ARAHA LONDON LTD

What ARAHA LONDON LTD does

ARAHA LONDON LTD is a privately held British luxury accessories brand that designs and sells handcrafted silk and wool scarves through its own e-commerce site, arahalondon.com, and a wholesale Trade programme serving boutique retailers and designers. The company was co-founded in 2015 by Julie Lynn-Evans and Hetal Bhuvad (also referenced as Hetal Dudhe) after their prior careers in the video games industry, and is operated from the United Kingdom, with products designed in Britain and physically produced in India through artisan manufacturing partners. Its commercial focus combines a curated DTC label positioned around timeless, heritage-led design with a complementary B2B service, The Silk Studio, which offers digital silk printing and bespoke artwork reproduction for external brands and designers.

The core product portfolio comprises hand block-printed silk scarves made using traditional carved-wooden-block techniques with vegetable-based natural dyes, wool scarves in cashmere, wool, and pashmina fibres, and a sustainable gift packaging add-on. All scarves are finished with hand-rolled, hand-stitched hems by trained artisans, and production is structured as limited-batch and largely made-to-order, which the company frames as a quality and craftsmanship choice rather than a scale strategy. Revenue is generated through one-time retail sales to individual luxury consumers (priced in GBP) and wholesale orders from boutique retailers under a Trade programme offering low minimum order quantities and customisation in print, colour, and size, with distribution spanning the UK, Europe, the USA, and India.

Operationally, the company runs on a small founder-led team supplemented by an internship programme, with no disclosed external funding, headcount figures, or financial performance. Distribution relies entirely on the company's own storefront and direct wholesale relationships rather than third-party marketplaces or department-store concessions. Sustainability and heritage craftsmanship are central to the brand narrative, including 100% plastic-free reusable linen packaging, vegetable-based dyes, and partnerships with multi-generational artisan families in India whose handcraft skills the company cites as a core differentiator.

Name

ARAHA LONDON LTD

Legal name

ARAHA LONDON LTD

Website

https://arahalondon.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

ARAHA LONDON LTD is a UK-based luxury accessories brand that designs and sells handcrafted silk and wool scarves via its own e-commerce site and a boutique Trade programme, producing limited runs in India using traditional hand block-printing, natural dyes, and hand-finished hems.

Ownership category

akta.pro rank

Product category

Luxury Fashion Accessories

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Scarves, Wraps & Shawls (CRAAAJAF)

akta.pro secondary industry

Scarves/Shawls/Winter Neckwear Manufacturing (IMAOAFAD)

Keywords

• Luxury silk scarves
• Hand block-printed textiles
• Artisan fashion accessories
• Custom digital silk printing
• Wool pashmina shawls

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Luxury Scarf Sales: Direct-to-consumer sales of handcrafted luxury scarves through the company's e-commerce website. Products include silk scarves, wool scarves, and pashmina shawls. Prices are shown in GBP (£).
2. Trade/Wholesale: Wholesale distribution to boutique retailers and designers through their Trade programme, offering low minimum order quantities and bespoke customization options in print, colour, and size.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

ARAHA London designs and sells handcrafted luxury silk and wool scarves through its own e-commerce site, the Trade/wholesale programme, and The Silk Studio bespoke digital silk printing service. Scarves are made in India using traditional hand block-printing with vegetable-based natural dyes and finished with hand-rolled, hand-stitched hems, in limited batch production runs.

Product overview

ARAHA LONDON LTD is a British luxury accessories brand offering a curated collection of handcrafted silk and wool scarves. The core product portfolio consists of Hand Block-Printed Silk Scarves made using traditional Indian artisan techniques with natural vegetable dyes, Wool Scarves crafted from premium cashmere, wool, and pashmina fibers, and The Silk Studio - a custom digital printing service for bespoke silk designs. The brand also offers sustainable gift packaging as an add-on. All products are produced in limited runs with hand-finished detailing, reflecting a heritage-led approach where Eastern craftsmanship meets Western sophistication.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100% plastic-free packaging with reusable linen bags
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Trusted Manufacturing Partners in IndiacoreTechnology or IntegrationAll digital printing and hand block-printing is produced in India in collaboration with trusted manufacturing partners with extensive experience in silk processing and textile printing. This partnership allows for careful colour management, consistent quality control, and attention at every stage of production, resulting in silk scarves that meet Araha London's exacting standards for finish, durability, and visual impact.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hermès: The global benchmark for luxury silk scarves (Carré), with a brand-led, craft-driven model and deep DTC and wholesale distribution. Directly comparable in product category and premium positioning to Araha's silk scarf range.
• Johnstons of Elgin: Scottish heritage maker of cashmere and wool scarves, shawls, and knitwear, vertically integrated with its own mills. Highly comparable on wool/cashmere/pashmina scarves and a handcraft-led value proposition.
• Nessum Dorma: Independent luxury silk scarf brand with design-led collections and a similar premium positioning. Closely comparable in product focus (silk scarves), price tier, and DTC-led go-to-market.

Emerging players

• Soie de Lune: Boutique maker of luxury silk scarves with a focus on artisanal printing techniques. Closely comparable in product (silk scarves), scale (small/emerging), and craft-led proposition.
• Fable England: UK-based emerging accessories brand producing scarves, jewellery, and gifting products with a similar artisanal, design-led, DTC-plus-stockist model to Araha.

Broad incumbents

• Mulberry: Iconic British luxury accessories brand with a heritage craft narrative and omnichannel retail. Comparable as a premium UK accessories brand with similar target customer.
• Smythson: British heritage luxury house producing leather goods, stationery, and accessories with a strong brand equity and London base. Comparable as a heritage-led, premium UK accessories brand.
• Anya Hindmarch: British luxury accessories brand known for design-led, craft-aware products sold DTC and through select stockists. Comparable positioning to Araha's premium, design-led accessories.
• Liberty London: British heritage retailer with a strong scarf and accessories offering and a print-led brand identity. Comparable as a London-based premium scarves/accessories brand with a heritage craft narrative.
• Aspinal of London: British heritage luxury accessories brand spanning scarves, leather goods, and small accessories. Comparable as a UK-based multi-channel luxury accessories house with a strong DTC and trade presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARAHA LONDON LTD