GREEN LEARNING CANADA FOUNDATION

What GREEN LEARNING CANADA FOUNDATION does

GreenLearning Canada Foundation is a registered Canadian charity (Charity Registration Number 80221 9469 RR0001) headquartered in Edmonton, Alberta, that delivers free environmental education programs to Canadian K-12 educators and students in grades 3 through 12. The organization originated as an education program of the Pembina Institute in the early 2000s, became an independent entity in 2010, and received charitable status in 2012. Its product surface spans eight curriculum-aligned core programs (Climate Policy Quest, eCards, Eco 360, Electrifying the Future of Transportation, Energy Revealed, Flood:ED, Re-Energy, Sila and the Land, The Ripple Effect), six interactive digital simulators and calculators (EV Conversion, Flood:ED School Greening, Plastic Cycle, Wind Turbine, Electric Motor Controller, Electrical Energy Calculator), a challenge competition with cash prizes, a resources library, and webinars. All content is curriculum-connected with documented alignments to Ontario, Alberta, and British Columbia curricula and is delivered through a free, self-serve LearnWorlds-based web platform.

The organization is fully grant- and donation-funded and does not charge users; revenue streams include individual donations and charitable contributions plus foundation, corporate, and government grants. Named financial supporters include TD Canada Trust Foundation, RBC Foundation, Suncor Foundation, Peter Gilgan Foundation, Calgary Foundation, Laidlaw Foundation, Definity, ENMAX, Alberta Ecotrust, Dow, Intact, the Government of Alberta, Environment and Climate Change Canada, and Canada Summer Jobs. Strategic and technology partners include Microsoft, Ocean Wise, Indigenous Clean Energy, Taking It Global, the University of Waterloo, and Eco Schools Canada. Distribution is product-led through a self-serve digital platform complemented by community-led advocacy via the eCards platform, webinar-led engagement, and selective virtual workshops.

At scale, GreenLearning reports having reached 1,602,495 students and 106,833 educators, with 712,225 website visitors and documented outcomes including 690,246 kg of greenhouse gas reductions and 11,500 kWh of energy saved through its programs. The team operates remotely across Canada with members in Ontario and Alberta. As a non-profit, the organization has no equity investors; it is governed by a board and reports no venture or private equity ownership structures.

Name

GREEN LEARNING CANADA FOUNDATION

Legal name

GreenLearning Canada Foundation

Website

https://greenlearning.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

GreenLearning Canada Foundation is a registered Canadian charity that provides free, curriculum-connected environmental education programs, interactive simulators, and challenge competitions to K-12 educators and students across Canada.

Ownership category

akta.pro rank

Product category

Environmental Education

NAICS

Educational Support Services (61171), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Environmental Science & Sustainability Programs (Ecology, Climate, Conservation) (EDAMABAD)

akta.pro secondary industries

Environmental Education & Outreach (BPAGAGAH), STEM Teacher Tools, Curriculum & Lesson Planning Platforms (EDAFANAK), STEM, Digital Literacy & Maker Education Nonprofits (BPAGADAG)

Keywords

• Environmental education programs
• Youth climate education
• Interactive learning simulators
• Curriculum-connected resources
• Sustainability education challenges

Headquarters

HQ city

Drayton Valley

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Donations and Charitable Contributions: Non-profit organization funded by donations from individuals and organizations who believe in empowering youth with environmental education. Charity Registration Number: 80221 9469 RR0001.
2. Foundation and Corporate Grants: Supported by foundations and corporations including TD Canada Trust Foundation, Calgary Foundation, Laidlaw Foundation, Suncor Foundation, RBC Foundation, Peter Gilgan Foundation, and government funding from Alberta and Canada Summer Jobs.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

GreenLearning Canada Foundation delivers free, curriculum-connected environmental education programs, interactive digital simulators, advocacy tools, and competitive challenges focused on energy, climate change, flooding, transportation, and the green economy for Canadian educators and students in grades 3-12. Programming is delivered through a web-based learning platform requiring free account registration, and is supported by donations and grants from foundations, corporations, and government.

Product overview

GreenLearning Canada Foundation operates a free, unified environmental education platform accessible to educators and students across Canada. The offering combines multiple program types—core educational programs focused on specific environmental topics (climate policy, energy, flooding, Indigenous perspectives, water), interactive digital simulators and calculators (EV Conversion, Wind Turbine, Flood:ED School Greening, Electric Motor Controller, Plastic Cycle), and a student advocacy tool (eCards). Additionally, the platform supports competitive challenges with cash prizes and provides supplementary resources and webinars. All content is curriculum-connected and designed for grades 3-12, with some programs available in French. The organization delivers its offerings through a web-based platform (powered by LearnWorlds) requiring free account registration.

