Nutrition And Beyond Ltd.

What Nutrition And Beyond Ltd. does

Nutrition And Beyond Ltd. is a privately held, owner-operated retail supplement business domiciled in Calgary, Alberta, Canada. The company operates one physical storefront at 240 Midpark Way SE #19, supplemented by an e-commerce website at nutritionandbeyond.ca that fulfills orders across Canada with free delivery on orders above $99. The store retails a broad assortment of natural health supplements including vitamins, minerals, amino acids, omega-3s, proteins, herbal tinctures, functional mushrooms, probiotics, and women's, men's, and sleep formulations. Its assortment is anchored by professional and medical-grade third-party brands such as Thorne, Designs For Health, Pure Encapsulations, Natural Factors, Genestra, AOR, Bioclinic Naturals, NAKA, ST. Francis Herbarium, Purica, and Truehope, with no proprietary product formulations or in-house brand disclosed.

The business runs on a direct-to-consumer unit-pricing model, with individual SKUs priced roughly between $5.99 and $189+ and pay-as-you-go billing; revenue figures are not publicly disclosed. Customer segments are segmented across women's health, men's health, fitness enthusiasts, and a primary base of general health-conscious consumers, served through a hybrid mix of in-store consultation led by owner Raj and online ordering. Marketing is concentrated on organic channels, including a blog, Facebook and Instagram pages, and a Calgary Best Rated directory listing. The company recently rebranded to Nutrition & Nourish while maintaining its independent operations and single-store footprint.

Name

Nutrition And Beyond Ltd.

Legal name

Nutrition And Beyond Ltd.

Website

https://nutritionandbeyond.ca

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Nutrition And Beyond Ltd. is an owner-operated retail supplement store in Calgary, Alberta that sells professional-grade vitamins, proteins, herbal tinctures, and specialty health supplements via a single storefront and Canada-wide e-commerce site.

Ownership category

akta.pro rank

Product category

Dietary Supplements Retail

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

akta.pro secondary industry

Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal) (CRAHAEAH)

Keywords

• Dietary supplements retail
• Natural health products
• Vitamin and mineral supplements
• Sports nutrition supplements
• Professional supplement brands

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Supplement Sales: Direct-to-consumer sales of natural health supplements including vitamins, minerals, proteins, amino acids, omegas, and specialty health products through physical retail storefront and e-commerce website.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Nutrition And Beyond is an independent retail supplement store that sells natural health products including vitamins, minerals, proteins, amino acids, omega fatty acids, probiotics, herbal tinctures, functional mushrooms, and specialty health formulations through a single Calgary retail storefront and an owned e-commerce website. Products are sourced from professional-grade third-party brands (Thorne, Designs For Health, Pure Encapsulations, Natural Factors, AOR, Genestra, Bioclinic Naturals, NAKA, Allmax, Perfect Sports, ST. Francis Herbarium, Purica, Truehope, etc.) and sold directly to individual consumers with in-store expert guidance and Canada-wide delivery.

