What GROUNDOLOGY LIMITED does

Groundology Limited is a UK-based private limited company that designs, manufactures, and sells grounding/earthing products intended to reconnect the human body to the Earth's electrical charge and reduce exposure to electromagnetic fields. Its product portfolio spans conductive bedding (sheets, pillow cases, throws, recovery bags, quilted pads), indoor grounding mats, wearable accessories (bands, patches, footwear straps, socks with 22% silver fibre content), and supporting accessories such as country-specific connection cords, earth plugs, and grounding rod kits. The company's product engineering is anchored in three conductive material technologies: a proprietary SoftSilver™ ultra-fine silver thread weave (marketed for EMF shielding against WiFi/5G and approximately twice the longevity of conventional earthing sheets), 316L stainless steel fibre undersheets that resist oxidation, and PU leather mats infused with conductive carbon over a TPE foam base. The firm maintains a UK registered office in Tintern, Wales, and operates under company number 7972052.

Groundology runs a direct-to-consumer e-commerce model through www.groundology.co.uk, pricing in British Pounds and shipping worldwide via Royal Mail, FedEx, DPD, and airmail. The website is available in seven European languages, and country-specific connection plug SKUs support use across UK, EU, Denmark, Switzerland, Italy, Brazil, India, South Africa, Australasia, Israel, and North America. A wholesale channel for business customers exists but official distributors are contractually prohibited from selling on Amazon and eBay. Unit prices range from £6 for connection cords up to £415 for king-size SoftSilver™ sheets, with mid-range products such as the £145 stainless steel undersheet and £165 recovery bag. The customer base is split between health-conscious consumers seeking sleep, inflammation, and EMF-related benefits (primary segment) and athletes/sports teams (secondary segment, anchored by the Tour de France-origin recovery bag). Brand credibility is built on more than a decade as the UK distributor for Clint Ober's Earthing™ products and a 4.7/5 Trustpilot rating with multiple long-tenured customer testimonials citing sustained product effectiveness over years.

The company is independently operated with no disclosed parent, investors, board, or executive team beyond an unnamed founder/owner. No revenue, headcount, or funding data is publicly disclosed; the multilingual website, recent SoftSilver™ product launch, and wholesale channel indicate active but modest commercial expansion. The firm has no disclosed AI/ML, software, or API capabilities — its value proposition rests on materials science, educational content (scientific research references, expert videos), and DTC distribution in a niche alternative-health category.

Name

GROUNDOLOGY LIMITED

Legal name

Groundology Ltd

Website

https://groundology.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Groundology Limited is a UK-based manufacturer and direct-to-consumer retailer of grounding/earthing products — conductive sheets, mats, bands, patches, footwear, and accessories using silver fibre, stainless steel fibre, and carbon-infused materials — serving health-conscious consumers and athletes worldwide.

Ownership category

akta.pro rank

Product category

Wellness Textiles / Grounding & Earthing Products

NAICS

Carpet and Rug Mills (31411)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Carpet Cushion & Underlay Manufacturing (IMAOAJAJ)

akta.pro secondary industries

Floor Covering Backing & Primary Substrate Manufacturing (IMAOAJAK), Interlinings, Linings & Padding (CRAAAMAI)

Keywords

• Grounding earthing products
• Conductive bedding textiles
• EMF shielding fabrics
• Wellness sleep products
• Silver fibre textiles

Headquarters

HQ city

Tintern

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Groundology generates revenue through the direct sale of grounding/earthing products including sheets, mats, bands, patches, footwear, and accessories. Products are sold at various price points from entry-level accessories to premium bedding solutions. The company also offers wholesale options for business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Groundology designs, manufactures, and sells conductive grounding/earthing products that connect the human body to the Earth's electrical charge via grounded outlets or grounding rods. The product portfolio includes grounding sheets (silver-fibre, SoftSilver™ ultra-fine silver thread, and 316L stainless steel fibre undersheets), pillow cases, mats, bands, patches, footwear straps, socks, throws, quilted pads, recovery bags, and accessories such as connection cords, country-specific Earth plugs, grounding rod kits, and a specialized laundry detergent. Products are sold direct-to-consumer via the company's e-commerce website and shipped worldwide.

Product overview

Groundology is a UK-based manufacturer of grounding/earthing products for health and EMF protection. The product portfolio consists of a comprehensive range of conductive bedding products (grounding sheets, pillow cases, throws, recovery bags, quilted pads), grounding mats for indoor use, wearable grounding solutions (bands, patches, footwear straps, socks), and essential accessories (connection cords, earth plugs for international use, grounding rod kits, and specialized laundry detergent). The product line features three conductive technologies: standard silver fibre sheets, advanced SoftSilver™ ultra-fine silver thread sheets with enhanced EMF shielding and longevity, and stainless steel 316L fibre undersheets for maximum durability. Products are designed to connect users to Earth's electrical charge through standard electrical outlets or grounding rods, reducing the effects of electromagnetic fields and supporting various health benefits documented in scientific research.