Differentiator

Problem solved

Functional benefit

Products and services

• Re-Energy A hands-on science program where students in grades 3-12 learn to build wind turbines, solar ovens, hydroelectric generators, or biogas generators.
• Flood:ED An educational program helping students in grades 3-12 understand the impact of flooding (the most common natural disaster in Canada) and explore ways to prepare against flooding at home and school.
• eCards An environmental education and advocacy tool for grades 4-12 that empowers youth to learn about environmental issues, create informed messages, and send them to decision-makers. Available in French.
• Energy Revealed An energy education program that helps students understand energy consumption, conservation, and renewable energy sources.
• Eco 360 An environmental education program focused on ecological topics and sustainability practices.
• Climate Policy Quest An environmental education program that engages students in learning about climate policy and taking action.
• Electrifying the Future of Transportation (ETF) A program educating students about electric vehicles and the future of sustainable transportation.
• Sila and the Land A program with Indigenous perspectives exploring the relationship between climate and land, designed to support Truth and Reconciliation.
• The Ripple Effect An environmental education program exploring water systems and conservation.
• EV Conversion Simulator A digital simulator designed to give learners an introduction to converting a gas-powered vehicle into an electric vehicle and an overview of the differences between the two.
• Flood:ED School Greening Simulator A simulator where students explore the impacts of flooding and extreme heat, discover schoolyard greening projects, and identify solutions to help make their school climate ready.
• Wind Turbine Simulator A simulator helping students understand the inner workings of a wind turbine.
• Electrical Energy Calculator A calculator tool that helps students discover how much energy their devices use and their environmental impacts.
• GreenLearning Challenges Competitive challenges with cash prizes (up to $1,000 for first place) where educators engage their class in sustainability-focused projects, including Energy Revealed Challenge, Eco 360 Challenge, Re-Energy Challenge, and Flood:ED Challenge.

Quantifiable outcome

• 1,602,495 students engaged
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered minor.

• Taking It GlobalminorStrategic or Co-development PartnerGlobal education network partner for international environmental education initiatives.
• Ocean WiseminorStrategic or Co-development PartnerOcean conservation organization as partner for marine and environmental education.
• Indigenous Clean EnergyminorStrategic or Co-development PartnerIndigenous-led organization advancing clean energy education with Indigenous perspectives.
• University of WaterloominorStrategic or Co-development PartnerAcademic partner providing educational expertise and research support.
• Eco Schools CanadaminorStrategic or Co-development PartnerPartner organization for sustainable schools programming.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Let's Talk Science: A national Canadian charity delivering STEM and science education programs to K-12 youth. It is a broader incumbent that competes for the same educator and student attention but covers all STEM rather than specializing in environmental content.
• Science World British Columbia: A major BC-based science education organization delivering K-12 programming, exhibits, and digital resources. It is a broader incumbent that intersects with GreenLearning on environmental science content for BC schools.
• Canadian Geographic Education: The educational arm of the Royal Canadian Geographical Society, offering free K-12 resources including environmental and climate topics. Comparable as a long-established, broader environmental/STEM education provider.

Direct peers

• Pembina Institute: GreenLearning's parent organization and a leading Canadian clean-energy think tank. Pembina is the originating entity behind GreenLearning and shares the climate-and-energy education mandate, serving overlapping funder and audience networks.
• Indigenous Clean Energy: An Indigenous-led organization advancing clean-energy education and perspectives. Listed as a strategic partner of GreenLearning, with overlapping Indigenous-knowledge and energy-literacy programming.
• Ocean Wise: A Canadian conservation organization running ocean-focused education programs for K-12 students. Listed as a strategic partner of GreenLearning, Ocean Wise competes and collaborates in the same youth environmental education space.
• EcoSchools Canada: A registered Canadian charity that supports K-12 schools with sustainability and environmental certification programs. EcoSchools Canada is a listed strategic partner of GreenLearning and operates in the same youth environmental education niche across Canada.
• Earth Rangers: A Canadian charity delivering free, curriculum-linked environmental education programs to K-12 students through a digital platform and membership model. Earth Rangers is one of the closest direct comparables in mission, audience, and self-serve delivery.
• Taking It Global: A global education network offering youth-focused programs on social and environmental issues. Listed as a strategic partner of GreenLearning, it operates in the same youth-empowerment and global citizenship education space.

Others

• Climate Action Network Canada: A coalition of Canadian environmental and climate organizations. Not a direct competitor but an ecosystem partner whose members overlap with GreenLearning's audience and funder networks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/GreenLearning
• YouTubeyoutube.com/channel/UCCj52pRv_gX7v6dq5Uv5Kww
• Facebookfacebook.com/greenlearning.canada.foundation
• Instagraminstagram.com/greenlearning
• LinkedInlinkedin.com/company/greenlearning-foundation-canada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GREEN LEARNING CANADA FOUNDATION