Sahver.ee

What Sahver.ee does

Sahver.ee (legal entity Ökosahver OÜ) is an Estonian privately held company operating both an online storefront and a physical retail store specializing in certified organic food, natural cosmetics, and eco-friendly household products. Founded in summer 2002 as the first eco food store in Estonia, it has grown over 24 years from a small basement shop into what the company describes as the largest eco store and wholesaler in the country, stocking more than 3,000 SKUs across food, beverages, household items, cosmetics, and children's products.

The core technology stack is a WooCommerce-based e-commerce website (sahver.ee) paired with a single physical retail location at Volta 1, Tallinn. No mobile app, public API, or proprietary technology platform is disclosed; product discovery relies on standard category navigation, brand filters, and dietary-need filters (gluten-free, lactose-free, vegan). The website also surfaces educational articles on organic farming and eco living, serving a content-marketing function alongside direct e-commerce.

The business model combines B2C retail (physical store and online) with a B2B wholesale operation (Hulgimüük) supplying other Estonian businesses. Revenue is generated through transactional product sales with free parcel-locker delivery on orders over €30 and free home courier delivery on orders over €70. The company is bootstrapped with 1-10 employees, no external funding rounds, and no disclosed financial metrics, serving a single national market (Estonia) across a long-tail of health-conscious and eco-aware consumer segments including those with dietary restrictions.

Name

Sahver.ee

Legal name

Ökosahver OÜ

Website

https://sahver.ee

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Sahver.ee is an Estonian bootstrapped organic and eco-product retailer, operating a WooCommerce e-commerce storefront and a physical store in Tallinn, serving Estonian consumers with 3,000+ certified organic food, cosmetic, and household products across both retail and wholesale channels.

Ownership category

akta.pro rank

Product category

Organic Grocery Retail

NAICS

Specialty Food Retailers (4452), All Other Specialty Food Retailers (445298), Grocery and Convenience Retailers (4451)

SIC

Retail-Food Stores (5400), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

akta.pro secondary industries

Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE), Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK), Natural, Organic & Clean Beauty Distribution (CRAOAEAM), Organic & Natural Beverage Wholesale (AFAIAJAE)

Keywords

• Organic food retail
• Eco-friendly products
• Natural cosmetics store
• Wholesale grocery distribution
• Online grocery store

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels2 records

Core offering

Sahver.ee (Ökosahver) operates an online e-commerce store and physical retail shop in Tallinn, Estonia, selling over 3,000 certified organic and eco-friendly products including fresh and packaged food, beverages, natural cosmetics, eco household items, and organic children's products. Founded in 2002 as Estonia's first eco food store, it also serves as a wholesale supplier of organic products to other businesses across Estonia.

Product overview

Sahver.ee is an Estonian organic grocery store and eco shop (mahekauplus ja ökopood) operating as a WooCommerce-based e-commerce platform. Founded in 2002, it claims to be the largest selection eco store in Estonia with over 3000 products in stock. The product portfolio includes core food categories (fresh produce, preserved foods, meat/fish, dairy, vegan products, dry goods, seasonings, supplements, breads, snacks), beverages (alcoholic, soft drinks, juices, hot drinks), household products (kitchen, cleaning), cosmetics (hair, oral, body, facial care, accessories), and children's products. The company operates both retail and wholesale channels, offering delivery via parcel lockers (free from 30€) and home courier (free from 70€). The new products section highlights recently added items across all categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Sahver.ee Online Retail Storefront WooCommerce-based online store offering access to over 3,000 certified organic and eco products across food, beverages, household items, natural cosmetics, and children's product categories, with dietary filtering for gluten-free, lactose-free, and vegan needs and origin filtering for EU and domestic Estonian suppliers.
• Physical Retail Store (Volta 1, Tallinn) Walk-in retail store at Volta 1, Tallinn, stocking the full 3,000+ assortment of certified organic food, beverages, household items, natural cosmetics, and children's products for Estonian consumers.
• Wholesale Distribution Service B2B wholesale distribution service supplying certified organic and eco products to other Estonian businesses, operating alongside the retail channels under the same trusted Sahver.ee banner.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bio Company: German organic retail chain focused on curated certified organic assortment across food and non-food. Closely comparable to Sahver.ee's specialist organic positioning, both online and in-store, with a similar product breadth extending into cosmetics and household goods.
• La Vie Claire: French independent organic retailer with both physical stores and online ordering. Closely matches Sahver.ee's hybrid retail-wholesale, curated-organic-assortment model, including dietary-specific offerings (gluten-free, vegan).
• Ekoplaza: Dutch organic supermarket chain combining physical stores with nationwide e-commerce. Highly comparable to Sahver.ee in that both are organic-first specialists selling certified organic food, cosmetics, and household items with home delivery across their home market.
• Greenweez: France-based online organic retailer (formerly part of Carrefour) selling certified organic food, cosmetics, and household products direct-to-consumer. Mirrors Sahver.ee's e-commerce-led organic model and broad non-food organic assortment.
• Naturalia: French organic specialty retailer operating urban stores and an e-commerce site for organic food and natural cosmetics. Highly comparable to Sahver.ee in product mix, dietary segmentation, and hybrid physical-plus-online distribution.
• Naturkost Schramm: German organic wholesale distributor supplying natural food stores, organic supermarkets, and HoReCa. Closely matches Sahver.ee's wholesale leg and its curated organic assortment serving downstream retailers in the same geography-adjacent region.

Broad incumbents

• Biocoop: France's largest network of organic retail cooperatives, with both physical stores and online channels. Operates in the same organic-retail category as Sahver.ee but at substantially greater scale, with strong private-label organic offerings.
• Alnatura: One of Germany's largest organic retailers with a broad assortment of certified organic food and natural cosmetics. Comparable to Sahver.ee in product categories and certification focus, but operates at significantly greater scale across a much larger market.

Regional players

• Rimi Baltic: Baltic supermarket chain operating in Estonia, Latvia, and Lithuania with expanding organic assortments. A relevant regional peer because it competes for the same Estonian grocery basket and could pressure Sahver.ee on organic range, price, and delivery.
• Bio Marché: Swiss organic supermarket chain with curated certified-organic assortment including food, cosmetics, and household goods. Comparable to Sahver.ee's category positioning and hybrid retail model, but operates in a different national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sahver.ee