Kalamajakas

What Kalamajakas does

Kalamajakas OÜ is an Estonian seafood supplier and retailer, founded around 2004, that distributes fresh, frozen, smoked, and processed fish and seafood through four channels: owned retail stores, an e-commerce platform, mobile sales points, and direct B2B HORECA supply. It operates its headquarters and processing facility in Pärnu (Pilliroo tee 13A), with physical retail at Pärnu Turu (Suur-Sepa 18) and Balti Jaama Turu / Kalasaal in Tallinn (Kopli 1), and has announced a third store at Pärnamäe Keskus in Tallinn opening in August–September 2026. A weekly mobile sales unit ('Kalamajakas Ratastel') runs scheduled routes across Harju, Võru, Otepää, Rakvere, and Haapsalu on Thursdays, Fridays, and Saturdays.

Its product catalogue includes 223+ SKUs spanning local Baltic species (Baltic herring, ide/säinas, pike, perch, pikeperch/zander, bream), salmon and trout, smoked fish, oysters sourced from Ireland and France, shrimp, octopus, squid, clams, lobster, fish roe and caviar, plus oyster-related accessories and professional oyster-bar equipment (C-Series, S-Series, L-Series). Notable branded offerings include 'Säina Jäss' — value-added marinated ide preparations that received the Pääsukesemärk (Swallow Mark) from the Estonian Agricultural and Commercial Chamber and was named Best Estonian Food Product — and 'Hidden Fjord Lõhe', premium Faroese salmon distributed in cooperation with Faroese producer Hidden Fjord. The technology layer is conventional: a WooCommerce-based e-commerce storefront with no disclosed API, proprietary platform, or AI/ML capability. Production capabilities are in-house and include filleting, smoking, marinating, and vacuum packaging.

Revenue is generated transactionally through per-kilogram pricing, with VAT-inclusive prices for private customers and ex-VAT pricing for business customers; delivery is free for orders of €100 or more within Tallinn, Pärnu, Tartu, and Viljandi. The customer base spans HORECA (restaurants, hotels, spas, catering — including Selver, Hedoni Spa, Mona Mi, Groot, Fishing Village OÜ, and Ruhnu Island's Yljes), retail chains (Selver, Stockmann, Coop Eesti), and individual consumers buying through e-commerce, retail, or mobile sales points. The company is privately held, has no parent or subsidiaries, and has not disclosed any funding rounds.

Name

Kalamajakas

Legal name

Kalamajakas OÜ

Website

https://kalamajakas.ee

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Kalamajakas OÜ is an Estonian seafood supplier and retailer selling fresh, frozen, smoked, and processed fish to HORECA (restaurants, hotels, spas), retail chains, and consumers through its own shops in Pärnu and Tallinn, a WooCommerce e-commerce site, and a weekly mobile sales unit serving rural Estonia.

Ownership category

akta.pro rank

Product category

Seafood Retail and Wholesale

NAICS

Seafood Product Preparation and Packaging (3117), Fish and Seafood Merchant Wholesalers (42446), Fish and Seafood Retailers (44525)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro industry

PRIMARYAFANALAA

Fresh & Frozen Seafood Fillets (Portioned, Skinless/Boneless)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Value-Added Seafood Products (Fillets, Ready-to-Eat)

SECONDARYAFANALAD

Smoked & Cured Seafood (Salmon, Herring, Lox)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Value-Added Seafood Products (Fillets, Ready-to-Eat)

SECONDARYAFANALAC

Ready-to-Eat Seafood (Cooked Shrimp, Crab, Lobster, Surimi)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Value-Added Seafood Products (Fillets, Ready-to-Eat)

SECONDARYAFANADAC

Shellfish Processing (Shrimp, Crab, Lobster, Mollusks)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Seafood Processing (Finfish & Shellfish; Wild-Caught & Aquaculture)

SECONDARYCRAHAHAC

Seafood Markets & Fishmongers

Consumer Products & Retail/Grocery & Food Retail/Fresh Food Specialists (Produce, Meat, Seafood)

