B Boyz Inc. The Burger Architects

What B Boyz Inc. The Burger Architects does

B Boyz Inc. (doing business as B BOYZ, branded "The Burger Architects") is a Canadian fast-casual halal burger restaurant chain headquartered in Toronto, Ontario, founded in July 2020. The company operates 10 restaurant locations across Ontario — including Scarborough, Pickering, Vaughan, Thorncliffe (Toronto), Milton, Brampton, Newmarket, Downtown Toronto, Belleville, and Whitby — and differentiates itself through 100% halal-certified, freshly prepared (never-frozen) beef and chicken items, hand-cut tenders and nuggets, in-house seasoning blends, and transparent sourcing from named hand-slaughtered suppliers (Al Ameen, Sargent Farms, Al Ahad for poultry; Toronto Halal Meat and The Honest Butcher for St. Helens Beef; Halco Foodworks / The MeatHead for beef strips; Newmarket Meat Packers for beef fat).

The product portfolio spans premium beef burgers in 5oz–15oz variants (BB Classic, Cheeseburger, Classic Double, Megabite, and specialty stuffed/jalapeño items), chicken burgers (grilled, fried, zesty fried), cheesy steak and chicken subs, a chickpea-based veggie burger, wings in four sauces, hand-cut tenders and nuggets, sides (fries, sweet potato fries, onion rings, tornado fries, multiple poutines), kids meals, family and combo platters, halal-compliant desserts (cakes, cheesecakes), and a beverage line including milkshakes. There is no proprietary technology disclosed; the technical stack is standard QSR, comprising a Wix-hosted website (bboyz.ca), order.store storefronts for direct online ordering at major locations, presence on the three major Canadian third-party delivery platforms (UberEats, Skipthedishes, DoorDash), phone ordering, and Google reCAPTCHA on application forms.

Revenue is generated through dine-in and takeout sales at company-owned locations, direct online ordering, third-party delivery commissions, and an active franchise program that solicits operator applicants with regional and budget criteria. Pricing follows a unit-pricing model with combo upgrades and family deals, publicly disclosed pricing is partial, and customers are segmented horizontally across individuals, families, and children seeking premium halal QSR options. The company remains privately held and founder-operated with no disclosed institutional investors, funding rounds, or revenue figures.

Name

B Boyz Inc. The Burger Architects

Legal name

B BOYZ

Website

https://bboyz.ca

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

B Boyz Inc. is a Canadian fast-casual halal burger chain operating 10 Ontario locations, serving individuals, families, and children with freshly prepared, never-frozen burgers and chicken via in-store, online, and third-party delivery channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Dine-In and Takeout Sales: Revenue generated from customers ordering directly at any of the 10 physical restaurant locations in Ontario. Customers can order in-person or by phone for pickup.
2. Online Ordering (Direct Website): Revenue from online orders placed through the company's website via order.store links for each location.
3. Third-Party Delivery Platform Orders: Revenue from orders placed through UberEats, Skipthedishes, and DoorDash delivery platforms. The company does not personally deliver but is available on these marketplaces.
4. Franchising: The company offers franchise opportunities to expand the brand. Interested parties can apply through the franchising page, providing their name, email, phone, operating experience, preferred region, and budget.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

B Boyz is a Canadian fast-casual restaurant chain that prepares and sells freshly made, 100% halal-certified beef burgers, chicken burgers, sandwiches, wings, hand-cut tenders and nuggets, sides, desserts, and beverages from 10 owned locations across Ontario. The brand also licenses its concept through franchising to expand into new territories.

