PRETTY AND PERSONALISED LTD

What PRETTY AND PERSONALISED LTD does

Pretty and Personalised Ltd is a UK-based, bootstrapped e-commerce business that designs, handcrafts and sells personalised wooden gift items directly to consumers through its own website. Founded in 2010 by Lisa Hennessy, who operates the company as its sole employee from her home in Shropshire, the business targets gift-buyers seeking customised keepsakes for occasions including weddings, birthdays, anniversaries, Christmas, christenings, new baby, in-memory tributes and corporate appreciation. The product range spans more than ten categories — photo frames (driftwood, vintage, oak, solid wood, multi-photo, shutter), plaques and cake stands, plush toys with engraved wooden tags, chopping boards, wooden spoons, hairbrushes, memory boxes, hammers, wine boxes and driftwood gifts — with a 'Design Your Own' customisation service and a 'Banter Collection' of humorous items.

Production is entirely manual: text is burned into wood by hand for a natural finish, painted items are personalised by hand with fine black or white ink, and each piece is made-to-order. Pricing is unit-based, ranging from £5.99 for Christmas ornaments to £29.99+ for log-slice cake stands, with free Royal Mail 2nd-class UK delivery included and a £1 upgrade to 1st class. Payment is processed via PayPal. The company does not sell through third-party marketplaces or wholesale channels and ships UK only.

Go-to-market is organic and owner-led, relying on word-of-mouth, repeat customers, an active blog (since November 2013), an email newsletter, a customer photo gallery, Trustpilot reviews, and social media presence across Facebook, Instagram, Pinterest, Twitter and YouTube. There is no external funding, no hiring beyond the founder, no M&A activity, and no international expansion; the business is structured as a lifestyle micro-enterprise with limited scaling levers under the current operating model.

Name

PRETTY AND PERSONALISED LTD

Legal name

Pretty and Personalised Ltd

Website

https://pretty-and-personalised.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Pretty and Personalised Ltd is a UK home-based, founder-operated e-commerce business that designs and handcrafts personalised wooden gifts — including photo frames, plaques, chopping boards, plush toys and keepsakes — selling directly to UK consumers via its own website.

Ownership category

akta.pro rank

Product category

Personalised Gift Manufacturing

NAICS

Gift, Novelty, and Souvenir Retailers (459420), All Other Miscellaneous Wood Product Manufacturing (321999), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Jewelry, Silverware & Plated Ware (3910), Dolls & Stuffed Toys (3942), Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC)

akta.pro secondary industries

Home Fragrance, Candles & Small Giftables Retail (CRALAJAN), Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)

Keywords

• Personalised gift shop
• Handcrafted wooden gifts
• Custom photo frames
• Engraved keepsakes
• Wooden home decor

Headquarters

HQ city

Telford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time sales of handcrafted personalized gift items including photo frames, plaques, soft toys, chopping boards, wooden spoons, and other keepsakes. Customers pay per item with free UK postage included in prices. Revenue is generated through direct e-commerce transactions on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

PRETTY AND PERSONALISED LTD designs, handcrafts, and sells personalised wooden gifts for individual customers, including photo frames, plaques, chopping boards, soft toys, wine boxes, memory boxes, driftwood decor, and a bespoke "Design Your Own" range. Items are individually made-to-order with custom names, dates, messages, and personal details, and are produced using hand-burning and hand-painting techniques on natural wood, with free UK delivery.

Product overview

PRETTY AND PERSONALISED LTD is a UK-based handcrafted personalised gift company founded in 2010 by Lisa Hennessy, operating from Shropshire. The company offers a diverse portfolio of individually handcrafted wooden gifts that can be personalised with custom wording, names, dates, or quotes. Their core product line includes Photo Frames (available in driftwood, vintage, oak, solid wood, multi-photo, and shutter styles), Plaques & Cake Stands (wood slice and log slice varieties), Plushies/Soft Toys (with personalised wooden tags), Chopping Boards, Wooden Spoons, Hair Brushes, Memory Boxes, Hammers, Wine Boxes, and Driftwood Gifts. The company also offers a 'Design Your Own' customisation service and a 'Banter Collection' of humorous gifts. All products feature hand-engraved or hand-burned personalisation, with wooden items using burned wording for a natural, long-lasting effect, while painted items use hand-applied fine ink. Products are primarily made-to-order with 1-3 working day dispatch times and free UK delivery via Royal Mail.

