What PHIXIUS AUCTIONS LTD does

Phixius Auctions Ltd, a trading name of Legacy World LTD (Company Number 13121052), is a family-run auction house established in June 2022 and based in Warminster, Wiltshire, in the United Kingdom. The company conducts traditional live auctions from its countryside saleroom while simultaneously running timed online auctions, supporting in-person, online, telephone, and commission (absentee) bidding across both formats. It specializes in fine art, antiques, jewellery, watches, collectibles, and general goods, serving a distributed base of individual consignors and buyers with no disclosed enterprise or institutional counterparties.

The technology stack is built on third-party rather than proprietary infrastructure: online bidding and live streaming run on Easyliveauction, catalogue distribution leverages The Saleroom marketplace for national and international reach, and the public-facing site is built on Wix. There is no evidence of in-house engineering, proprietary auction software, data assets, or AI/ML tooling; the company's differentiation rests on its human capital — approximately six named specialists, including Director and Head Valuer Kurt Eckard, with 30+ years of collective auction experience and multilingual capability across seven languages.

Revenue is generated through three streams: a buyer's premium of 28.2% on live hammer prices and 31.2% (inclusive of VAT) on online bids; seller's commissions with minimums of £3 on general sales and £2 on timed sales; and ancillary services including house clearance and in-house packing. Since inception, the company has run 187 auctions (113 live and 74 timed), the business is privately held with no external institutional funding disclosed, and succession planning is stated as a strategic priority.

Name

PHIXIUS AUCTIONS LTD

Legal name

Legacy World LTD

Website

https://phixiusauctions.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Phixius Auctions Ltd is a family-run UK auction house based in Warminster, Wiltshire, conducting live and timed online auctions of antiques, jewellery, watches, and collectibles via Easyliveauction and The Saleroom for individual consignors and buyers.

Ownership category

akta.pro rank

Product category

Auction House Services

akta.pro primary industry

Auction Houses (Luxury Watches & Jewelry) (CRAKAKAF)

akta.pro secondary industry

Auction-based Generalist Marketplaces (CRAFAAAC)

Keywords

• Auction house services
• Antique auctions
• Jewellery auctions
• Art valuations
• House clearance

Headquarters

HQ city

Warminster

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Buyer's Premium: 28.2% buyer's premium on hammer price plus VAT at prevailing rate for live auctions. Online bidding fees of 31.2% inc VAT on hammer prices up to £10,000 and above.
2. Seller's Commission: Low commission rates for sellers. Minimum sale commission of £3 for general sales. Timed sales have minimum commission of £2.
3. House Clearance Services: Full house clearance service where the company assesses suitable sale items and arranges recycling or disposal for the rest.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Phixius Auctions operates a Warminster-based family-run auction house specialising in antiques, jewellery, collectibles, watches, and fine art. The company conducts live auctions from its Wiltshire Saleroom alongside timed online auctions through the Easyliveauction platform, supplemented by house clearance, valuation, and in-house packing services.

Product overview

Phixius Auctions operates as a family-run auction house offering a dual-channel platform for antiques, jewellery, collectables, and general goods. The core offering consists of Live Auctions conducted in their Wiltshire saleroom with online bidding via Easylive and Saleroom integrations, and Timed Auctions for online-only sales. A Buy It Now fixed-price option provides immediate purchase alternatives. The business supplements its auction services with House Clearance Services for property disposal and In-House Packing Services for shipping logistics. The company operates as a white-label technology-enabled auctioneer.

Differentiator

Problem solved

Functional benefit

Brands

• Phixius Antiques: Trading name used at physical saleroom location

Products and services

• Live Auctions
• Timed Online Auctions
• Buy It Now
• House Clearance Services
• In-House Packing Services
• Valuation Services

Quantifiable outcome

• 187 past auctions conducted from 2022-2026

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core, minor and supporting.

• EasyliveauctioncoreTechnology or IntegrationPrimary online auction platform provider enabling Phixius to conduct live and timed online auctions with real-time bidding functionality, catalogue management, and buyer/seller account systems.
• The SaleroomminorChannel Partner/ Reseller/ DistributorThird-party auction marketplace listing platform where Phixius auctions are syndicated to reach additional buyer audiences beyond their own website platform.
• Royal MailsupportingOthersRoyal Mail Special Delivery used for shipping jewellery and small items that can be posted. P.O. Royal Mail services referenced for postage on gold, silver, and jewellery items.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bonhams: Major international auction house with deep UK saleroom coverage across jewellery, fine art, and antiques. Same categories as Phixius but at much larger scale and broader geographic footprint.
• Christie's: Global luxury auction house with leading positions in jewellery, fine art, and antiques. Overlaps with Phixius at the high end of the jewellery and antiques categories but operates at vastly larger scale.

Others

• The Saleroom: Third-party online auction marketplace that hosts Phixius's auctions alongside those of competing UK regional auctioneers. Functions as a distribution channel and aggregator, enabling direct comparability of Phixius's lots against peers.

Direct peers

• Hansons Auctioneers: Family-run UK regional auction house offering antiques, jewellery, and fine art through timed online and live saleroom auctions. Comparable in size, business model, and target consignor/buyer profile to Phixius.
• Sworders Fine Art Auctioneers: Essex-based UK regional auction house specialising in fine art, antiques, and jewellery across live and timed online formats. Comparable operating model and category breadth at modest scale.
• Lockdales Auctioneers: Suffolk-based UK auction house running regular antiques, jewellery, and collectors' sales with online bidding. Comparable scale and category overlap with Phixius.
• Dreweatts: UK regional auction house running live and timed online auctions of jewellery, antiques, and collectables with Easyliveauction and The Saleroom integration. Closely comparable scale, channel mix, and category focus to Phixius.
• Cotswold Auction Company: Regional UK auction house in the Cotswolds holding frequent antiques, jewellery, and interiors sales with online bidding. Directly comparable geography, category mix, and small-team operational profile.
• Lyon & Turnbull: Edinburgh-based UK auction house covering fine art, antiques, jewellery, and design across live and timed online sales. Comparable multi-category regional model, slightly larger in scale.
• Halls Fine Art: Shropshire-based UK auctioneer running fine art, antiques, and jewellery sales with online bidding support. Comparable regional saleroom-plus-online model and consignment base to Phixius.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/phixiusauctions
• Instagraminstagram.com/phixius_auctions

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PHIXIUS AUCTIONS LTD