Girls MAP Foundation

What Girls MAP Foundation does

Girls MAP Foundation is a registered U.S. non-profit (Girls MAP Foundation Inc) that operates alongside a for-profit social venture, Girls Trip Tours by Iranti, founded in 2018 by Eyitemi Popo and based in Miami, Florida. The commercial business curates and sells luxury, women-focused group travel experiences across 6-8 African countries (Ghana, Kenya, South Africa, Zambia, Zimbabwe, Botswana, Nigeria, Tanzania) with intimate group sizes of 5-12 travelers per departure and trip prices of $3,489-$4,485 USD all-inclusive. The underlying technology is the 'Iranti' ecosystem, a curated directory and itinerary platform that connects travelers with locally-owned women-led hotels, women-focused social impact organizations, and women-led tour operators; Iranti also powers digital products such as the Black Owned Cape Town Guide ($25) and the 'Sponsor a Girl' donation tiers ($50-$500). The non-profit arm runs the Girls MAP Mentoring Program, the Teresa E. Chukuma Scholarship (full tech tuition at Alt School Africa), and 'Girls MAP on the Move', funded in part by a 'Patron' contribution built into every trip booking such that each trip allegedly educates a girl for one school year. The go-to-market is primarily direct-to-consumer via the company website with WeTravel integration, supplemented by referral/word-of-mouth and an emerging B2B channel (BOOKED Trips) for corporate retreats; customer segments include solo female travelers, mother-daughter pairs, friend groups, milestone celebrants, and conscious travelers (predominantly women of the African Diaspora) who want tourism dollars to flow to women-led and Black-owned businesses on the continent.

Name

Girls MAP Foundation

Legal name

Eyitemi Popo LLC

Website

https://girlstrip.tours

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Girls MAP Foundation runs the Girls Trip Tours by Iranti social venture, selling $3,500-$4,500 all-inclusive, women-focused group travel experiences (5-12 travelers per trip) across 6-8 African countries. Revenue funds scholarships, mentorship, and the 'Sponsor a Girl' program serving 100+ African girls since 2018.

Ownership category

akta.pro rank

Product category

Social-Impact Travel and Girls' Education Services

NAICS

Grantmaking Foundations (813211), Human Rights Organizations (813311), Child and Youth Services (62411), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300)

akta.pro primary industry

Gender Equality & Women’s Empowerment (BPAGABAF)

akta.pro secondary industries

Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN), Scholarship & Fellowship Foundations and Trusts (EDADAHAC), International Development & Donor-Funded Education Programs (EDADALAB)

Keywords

• Women-focused travel services
• Girls education programs
• Mentorship and scholarships
• Cultural tourism experiences
• African community development

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Travel Package Sales: Primary revenue stream from selling curated group travel experiences to African destinations. Packages range from $3,489 to $4,485+ per person, typically 7-9 day experiences including accommodations, meals, activities, ground transportation, and social impact programming.
2. Digital Products: Sale of digital travel guides such as the Black Owned Cape Town Guide ($25 sale price, originally $30) featuring interactive maps and curated business listings.
3. Donations and Sponsorships: Donation-based funding through the 'Sponsor a Girl' program ($50-$500 tiers) supporting Girls MAP on the Move initiative and scholarship programs for girls across Africa.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Girls MAP Foundation is the non-profit arm of a social venture that curates luxury, purpose-driven group travel experiences for women across African destinations including Ghana, Kenya, South Africa, Zambia, Zimbabwe, and Botswana. The foundation delivers mentoring programs and scholarships (including the Teresa E. Chukuma Scholarship) for girls aged 12 to 21 across Africa, with proceeds from travel activity and donations underwriting educational support.

Product overview

Girls MAP Foundation operates primarily through two branded offerings: Girls Trip Tours (the core travel business) and Girls MAP Foundation (the non-profit arm). Girls Trip Tours is a luxury women-driven travel company that curates transformative travel experiences across African destinations including Kenya, South Africa, Zambia, Zimbabwe, Botswana, Ghana, and Zanzibar. The Iranti ecosystem powers this travel business, building Africa's first women-driven tourism economy through partnerships with locally-owned and women-led businesses. The non-profit component includes the Teresa E. Chukuma Scholarship (tech education scholarships via Alt School Africa), Girls MAP Mentoring Program, and Girls MAP on the Move. Digital products include the Black Owned Cape Town Guide and Sponsor a Girl patronage program. Every trip booked with Girls Trip Tours sponsors a girl's education for one school year, linking the commercial and social impact arms together.

Differentiator

Problem solved

Functional benefit

Brands

• Iranti: The alternative tourism economy ecosystem driven by women that powers Girls Trip Tours. Iranti means memory or remembrance in the Yoruba language and represents the collective living memory of African empires past, present, and future. It serves as a safe space for the Diaspora to heal, the continent to regenerate, and the world to revel at Africa's beauty.