Keywords

• Fresh seafood supply
• Fish wholesale distribution
• Oyster retail sales
• HORECA fish supply
• Fish processing services

Headquarters

HQ city

Pärnu

HQ country

Estonia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. E-commerce Sales: Direct online sales to private consumers through kalamajakas.ee e-shop. Customers can order fresh, frozen, and processed fish and seafood products for delivery or pickup at retail locations.
2. Retail Store Sales: Physical retail sales through owned stores at Pärnu Turu and Balti Jaama Turu in Tallinn. Products sold include fresh fish, frozen seafood, smoked fish, and value-added products.
3. HORECA/B2B Sales: Wholesale supply to restaurants, hotels, spas, and catering businesses. Services include fish filleting, smoking, marinating, and custom packaging.
4. Mobile Sales ('Kalamajakas Ratastel'): Mobile sales points traveling weekly to various locations across Estonia (Harju-Võru-Otepää-Rakvere-Haapsalu routes), serving customers in regions without physical stores.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Kalamajakas supplies fresh, frozen, smoked, and processed seafood — including fish, oysters, shrimp, and other shellfish — through a multi-channel model combining an e-commerce store, physical retail shops, mobile sales points, and direct B2B supply to the Estonian HORECA sector. The company operates its own production and processing facility in Pärnu, offering value-added services such as filleting, smoking, marinating, and custom packaging. Its proprietary product line 'Säina Jäss' features locally-sourced ide (säinas) prepared in various marinades.

Product overview

Kalamajakas is a Finnish/Estonian seafood retailer operating a multi-channel business model consisting of: (1) an e-commerce platform (E-Pood) for online fish and seafood sales with delivery across Estonia, (2) physical retail stores at Pärnu Turg and Balti Jaama Turg in Tallinn, (3) the Kalamajakas Ratastel mobile sales service covering routes across Estonia weekly, (4) a Raw Bar and Catering service for oyster experiences and events, and (5) a fish processing service for wholesale customers. The product portfolio includes over 223 SKUs spanning fresh and frozen whole fish, fish fillets, smoked fish, oysters from multiple origins (Ireland, France), diverse seafood (shrimp, octopus, squid, clams), fish roe and caviar, seaweed products, and oyster bar equipment. Notable branded lines include the locally-sourced Säina Jäss marinated ide fish products and premium Hidden Fjord Faroese salmon.

Differentiator

Problem solved

Functional benefit

Brands

• Säina Jäss: A product line under Kalamajakas featuring value-added preparations of säinas (ide), a local Estonian fish. Products include marineeritud (marinated) säinafilee in various flavors (red beet, dill, sea cabbage and carrot), and frozen säina hakkliha (minced fish). The brand earned the Pääsukese märk (Swallow Mark) from the Estonian Agricultural and Commercial Chamber and was named Estonia's best food product.
• Hidden Fjord Lõhe

Products and services

• Fresh and Frozen Fish Wide range of fresh and frozen whole fish including local Estonian species (pike, perch, zander, ide/bream, Baltic herring, salmon, trout) and imported varieties, sold to both consumers and HORECA customers.
• Smoked Fish (Suitsukala) Hot-smoked fish products including smoked salmon, trout, eel, and other species.
• Seafood (Shrimp, Octopus, Squid, Clams, Lobster) Various seafood products including Vannamei, Argentine, and Tiger shrimp, octopus, squid, clams, and lobster.
• Fish Roe and Caviar Fish roe products including salted trout roe, salmon roe, and other caviar varieties.
• Hidden Fjord Faroese Salmon Premium Faroese salmon sourced from Hidden Fjord, GMO and antibiotic-free, available as fresh D-trim and B-trim boneless fillets.
• Säina Jäss Product Line Proprietary product line featuring locally-sourced ide (säinas) processed into marinated preparations including versions with sea cabbage and carrot, red beet, and dill, plus frozen minced säinas. Awarded the Pääsukese märk and Estonia's best food product.
• Oyster Accessories Oyster-related accessories including opening knives (Geay, Gillardeau, plastic-handled) and serving plates for 6 or 12 oysters.
• Oyster Bar Equipment (C-, S-, L-Series) Professional oyster display and storage units including C-800WX, C-800SX, C-600SX, S-800X, S-500X, S-300X, SD-1000X, and Lobster Bar L-15 models sold to restaurants and event venues.
• Raw Bar Service Oyster bar service offering raw oyster experiences, oyster tastings of multiple varieties, and customer education on opening and tasting oysters.
• Catering Service Catering services featuring fresh seafood and oysters for events and private occasions, including outdoor oyster tasting experiences.
• Fish Processing Services Value-added fish processing services including filleting, smoking, marinating, and custom packaging offered to both wholesale and retail customers.
• Kalamajakas Ratastel (Mobile Sales) Mobile fish sales service visiting locations across Estonia every Thursday, Friday, and Saturday, covering routes through Harju, Võru, Otepää, Rakvere, and Haapsalu.