Differentiator

Problem solved

Functional benefit

Products and services

• Personalised Photo Frames Handcrafted personalised wooden photo frames, individually made-to-order with custom names, dates, and messages, designed for UK consumers looking for unique keepsake gifts.
• Personalised Plaques Handmade personalised wooden plaques featuring custom names, dates, and messages, intended as decorative keepsakes and gift items for individuals.
• Personalised Soft Toys Personalised soft toys that can be customised with names or messages, aimed at gift buyers looking for personalised items for children and family members.
• Personalised Chopping Boards Handcrafted personalised wooden chopping boards with custom names, dates, and messages, sold as bespoke kitchen gifts.
• Personalised Wooden Spoons Personalised wooden cooking spoons hand-burned with custom text, marketed as personalised kitchen and gift items.
• Personalised Wine Boxes Personalised wooden wine boxes featuring custom engraving, positioned as personalised gift items for occasions such as weddings, anniversaries, and birthdays.
• Personalised Driftwood Gifts Personalised driftwood decor items hand-decorated with custom names, dates, or messages, sold as rustic home-decor gifts.
• Personalised Memory Boxes Personalised wooden memory boxes handcrafted with custom names or messages, intended as keepsake gift items.
• Design Your Own Bespoke custom-design service that lets customers commission fully personalised wooden products based on their own specifications, messages, and artwork.
• Banter Collection A themed collection of personalised wooden gifts featuring humorous or playful designs, marketed as novelty gifts for individual consumers.

Quantifiable outcome

• Each item is unique due to natural wood variations and handcrafting process

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• PayPalcoreTechnology or IntegrationPayPal is used as the primary payment gateway. Customers can pay via PayPal account or use debit/credit cards through PayPal. SSL technology encrypts all payment information.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Getting Personal: UK online retailer specialising in personalised gifts (mugs, frames, plaques, chocolates) for occasions like birthdays, weddings, and Christmas. Closely overlaps Pretty and Personalised's occasion-led, customisable gift model.
• Personalised Mugs Co: UK specialist in personalised mugs and related drinkware/giftware, operating on the same direct-to-consumer e-commerce model with bespoke wording for gifting occasions.
• Treat Republic: UK personalised-gift retailer offering custom prints, frames, mugs, and keepsakes with same-day dispatch. Targets the same occasion-based gifting occasions (weddings, birthdays, Christmas) with a more digitally-led brand.
• Signature Gifts: UK online personalised-gift retailer offering custom-engraved keepsakes, frames, and homeware. Overlaps with Pretty and Personalised on wooden frames, plaques, and custom-text gifting.

Broad incumbents

• Firebox: UK online gift retailer known for novelty and unusual personalised gifts; competes for the same gift-giver wallet on birthdays, Christmas, and other occasions, but with a broader, non-wooden product mix.
• Zazzle: Global print-on-demand marketplace for personalised products (frames, plaques, homeware). An at-scale, digital customisation alternative to handcrafted wood engraving for similar gift SKUs.
• Moonpig: UK-leading personalised cards and gift retailer, extending from greetings cards into personalised keepsakes and hampers. A scaled, brand-led incumbent competing for the same UK personalised-gifting demand.
• Prezzybox: UK online gift retailer with a wide range of personalised and novelty gifts for birthdays, weddings, and Christmas, often bundled with custom engraving options on wood and glass.
• Etsy: Global marketplace for handmade and personalised goods, including hand-engraved wood frames, plaques, and keepsakes. Functions as both a competitive marketplace and a potential distribution channel for similar artisan sellers.
• Not On The High Street: UK curated marketplace aggregating thousands of small makers of personalised gifts, homeware, and keepsakes — directly comparable as a distribution channel and competitor to Pretty and Personalised's handcrafted personalised wooden product line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/personalisedphoto
• YouTubeyoutube.com/channel/UCj4tOzB0aRg0t75VJ3D1q0g
• Facebookfacebook.com/personalisedphotoframes
• Instagraminstagram.com/prettyandpersonalised
• Pinterestpinterest.com/personalisedph

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRETTY AND PERSONALISED LTD