Products and services

• Girls Trip Tours

Quantifiable outcome

• Every trip booked educates a girl for one school year
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Azuwa StudioscoreGTM or Marketing Partner · 1 January 2025Production company behind The Smart Money Woman book and Netflix series. Partnership to curate exclusive South Africa trip (August-September 2025) combining luxury travel with wealth-building insights.
• BOOKED TripscoreChannel Partner/ Reseller/ Distributor · 1 January 2024Travel company that leveraged Iranti's ecosystem of Black-owned vendors to host an immersive Cape Town experience for 12 women in April 2024. Partnership demonstrates the B2B channel potential for Iranti's platform.
• Chobe AngelscoreStrategic or Co-development Partner · 1 January 2023Africa's first all-women safari guide team based in Botswana. They host eco-tours at Chobe Game Lodge and represent a key women-led component of the Zambia/Zimbabwe/Botswana safari experiences.
• Discover ZambiaminorGTM or Marketing Partner · 1 January 2022Media partner providing trip content and coverage for the Zambia travel experiences. Featured in their Instagram takeover campaign.
• Lubu Africa TravelcoreChannel Partner/ Reseller/ Distributor · 1 January 2022Botswana-based boutique travel company founded by Tloco Kelebemang operating exclusively in partnership with Girls Trip Tours to curate unique travel experiences in Southern Africa.
• Alt School AfricacoreStrategic or Co-development Partner · 1 January 2020Tech education institution offering programs in data, product design, and software engineering. Girls MAP Foundation partnered to provide full scholarships including tuition, monthly data costs, and mentoring for young African women.
• Junior Achievement SAcoreStrategic or Co-development Partner · 1 January 2019South African partner that helped select 35 girls from Soweto (aged 14-16) for the second Girls MAP cohort launch in Johannesburg, South Africa.
• GirlsCode SAcoreStrategic or Co-development Partner · 1 January 2019Partner organization in South Africa that collaborated on selecting participants for the Girls MAP mentoring program launch with girls from Soweto.
• Soronko AcademycoreStrategic or Co-development Partner · 1 July 2018West Africa's first coding and human centered design school in Accra, Ghana. Girls MAP launched its inaugural program here in July 2018 with 22 girls aged 14-20. The partnership provides mentorship, career guidance, and access to technology education for young women.
• TongabeziminorStrategic or Co-development PartnerLuxury lodge and experience provider in Zambia near Victoria Falls. Girls Trip Tours partners with Tongabezi for accommodations and hosts Girls MAP picnics with the Tongabezi Girls Choir.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Wanderful: Global community and content platform for women travelers. Peer on the community-led GTM motion and women-traveler persona, though broader in geography and less Africa-focused than Girls Trip Tours.
• Girl Gone International: Global community for women travelers and expats. Peer in community-led acquisition and women-traveler positioning, with overlap in the solo-female-traveler pain point; less direct competition on productized trip experiences.

Direct peers

• Black & Abroad: Diaspora-focused travel brand curating group experiences for Black travelers. Direct peer: same audience (conscious Black travelers seeking community-led trips), overlapping destinations, and shared emphasis on cultural immersion and supplier diversity.
• Wild Women Expeditions: Women-focused adventure and small-group travel operator. Direct peer: same core customer (women seeking transformational, purpose-driven group travel) and similar business model of curated, intimate group experiences.
• BOOKED Trips: Travel company that already partners with Girls Trip Tours to host Black-owned Cape Town experiences. Direct competitor and channel partner: similar curated-group model targeting diaspora travelers, with overlapping African supplier base.
• Lubu Africa Travel: Botswana-based boutique travel company founded by Tloco Kelebemang, who also serves as Girls MAP's Experience Lead for Southern Africa. Direct peer operating in the same Botswana/southern Africa curated-travel niche with overlapping customer base.
• Afropolitan Travel: African-diaspora travel and lifestyle platform. Direct peer: serves the same diaspora-conscious traveler seeking authentic African experiences with community impact, and competes for similar content, supplier, and traveler mindshare.

Regional players

• Accra City Tours: Ghana-based cultural tour operator. Regional peer in West Africa destination tours with similar experiential-travel emphasis, but broader audience (not women-only) and primarily local rather than inbound diaspora-facing.

Others

• Room to Read: International non-profit providing scholarships and education programs for girls in low-income countries. Adjacent peer on the girls' education and scholarship program side of Girls MAP Foundation, with comparable mission but very different scale and funding model.
• UNESCO Girls' Education Initiative: Multilateral initiative focused on girls' education access globally. Adjacent in mission to Girls MAP Foundation's scholarship/mentorship work for African girls, and a potential funder or partner, but not a direct commercial competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/girlstriptours

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girls MAP Foundation