Quantifiable outcome

• 223+ seafood products available through e-commerce
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• SelvercoreChannel Partner/ Reseller/ DistributorMajor Estonian retail chain. Head chef Dmitri Haljukov from Selver is featured as a customer testimonial, indicating long-term (15+ years) supply relationship.
• StockmannminorChannel Partner/ Reseller/ DistributorPremium department store chain in Tallinn. Logo appears in cooperation partners section.
• Coop EestiminorChannel Partner/ Reseller/ DistributorEstonian retail chain cooperative. Logo appears in cooperation partners section.
• Hidden FjordminorChannel Partner/ Reseller/ DistributorPremium salmon producer from Faroe Islands. Products featured on Kalamajakas website and homepage spotlight. Exclusive/distributor relationship for Estonian market.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mowi ASA: World's largest Atlantic salmon producer with integrated farming, processing, and consumer products. Comparable as a vertically integrated seafood company with branded offerings, but operates at vastly greater scale across global markets.
• Thai Union Group: Global seafood conglomerate (Chicken of the Sea, King Oscar, John West) producing canned, frozen, and value-added seafood. Comparable in its multi-format value-added seafood processing and retail/brand distribution, though at global scale.
• Findus Group: European frozen seafood and prepared foods company producing breaded, frozen, and ready-to-cook fish products. Comparable in value-added frozen seafood processing and retail/foodservice distribution.
• Clearwater Seafoods: Canadian shellfish and frozen seafood harvester/processor selling premium shellfish and prepared seafood into retail and foodservice. Overlaps with Kalamajakas's premium oyster offering and value-added shellfish processing.
• Young's Seafood: UK-based branded seafood manufacturer producing chilled, frozen, and prepared fish products for major retailers and foodservice. Directly comparable as a value-added seafood processor with branded own-label products for retail and HORECA.
• Pescanova: Spanish seafood company with integrated fishing, processing, and distribution of fresh, frozen, and prepared fish products across Europe. Comparable in offering fresh and value-added seafood through retail and foodservice channels.

Direct peers

• Saaremaa Kala AS: Estonian fish processor and producer based on Saaremaa island, specializing in smoked, salted, and prepared fish products. Closest direct peer — same Estonian market, same smoked and value-added seafood categories, same retail/wholesale channels.
• M.V. Wool OÜ: Estonian fish processor specializing in hot- and cold-smoked fish products distributed domestically and abroad. Directly comparable in Estonian smoked fish processing and wholesale/retail seafood distribution.

Regional players

• Ösel Kala OÜ: Saaremaa-based Estonian fish producer focused on smoked and lightly processed Baltic fish products. Comparable product mix (smoked and value-added local fish) and regional sourcing story, but primarily serves its home island market.

Others

• Taluturg: Estonian farmers' market / specialty food retailer operating across multiple Estonian cities including at Balti Jaama Turg. Comparable as a multi-location Estonian specialty food retail platform and a customer/channel partner for Kalamajakas's products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kalamajakas