What HOLIDAYMAKER APP LTD does

HOLIDAYMAKER APP LTD is a UK-based private software company founded in 2020 and headquartered in Dorchester. The company provides a guest experience platform tailored for accommodation operators, delivering custom-branded mobile applications, content management system (CMS) tools, and analytics capabilities. The platform appears designed to enable hospitality operators — such as holiday parks, vacation rental providers, and similar accommodation businesses — to offer a branded digital guest experience through their own mobile app and supporting back-office tools.

The firm's headcount of 11-50 employees positions it as a small, early-stage vertical SaaS business. The product surface area spans three core components: (1) a custom-branded mobile app layer for end-guest interactions, (2) CMS tooling for content and information management, and (3) analytics for operational and guest behavioural insight. The technology stack, proprietary features, and integration ecosystem are not detailed in the available data, and the primary source returned only a verification/loading page with no substantive company content.

The revenue model, pricing structure, GTM motion, customer segments, and named customer logos are not disclosed in the supplied data. No funding rounds, acquisitions, partnerships, leadership changes, or regulatory actions have been documented. Similarly, no marketing channels, distribution channels, certifications, patents, or subsidiary structures are available. The overall information density is low, and any assessment of business model mechanics, competitive positioning, or financial trajectory is constrained by this data gap.

Name

HOLIDAYMAKER APP LTD

Website

https://www.holidaymakerapp.co.uk/

Company type

Private

Founded year

2020

Headcount range

11–50 employees

Short description

HOLIDAYMAKER APP LTD is a UK-based SaaS company providing a guest experience platform with custom-branded mobile apps, CMS tools, and analytics for accommodation operators. Founded in 2020 and headquartered in Dorchester, it serves the hospitality sector.

Ownership category

akta.pro rank

Product category

Hospitality Guest Experience Software

akta.pro primary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

akta.pro secondary industry

Customer Engagement & Messaging Platforms (In-App, WhatsApp/RCS, Chat) (THALAKAH)

Keywords

• Guest experience platform
• Hospitality mobile apps
• Accommodation management software
• Guest engagement tools
• Hospitality CMS analytics

Headquarters

HQ city

Dorchester

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Holidaymaker App provides a guest experience platform comprising custom-branded mobile apps, content management system (CMS) tools, and analytics for accommodation operators. The platform enables hospitality businesses to deliver branded digital guest experiences across mobile devices.

Differentiator

Problem solved

Functional benefit

Products and services

• Holidaymaker App Guest Experience Platform A guest experience platform for accommodation operators that delivers custom-branded mobile apps, CMS tools, and analytics to support branded digital guest engagement across properties.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Direct peers

• Revinate: Revinate is a guest experience and CRM platform for hotels and accommodation operators, offering email marketing, guest feedback, and database management. It is the closest direct competitor to Holidaymaker's guest experience, messaging, and engagement proposition for the same target customer base.
• Criton: Criton provides a white-label mobile app builder specifically for hotels, serviced apartments, and B&Bs, with content management and analytics features. It directly overlaps Holidaymaker's custom-branded app + CMS + analytics offering for the same independent and SME accommodation segment, particularly in the UK.
• Guestline: Guestline is a UK-based hospitality technology provider offering PMS, distribution, and guest engagement solutions for hotels and groups. It competes head-to-head with Holidaymaker for UK accommodation operators and increasingly bundles guest-facing digital features that overlap with Holidaymaker's proposition.

Broad incumbents

• Mews: Mews is a cloud-native PMS for hotels and hospitality operators that has expanded into guest experience, payments, and automation. While broader than Holidaymaker, its growing guest engagement and app-like capabilities make it a key competitive incumbent for accommodation operators evaluating a guest experience platform.
• Cloudbeds: Cloudbeds offers an all-in-one hospitality management suite including PMS, channel manager, and guest engagement tools. Its bundled guest experience features compete with Holidaymaker for independent and mid-market accommodation operators globally.
• Shiji Group: Shiji provides enterprise hospitality technology including PMS, POS, and guest experience platforms serving global hotel chains. It represents the larger, more established end of the hospitality tech stack that competes for the same guest engagement wallet share.
• SiteMinder: SiteMinder is a hotel commerce platform offering channel management, booking engine, and guest engagement solutions. Its expanding guest journey and messaging capabilities place it in indirect competition with Holidaymaker for accommodation operators' digital experience budgets.
• Salesforce Hospitality Cloud: Salesforce's hospitality CRM and guest experience offerings target enterprise hotel groups with deep CRM, marketing, and personalization capabilities. It is a major incumbent competitor in the CRM and guest engagement segment, particularly for larger operators.

Emerging players

• ThinkReservations: ThinkReservations provides booking, CRM, and guest engagement tools for bed & breakfasts, inns, and small hotels in North America. It overlaps with Holidaymaker's focus on independent and SME accommodations seeking lightweight, integrated guest experience tooling.
• Whistle (by Cloudbeds): Whistle is a guest messaging platform (now part of Cloudbeds) that enables hotels to communicate with guests via SMS and popular messaging channels. It competes directly with the messaging and engagement slice of Holidaymaker's guest experience platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/holidaymaker-app

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOLIDAYMAKER APP LTD