Decus

What Decus does

Decus International OÜ operates a single-location aesthetic medicine clinic in Tallinn's Mustamäe district (Sütiste tee 19A), entity-registry code 12970719, holding Estonian Health Board activity license L04089. The clinic delivers a portfolio of 40+ procedures across five categories: laser treatments (Alma Lasers), aesthetic injections (Botox, fillers, biorevitalization, plasma therapy), device-based treatments (Exion, Ultraformer III, Morpheus8), body treatments (cryolipolysis, LPG, HIFU body), and medical dermatology consultations. A distinguishing capability is the regional exclusivity on advanced equipment — the clinic is the first Alma Lasers facility in the Baltic and Nordic region and the only Estonian provider of the Exion AI-powered RF/ultrasound device. The team is anchored by Dr. Anastas Piruzyan (Doctor of Medical Sciences, dermatologist-oncologist, laser surgeon with 30+ years of experience), supported by two named specialists (Anna Gaitahtsjan, Ilona Sinskaja), with the clinic actively recruiting additional staff.

The business model is direct-to-consumer with physical service delivery supplemented by an e-commerce voucher store (decus.ee/pood) that collects payment upfront at discounts to in-clinic pricing. Pricing is transactional per treatment, with Botox from €176/zone, fillers from €270/ml, and device packages ranging from €49 to €3,040. A loyalty program returns 10% of spend as gift cards (1-month validity), and a 2026 partnership with Inbank Finance introduces interest-free installment plans (3, 6, or 10 installments) for services over €400. Marketing runs through a multilingual website (Estonian, English, Russian), online booking via the Saloninfra platform, blog content, email newsletter with €20 new-customer voucher, and customer testimonials. Customers split between women seeking non-invasive aesthetic procedures, a growing male clientele, medical dermatology patients, and Finnish cross-border clients. No external funding rounds, institutional investors, or parent company are disclosed; growth is organic, evidenced by active hiring and incremental product/geographic expansion.

Name

Decus

Legal name

Decus International OÜ

Website

https://decus.ee

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Decus International OÜ is a single-location aesthetic medicine clinic in Tallinn, Estonia, offering 40+ procedures including laser treatments, aesthetic injections, body treatments, and medical dermatology, with exclusive regional access to advanced devices such as Exion and Alma Lasers, serving individual consumers in Estonia and inbound Finnish clients.

Ownership category

akta.pro rank

Product category

Aesthetic Medicine / Beauty Clinic Services

NAICS

Offices of Physicians (6211), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)

akta.pro secondary industries

Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Aesthetic medicine services
• Laser hair removal
• Cosmetic injection treatments
• Body contouring services
• Dermatology consultations

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Aesthetic Procedures and Treatments: One-time service fees for cosmetic procedures including injectables (Botox, fillers, biorevitalization), laser treatments, body treatments, and device-based treatments. Prices vary by procedure complexity with Botox starting at €176 per zone, fillers from €270 per ml, and comprehensive packages reaching €3,040.
2. E-commerce Voucher Sales: Online store selling service vouchers and packages. E-shop prices are typically lower than in-clinic pricing, providing revenue upfront before service delivery. Vouchers valid for 2 months.
3. Loyalty Program Revenue: Bonus rewards system where customers earn 10% back on spending (€10 gift card per €100 spent). Drives repeat visits and customer retention through accumulated loyalty credits.
4. Payment Plan Financing: Partnership with Inbank offering interest-free installment payments (up to 3, 6, or 10 installments) for services over €400, enabling higher-value purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Decus Clinic is an aesthetic medicine and dermatology clinic in Tallinn, Estonia, offering 40+ procedures spanning laser treatments (hair removal, resurfacing, rejuvenation), injectable aesthetics (Botox, dermal fillers, biorevitalization, plasma therapy), device-based treatments (Exion, Ultraformer III HIFU, Morpheus8 RF microneedling), body contouring (cryolipolysis, LPG massage), thread lifting, and medical dermatology consultations. Services are delivered from a single physical clinic and supported by an e-commerce store selling service vouchers, a loyalty bonus program, and installment financing.

Product overview

Decus is a beauty clinic in Tallinn, Estonia offering a comprehensive portfolio of aesthetic and medical dermatology services. The core offerings span five main categories: (1) Laser Treatments using Alma Lasers technology for hair removal, skin resurfacing, rejuvenation, and pigmentation; (2) Aesthetic Injections including Botox, dermal fillers, biorevitalization, plasma therapy, and specialized preparations like SUNEKOS and RRS-HA; (3) Device-Based Treatments featuring advanced equipment including Exion (AI-powered RF/ultrasound), Ultraformer III (HIFU), and Morpheus8 (RF microneedling); (4) Body Treatments encompassing cryolipolysis, LPG massage, and body contouring; and (5) Medical Dermatology services. The clinic also operates an e-shop for online service purchases and offers a bonus rewards program. Services are available in Estonian, Russian, and English, with the clinic operating under Health Board license L04089.