Product overview

B Boyz is a premium burger restaurant chain operating 10 locations across Ontario, Canada. The company's core offering is freshly prepared, halal-certified beef and chicken burgers made with natural, locally sourced ingredients. The product portfolio centers on premium burgers (BB Classic, Cheeseburger, Classic Double, Megabite, and specialty stuffed/jalapeño variants), complemented by chicken burgers (grilled, fried, zesty fried), subs (cheesy steak, cheesy chicken), and vegetarian options. The complete offering extends to sides (fries, onion rings, tornado fries, poutine varieties), chicken tenders and nuggets, wings in four flavors, kids meals, combo upgrades, special family/deal platters, desserts (cakes, cheesecakes), and beverages including milkshakes. All locations offer consistent menus with in-store preparation using 100% fresh, never frozen meat.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Burgers Freshly prepared halal beef burgers in patty sizes from 5oz to 15oz, including BB Classic, Cheeseburger, Classic Double, Megabite, Heavenly Cheese, Cheese Grenade, BB Firefly, stuffed cheese variants, and jalapeño options, prepared with in-house seasonings for dine-in, pickup, or delivery customers.
• Chicken Burgers Chicken-based burger offerings including Grilled Chicken marinated in in-house seasonings, Fried Chicken breast burger, and Zesty Fried Chicken covered in spicy sauce, sold at all B Boyz restaurant locations.
• Cheesy Steak and Cheesy Chicken Subs Submarine-style sandwiches built with thinly sliced halal steak or chicken topped with cheese and grilled onions.
• Veggie Burger Vegetarian chickpea-based burger offering for non-red-meat diners.
• Chicken Wings Freshly prepared halal chicken wings available in BBQ, Hot Buffalo, Honey Garlic, and Sweet Heat flavors in portions of 6 or 12 wings, with combo upgrades including side and drink.
• Chicken Tenders and Nuggets Hand-battered, hand-breaded chicken tenders and nuggets marinated in B Boyz's in-house seasonings, prepared fresh in-house (not pre-cut), available in 3 or 5 piece portions with combo upgrades.
• Fries and Sides Side dishes including regular fries (Regular, Medium +$2.00, Large +$3.00), sweet potato fries, onion rings, tornado fries (deep-fried spiral-cut whole potato on skewer), and poutines in classic, chicken, and beef bacon varieties.
• Combo Meals Meal bundles pairing any burger with fries, sweet potato fries, onion rings, tornado fries, or poutine, plus a drink; upgrade options include water, canned drinks, milkshakes, or Barbican beverages.
• Kids Meals Child-sized meals recommended for children under 7, including mini cheeseburger, grilled chicken, or fried chicken combos paired with fries and a drink.
• Special Deals and Platters Value bundles including the Family Deal (4 cheeseburgers and large fries), Two Can Dine (2 cheeseburgers and medium fries), and B Boyz Platter (5 burgers, 1 large side, 6 wings, and 5 canned drinks).
• Desserts Dessert items including Heavenly Chocolate cake with chocolate fudge layers, Buttermilk Red Velvet cake (4 layers with cream cheese frosting), Creme Brulee Cheesecake, and Caramel Brownie Cheesecake.
• Beverages Drink offerings including canned soft drinks (Coca Cola, Diet Cola, Coca Cola Zero, Sprite, Ginger Ale, Nestea, Orange Crush), Barbican non-alcoholic malt beverages (Green Apple, Strawberry, Pineapple, Pomegranate), bottled water, juice (Oasis Apple, Orange), and milkshakes (Vanilla, Caramel, Mango, Strawberry, Chocolate, OREO, Blueberry, Ferrero Rocher).
• B Boyz Franchising Program Franchise offering that licenses the B Boyz brand, operating model, and menu to qualified entrepreneurs who open new restaurant locations in approved regions; prospective franchisees apply by submitting name, email, phone, operating experience, preferred region, and budget via the franchising page.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wendy's Canada: Major North American burger QSR with established Canadian presence, offering square beef patties, chicken sandwiches, sides, and combos that compete directly with B Boyz's core menu.
• Hero Burger: Canadian halal-focused premium burger chain with multiple GTA locations. Most direct comparable: same halal QSR niche, same product category (burgers and sides), same target customer base in Ontario.
• A&W Canada: One of Canada's largest burger QSR chains with nationwide footprint and a focus on fresh, never-frozen beef. Direct competitor in the premium/quality burger QSR segment where B Boyz positions itself.
• Big Smoke Burger: Canadian premium burger chain with a GTA-rooted identity and similar quality/premium positioning to B Boyz, offering a comparable competitive benchmark for premium burger QSR economics in Ontario.
• Five Guys Canada: Premium American burger QSR operating in Canada with made-to-order burgers, customizable toppings, and fresh ingredients — closely overlapping B Boyz's product and quality positioning.

Emerging players

• Osmow's Shawarma: Rapidly growing Canadian halal Mediterranean QSR with strong GTA presence. Comparable as a Canadian halal QSR scaling from regional chain to national franchise brand via similar multi-channel, multi-protein approach.
• Shake Shack: Premium burger QSR with growing Canadian presence emphasizing fresh, non-frozen ingredients and a modern brand experience — a comparable trajectory from small premium burger chain to multi-market brand.

Regional players

• Mary Brown's Chicken: Canadian chicken-focused QSR chain with significant Ontario footprint. Comparable for its Canadian QSR multi-unit franchise model and overlap on B Boyz's chicken sandwich, tender, and wing categories.

Broad incumbents

• Burger King (RBI Canada): Subsidiary of Restaurant Brands International operating one of the world's largest burger QSR chains with deep Canadian footprint and aggressive value/pricing competition that pressures smaller chains.
• McDonald's Canada: Largest QSR operator in Canada with national footprint, established supply chain, and the marketing scale to dominate burger occasions. Sets the competitive baseline for menu pricing, delivery partnerships, and promotional cadence.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/b-boyz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B Boyz Inc. The Burger Architects