De Visu OÜ
De Visu OÜ, trading as Maarahvapood, is an Estonian specialty retailer that sells over 667 SKUs of gardening, beekeeping, home brewing, food preservation, and DIY hobby supplies to hobbyist consumers via a WooCommerce e-commerce site and five physical stores across Estonia.
- Company typePrivate
- Founded2009
- HeadquartersRapla, Estonia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What De Visu OÜ does
De Visu OÜ is a privately held Estonian limited liability company founded in 2009, operating under the trade name Maarahvapood. The company runs an Estonian-language specialty retail business targeting hobbyist consumers across four primary segments: home gardeners and growers, home brewers and winemakers, home food preservers, and rural hobbyists engaged in beekeeping and small-scale animal husbandry. Its product catalog exceeds 667 SKUs organized into eight main categories — gardening supplies, seeds and bulbs, beekeeping, home brewing and winemaking, meat and dairy processing, baking, kitchen and outdoor cooking, preserving and canning, and farm market goods — with individual unit prices ranging from €0.18 (seedling pots) to €345 (fermentation vessels).
The business operates a dual-channel model. Its e-commerce storefront at maarahvapood.ee is built on a standard WordPress/WooCommerce platform, offering parcel-locker delivery (free over €39) and home delivery with a 14-day money-back guarantee and order fulfillment within two business days. Complementing the online channel are five physical retail stores in Vändra, Tartu, Rapla, Rakvere, and Pärnu (the latter temporarily closed with reopening planned in March). The company also produces an educational blog ('Isetegemise rõõm' / Joy of DIY) with attributed specialist authors such as garden designer Maria Palusalu to support content marketing and SEO.
Revenue is generated through one-time direct-to-consumer unit sales at the product level; no subscription, licensing, or B2B revenue streams are disclosed. De Visu OÜ holds the Trusted E-commerce Store (Usaldusmärgisega E-poed Eestis) trust badge from the E-commerce Association of Estonia and is registered as an Estonian private limited company with its legal headquarters in Alu alevik, Raplamaa. No external investors, parent companies, subsidiaries, acquisitions, or partnerships are disclosed in the source data, and the company appears to be independently owned and operated.
De Visu OÜ firmographics
Firmographics- Name
- De Visu OÜ
- Legal name
- De Visu OÜ
- Website
- https://maarahvapood.ee
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- De Visu OÜ, trading as Maarahvapood, is an Estonian specialty retailer that sells over 667 SKUs of gardening, beekeeping, home brewing, food preservation, and DIY hobby supplies to hobbyist consumers via a WooCommerce e-commerce site and five physical stores across Estonia.
- Ownership category
- akta.pro rank
Where De Visu OÜ is headquartered
LocationHeadquarters
- HQ city
- Rapla
- HQ country
- Estonia
- HQ region
- Europe
Offices6 records
Markets served
De Visu OÜ business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- E-commerce retail sales: Direct-to-consumer online retail of gardening, brewing, food preservation, and hobby farming supplies. Products are sold at individual unit prices with free shipping threshold over €39.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard unit pricing for individual products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
De Visu OÜ product offering
Product offeringCore offering
De Visu OÜ is a specialty retailer selling gardening supplies, beekeeping equipment, home brewing and winemaking supplies, food preservation tools, baking equipment, and hobby farming products through the Maarahvapood e-commerce platform and five physical stores across Estonia. The company serves Estonian hobby gardeners, home brewers, food preservers, and rural lifestyle enthusiasts with over 667 products across eight main categories.
Product overview
Maarahvapood is an Estonian e-commerce platform operated by De Visu OÜ, offering a comprehensive range of hobbyist and DIY products centered around gardening, home food production, and traditional craftsmanship. The store operates as a single unified e-commerce platform with physical retail locations in Vändra, Tartu, Rapla, Rakvere, and Pärnu. The product portfolio spans eight main categories: Gardening supplies (aiandus), Beekeeping (mesindus), Home brewing and winemaking (pruulimine), Meat and dairy processing, Baking, Kitchen and outdoor cooking, Preserving and canning, and Farm market products. The company also provides a blog ("Isetegemise rõõm" - Joy of DIY) with tips and tutorials.
Differentiator
Problem solved
Functional benefit
Products and services
- Gardening supplies (Aiandus) Wide range of gardening products including tools, pots, planting containers, plant care supplies, pest control, soils, fertilizers, seeds, flower bulbs, and plants. Also includes composting and waste management equipment. Targets home gardeners and amateur growers in Estonia.
- Beekeeping supplies (Mesindus) Complete beekeeping equipment including hive and maintenance tools, queen bee inventory, honey and wax processing, protective gear, pest control, and bee feed. Targets beekeeping hobbyists in Estonia.
- Home brewing and winemaking (Pruulimine) Brewing accessories, wine and cider making supplies, beer and kvass production, distillation equipment, fermentation vessels, bottles, measuring instruments, and bottling equipment. Targets home brewers and winemakers in Estonia.
- Meat and dairy processing (Liha- ja piimatoodete valmistamine) Equipment for sausage and ham making, cheese production supplies including rennets and ferments, meat preserving, yogurt and kefir making, and Kombucha preparation. Targets DIY food production enthusiasts in Estonia.
- Baking (Küpsetamine) Flours, sourdough starters and yeasts, Ankarsrum kitchen aid mixers with accessories, baking molds and tools, pizza making equipment including ovens and accessories. Targets home bakers in Estonia.
- Kitchen and outdoor cooking (Köök, välköök ja grillimine) Outdoor kitchens, fire pits, woks, cast iron pans and pots, grilling equipment, smoker ovens, charcoal, grilling spices, kitchen utensils, enamelware, cleaning supplies, and home goods including candle making. Targets home cooks and outdoor cooking enthusiasts in Estonia.
- Preserving and canning (Hoidistamine, säilitamine, taara) Juice and jam making equipment, juicers and pulpers, fermenting and pickling supplies, freezing and drying equipment, vacuum packaging, jars, bottles, containers, corks, lids, and marking supplies. Targets home food preservers in Estonia.
- Farm market products (Taluturg) Traditional farm goods including salves, tonics and tinctures, teas and herbal teas, juices, jams and syrups, honey products, seasonings, sugars and salts, seeds and nuts, oils and vinegars. Targets Estonian consumers seeking traditional rural and farm-style products.
Companies that use De Visu OÜ
Customer profileSegments4 records
Ideal customer profiles4 records
De Visu OÜ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Visu OÜ partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
De Visu OÜ competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights6 records
Customer concentration
De Visu OÜ compliance and trust
Trust signalCompliance1 record
De Visu OÜ financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Visu OÜ leadership team
Management profileNumber of profiles
De Visu OÜ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Visu OÜ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Visu OÜ
What does De Visu OÜ do?
De Visu OÜ is a specialty retailer selling gardening supplies, beekeeping equipment, home brewing and winemaking supplies, food preservation tools, baking equipment, and hobby farming products through the Maarahvapood e-commerce platform and five physical stores across Estonia. The company serves Estonian hobby gardeners, home brewers, food preservers, and rural lifestyle enthusiasts with over 667 products across eight main categories.
Is De Visu OÜ a public or private company?
De Visu OÜ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was De Visu OÜ founded?
De Visu OÜ was founded in 2009. It employs 11 to 50 people.
Where is De Visu OÜ based?
De Visu OÜ is headquartered in Rapla, Estonia, in the Europe region.
How does De Visu OÜ make money?
One revenue line is on record: E-commerce retail sales.
Does De Visu OÜ have an API?
No public API is recorded for De Visu OÜ.