MATKaSPORT

What MATKaSPORT does

MATKaSPORT is a privately held, family-owned specialty retailer of outdoor and adventure equipment based in Estonia. Founded in 1996, the company operates five physical showrooms (three in Tallinn at Ülemiste, Rocca Al Mare and Järve; one in Tartu at Lõunakeskus; one in Pärnu at Kaubamajakas) alongside a domestic e-commerce storefront at matkasport.ee, with fulfillment to Estonian pickup points and installment payments via Inbank for orders above €89. The assortment is broad and curated across premium international outdoor brands and spans tents (Coleman, Hilleberg, Ferrino, Fjällräven, MSR), backpacks, hiking footwear (Garmont, Keen, La Sportiva, Icebug), outdoor clothing (Fjällräven, Jack Wolfskin, Vaude, Rab), sleeping bags, camping kitchens, sleeping mats, GPS sport watches (Suunto), water sports (SUP, kayaks), climbing and mountaineering gear, winter sports equipment, outdoor electronics, outdoor nutrition, pet outdoor gear, and camping furniture.

The customer base is consumer-only and segmented by activity (outdoor enthusiasts, families, sports practitioners across mountaineering, cycling, running, water and winter sports) and by demographic (men, women, children, dog owners). Go-to-market blends physical retail with digital marketing via Instagram, Facebook, TikTok, YouTube (MATKaTV), email newsletters and a content blog (MATKaBLOG), with customer support reachable by phone and chat. Revenue is not publicly disclosed and the company reports 11-50 employees, operating exclusively within Estonia with no disclosed parent, institutional ownership, partnerships, acquisitions, funding rounds, or regulatory actions in the source material.

Name

MATKaSPORT

Legal name

MATKaSPORT

Website

https://matkasport.ee

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

MATKaSPORT is a family-owned Estonian specialty retailer (founded 1996) operating five outdoor-gear showrooms across Tallinn, Tartu and Pärnu plus the matkasport.ee e-commerce site, serving Estonian consumers of hiking, camping and adventure equipment.

Ownership category

akta.pro rank

Product category

Outdoor and Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Camping, Hiking & Backpacking Gear Retail (CRAMAMAA)

akta.pro secondary industries

Tents, Shelters & Sleep Systems Retail (CRAMAMAH), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Hiking & Trail Accessories Retail (CRAMAAAD), Outdoor Navigation, Safety & Survival Gear Retail (CRAMAAAE)

Keywords

• Outdoor equipment retail
• Hiking footwear apparel
• Camping gear
• Mountain climbing gear
• Winter sports equipment

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Distribution channels2 records

Marketing channels6 records

Core offering

MATKaSPORT is a multi-brand specialty retailer selling outdoor footwear, technical apparel, camping equipment, backpacks, climbing gear, GPS sport watches, winter sports equipment, water sports gear, and outdoor nutrition to Estonian consumers through five physical stores and an e-commerce website. Its assortment spans brands such as Coleman, Hilleberg, Ferrino, Fjällräven, Jack Wolfskin, Vaude, Suunto, Garmont, Keen, La Sportiva, Icebug, MSR, Rab, and Thule across men's, women's, and children's categories.

Product overview

MATKaSPORT is Estonia's leading outdoor gear and camping equipment retailer, operating both physical stores and an e-commerce platform. The product portfolio encompasses tents (ranging from Coleman, Hilleberg, Ferrino, Fjällräven, MSR and others in sizes from 1-person to 8+ person configurations including family tents, dome tents, tunnel tents, pop-up tents, car roof tents, and BlackOut light-blocking tents); backpacks (children's backpacks, laptop/computer backpacks, cycling backpacks, hiking/mountaineering backpacks, multi-sport packs, and day packs); hiking footwear; outdoor clothing; camping kitchen equipment; sleeping bags; camping mats; GPS sport watches and navigation electronics; water sports equipment; climbing and mountaineering gear; winter sports equipment; outdoor nutrition; and camping furniture. The company positions itself as a specialist outdoor retailer with 5 physical stores across Estonia and an e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Tents and shelter systems (Coleman, Hilleberg, Ferrino, Fjällräven, MSR) Multi-brand tent assortment for camping, backpacking, family camping, and car camping ranging from 1-person to 6+ person configurations, including dome tents, tunnel tents, family tents, pop-up tents, auto (car-roof) tents, and BlackOut light-blocking technology tents for outdoor consumers in Estonia.
• Children's backpacks Backpacks specifically designed for children from Vaude, Jack Wolfskin, and Fjällräven, with sizes from 10L to 30L for school, hiking, and travel use.
• Laptop and computer backpacks Weather-resistant and stylish laptop backpacks from Ferrino, Fjällräven, Jack Wolfskin, Thule, and Vaude, designed for safe laptop transport during school, office, hiking, or travel use.
• Cycling backpacks Specialized backpacks for cyclists from Ferrino, Vaude, and Jack Wolfskin, featuring ventilation systems, hydration compatibility, and sizes from 8L to 30L.
• Hiking and mountaineering backpacks Backpacks for serious hiking and mountaineering expeditions, available in various capacities for multi-day trips.
• Sleeping bags Seasonal sleeping bags including summer, winter, and 3-season options with synthetic or down insulation from brands including Ferrino.
• Camping kitchen equipment Complete camping kitchen setup including gas stoves, liquid fuel stoves, solid fuel stoves, gas cartridges, water purification systems, kettles, bottles, cookware, and thermoses.
• GPS sport watches and navigation electronics (Suunto) GPS-enabled sport watches and hiking computers from Suunto, featuring solar charging capabilities, large screens, and comprehensive outdoor tracking features, plus Suunto accessories.
• Water sports equipment Kayaks, SUP boards, paddles, waterproof bags, and life jackets for water-based outdoor activities.
• Climbing and mountaineering gear Professional climbing equipment including anchors, ice axes, climbing helmets, carabiners, ropes, climbing harnesses, and crampons for alpine and climbing activities.
• Winter sports equipment Snowshoes, cross-country skis, hiking skis, safety equipment, ski poles, ski helmets, ski boots, and bindings for winter outdoor activities.
• Outdoor electronics (power banks, solar panels, GoPro accessories, radios, audio devices) Power banks, solar panels, GoPro accessories, GPS watches, radio equipment, and audio devices for outdoor electronic needs.
• Hiking footwear Lightweight hiking shoes, hiking boots, sandals, trail running shoes, winter boots, mountaineering boots, and hunting boots for men, women, and children from brands including Garmont, Keen, La Sportiva, and Icebug.
• Outdoor clothing Functional and weather-resistant outdoor clothing including fleeces, wind jackets, sports shirts, shorts, pants, gloves, hats, socks, vests, base layers, and jackets from brands like Fjällräven, Jack Wolfskin, Vaude, and Rab.
• Camping mats and travel pillows Self-inflating mats, camping mats, air mattresses, air pumps, and travel pillows for comfortable outdoor sleeping.
• Camping furniture Outdoor furniture for camping comfort including chairs, tables, and portable seating solutions.
• Cycling equipment Bicycle bags and cycling accessories for cyclists, including panniers and bike-specific gear.
• Outdoor nutrition and beverages Dehydrated hiking meals, energy bars, energy gels, energy drinks, supplements, desserts, and related accessories for trail nutrition.