Product overview

Nutrition and Beyond is a retail supplement store in Calgary, Alberta, Canada that offers a comprehensive portfolio of health and nutritional supplements. The store operates as a single-location retail operation (now rebranded as Nutrition & Nourish) rather than a unified software platform. The product assortment includes vitamins (B-complex, C, D, K, A), minerals (magnesium, zinc, calcium), amino acids (NAC, Taurine, leucine), proteins and muscle gain supplements (whey protein, beef protein, creatine), herbal tinctures (ST. Francis Herbarium line), functional mushrooms (Purica Chaga, Cordyceps, Reishi, Turkey Tail), omega fatty acid supplements, probiotics, digestive enzymes, skin care products, men's health formulas, women's health formulas, and sleep support products. The store carries professional/medical-grade brands including Natural Factors (their largest brand category with 26 pages of products), Thorne, Designs For Health, Pure Encapsulations, Genestra, Biomed, AOR, Bioclinic Naturals, NAKA, Allmax, Perfect Sports, and Truehope. Products are organized by category (Vitamins, Amino Acids, Omegas, Proteins, Antioxidants, Collagen, Digestive Products), nutritional goals (Muscle Gain, Heart Health, Multivitamins, Skin Health, Men's Health, Women's Health, Sleep, Energy), and health focus areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Pro-Biotik 15B CP Probiotic supplement delivering 15 billion CFU colony-forming units to support digestive health and immune function for individual health-conscious consumers.
• pH-Pro CP pH balance supplement designed to support optimal bodily pH levels for individual consumers.
• Omega Twist Tangerine Tangerine-flavored omega-3 fatty acid supplement for cardiovascular and overall health support for individual consumers.
• Ultra Gentle Magnesium bis 80 Gentle 80mg magnesium bisglycinate supplement designed for easy absorption and digestive tolerance, for individual consumers seeking mineral support.
• Karbolyn 2.2lb Green Apple High-performance carbohydrate supplement in green apple flavor used as a pre-workout energy source for athletes and gym-goers pursuing muscle gain.
• C4 Preworkout 60srv Blue Raspberry Blue raspberry pre-workout energy supplement designed to enhance workout performance for individual fitness consumers.
• Natural Factors BioCoenzymated Active B Complex 60 Vegetarian Capsules BioCoenzymated B vitamin complex in vegetarian capsules for enhanced absorption and energy metabolism support for individual consumers.
• Natural Factors Echinacea Fresh Herb Tincture 50 mL Liquid Echinacea herbal tincture formulated for immune health support for individual consumers.
• Natural Factors Tranquil Sleep 120 Chewable Tablets Tropical Fruit Chewable sleep support supplement in tropical fruit flavor designed to aid restful sleep for individual consumers.
• Natural Factors N-Acetyl-L-Cysteine (NAC) 600 mg 60 Vegetarian Capsules 600mg N-Acetyl-L-Cysteine amino acid supplement in vegetarian capsules for antioxidant support and respiratory health for individual consumers.
• Extra Strength 25 Zinc Picolinate 210c NAKA High-potency 25mg zinc picolinate supplement in a 210-capsule bottle for immune health support for individual consumers.
• EstroSense Hormone Balancing Therapy Vegetarian Capsules Hormone balancing therapy supplement in vegetarian capsules supporting women's health concerns.
• Natural Factors BioCoenzymated Benfotiamine B1 plus Sulbutiamine 150 mg 30 Vegetarian Capsules Specialized B vitamin complex combining benfotiamine and sulbutiamine in vegetarian capsules for neurological and energy support for individual consumers.
• CARNIVOR 100% Beef Vanilla Caramel 4LB 100% beef protein powder in vanilla caramel flavor in a 4LB format for muscle gain and recovery among fitness consumers.
• IP6 90 Capsules AOR IP6 (inositol hexaphosphate) supplement in a 90-capsule format targeted at cellular health support for individual consumers.
• Natural Factors Vit K2+D3 180 softgels Combined vitamin K2 and D3 softgel supplement for bone health support for individual consumers.
• Vitastack 30PK Allmax 30-day daily vitamin stack package combining multiple Allmax supplements for individual consumers.
• ISO Natural Whey 2LB Allmax Natural whey protein powder in a 2LB format from Allmax for muscle gain and nutritional support among fitness consumers.
• Creatine 3000 120cap Allmax Creatine monohydrate supplement at 3000mg per serving in a 120-capsule format for athletic performance among fitness consumers.
• Isoflex Strawberry 5LB Allmax Whey protein isolate powder in strawberry flavor in a 5LB size for extended supply among fitness consumers.
• Isoflex Chocolate Peanut Butter 5LB Allmax Whey protein isolate powder in chocolate peanut butter flavor in a 5LB size for fitness consumers.
• Nature Essential Garden Japanese Mint Oil Roll On Japanese mint oil in a roll-on format for topical application by individual consumers.
• Bioclinic MITO MOTILE 60PK BN Mitochondrial support supplement in a 60-packet format for cellular energy optimization for individual consumers.
• Butyrate Complex 90 Capsules Genestra Butyrate complex supplement in a 90-capsule format for digestive and gut health support for individual consumers.
• GARDENER'S DREAM OHM Facial Cream Topical facial cream product for skin health and skincare for individual consumers.
• Bioclinic OPTI OVA 60PK BN Eye health support supplement in a 60-packet format for individual consumers.
• ST. Francis Herbarium Tinctures Line Extensive single-herb tincture line from ST. Francis Herbarium including American Ginseng, Astragalus, Black Walnut, Borage, Calendula, Chamomile, Dandelion, Dong Quai, Ginkgo, Globe Artichoke, Goldenseal, Hawthorn, Nettle Root, Passionflower, Rhodiola, Sage, Turmeric, Wild Yam, and Wormwood for individual consumers seeking herbal wellness support.
• Purica Mushroom Supplements Line Premium functional mushroom supplement line from Purica including Chaga, Cordyceps, Red Reishi, Turkey Tail, Complete 360, and Zensation formulations such as Clear Mind Lions Mane, Mindful Breath, and Vibrant Rising Chaga for individual consumers.
• Truehope Supplements Line Truehope brand health supplement line including Inositol, Nascent Iodine Advanced, Empower Plus, and Freeminos amino acid product for individual consumers.
• Diesel Isolate Protein Line (Perfect Sports) Diesel whey protein isolate from Perfect Sports available in Chocolate Waffer, Chocolate Milkshake, Pine Mango, Salted Caramel, Vanilla, Banana, and Strawberry flavors in 2lb and 5lb sizes for fitness consumers.
• Natural Factors Supplements Line Extensive Natural Factors brand assortment including Super Mushroom Whole Earth & Sea, Berberine LipoMicel Matrix, Calm Biotic probiotics, L-Taurine, Diuretic Formula, Alpha-Lipoic Acid, Astaxanthin, Echinacea, Eye Factors, Herring Gold, Kids Multi Gummy, Mens Multi, Mens 50+ Multi, Nattokinase, Whey Factors protein, Women's MultiFactors, Women's 50+ MultiFactors, multiple zinc formulations, probiotics, Omega-3, sleep support, B Vitamins, Vitamin D variants, and Vitamin C products for individual consumers.
• Professional Supplement Brand Portfolio Curated offering of professional- and medical-grade supplement brands including MetaBrand, Thorne, Designs For Health, Pure Encapsulations, Genestra, Biomed, AOR, Bioclinic Naturals, and NAKA available to individual consumers in Calgary and across Canada.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Amazon.ca: Dominant online marketplace selling most of the same brands Nutrition And Beyond carries (Thorne, Natural Factors, etc.) often at competitive prices. The primary online competitive threat to the e-commerce channel.
• Whole Foods Market: Large North American natural and organic grocery retailer with a meaningful supplements and wellness set. Comparable assortment overlap but as part of a much broader grocery/wellness portfolio.
• Loblaw Companies (Shoppers Drug Mart, Real Canadian Superstore): Canada's largest grocery and drug retailer, carrying vitamins and supplements across banners. Competes for the same Canadian supplement shopper with broader assortment and lower price points.