Differentiator

Problem solved

Functional benefit

Products and services

• SoftSilver™ sheets Premium grounding bedding woven entirely from ultra-fine silver thread, providing electrical connection to the Earth during sleep. Includes EMF shielding against high-frequency EMFs (WiFi and 5G) and reduces low-frequency EMF effects from mains electricity and domestic appliances. Available in multiple sizes (50x260cm to 300x260cm), each with a 4.6m connection cord and Earth connection choice.
• SoftSilver™ pillow case Premium EMF-shielding pillow case using the same SoftSilver™ ultra-fine silver thread fabric as the sheets, conductive on both sides. Provides grounding and EMF shielding around the head during sleep. Includes a 6m coiled connection cord.
• Grounding sheets Standard 100% organic cotton grounding sheets with conductive silver fibres for sleep-time Earth connection. Currently offered on special offer across all sizes.
• Grounding undersheet (316L stainless steel fibre) Premium grounding undersheet using high-grade 316L stainless steel fibre (30% content) blended with cotton and polyester. Stainless steel does not oxidise, maintaining consistent conductivity throughout the full physical life of the fabric. Measures 300cm x 90cm and includes a 4.6m connection cord and Earth connection.
• Grounding pillow cases Standard grounding pillow cases made with 100% organic cotton and silver fibres, conductive on both sides. Measures 50cm x 80cm.
• Grounding throw / blanket Plush, ultra-soft cotton conductive blanket with microfibre backing and silver fibre quilted face. Measures 110cm x 160cm and includes a 6m coiled cord and Earth connection.
• Grounding recovery bag Recovery solution initially designed for Tour de France cyclists, popular with athletes and travellers. Can be used as a sleeping bag or flat sheet, made of 100% organic cotton with silver fibres. Includes a 6m coiled cord and Earth connection.
• Quilted pad Versatile grounding pad for use on chairs, sofas, under feet, in bed, or for pets. Cotton/silver earthing fabric on one face. Measures 50cm x 71cm and includes a 6m coiled cord and Earth connection.
• Grounding mats Conductive indoor grounding mats for sitting or standing at desks, watching television, or exercising. Constructed with PU leather top layer infused with conductive carbon and TPE closed-cell foam base. Eco-friendly, vinyl-free, phthalate-free. Includes a 4.6m connection cord and Earth connection.
• Grounding bands and patches Conductive bands and patches designed to be connected to Earth's electrical field for daytime grounding protection from electromagnetic fields while indoors.
• Grounding footwear straps Conductive footwear accessories (shoe straps, heel straps) that convert most footwear into grounding footwear, enabling grounding while walking or standing. Includes Earthling3™ erthe shoe straps.
• Grounding socks Premium-quality conductive socks with 22% silver fibre content — the highest silver content on the market. Provide grounding when standing on grounded surfaces, using mats, or sleeping on grounding sheets. Available in pairs or 3-pair bundles in M and L sizes.
• Connection cords Straight cords (4.6m/15ft) and extension cords (6m) used to connect grounding products to Earth connection points.
• Earth connection plugs and adapters Country-specific connection plugs for UK, Europe, Denmark, Switzerland, Italy, Brazil, India, South Africa, Australasia, Israel, and North America, plus a worldwide adapter set, for use in any country.
• Grounding rod kit 0.3m stainless steel rod with 12m cord for making a direct ground connection when a properly earthed mains outlet is unavailable.
• Greenscents Laundry Liquid Unscented organic detergent (94% organic) specifically formulated for washing silver-fabric grounding products. Available in 500ml (approximately 22 washes) and 5L sizes.

Quantifiable outcome

• 5-11% more ATP production and 22-33% less oxidative stress in grounded individuals (from cited FEBS Open Bio study)
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Clint Ober's Earthing™coreTechnology or IntegrationFor over a decade, Groundology was the UK distributor for Clint Ober's Earthing™ products, including the Earthing Elite range. Clint Ober is the pioneer of the modern earthing/grounding movement, and this partnership established Groundology's credibility and expertise in the grounding products industry.

Scale indicators1 record

Expansion highlights5 records

Direct peers

• Earthing.com: Clint Ober's company and the original pioneer of the modern earthing/grounding movement. Direct competitor in grounding sheets, mats, bands, and footwear; Groundology was their UK distributor for over a decade.
• Healthyline: Sells a broad range of grounding products (mats, sheets, pillows) alongside PEMF and infrared therapy mats. Overlaps directly on conductive textile floor and bedding products with similar D2C go-to-market.
• Grounding Therapy: Smaller direct competitor selling grounding mats, sheets, and bands online, targeting the same wellness consumer seeking conductive textile products.
• Earthling3: Existing distribution partner that Groundology stocks (erthe shoe straps). Sells grounding footwear accessories and conductive apparel targeting the same wellness/sleep customer.

Emerging players

• Blushield USA: Specialises in EMF protection devices for the home, addressing the same health-conscious consumer concerned about WiFi and 5G exposure that Groundology targets.
• BioElectric Shield: Sells EMF harmonising pendants and wearable devices. Adjacent in the EMF-protection category with a different technology approach but overlapping customer base.
• HigherDOSE: D2C wellness brand selling infrared/grounding mats, blankets, and PEMF products. Targets the same biohacking/wellness consumer with a broader modality portfolio.
• Wellnesse: D2C wellness brand offering natural oral care, hair care, and home products with a focus on non-toxic materials. Adjacent rather than direct competitor, but serves the same health-conscious D2C consumer base.

Broad incumbents

• DefenderShield: Established EMF protection brand offering laptop shields, phone cases, and bedding. Competes with Groundology on the EMF-shielding value proposition but across a much broader product portfolio.

Others

• Plum Flower Mat Co: Sells natural latex and organic bedding including grounding-compatible mats. Functions as an adjacent ecosystem partner rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GROUNDOLOGY LIMITED