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• REI Co-op: US-based outdoor specialty retailer operating physical stores plus a leading e-commerce platform, carrying premium brands (similar to Fjällräven, Hilleberg, Rab) and running co-op member content and education programs. Highly comparable to MATKaSPORT's premium-outdoor specialist positioning and omnichannel content strategy (MATKaBLOG/MATKaTV mirrors REI's content model).
• Backcountry: US-based online outdoor and action-sports specialty retailer focused on premium-brand gear for hiking, camping, climbing, and skiing. Comparable to MATKaSPORT in premium-brand assortment strategy (Hilleberg, Fjällräven, Rab equivalents) and content-led e-commerce experience, with a different geographic footprint.
• Globetrotter Ausrüstung: Germany's leading specialist outdoor retailer with multiple flagship stores and a comprehensive e-commerce site, stocking brands like Hilleberg, Fjällräven, Vaude, Jack Wolfskin and others also carried by MATKaSPORT. Directly comparable assortment and specialist positioning, with stronger brand authority and larger scale.

Regional players

• Sportland Estonia: Estonian sporting goods retailer operating physical stores in Tallinn and Tartu and an e-commerce site, selling footwear, apparel and equipment across running, outdoor, team and lifestyle sports. Most directly comparable to MATKaSPORT in the local Estonian retail context, competing for the same domestic consumer wallet.
• Sport Chek: Canadian sporting goods retailer with a large physical footprint and e-commerce platform, covering outdoor, fitness and team sports with an emphasis on premium-brand partnerships. Comparable operating model (multi-store plus e-commerce, premium-brand assortment) to MATKaSPORT, though in a very different geography.
• XXL ASA: Leading Nordic sporting and outdoor goods retailer with a chain of large-format stores and online operations across Norway, Sweden, Finland and Denmark. Similar outdoor assortment (hiking, ski, camping) and omnichannel model to MATKaSPORT, but at far greater scale and operating in adjacent Nordic geographies.

Broad incumbents

• Decathlon: Global sporting goods and outdoor equipment retailer with extensive private-label and branded assortment across hiking, camping, cycling, water and winter sports. Comparable to MATKaSPORT in core categories (footwear, tents, backpacks, apparel) and omnichannel model, but vastly larger in scale, capital, and cross-border reach.
• Intersport: International sporting goods retail cooperative with thousands of stores across Europe and a strong presence in Nordic and Baltic-adjacent markets. Overlaps with MATKaSPORT on outdoor footwear, apparel, and equipment, though assortment is broader (also indoor sports, team sports, fitness).
• Stadium (Stadium Sports Group): Nordic sporting goods and fashion retailer with physical stores and e-commerce across Sweden, Norway and Finland, carrying footwear, apparel and equipment across multiple sports. Overlaps with MATKaSPORT on outdoor footwear and apparel categories, but with broader assortment and larger scale.

Emerging players

• Alpinetrek: European online outdoor specialist carrying premium brands in hiking, climbing, mountaineering and ski categories. Comparable to MATKaSPORT's premium-brand specialist positioning, though without physical stores; competes for cross-border digital demand in the same brand ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/MATKaTV
• Facebookfacebook.com/MATKaSPORT/?locale=et_EE
• Instagraminstagram.com/matkasport/?hl=en
• TikToktiktok.com/@matkasport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MATKaSPORT