Others

• Herbalife Nutrition: Global nutrition and supplements company using a direct-selling / MLM model. Adjacent peer — comparable products (protein shakes, vitamins) but a fundamentally different distribution model.

Direct peers

• Vitamin Shoppe: Multi-channel specialty retailer of vitamins, minerals, herbs, and sports nutrition supplements in the U.S. Directly comparable to Nutrition And Beyond's core proposition of curated, professional- and sports-grade supplement retail.
• GNC Holdings: Global specialty retailer of health, wellness, and performance nutrition supplements. Closely comparable in product mix (vitamins, proteins, pre-workouts, herbal) and DTC retail model.
• iHerb: Large online specialty retailer of vitamins, supplements, and natural health products. Directly comparable to Nutrition And Beyond's e-commerce supplements offering, though at vastly larger scale and global reach.
• Nature's Source: Canadian health food and supplement retailer with multiple locations. Comparable assortment (vitamins, professional supplements, natural health products) and overlapping target customer.
• Popeye's Supplements Canada: Canadian specialty supplement retail chain carrying vitamins, proteins, pre-workouts, and wellness supplements. Highly comparable as a Canadian multi-store supplement retailer competing for similar customers.

Regional players

• The Health Basket: Canadian online supplement retailer carrying professional and practitioner-grade brands. Comparable to Nutrition And Beyond's e-commerce assortment and target customer, though operating purely online.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/nutritionandbeyondcalgary
• Instagraminstagram.com/nutritionandbeyondcalgary

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutrition And Beyond Ltd.