Name

NW CRICKET INC.

Legal name

NW Cricket Inc.

Website

https://nwcricketstore.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Cricket Equipment Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (339920), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Cricket Equipment Retail (CRAMAEAH)

Keywords

• Handcrafted cricket bats
• Cricket bat repairs
• English willow bats
• Tape ball cricket
• Cricket equipment manufacturing

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Cricket Bats: Made-to-order handcrafted English Willow cricket bats with extensive customization options including willow grade, size, weight, handle shape, sweet spot position, and finish. Lead time of 2-3 weeks.
2. Premade Cricket Bats: In-stock cricket bats available for immediate purchase and pickup, including various grades from Performance to Grade 2 English Willow.
3. Tape Ball Cricket Bats: Specialized bats designed for tape ball cricket, engineered for heavy tape ball play with lightweight construction and large profiles.
4. Cricket Bat Repair Services: Professional repair services including handle replacement, crack repair, knocking, re-pressing, refurbishment, and maintenance. Repairs for all brands of cricket bats.
5. Cricket Equipment & Accessories: Sale of cricket balls (leather), grips, toe guards, scuff sheets, batting pads, gloves, and thigh pads.
6. Bat-maker Supplies: Sale of raw materials for bat makers including clefts/part-made bats and Singapore cane handles for DIY bat makers and repairs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

NW Cricket Inc. handcrafts English Willow cricket bats at its Ottawa, Canada workshop using UK-grown willow and premium Singapore cane handles. The company offers made-to-order custom bats (Performance to Supergrade), premade bats, specialized tape ball bats, and a full-service repair division for all bat brands. It also retails accessories (balls, grips, toe guards, scuff sheets, batting protection) and supplies bat-makers.

Product overview

NW Cricket is a Canadian cricket bat manufacturer and repair service offering handcrafted English willow cricket bats. The core product portfolio consists of Custom Made Cricket Bats (bespoke bats built to customer specifications with grades from Performance to SUPERGRADE) and Premade Cricket Bats (in-stock options including NW Spectre Storm and various grade levels). The company also produces specialized Tape Ball Cricket Bats (NW TBC Players series) designed for heavy tennis tape ball cricket. Supporting the bat business is a comprehensive repair and services division offering handle replacement, crack repair, knocking, re-pressing, weight reduction, refurbishment, and laser engraving. The accessory line includes cricket balls (NW Vortex Premium, NW Club, NW Crown 2.0), batting grips in multiple styles, toe guards, scuff sheets, and batting protection gear. The company also sells bat-making supplies (clefts and handles) and offers a Factory Seconds line of discounted bats with cosmetic imperfections. All products are handcrafted at the Ottawa workshop with worldwide shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Made English Willow Cricket Bat Handcrafted made-to-order English Willow cricket bats with full customization of weight, size, handle shape, sweet spot position, and aesthetics. Available in grades from Performance to Supergrade; 2-3 week lead time; starts at $261 USD.
• Premade English Willow Cricket Bats In-stock ready-to-pickup English Willow cricket bats including NW Spectre Storm Butterfly and Performance Grade variants. New bats added weekly. Prices range from $144 to $326 USD.
• NW TBC Players Premium Tape Ball Cricket Bat Specialized laminated tape ball cricket bat with Grade 1+ English willow face, engineered in Ottawa for heavy tape ball play. Ultra-light at 1000-1050g with full profile back; priced at $203 USD.
• Cricket Bat Repair & Services Professional repair services for all cricket bat brands including handle replacement, crack repair, knocking, re-pressing, refurbishment, weight reduction, scuff sheet and toe guard installation, and laser engraving. 1-3 week turnaround, express service available.
• NW Cricket Balls (Vortex Premium & Club) Leather cricket balls including alum-tanned NW Vortex Premium for up to 50-over matches and NW Club 4-piece leather ball for shorter matches and practice. Priced from $11 to $16 USD.
• Cricket Bat Grips Rubber cricket bat grips in multiple styles including Players, Cheveron, Dynamite, Hex, and Bracelet. Prices start at $5 USD.
• Batting Protection Gear Cricket batting protection including Players Pro Batting Pads ($80), Players Pro Cut Finger Batting Gloves ($65), and Combo Players Thigh Pads.
• Cricket Bat Toe Guard Rubber toe guard that protects cricket bats from moisture and prevents chipping during running between wickets.
• Cricket Bat Scuff Sheet / Facing Protector Custom-made scuff sheets cut to 15 inches for bat face and edge protection, available in Fibre Mesh, Clear 3M, and Made in UK options. Prices from $13 USD.
• Supplies for Bat-makers & Repairs Raw materials and components for bat-making including Part Made Cricket Bat/clefts ($160+) and Singapore Cane Handles ($17+) for DIY bat makers and repair professionals.
• Factory Seconds Bats Discounted cricket bats with minor cosmetic imperfections that do not affect performance. Available in Performance Grade from $148, Grade 2 from $183, and Grade 1+ from $283 USD. Final sale.

Quantifiable outcome

• Every Custom bat covered under NW Care + warranty including 12 months handle coverage, 6 months bat face coverage (up to 2 repairs), fully knocked with Pro Knocking, fully oiled and edge rounded, free scuff sheet and toe guard installed, and lifetime 20% discounted repairs
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kookaburra Sport: Australian cricket equipment brand producing bats, balls, gloves, and protection gear. Comparable product line to NW Cricket (handcrafted English Willow bats + accessories), serving overlapping amateur-to-professional player segments.
• Gray-Nicolls: Historic English cricket equipment manufacturer producing English Willow bats, balls, gloves, and pads. Direct competitor in the premium handmade cricket bat category that NW Cricket also targets, with much larger global brand recognition.
• MRF: Indian cricket bat and equipment manufacturer producing premium English Willow bats and protective gear. Comparable premium positioning and product line to NW Cricket's custom bats and accessories range.
• DSC (Delux Sports Company): Indian manufacturer of cricket bats and equipment including English Willow and Kashmir Willow lines. Comparable in product range and price tiers to NW Cricket's full custom-to-factory-seconds bat offering.
• Spartan Sports: Indian cricket equipment brand producing English Willow bats, tape ball bats, and accessories. Direct competitor especially in tape ball cricket bats, an explicitly engineered product category for NW Cricket.
• New Balance Cricket: Global athletic brand offering English Willow cricket bats and cricket footwear. Comparable in product line and target market (premium amateur-to-professional players), though New Balance operates at much larger scale with broader athletic distribution.
• Gunn & Moore (GM): Premium English Willow cricket bat maker and full cricket equipment brand. Comparable to NW Cricket in product category (handmade willow bats), though GM is a long-established UK incumbent with global distribution.
• SS (Sareen Sports): Indian cricket equipment manufacturer producing English Willow bats and accessories, including tape ball bats. Direct competitor especially in the tape ball segment that NW Cricket has explicitly engineered products for.

Broad incumbents

• Adidas Cricket: Global sports brand offering cricket bats, footwear, and apparel. Adjacent to NW Cricket's premium bat category but positioned as a broad multi-sport athletic brand rather than a specialist bat maker.
• Puma Cricket: Global athletic brand offering cricket footwear and apparel, competing for premium amateur-to-professional cricket players. Overlaps with NW Cricket's accessory category but is not a specialist bat maker.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@nw.cricket
• Facebookfacebook.com/100084517592185
• Instagraminstagram.com/nw.cricket

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NW CRICKET INC.