Differentiator

Problem solved

Functional benefit

Products and services

• Laser Treatments Comprehensive laser-based aesthetic and medical procedures using Alma Lasers technology, including laser hair removal, laser skin resurfacing, Clear Lift laser rejuvenation, pigmentation treatment, capillary removal, tattoo removal, NIR skin tightening, acne treatment, and skin growth removal. Targeted at adults seeking non-invasive skin and hair solutions.
• Aesthetic Injections Injectable beauty treatments including Botox injections, dermal fillers (Juvederm, Stylage), biorevitalization, plasma therapy injections, SUNEKOS injections, RRS-HA long-lasting injections, and lipolysis injections. For adult clients seeking facial rejuvenation, wrinkle reduction, and facial contouring.
• Body Treatments Body contouring and firming treatments including cryolipolysis (fat freezing), LPG endermologie massage, HIFU body lifting, and Morpheus8 body treatments for skin tightening and fat reduction. For clients seeking non-invasive body shaping.
• Dermatology Services Medical dermatology consultations and treatments including birthmark examination, skin disease diagnosis (psoriasis, dermatitis), dermatoscopy, skin lesion removal, and dermabrasion, performed by Dr. Anastas Piruzyan, dermatologist-oncologist and laser surgeon. For patients requiring medical-grade skin evaluation and treatment.
• HIFU Ultrasound Lifting (Ultraformer III) Non-invasive High-Intensity Focused Ultrasound (HIFU) treatment using Ultraformer III for face and body SMAS-lifting that tightens and lifts skin, smooths wrinkles, refines facial contours, reduces subcutaneous fat, and stimulates collagen and elastin production without surgery or recovery time. For clients seeking non-surgical lifting results.
• Morpheus8 RF Microneedling Radiofrequency microneedling device combining micro-needles with RF energy to tighten skin, smooth wrinkles, improve complexion, reduce acne scars, and enhance overall skin quality. For clients seeking skin rejuvenation and scar revision.
• Exion AI-Powered Rejuvenation AI-powered multifunctional device treatment for face and body rejuvenation combining radiofrequency, ultrasound, and artificial intelligence to tighten skin, smooth wrinkles, improve texture and hydration, and reduce subcutaneous fat. Exion is available exclusively at Decus in Estonia. For clients seeking next-generation, painless skin rejuvenation with minimal side effects.
• Thread Lifting Non-surgical face lifting using specialized threads including Mono threads, Cog threads, Screw threads, and Aptos threads to correct facial oval, lift sagging tissue, and provide skin tightening effects. For clients seeking non-surgical facial lifting and contouring.
• Beauty and Skin Treatments General aesthetic and cosmetic services including chemical peels (PRX-T33, Appeex, Linerase, CNC), cosmetic treatments, and combination beauty packages. Includes services such as Youth Elixir with NAD (device therapy paired with mesotherapeutic vitamin cocktail via nanoneedling). For clients seeking cosmetic skincare and combination treatment plans.
• Plasma Therapy for Hair Hair growth stimulation treatment using the client's own platelet-rich plasma to reduce hair loss, accelerate growth, support transplanted hair, and reduce dandruff, performed with a nearly painless pistol injection method. For clients experiencing hair loss, including Finnish clients who travel for this treatment.
• E-shop Online Store (Service Vouchers and Packages) Own-branded e-commerce platform at decus.ee/pood selling clinic service vouchers, trial treatments, and packages. E-shop prices are typically lower than in-clinic rates, vouchers are valid for 2 months, and the platform enables upfront revenue collection before service delivery. For existing and prospective clients seeking discounted advance purchase.

Quantifiable outcome

• 85%+ reduction in sweating with Botox hyperhidrosis treatment
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Alma LaserscoreTechnology or IntegrationIsraeli manufacturer of advanced laser technology. Decus was first clinic in Baltics and Nordic countries to obtain Alma Lasers equipment including Soprano Ice (laser hair removal), ClearLift (rejuvenation), and PixelCO2 (resurfacing).
• Morpheus8 (InMode)coreTechnology or IntegrationProvider of fractional RF microneedling technology. One of the world's most acclaimed skin rejuvenation devices, described as most effective method available.
• ExioncoreTechnology or IntegrationAI-powered skin rejuvenation device combining radiofrequency and ultrasound. Available exclusively at Decus in Estonia.

Scale indicators4 records

Recent moves13 records

Expansion highlights5 records

Broad incumbents

• Sk:n Clinics: UK's largest chain of specialist skin clinics offering laser hair removal, injectables, and dermatology services. Useful benchmark for multi-location med spa scaling, though operating at much larger scale.
• The Private Clinic: UK-based group of clinics offering non-surgical and surgical aesthetic treatments including injectables, laser, and body contouring. Comparable medical-grade positioning and broad service portfolio.
• Courthouse Clinics: Established UK aesthetics clinic group offering non-surgical treatments including Botox, fillers, laser, and skin rejuvenation. Comparable premium positioning and service breadth.
• Thérapie Clinic: European med spa chain with presence in UK, Ireland, and internationally, offering laser hair removal, injectables, and skin treatments. Relevant scale benchmark for aesthetic clinic chain expansion.

Direct peers

• Dr. Mes Clinic: Estonia-based aesthetic clinic offering injectables, laser treatments, and beauty procedures. Local competitor in the same Tallinn market with overlapping service offerings.
• EF Medispa: Multi-location UK med spa offering aesthetic treatments, body contouring, and wellness services. Comparable mix of physician-led aesthetic medicine and consumer-facing brand experience.
• Vitaclinika: Estonian aesthetic medicine clinic offering injectables, laser treatments, and body procedures. Direct competitor in Tallinn, comparable size and service mix.
• KSA Siluett: Estonia-based beauty clinic chain offering aesthetic medicine, injectables, laser hair removal, and skincare treatments. Most direct head-to-head competitor to Decus in the Tallinn market, with similar service menu and positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decus