards (up to 20 items per box), with operator-customizable box designs, branding, and promotional campaigns.
- Teen Patti Popular Indian live dealer card game offered to online casino operators as part of Live88's live casino game portfolio.
- Andar Bahar Traditional Indian live dealer casino game offered to online casino operators as part of Live88's live casino game portfolio.
Quantifiable outcome
- Players spend 20-30x more on live game shows than standard live dealer games
Companies that use Live88
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Live88 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Live88 partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Winz.iocoreLive88 extended its global reach through a partnership with Winz.io, a cryptocurrency casino established in 2020 and recognized as Best Casino by AskGamblers in 2025. The partnership provides access to Live88's full portfolio including classic games and Triton Multiplier Roulette for crypto players.
- Vibra SolutionscoreLive88 secured its first Latin American distribution deal with Argentina-based Vibra Solutions, making Live88 titles available to operator partners including Betsul, JKBet, and Arena Brasil. This partnership expands Live88's reach into LatAm's growing live casino market.
- BetWarriorcoreBetWarrior, a leading operator in Buenos Aires and LatAm, launched Live88's product offering following Live88 becoming the first supplier to obtain a license from IPLyC. This partnership marked Live88's debut as the only licensed live casino studio in the Buenos Aires region.
- Hub88coreLive88 content is distributed via Hub88's aggregation platform, making the live casino portfolio available to Hub88's network of operator partners in numerous global markets. Hub88 is a sister brand within Yolo Group's B2B ecosystem.
Scale indicators6 records
Recent moves9 records
Expansion highlights7 records
Live88 competitors and assessment
Company assessmentOthers
- Hub88: Sister-brand aggregation platform within Yolo Group that distributes Live88's content to operator partners. While not a competitor (it is a sister brand), it is materially comparable as a B2B iGaming content distribution and aggregation platform serving the same operator ecosystem.
Emerging players
- BetGames: B2B provider of live dealer and live game-show content including unique bet-types and lottery-style games. Comparable as a focused live content studio competing for operator shelf space with innovative formats.
- Lucky Streak: B2B live casino studio offering live dealer games (roulette, blackjack, baccarat) with branded environments and multi-language support. Comparable as a smaller-scale competing live casino content provider targeting the same operator segment.
Direct peers
- OnAir Entertainment: B2B live casino studio focused on customizable branded experiences and premium live dealer content. Closely comparable to Live88's positioning, including its emphasis on bespoke operator branding and tailored studio setups.
- Evolution Gaming: Dominant global live casino studio and game publisher operating hundreds of tables across multiple geographies. Directly comparable as a B2B live casino content provider targeting online operators via API integration—the same core business model as Live88.
- SA Gaming: B2B live casino and RNG provider with strong presence in Asian markets, offering live dealer games and aggregation services. Comparable as a competing live casino supplier serving operator networks via API.
- Pragmatic Play Live: B2B live casino and RNG game publisher offering live dealer content (roulette, blackjack, baccarat) and proprietary game-show mechanics. Comparable to Live88 as a competing supplier targeting operators through API and aggregation partnerships.
- Ezugi: B2B live casino provider offering live dealer tables (roulette, blackjack, baccarat) with multi-language and multi-region studios. Comparable as a competing live dealer content supplier integrated with operators via API.
- Vivo Gaming: B2B live casino supplier providing live dealer games with studios across multiple geographies. Directly comparable as a competing live casino content provider targeting operators in regulated and emerging markets.
Broad incumbents
- Playtech Live: Large incumbent iGaming supplier with a dedicated live casino vertical offering live dealer content, RNG games, and platform technology. Comparable as a broader live casino provider serving online operators globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Live88 social profiles
Digital presenceLive88 compliance and trust
Trust signalCompliance3 records
Live88 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Live88 leadership team
Management profileNumber of profiles
Profiles6 records
Live88 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Live88 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Live88
What does Live88 do?
Live88 is a B2B live casino software provider that develops and licenses customizable live dealer and RNG table games to online casino operators. Its portfolio spans Roulette, Blackjack, Baccarat, Dragon Tiger, Teen Patti, Andar Bahar, and RNG minigames, all delivered through a single API with 4K UHD streaming, green-screen themed environments, bespoke side bets, and configurable branded tables and lobbies. Revenue is generated through licensing arrangements and commercial partnerships with operators globally, including distribution via the Hub88 aggregation platform.
Is Live88 a public or private company?
Live88 is a private company. It is classified as corporate owned and is currently operating.
When was Live88 founded?
Live88 was founded in 2024. It employs 1 to 10 people.
Where is Live88 based?
Live88 is headquartered in Tallinn, Estonia, in the Europe region.
How does Live88 make money?
One revenue line is on record: B2B Software Licensing to Operators.
Who are Live88's main competitors?
Hub88 is listed as an others. Emerging players are BetGames and Lucky Streak. Direct peers are OnAir Entertainment, Evolution Gaming, SA Gaming, Pragmatic Play Live, Ezugi and Vivo Gaming. Playtech Live is listed as a broad incumbent.
Does Live88 have an API?
Yes. Live88 offers a live casino API for operators to integrate their live dealer games (Roulette, Blackjack, Baccarat, Dragon Tiger) into their platforms. The API provides access to a single unified API for the full game portfolio, enabling real-time gameplay, social features, custom branding, and high-definition streaming. Integration typically takes 1-2 weeks. Security measures include advanced encryption, SSL protocols, and fraud detection. Operators can customize table layouts, dealer uniforms, lobbies, and branding through the API. Developer documentation is at live88.io/live-casino-api-integration.
What industry is Live88 in?
Live88's product category is Live Casino Software. Its primary akta.pro industry code is MPAEABAJ, Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer), with a secondary code of MPAEABAB, Live Dealer Online Casinos. Its NAICS code is 5132.